Sponsor Virginia Rest Areas/Welcome Centers
Interstate 95/85/66 Corridor Package
Increase your brand Three different sponsorship Each sponsorship package exposure through packages allow you to target includes interstate signs plus VDOT’s Rest Area travelers in specific regions of branding opportunities at Sponsorship program the state each Safety Rest Area/ Welcome Center location
Interstate 95/85/66 Corridors Interstate 64 East Coast Corridor SOLD Exposure to more than 500 million travelers each year Exposure to more than 66 million travelers each year Feature your brand at 16 Virginia Safety Rest Areas/Welcome which Feature your brand at three Virginia Safety Rest Areas/Welcome host more than 14 million visitors each year – more than 39,000 Centers which have more than three million visitors each year daily visitors! – more than 10,000 daily visitors!
Interstate 81/77/64 Corridors Detailed information about each sponsorship package and a link to the auctions can be found on VDOT’s website at www.virginiadot. Exposure to more than 325 million travelers each year org/sponsorships. The opening bid price varies for each package. Feature your brand at 22 Virginia Safety Rest Areas/Welcome Each sponsorship package will be auctioned to the highest bidding Centers which see more than 16 million visitors each year sponsor through Virginia’s state procurement site, eVA. – more than 45,000 daily visitors!
For more information, contact VDOT’s Innovative Revenue Team at 804-786-1955 or via email at [email protected]. Sponsor Virginia Rest Areas/Welcome Centers
Interstate 95/85/66 Corridor Package
Interstate 95/85/66 Corridor Package What are the benefits of sponsorship? Through the Interstate 95/85/66 Corridor Business Sponsorship Brand Recognition package, your company will display valuable sponsorship signs Exposure to more than 500 million people* traveling in Virginia along I-95, I-85 and I-66 giving your brand exposure to more than each year through signage on Virginia’s interstate highway system. 500 million travelers each year. Brand Awareness The package also includes signage and additional branding opportunities at 16 Virginia Safety Rest Areas/Welcome Centers Feature your brand/logo/message in prime locations at 16 Virginia strategically located along some of Virginia’s most-traveled interstates. Safety Rest Areas/Welcome Centers along the I-95, I-85 and I-66 More than 14 million people visit these facilities each year. corridors which host more than 14 million travelers** each year – that’s more than 39,000 daily visitors! Safety Rest Areas/Welcome Centers included in this package: * Total impressions based on three 16 locations, one highway sign per location. I-95: **Visitation figures based on traffic volume count estimates: 2.2 visitors per passenger car and 1.2 visitors per heavy vehicle.” Dale City I-95 South Safety Rest Area (cars only) Dale City I-95 North Safety Rest Area (cars only) Sponsorship fee includes the following at each site: Dale City I-95 South Safety Rest Area (trucks only) Dale City I-95 North Safety Rest Area (trucks only) • 6’ x 4’ “Sponsored by” logo sign on interstate before rest area exit. Fredericksburg I-95 South Safety Rest Area/Welcome Center • “Sponsored by” logo sign at location of choice at the building/ Ladysmith I-95 South Safety Rest Area facility (Front of building, rear of building or exit to highway). Ladysmith I-95 North Safety Rest Area/Welcome Center • Three to four additional locations at each site for your sponsorship Carson I-95 North Safety Rest Area items. Skippers I-95 North Safety Rest Area/Welcome Center REMOVE THE UP TO TWO 2X3 SPONSORORED BY SIGNS….. BULLET
I-85:
Dinwiddie I-85 South Safety Rest Area Dinwiddie I-85 North Safety Rest Area Alberta I-85 South Safety Rest Area Alberta I-85 North Safety Rest Area Bracey I-85 North Safety Rest Area/Welcome Center
