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Rapportudkast Bilag 8 - Produktanalyser I det følgende præsenteres de 20 produktanalyser for oplysningsaktiviteter, der har modtaget mid- ler fra Udenrigsministeriet indenfor tre finansieringsvinduer: 1. Danidas Oplysningsbevilling 2. NGO’ernes projektrelaterede oplysning 3. Udenrigsministeriets eget oplysningsarbejde Produktanalyserne er grupperet under de forskellige finansieringsvinduer. For hvert oplysnings- produkt foreligger en beskrivelse og en analyse - basisoplysninger og produktanalyse. Basisoplysningerne (organisation, titel, aktivitet, budget etc.) stammer fra producenten selv. Eva- lueringsteamet har efterfølgende tilføjet evt. yderligere oplysninger i kursiv. Produktanalysen (relevans, effektivitet, ressourceforbrug) er udfyldt af evalueringsteamet på bag- grund af de i skemaet anførte data samt yderligere dataindsamling (f.eks. interviewdata). For Udenrigsministeriets eget oplysningsarbejde fremgår i nogle tilfælde ligeledes data fra eksi- sterende effektundersøgelser, som er medtaget for at supplere evalueringens dataindsamling. Oplysningsbevillingen BASISOPLYSNINGER OG PRODUKTANALYSE BASISOPLYSNINGER Bevillingstype Oplysningsbevillingen Organisation/ansøger NN Producent/tilrettelægger (hvem har produce- NN ret, gennemført aktiviteten) Titel Bongo Superstars Tema Ungdomskulturer, hiphop, identitet, musik, drømme. Formål (beskrevet af producenten) Filmens formål er at følge en gruppe unge rappere fra Tanzania for herigennem at vække identifikation hos beskueren (vise et andet billede af Afrika end nød og fattigdom) Indhold (kort beskrivelse af produk- Filmen er en rejse til Tanzanias fattige, men glitrende hovedstad, tet/aktiviteten) Dar-es-Salaam. Det er et møde med en gruppe unge rappere, som drømmer om at blive kendte hiphopmusikere. Målgruppe (angivet af producenten) Primært 15-30årige, sekundært 30+ med interesse for musik. Medie/Aktivitet Dokumentarfilm 1 Begyndelses- og slutdato for produktionspro- December 2006 - oktober 2008. cessen/aktiviteten Antal producerede produkter/gennemførte 1 arrangementer Antal distribuerede produkter Projekt var endnu ikke nået til distributionsfasen ved udarbejdelse af evaluering. Hvordan er produktet distribueret (angiv også Er endnu ikke distribueret, men der er indgået visningsaftale med hvor og hvordan produktet er eksponeret tv4 og Filmmakers' Independent Digital Distribution. Desuden er (f.eks. film/TV) der udvist interesse fra filmfestivalen Salaam.dk og den Europæi- ske Filmfestival i Tanzania. Hvordan er produktet markedsført Er endnu ikke nået hertil. Samarbejder med Fenris Film, som fungerer som producer på filmen og rådgiver om bl.a. markedsføringen og PR. Hvem og hvor mange har modtaget produk- Vides endnu ikke. tet/deltaget i aktiviteten Budget 138.000 DKK Finansiering (bevilling, andel egenfinansie- 58.150 DKK, Oplysningsbevillingen ring, etc.) 35.000 DKK, Sammenslutningen af Danske Filminstruktører (SADF) 29.000 DKK, Center for Kommunikation og Undervisning (CKU) 10.000 DKK, filmværkstedet Rabataftale med Ethiopian Airlines Andet ressourceforbrug (f.eks. frivillig ar- Frivillig arbejdskraft på hele produktionen (bl.a. derfor den lange bejdskraft) produktionsperiode) Er der foretaget evaluering/effektmåling af Endnu ikke. Visning for et test-publikum er planlagt. produktet/aktiviteten? (ja – nej) Hvis ja: Hvordan er produktet/aktiviteten evalueret Hvad er resultatet PRODUKTANALYSE ANALYSEMETODER: . Vurdering af basisoplysninger 2 . Interview med producent . Vurdering af Ekspertpanel film/web Det skal bemærkes, at filmen ikke var helt færdigproduceret, da evalue- ringen vurderede produktet. Der manglede lyd- og farvekorrektion. RELEVANS: Temaet er et klart modbillede til sult, nød og død, og det er relevant i forhold til formålet med filmen: ”at vise et andet billede fra Afrika”. Dette falder ind under den brede fortolkning af formålet med Oplysningsbevillingen, idet den må siges at give et indblik i udviklingslandenes problemer set gennem de unge musikeres optik. Filmen om- handler en gruppe unge tanzanianske rappere og henvender sig til et ungt publikum i Danmark. EFFEKT: Eftersom filmen endnu ikke har været vist, er det vanskeligt at sige ret meget konkret om den potentielle effekt af filmen. Ekspertpanelet, som har bedømt filmen i forbindelse med evalueringen, har dog svært ved at forestille sig den helt store gennemslagskraft. Det er et typisk eksempel på en rigtig god grundide, som imidlertid aldrig er ble- vet udviklet til et fuldt bæredygtigt projekt. Ekspertpanelet finder, at der mangler grundlæggende fortælleteknik i