WE’VE LOOKED TO GENIUS GONE BACK TO THE ANCIENTS MINED CULTURES ALL TO KNOW GREAT WORK THE ANCIENT GREEKS CALLED IT “OLOGY” The knowledge of impressing or exciting someone greatly. Congratulations to the AdFed winners who clearly know how to create an impact. CONGRATULATIONS TO EVERYONE WHO FETCHED GOLD TONIGHT. Letterpress | Embossing & debossing | Foil stamping | Digital + offset printing Die cutting | Wide Format | Film lamination | Multiple binding options 1touchpoint.com SMA-2017_Addy_Awards_Ad_12nx9n_v3.indd 1 1/26/17 10:47 AM WELCOME TO THE 2017 AUSTIN ADDY AWARDS INDEX OF AWARD CATEGORIES: Ology. 01 - Product or Service Sales Promotion 49 - Radio Advertising – Regional/National 02 - Packaging 51 - Television Advertising – Local (One DMA) A show for those who know. From Technology to Designology the 2017 03 - Point of Purchase 52 - Television Advertising – Regional/National Addy Awards represents great professional achievement. 05 - Annual Report 55 - Internet Commercial 07 - Brochure 57 - Webisode(s) The competition this year was one of our largest. The judges were some 09 - Special Event Material 58 - Branded Content & Entertainment For Online Film, Video & Sound of the best creatives in our industry and the cream has risen to the top. 10 - Direct Mail 60 - Branded Content & Entertainment – Non Broadcast Tonight, we celebrate and recognize those who know. 11 - Specialty Advertising 61 - Branded Content & Entertainment Campaign 12 - Public Service Collateral 62 - In-Theatre Commercials or Slides*** It takes great effort and coordination by many volunteers to put together 13 - Public Service Direct Marketing & Specialty Advertising 63 - Audio/Visual Sales Presentation*** the awards show, thank you to our AAF members and contributors who put 14 - Advertising Industry Brand Elements 66 - Public Service Television in countless hours to make all the stages of the awards show successful. 16 - Advertising Industry Special Event Materials 67 - Public Service Radio 17 - Magazine Advertising 68 - Public Service Online Film, Video & Sound Thank you for being a part of this year’s celebration. Congratulations to 22 - Public Service Print Advertising 69 - Public Service Non-Broadcast Audio/Visual the award winners, and best of luck to all of you in the District and National 23 - Advertising Industry Print Advertising 70 - Public Service Campaign Addy competitions. 24 - Guerrilla Marketing 71 - Advertising Industry Film, Video & Sound 25 - Installations 72 - Integrated Advertising Campaigns Enjoy the show! 26 - Events 73 - Integrated Brand Identity Campaign 27 - Poster 74 - Integrated Branded Content Campaign 28 - Outdoor Board 75 - Online/Interactive Campaign 29 - Mass Transit/Airlines 76 - Public Service Campaigns 30 - Site 78 - Advertising Industry Self-Promotion Campaigns Deborah Magnuson-Elliott 31 - Out-Of-Home Campaign 79 - Copywriting Austin Advertising Federation President 33 - Public Service Out-Of-Home 80 - Logo Design 34 - Public Service Ambient Media 81 - Infographic 35 - Advertising Industry Out-Of-Home 82 - Illustration 36 - Advertising Industry Ambient Media 83 - Still Photography 37 - Websites 84 - Art Direction 38 - Social Media 85 - Cinematography 39 - Apps 86 - Animation, Special Effects or Motion Graphics 40 - Web Banner Ads 88 - Music 42 - Email 89 - Voiceover 45 - Branded Content & Entertainment for Online/Interactive 91 - Interface & Navigation 46 - Public Service Online/Interactive 92 - Responsive Design 47 - Advertising Industry Online/Interactive 97 - Data Driven Media 48 - Radio Advertising/Local 98 - Innovative Use of Interactive/Technology 5 A special thanks to all of our volunteers, vendors and sponsors who make the Austin ADDYs possible every year. We appreciate all of your contributions to help celebrate those who know. ADVERTISING JUDGES DESIGN JUDGES DIGITAL JUDGES CLUB SPONSOR PUJA SHAH SALLY MORROW PERRY FAIR ASSOCIATE CREATIVE DIRECTOR, CARMICHAEL LYNCH OWNER & CREATIVE DIRECTOR, SALLY MORROW CREATIVE VP BRAND CREATIVE, BEATS BY DRE GOLD SPONSOR SILVER SPONSORS BRONZE SPONSOR T HE VELVET CARTEL CONTENT MARKETING WADE ALGER BARRETT BRYNESTAD ROSS CALVIN EXECUTIVE CREATIVE DIRECTOR, TBWA\CHIAT\DAY ART DIRECTOR, TDA BOULDER ASSOCIATE CREATIVE DIRECTOR, ANOMALY COMMITEE CREATIVE PHOTOGRAPHY TALENT Deborah Magnuson-Elliott, President Ad Fed Emily Spellman, Email Chair Sarah Pedregon, Designer Sarah Kerver, Voice Talent Alexandria Sifuentez, E4 Youth Ron Oliveira, Emcee Debra Cleveland, Operations Manager Cody Herring, Social Media Chair Scott Kerrigan, Copywriter Joe Wagar, Art Director Rueben Bustillio, E4 Youth DJ Gatsby, Jon Simon Laura Townsend, ADDY VP Chair Matt Carlsen, Website Chair Lauren Pruitt, Videography Tom Slater, Creative Director Black Fret, Swimming with Bears Lauren Nugent, ADDY Committee Lead Dax Patton, President Ad2 Asche & Spencer, Music Beaux Jackson, Production Manager Bart Cleveland, Past President Shayna Brown, Audio Engineer Bijou Finney, Creative BRIAN DUNAWAY SHEHARAZAD FLEMING STEVE BABCOCK Karen Goumakos, Communications VP Chris Robbins, Voice Talent Michael Anthony Gibson, Editor/Engineer EXECUTIVE CREATIVE DIRECTOR, VITRO CREATIVE DIRECTOR, UNIVERSITY OF SOUTHERN CALIFORNIA CHIEF CREATIVE OFFICER, VAYNERMEDIA 6 7 BEST OF SHOW ADVERTISING STUDENT BEST OF SHOW ADVERTISING BEST OF SHOW ADVERTISING – BOUNTY OF EARTH STUDENT BEST OF SHOW ADVERTISING – LEGO RACIAL TOLERANCE 52A – Television Advertising, Regional/National, Single Spot S11B – Campaign GSD&M Jay Russell, Chief Creative Officer; Marianne Malina, President; Tom Hamling, Group Creative Director; Tim Eger, Group Creative Director; Leigh Browne, Associate Andres Sanchez; Max Martinez, Model; Karina Guerrero, Model; Will Chau, Instructor at Austin Creative Department Creative Director/Copywriter; Barrett Michael, Associate Creative Director/Copywriter; Jon Williamson, Associate Creative Director/Art Director; Jack Epsteen, Director of Production; Sabia Siddiqi, Account Director; Brett Meldrum, Account Supervisor; Lindsay Wakabayashi, Director of Business Affairs; Andrew Teagle, Chief Strategist; Jennifer Billiot, Strategy Director 8 9 BEST OF SHOW DESIGN STUDENT BEST OF SHOW DESIGN BEST OF SHOW DESIGN – “SUNSET MOTEL” RECKLESS KELLY VINYL STUDENT BEST OF SHOW DESIGN – LUND’S SWEDISH PANCAKE MIX 02A – Packaging, Single Unit S01A – Packaging Backstage Design Studio Shauna