I-66:
Manassas I-66 West Safety Rest Area/Welcome Center Manassas I-66 East Safety Rest Area
For more information, contact VDOT’s Innovative Revenue Team at 804-786-1955 or via email at [email protected]. Sponsor Virginia Rest Areas/Welcome Centers
Interstate 95/85/66 Corridor Package
Dale City I-95 South Safety Rest Area (cars only)
Rest Area Front Entrance Up to three additional promotional locations may be chosen from the following: • Picnic Area ON EVERY LINE • Benches throughout document • Outdoor Map Kiosk REMOVE THE /ITEMS. It • Outdoor Vending Building should only say promotional locations. • Wall Mounted Advertisement at entrance
Dale City I-95 North Safety Rest Area (cars only)
Rest Area Front Entrance Up to three additional promotional locations may be chosen from the following: • Pet Rest Area • Picnic Area • Benches • Outdoor Map Kiosk • Outdoor Vending Building • Wall Mounted Advertisement at entrance
Dale City I-95 South Safety Rest Area (trucks only)
Front and Rear Rest Area Entrance Up to three additional promotional locations may be chosen from the following: • Pet Rest Area • Picnic Area • Benches • Outdoor Map Kiosk • Outdoor Vending Building • Wall Mounted Advertisement at entrance • Outdoor sidewalk/brick decal
Dale City I-95 North Safety Rest Area (trucks only)
Front and Rear Rest Area Entrance Up to three additional promotional locations may be chosen from the following: • Pet Rest Area • Picnic Area • Benches • Outdoor Map Kiosk • Outdoor Vending Building • Wall Mounted Advertisement at entrance • Outdoor sidewalk/brick decal
For more information, contact VDOT’s Innovative Revenue Team at 804-786-1955 or via email at [email protected]. Sponsor Virginia Rest Areas/Welcome Centers
Interstate 95/85/66 Corridor Package
Fredericksburg I-95 South Safety Rest Area/ Welcome Center
Welcome Center and Rest Area Building with Common Space Up to four additional promotional locations may be chosen from the following: • Pet Rest Area • Picnic Area • Benches • Outdoor Map Kiosk • Indoor Vending Area/Tables • Wall Mounted Advertisement in Common Area • Wall Mounted Advertisement in Welcome Center • Rugs at Entrance to Welcome Center/Rest Area • Interior Monitors for Commercial
Ladysmith I-95 South Safety Rest Area
Rest Area Building with Common Space Up to four additional promotional locations may be chosen from the following: • Pet Rest Area • Picnic Area • Benches • Outdoor Map Kiosk • Indoor Vending Area/Tables • Wall Mounted Advertisement in Common Area • Rugs at Entrance to Rest Area • Interior Monitors for Commercial
Ladysmith I-95 North Safety Rest Area/ Welcome Center
Welcome Center and Rest Area Building with Common Space Up to four additional promotional locations may be chosen from the following: • Pet Rest Area • Benches • Outdoor Map Kiosk • Indoor Vending Area/Tables • Wall Mounted Advertisement in Common Area • Wall Mounted Advertisement in Welcome Center • Rugs at Entrance to Rest Area/Welcome Center • Interior Monitors for Commercial
For more information, contact VDOT’s Innovative Revenue Team at 804-786-1955 or via email at [email protected]. Sponsor Virginia Rest Areas/Welcome Centers
Interstate 95/85/66 Corridor Package
Carson I-95 North Safety Rest Area
Rest Area Building with Common Space Up to four additional promotional locations/items may be chosen from the following: • Pet Rest Area • Picnic Area • Benches • Outdoor Map Kiosk • Outdoor Vending Area/Tables • Wall Mounted Advertisement in Common Area • Rugs at Entrance to Rest Area • Interior Monitors for Commercial • Indoor Double-sided Map Kiosk
Skippers I-95 North Safety Rest Area/Welcome Center
