James Pitaro Chairman, Disney Consumer Products and Interactive Media James Pitaro

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James Pitaro Chairman, Disney Consumer Products and Interactive Media James Pitaro was named chairman, Disney Consumer Products and Interactive Media (DCPI) in February 2016, where he oversees the Company’s creation of physical and digital experiences across more than 100 categories. Pitaro and his team bring to life the characters and stories of four iconic brands—Disney, Pixar, Star Wars, and Marvel – through the world’s largest licensing business across toys, apparel and home goods; the world’s largest children’s book publisher; a robust digital game slate including mobile and console experiences; and approximately 350 Disney Store locations around the world. Also under Pitaro’s leadership is the team at Maker Studios, as well as cutting- edge technologists who manage Disney’s web and social media presence. In addition, his team manages the Company’s relationships with retailers globally. Pitaro previously served as president, Disney Interactive, where he successfully led the turnaround of the gaming and digital media division of The Walt Disney Company. Prior to his roles at Disney, Pitaro served as vice president and head of Yahoo Media where he was responsible for guiding the strategic growth and continued development of Yahoo’s media properties, including Yahoo Sports and Yahoo Music. He was credited with leading those businesses to their positions as the number one online sports and music destinations. Pitaro was also vice president of business affairs for LAUNCH Media, Inc. and practiced law at several New York firms. Pitaro holds a Bachelor of Science in economics from Cornell University and a Juris Doctor from St. John’s Law School. .

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A Case Study of the Walt Disney Company Jingwen Yang School of Economics, Hefei University of Technology, Hefei 230601, China [email protected] Abstract
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