Dodds, Art Director/Designer; Sarah Dodds, Art Director/Designer Shane Matula, Art Director; Sydney Bonner, Copywriter; Bart Cleveland, Instructor at Job Propulsion Lab 10 11 BEST OF SHOW DIGITAL STUDENT BEST OF SHOW DIGITAL BEST OF SHOW DIGITAL – SEE WHAT THEY SEE STUDENT BEST OF SHOW DIGITAL – SHAVE YOUR NO-SHAVE SOCIAL CAMPAIGN 38B – Social Media, Campaign S13B – Campaign GSD&M Jay Russell, Chief Creative Officer; Marianne Malina, President; Victor Camozzi, Group Creative Director; Bryan Edwards, Group Creative Director; Jake Camozzi, Creative Ian Simoneaux, Art Direction/Designer; Marlee Ingham, Copywriter; Bart Cleveland, Instructor at Job Propulsion Lab Director; Joel Guidry, Creative Director; Barrett Michael, Associate Creative Director; Greg Wyatt, Associate Creative Director; Jack Epsteen, Director of Production; Dylan Heimbrock, Producer; Dolores Palmisano, Producer; Nancy Ryan, Managing Account Director; Brad Nadal, Account Director; Ryot Films, Production Company; Foundation Editorial, Post-Production Company; Digital Doman, Sound Design 12 13 SALES & MARKETING SALES & MARKETING SILVER – COSTA WORKBOOK A GOLD – SHINER HOMESPUN CREAM ALE PACKAGING F 01A – Catalog 02B – Packaging Campaign McGarrah Jessee McGarrah Jessee James Mikus, Executive Creative Director; David Kampa, Design Director; Joel James Mikus, Executive Creative Director; David Kampa, Design Director; Erica Clement, Creative Director/Copywriter; Eric Erickson, Lead Designer; Jenny Ellis, Designer; Katherine Finn, Illustrator; Patrick Girts, Copywriter; Chandra Powell, Designer; Sarah Weigl, Copywriter; Jody Horton, Photographer; Andy Eklund, Production Artist; Courtney Cooper, Integrator Mann, Photographer; Nicole Truly, Photographer; Jenna Foster, Photographer; Amanda Fox, Producer; Sara Hahn, Studio Artist G A F GOLD – HEYDAY COLD-BREWED COFFEE PACKAGING 02B – Packaging Campaign BRONZE – TIGÉ BOATS 2017 LINEUP CATALOG B Guerilla Suit 01A – Catalog Erick Montes, Art Director/Designer Frank+Victor Design Christopher Visit, Design Director; Daniel Gutierrez, Tigé Director of Design and Marketing; Courtney Wagley, Tigé Marketing Manager; Garrett Cortese, GOLD – YETI COLSTER KEEPSAKE CAN H Photographer; Michael Carter, Photographer; Allison Kuglitsch, Retoucher 02B – Packaging Campaign McGarrah Jessee James Mikus, Executive Creative Director; Derek Bishop, Creative Director; GOLD – WHISKEY BARREL AGED BBQ SAUCE C Sarah Weigl, Copywriter; Eric Erickson, Designer; Andrew Knight, Designer; 02A – Packaging, Single Unit Casey Williams, Integrator Greatest Common Factory John Trahar, Creative Director; Katie Johnson, Designer; Joel Henderson, Producer; Zach Rener, Copywriter; Amy Hurt, Producer SILVER – YETI HOLIDAY RETAIL TAGS I 02B – Packaging Campaign McGarrah Jessee B G GOLD – “SUNSET MOTEL” RECKLESS KELLY VINYL James Mikus, Executive Creative Director; Derek Bishop, Creative Director; Tim 02A – Packaging, Single Unit Cole, Creative Director; Chris Barnard, Creative Director; Andrew Knight, Art Backstage Design Studio Director; Sarah Weigl, Copywriter; Jenna Foster, Production Artist Shauna Dodds, Art Director/Designer; Sarah Dodds, Art Director/Designer SILVER – ALIENWARE