Welcome Center and Rest Area Building with Common Space Up to four additional promotional locations may be chosen from the following: • Pet Rest Area • Benches • Outdoor Map Kiosk • Indoor Vending Area/Tables • Wall Mounted Advertisement in Common Area • Wall Mounted Advertisement in Welcome Center • Rugs at Entrance to Rest Area/Welcome Center • Interior Monitors for Commercial
Dinwiddie I-85 South Safety Rest Area
Rest Area Front Entrance Up to three additional promotional locations may be chosen from the following: • Picnic Area • Benches • Outdoor Map Kiosk • Outdoor Vending Building • Wall Mounted Advertisement at entrance
For more information, contact VDOT’s Innovative Revenue Team at 804-786-1955 or via email at [email protected]. Sponsor Virginia Rest Areas/Welcome Centers
Interstate 95/85/66 Corridor Package
Dinwiddie I-85 North Safety Rest Area
Rest Area Front Entrance Up to three additional promotional locations may be chosen from the following: • Pet Rest Area • Picnic Area • Benches • Outdoor Map Kiosk • Outdoor Vending Building • Wall Mounted Advertisement at entrance
Alberta I-85 South Safety Rest Area
Rest Area Front Entrance Up to three additional promotional locations may be chosen from the following: • Pet Rest Area • Picnic Area • Benches • Outdoor Map Kiosk • Outdoor Vending Building • Wall Mounted Advertisement at entrance
Alberta I-85 North Safety Rest Area
Rest Area Front Entrance Up to three additional promotional locations may be chosen from the following: • Pet Rest Area • Picnic Area • Benches • Outdoor Map Kiosk • Outdoor Vending Building • Wall Mounted Advertisement at entrance
For more information, contact VDOT’s Innovative Revenue Team at 804-786-1955 or via email at [email protected]. Sponsor Virginia Rest Areas/Welcome Centers
Interstate 95/85/66 Corridor Package
Bracey I-85 North Safety Rest Area/Welcome Center
Welcome Center and Rest Area Common Area Building Up to four additional promotional locations may be chosen from the following: • Pet Rest Area • Picnic Area • Benches • Outdoor Map Kiosk • Indoor Vending Area/Tables • Wall Mounted Advertisement in Common Area • Wall Mounted Advertisement in Welcome Center • Rugs at Entrance to Rest Area/Welcome Center • Interior Monitors for Commercial
• Foyer leading to Welcome Center • Playground Area
Manassas I-66 West Safety Rest Area/Welcome Center
Welcome Center Building and Rest Area Entrance Up to four additional promotional locations may be chosen from the following: • Pet Rest Area • Picnic Area • Outdoor Map Kiosk • Wall Mounted Advertisement at Rest Area Entrance • Wall Mounted Advertisement in Welcome Center • Rugs at Entrance to Welcome Center • Interior Monitors for Commercial
Manassas I-66 East Safety Rest Area
Rest Area Front Entrance Up to three additional promotional locations may be chosen from the following: • Pet Rest Area • Picnic Area • Outdoor Map Kiosk • Wall Mounted Advertisement at entrance
For more information, contact VDOT’s Innovative Revenue Team at 804-786-1955 or via email at [email protected].
For information about sponsorship packages go to www.virginiadot.org/sponsorships.
To participate in this Business sponsorship auction, register with the VA State procurement site, “eVA” and bid on Safety Rest Area Auctions. Bidders must go to https://eva.virginia.gov/ and register as a vendor using commodity code 96377.
“eVA” Customer care is available to assist in registration at 804-371-2525 or eVACustomerCare@DGS. Virginia.gov.
If you are currently registered with eVA, sign up for commodity code 96377 through the website to receive notifications when sponsorship packages are available.
All Auctions Available:
• Interstates 95/85/66 Corridors Business Sponsorship o 16 Safety Rest Area/Welcome Centers • Interstate 64 East Coast Corridor Business Sponsorship
o Three Safety Rest Area/Welcome Centers SOLD
• Interstates 81/77/64 Corridors Business Sponsorship o 22 Rest Areas/ Welcome Centers
Innovative Revenue Team
1221 East Broad Street Richmond, VA 23219 Phone: 804-786-1955