Leveraging Information and Communication Technology for the Base of the Pyramid
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Leveraging Information and Communication Technology for the Base Of the Pyramid Innovative business models in education, health, DJULFXOWXUHDQG¿QDQFLDOVHUYLFHV A JOINT REPORT BY SPONSORED BY IN COLLABORATION WITH Authors Alexandre de Carvalho, Hystra Network Partner Lucie Klarsfeld, Hystra Project Manager Francois Lepicard, Hystra Network Partner Contributors Alessandra Carozza, AMGlobal Nicolas Chevrollier, TNO Chloe Feinberg, Ashoka Till Jaspert, Claro Partners Andrew Mack, AMGlobal Claire Penicaud, Hystra Bineke Posthumus, TNO Please direct queries about this report to: [email protected] Note: Hystra is the author of this report. Analyses and FRQFOXVLRQVUHSRUWHGKHUHGRQRWQHFHVVDULO\UHÀHFW WKHYLHZVRIWKH¿YHVSRQVRUVVXSSRUWLQJWKLVZRUN 1 Sponsors’ foreword Over the past twenty years, the number of mobile phone subscriptions has risen from 12.4 million to more than 5 billion. The majority of them, equaling 3.8 billion, are in developing countries, where the mobile telecommunications industry has expanded most quickly. Today, even in the most remote areas, people own or use a mobile phone. It is clear that with mobile penetration rates continuously increasing, connectivity – at least for basic voice services – will no longer be a major hurdle in the near future, and development concerns are SURJUHVVLYHO\WXUQLQJWR¿QGLQJZD\VWREHVWOHYHUDJHWKLVFRQQHFWLYLW\IRURWKHUVHUYLFHV Several of the services that can be delivered on telecommunication networks are directly linked to socio-economic development. The focus of this study is the tremendous opportunities that Information and Communication Technology (ICT) offers to provide access to essential services, such as education, healthcare, agro-services RU¿QDQFLDOVHUYLFHVWRXQGHUVHUYHGSRSXODWLRQVHVSHFLDOO\WKRVHDWWKH%DVHRIWKH3\UDPLG %R3 ±LHWKH billions of people living with less than a few dollars per day. In the summer of 2010, in the pursuit of leveraging these opportunities, following discussions initiated by France 7HOHFRP+\VWUDEURXJKWWRJHWKHU¿YHDFWRUVVKDULQJWKHZLOOLQJQHVVWRPDNHWKLVSURPLVHKDSSHQ ƒ AFD (Agence Française de Développement), WKH)UHQFK$LG$JHQF\DQG3URSDUFRLWVSULYDWH¿QDQFLQJDUP ƒ Ericsson, the Swedish world-leading provider of telecommunications infrastructure and services, with business in 180 countries, ƒ France Telecom-Orange, a world’s leading telecommunications operator, headquartered in Paris and serving consumers in 35 countries, including 17 in Africa and the Middle East, ƒ ICCO,D'XWFKQRQSUR¿WRUJDQL]DWLRQSURYLGLQJIXQGLQJDQG¿HOGVXSSRUWWRGHYHORSPHQWSURMHFWVLQHPHUJLQJ countries, and ƒ TNO,WKH'XWFKLQGHSHQGHQWUHVHDUFKRUJDQL]DWLRQZRUNLQJRQLQQRYDWLRQIRUGHYHORSPHQW 7KHVH¿YHVSRQVRUVKDYHHQWUXVWHG+\VWUDWRFRQGXFWWKLVVWXG\RQPRELOHVHUYLFHVDQGEXVLQHVVPRGHOVIRU the Base of the Pyramid (BoP), in collaboration with Ashoka, the international network of social entrepreneurs, DQG712DQGZLWKWKHVXSSRUWRI$0*DFRQVXOWLQJ¿UPH[SHUWRQ,&7IRU'HYHORSPHQW ,&7' SURMHFWV The sponsors of this study believe that independent social entrepreneurs or intrapreneurs (who initiated these projects from the inside of large companies) are a key source of inspiration, and that looking at their projects in depth will allow to identify promising business models and understand the barriers to scale that many projects are facing in this sector. After reviewing more than 280 projects, this study has grouped the diversity of models seen into 4 different clusters: ƒ models in which end-users access the technology themselves, ƒ models leveraging local agents as intermediaries between the technology and end-users, ƒ innovative initiatives leveraging the power of the “crowds” in a two-way exchange between the developed and GHYHORSLQJZRUOGVWKURXJKVRFDOOHGFURZGVRXUFLQJRUFURZGIXQGLQJDQG¿QDOO\ ƒ ¿QDQFLDOVHUYLFHVUHTXLULQJDUREXVWVHFXUHGSODWIRUPDFFHVVHGHLWKHUE\HQGXVHUVRULQWHUPHGLDU\DJHQWV or both. 2 Within these clusters, 16 initiatives of the most ground-breaking business models set up to date, have been DQDO\]HGWKURXJK¿HOGYLVLWVLQWHUYLHZVDQGH[SHULHQFHVKDULQJGXULQJZRUNVKRSV7KHVHPRGHOVDUHSUHVHQWHG as case studies in this report, highlighting that promising business models can allow the sustainable large-scale development of ICT-based services for the poorest. A conclusion from this work is that entrepreneurship is key to starting successful services, while collaboration and the construction of an ecosystem offering a range of services are key to scaling. AFD-Proparco, Ericsson, France Telecom-Orange, ICCO and TNO are and will continue fostering both entrepreneurship and collaboration, to support the development of affordable services aimed for the poorest of the population. This is the reason why we have decided to make the results of this report