University of Massachusetts Amherst ScholarWorks@UMass Amherst Masters Theses 1911 - February 2014 2013 From Main to High: Consumers, Class, and the Spatial Reorientation of an Industrial City Jonathan Haeber University of Massachusetts Amherst Follow this and additional works at: https://scholarworks.umass.edu/theses Part of the Cultural History Commons, Other History Commons, Social History Commons, and the United States History Commons Haeber, Jonathan, "From Main to High: Consumers, Class, and the Spatial Reorientation of an Industrial City" (2013). Masters Theses 1911 - February 2014. 1043. Retrieved from https://scholarworks.umass.edu/theses/1043 This thesis is brought to you for free and open access by ScholarWorks@UMass Amherst. It has been accepted for inclusion in Masters Theses 1911 - February 2014 by an authorized administrator of ScholarWorks@UMass Amherst. For more information, please contact
[email protected]. FROM MAIN TO HIGH: CONSUMERS, CLASS, AND THE SPATIAL REORIENTATION OF AN INDUSTRIAL CITY A Thesis Presented by Jonathan Haeber Submitted to the Graduate School of the University of Massachusetts Amherst in partial fulfillment of the requirements for the degree of MASTER OF ARTS May 2013 Department of History FROM MAIN TO HIGH: CONSUMERS, CLASS, AND THE SPATIAL REORIENTATION OF AN INDUSTRIAL CITY A Thesis Presented by Jonathan Haeber Approved as to style and content by: _______________________________________ David Glassberg, Chair _______________________________________ Frank Couvares, Member _______________________________________ Ethan Carr, Member ____________________________________ Joye Boyman, Department Head Department of History DEDICATION For Mom and Dad. And for Holyoke. ACKNOWLEDGMENTS My research would not have been possible without the help of countless individuals in Holyoke and beyond. Penni Martorell, archivist at Wistariahurst was an enthusiastic supporter of my always evolving thesis ideas.