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ACK 2017 MEMBERSHIP P Current Membership Full Members Blackgang Chine Bucklers Hard Butser Ancient Farm Bursledon Brickworks Beaulieu Motor Museum Explosion Museum Blue Reef Aquarium Forest Leisure Cycling Dinosaur Isle Fort Nelson Emirates Spinnaker Tower Gilbert White’s House Exbury Gardens Hawk Conservancy Go Ape Hollycombe Steam in the Country Sir Harold Hiller Gardens Longdown Activity Farm Hover Travel Mayflower Theatre Manor Farm Country Park Milestones Museum Marwell Zoo New Forest Activities Mottisfont, National Trust New Forest Centre Museum of Army Flying Nuffield Southampton Theatres Paultons Park Osborne House Portsmouth Historic Dockyard Oxygen Freejumping Southampton Red Funnel Ferries Queen Elizabeth Country Park Staunton Country Park Riverside Bowl The Vyne, National Trust Robin Hill Park Visit Hampshire Rock Up Visit Isle of Wight Royal Navy Submarine Museum Watercress Line Royal Marines Museum Wightlink Ferries Royal Victoria Country Park Winchester Cathedral SeaCity Museum Winchester Science Centre Southsea Beach The New Forest Wildlife Park Web / Web & Leaflet Thruxton Racing Members Tudor House Museum Winchester Military Museums Ageas Bowl Whitchurch Silk Mill Basing House Birdworld Bombay Sapphire Distillery contact: Call on 023 8000 1655 or drop us an email at [email protected] What do our members say? Hampshire’s Being members of Hampshire Top Attractions has been highly beneficial to Top Attractions “ New Forest Activities. They are one of our top referring websites and the regular interaction between members means we are always up to date with what’s going is a marketing consortium composed of the county’s leading visitor attractions on at other venues. It feels like a community and we are all there to help and who aim to raise the profile of Hampshire and the Isle of Wight as a family support each other. Jo and Louise are always on top of things and make sure we destination. get the most out of our membership. Would highly recommend! LAURA BEAN, MARKETING FOR NEW FOREST ACTIVITIES Working together through joint marketing Over 360,000 leaflets are distributed across activities, Hampshire’s Top Attractions publicise the south through targeted campaigns reaching Hampshire Top Attractions is a chance to network and benchmark with the best the wealth and variety of fantastic visitor areas that are often unachiveable by individual attractions in the county, focus on a shared goal (with a decent budget) that will attractions across the county, targeting potential attractions. benefit all concerned and test and measure new marketing initiatives which could day and staying visitors living in surrounding The destination website, be used at an individual attraction level. It’s also a great sounding board to check counties and beyond. Hampshire’s Top www.hampshireattractions.co.uk out any new companies pitching their business. I can highly recommend getting Attractions seek to benefit from economies of receives over 220,000 visits per year (currently involved! scale and achieve significantly more coverage 40% increase on 2016 figures) and is ranked PAUL SIMMONS, HEAD OF MARKETING COMMUNICATIONS AT MARWELL ZOO over and above what attraction’s individual 1st for ‘Kids Days Out Hampshire’, ranked 3rd campaigns allow. for ‘Attractions in Hampshire’ & ranked 4th for “Paultons Park have been a member of the group since it started in 2007 and have found it Established in 2007, Hampshire’s Top Attractions ‘Things to do in Hampshire’. to be an excellent addition to our existing marketing mix. The leaflet provides us with extra has grown significantly in membership, promotion for the Park outside of the county. The new Hampshire Attractions website that Hampshire’s Top Attractions aim to meet up recognition and reputation year on year. launched towards the end of 2016 is already delivering exciting results. Hampshire's Top four times a year to discuss current activity, Benefiting from working as a group with media Attractions is a great consortium to be a part of which delivers considerable networking new opportunities and compare visitor trends. partners far and wide, the consortium regularly benefits - it allows us to discuss and identify trends within the industry and to discover all receives extra branding, marketing the exciting things attractions have planned for the future. and promotional opportunities ROB GRIFFITHS, HEAD OF MARKETING & COMMUNICATIONS AT PAULTONS PARK at no cost to our members. Harry Hampshire was launched in 2014 as “We've been members of Hampshire’s Top Attractions since opening our Hampshire’s Top Attractions “We are the official family first Climbing Centre at Whiteley in 2014. It has been a valuable source of online mascot character and guide to Hampshire’s additional