public. :HKRSH\RXZLOO¿QGYDOXDEOHLQVLJKWVWRPRYHIRUZDUGZLWKXVLQPXOWLSO\LQJWKHLPSDFWRIPDUNHWEDVHG approaches leveraging ICT for development. Sincerely, Caroline Cornu, Executive Director, External Relations and Partnerships, AFD-Proparco Elaine Weidman-Grunewald, Vice President, Sustainability and Corporate Responsibility, and Arun Bhikshesvaran,9LFH3UHVLGHQW0DUNHWLQJDQG&KLHI0DUNHWLQJ2I¿FLHU(ULFVVRQ Denis Guibard, Vice-President, Sustainable Development, Products & Services, France Telecom-Orange Machteld Ooyens, Head of the Policy and Development Department, ICCO Nicolas Chevrollier, Deputy programme manager “Innovation for Development”, TNO 3 Introduction The developing world is on the brink of entering the Internet era. And it will be mobile based. This breakthrough is hoped to transform lives even more than it has for the developed world over the past 15 years. In our previous and on-going Hystra-Ashoka joint work we have looked at improving a series of essential services for the Base of the Pyramid where providing access –to Energy, Housing, Water, etc. – was the end result. In this case, given its potential transformational power, we decided to look at a means – ICT – rather than at an end as such. We decided to apply our methodology in looking at how ICT could actually foster a quantum leap of evolution in servicing development. We selected 4 areas, essential for developing countries, as well as potentially highly responsive to a strategic use of ICT: Education, Health, Agriculture/Rural Development and Financial Services. 7KHVHDUHDVKDYHLQGHHGJHQHUDWHGKXQGUHGVRILQLWLDWLYHVIURPGLIIHUHQWRUJDQL]DWLRQVWU\LQJWROHYHUDJH,&7 for social impact. Pioneers are showing the way, following the tremendous success from mobile operators in bringing connectivity to so many. However, very few of them have had success in reaching scale, despite the special adequacy of technology for VFDOLQJXS,WLVLQWKHKRSHRI¿QGLQJVROXWLRQVWRWKDWOLPLWDWLRQWKDWZHXQGHUWRRNWRLGHQWLI\WKHVROXWLRQVWKDWZRUN best, understand what hinders their growth and craft strategies that can help bring these innovations to scale. We have been fortunate to assemble a consortium of key players representative of a variety of stakeholders in the ¿HOGRI7HFKQRORJ\DQG'HYHORSPHQWIURPWKHSXEOLFFLWL]HQDQGSULYDWHVHFWRUV Integrating their different perspectives has been critical in shaping this report. Scaling up these business PRGHOLQQRYDWLRQVZLOOQRWRQO\JURZDIHZRUJDQL]DWLRQVLWZLOOFUHDWHQHZLQGXVWULHVDQGEULQJNQRZOHGJH and services to which the poorest never had access before. For this to happen, all types of players must take part in the effort required: public authorities need to craft and implement effective regulations that integrate the possibilities of technologies, local business entrepreneurs need to invest their money and energy in innovative products, strategic philanthropists and development agencies need to support industry building and awareness and education efforts, and large corporations need to innovate new business models or support existing ones to scale. None of them can succeed on their own. This is a time for innovation and collaboration. We hope this report will contribute to making this happen. François Lepicard and Alexandre de Carvalho, Hystra Valeria Budinich, Ashoka 5 Acknowledgements The authors would like to thank the social entrepreneurs who shared their innovative work, the intrepreneurs within corporations who carved the space for something new, and the experts who contributed insights over the course of this investigation, in particular: Argawal Tarun, VP and Head of Channel Empowerment and Management, FINO Ayala Jim, Network Partner, Hystra Baird Andrew, Senior Economic Growth Specialist, International Development, Agriculture Specialist, RTI Bartlett Sarah, Director, Esoko Ghana Barua Jewel, Commercial Division of GrameenPhone, HealthLine Blaschke Sean, Technology for Development Coordination Unit, UNICEF Uganda Boyera Stéphane, Lead Program Manager of the Web Foundation Cantor Eric, Director of Grameen Foundation AppLab Chamberlain Sara, Head of Interactive, BBC Janala Choudhary Amrit, Manager, Rural Marketing Distribution, eChoupal Davies Mark, Founder and CEO, Esoko Dhabale Vilas, Sanchalak, eChoupal Deotale Kissan, Farmer and eChoupal user Eagle Nathan, co-Founder and CEO, txteagle Garudachar Srinivas, Director, Grameen-Intel Social Business & Advisor, eKutir *RJR$VKLÀ Founder and CEO, Sproxil Gupta Rishi, CFO, FINO Hammond Al, Senior Entrepreneur, Ashoka, and Founder and Executive Chairman, HealthPoint Services Dr Karmakar KG, Managing Director, NABARD (National Bank for Agriculture and Rural Development of India) Locke Chris, Managing Director, GSMA Development Fund Manansala Jojo, General Manager, Hybrid Social Solutions Inc. Mehra Amit, Founder and Managing Director, RML Mishra Satyan, Managing Director, Drishtee Nair