revenue to our business and helped us extend our reach further in 2015 as a full costumed mascot. Harry assists top attractions, featuring than our own marketing budgets would allow. exclusive special offers” visitors to the website and SARA STOCKDALE, MARKETING CONSULTANT AT ROCK UP WHITELEY to get the most out of their family day out. He can be found in the kid’s section. We have been web members of the Hampshire Top Attractions group for the past “ four years and have benefited greatly from the membership. The additional PR and social media activity generated by HTA has significantly extended our own reach both inside and outside of Hampshire, and our special offer online voucher redemption has exceeded expectations. LIZA DATLEN. MARKETING MANAGER. LONGDOWN ACTIVITY FARM. membership activity PR • Hampshire’s Top Attractions have generated combined publicity in Leaflet Distribution • The Special Offers page receives over 110,000 press outside Hampshire offering competitions and working with which has seen a 6% increase from 2015. • The print run 350,000 for 2017. influentail family bloggers. • Strong SEO campaign using keywords/phrases • Distribution targets venues outside Hampshire to • Working with Visit Hampshire on the Hampshire PR strategy to including: Days Out With Kids, Events In avoid duplication with the attractions individual ensure key messages and duplication of content is avoided. distribution strategies. Hampshire, Family Day Out Vouchers, Things To Do In Hampshire & Things To Do In The South. • The areas that are covered include Surrey, Advertising • 21% increase in visitors from search engines with Oxfordshire, Berkshire, West Sussex, East Sussex, Hampshire’s Top Attractions has conducted the following 78% increase in voucher downloads among search Dorset and Wiltshire. Also targeting Supermarkets above the line marketing: in the South, Motorway Services (M3, A34 and M4) engine visitors. As a collective group, discounted advertising rates are and also Southampton Airport. • 45% conversion rate amoung search engine available for a number of publications including: Family Traveller, visitors. • Distribution also takes place through the PSP Portsmouth, Southampton and Winchester Guest Guide Magazines, • Strong content marketing campaign and content Southampton Boatshow, Hampshire Hotels, Southampton Airport Breeze Magazine, Solent West/East, Primary syndication to attaction more visitors and reduce ad-hoc requests and annual Trade Shows Times, The Coast & Breeze Radio, Baby Hampshire/Surrey, Parents bounce rate. including: News, CarFest, Eagle Radio and Heart Radio. Central London to FAMILY DISCOUNT VOUCHERS North Hampshire is Excursions, Group Travel Fair, Best of Britain & WILD just 50 miles and WILD ADVENTURE around 50 minutes! SURPRISE ADVENTURE BREATHTAKING SURPRISE GO WILD... Ireland and Travel Trade Britain. Social Media & E-Marketing ZOOM SURPRISETION BREATHTAKINGGO WILD... IMAGINA TION WILD...2017 ZOOMIMAGINA SURPRISEWILD... ADVENTURE SURPRISE l Mottisfont t HAl • Hampshire’s Top Attractions is actively promoted ADVENTURE BREATHTAKING Grea SURPRISE GO WILD... Southampton International Horton Heath ZOOM SURPRISETION rk BREATHTAKINGGO WILD... arm ry Pa MAnor F unt Staunton co IMAGINA Southampton Museums WILD Red funnel Website on a daily basis through Twitter followers (6683), ZOOM SURPRISETION Marines Museum IMAGINAADVENTURE Royal SURPRISE ch Southsea Bea Pyramids © Hampshire Top Attractions 2012. Designed and produce by The Marketing Collective Ltd. Facebook (7044) and Instagram (758), all promoting All rights reserved. Source data kindly supplied by Lovell Johns Ltd, Oxford. BREATHTAKINGincluding the Isle of Wight • A new website was launched in December From wildlife, roller coasters, action and adventure through to steam trains, classic cars, museums and heritage - news and events from the attractions. News and Hampshire’s Top Attractions has them all! 2017 which has resulted in increased visits hampshireattractions.co.uk events are also promoted through Hampshire’s Top Special offers Competitions News & Events and visitor time on site. The new content, Guide to the best places to visit Attractions YouTube, Pinterest and Google+ pages. 2017 WIN! A one night family stay in a Hampshire Hotel 2017 Celebrating and tickets to four attractions of your choice! 10 years of WORTH UP TO £500! itineraries and improved user-journey aims To enter, sign up to our newsletter toptop daysdays outout with the codeword PARENTS: • Average post reach on Facebook of 23,000. hampshireattractions.co.uk/signup make the website one of the top influencers on 38,000 average monthly tweet impressions an 800 visits to Hampshire. average profile visits on Twitter. Average weekly www.hampshireattractions.co.uk
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