filmen, hvilket betyder, at den kommer til at stå som en række temmelig løsrevne interviewstumper. Et af problemerne synes at være, at producenten har måttet indrette sig meget på musikgruppens princip om, at alle gruppemedlemmer skal markedsføres lige kraftigt. Derfor har det været meget svært at vælge en enkelt eller to hovedpersoner, som man kan identificere sig med, og derfor kommer man ikke rigtig til at kende nogen af de mange medvirkende. RESSOURCEFORBRUG: Det samlede ressourceforbrug i forhold til produktionen af en film af denne type må siges at være absolut rimeligt. Det har kun været muligt at gennemføre produktionen i kraft af en stor ulønnet arbejdsindsats. Samtidig må man dog sige, at hverken en dyr eller en billig produktion er omkostningseffektiv, hvis den ikke er af en så god kvalitet, at den får et publikum. Og det er der desværre meget, der tyder på, at denne film ikke vil få. KONKLUSION: Denne produktion er et godt eksempel på, at man kunne have fået et langt bedre og mere effektivt produkt, hvis der havde været en bedre redaktionel støtte til producenten undervejs. Ideen med at skildre gode musikere fra et slumkvarter er god som udgangspunkt – tænk blot på effekten af filmen ”Buena Vista Social Club” om fattige musikere fra Cuba. Men ideen er ikke rigtig blevet forløst. BASISOPLYSNINGER OG PRODUKTANALYSE BASISOPLYSNINGER Bevillingstype: Oplysningsbevillingen Organisation/ansøger: Sfinx Film/TV ApS 3 Producent/tilrettelægger (hvem har Sfinx Film/TV ApS produceret, gennemført aktiviteten) Titel Fuglen der kunne spå Tema Dokumentarfilm til børn Formål (beskrevet af producenten) Formålet med at producere filmen var at skabe et anderledes billeder til børn end det gængse fjendebillede fra Mellemøsten, som ofte er repræ- senteret i dag. Filmen skulle fungere som brobygger og give indblik i andre kulturer og ligeledes fokusere på ligheder, som drømmen om kæ- ledyr etc., frem for forskelle. Indhold (kort beskrivelse af produk- "Fuglen der kunne spå" er en universel fortælling om en dreng, som tet/aktiviteten) sammen med sin fugl sælger spådomme til forbipasserende. Filmen er et nutidsbillede på persisk kultur og tradition og drager os med sine ud- tryksfulde billeder ind i den orientalske mystik. En af instruktørerne (dansker og bosat i Danmark) er vokset op i Iran og dybt forankret i lan- det. Hun kan således se nuancer og helheder, som de, der lever der til hverdag, ikke har øje for. Den fugl, der er fløjet, ser helheden oppefra. Målgruppe (angivet af producenten) Børn i alderen 4-13 år. Medie/Aktivitet Dokumentarfilm Begyndelses- og slutdato for produkti- 2005 - August 2007 onsprocessen/aktiviteten Antal producerede produk- Se under distribution ter/gennemførte arrangementer Antal distribuerede produkter Det er vanskeligt at fastslå, da en kopi anvendes flere gange og produk- tet anvendes på flere medier, fx DVD, Digi Master, streaming til skoler på Internettet mm. Hvordan er produktet distribueret (an- Biblioteker giv også hvor og hvordan produktet er eksponeret (f.eks. film/TV) DFI skoler og biblioteker Kortogdok.dk 4 visninger på TV2 (januar 2008 og september 2007) Visning Dansk-Iransk selskab Filmen blev valgt af DFI’s festivaludvalg til distribution på fe- stivaler 22.11.07 Premierevisning til Odense Filmfestival 31.08.07 Filmfestivalen SHHH! September 2007 Visning 21st Int. Festival of Films for Children & Young 4 Adults i Hamedan, Iran april 2007 Nordisk Panorama, Nordens største film festival, sept. 2007 2 visninger til Festivalen Salaam.dk i Århus sep. 2007 og i Kø- benhavn feb. 2007. Visning til Festivalen Salaam.dk i Grenå sept. 2007 Biblioteksseminar under Odense Filmfestival 2007, målgruppe: skoler og biblioteker Løbende visninger i DFI’s Børnebiffen Sælges til andre TV stationer af DR International Salg, hvor den bl.a. er blevet solgt til en arabisk-talende TV-kanal, hvor den vil blive vist til millioner af børn i Mellemøsten Hvordan er produktet markedsført Lancering af Have PR, som skabte omtale i følgende medier: o P4 Radio, Int. med instruktørerne o Berlingske Tidende o Urban o Fyens Stiftstidende o Politiken, I byen o Politiken o Fyens.dk o Lorry Brunch, Int. Med instruktørerne o Bubl o Østerbrobladet Via Det Danske Filminstitut (DFI) Via Sfinx Films hjemmeside www.sfinx-film.dk DFI’s festivaludvalg Andre visninger Til lancering blev der ansøgt om yderligere finansiering – og modtaget fra DFI. Beløbet til lancering var 60.666 DKK. Hvem og hvor mange har modtaget Varierende fra visning til visning produktet/deltaget i aktiviteten Budget Produktionsbudget på 1.504.452 DKK Finansiering (bevilling, andel egenfi- 1.055.000 DKK, DFI 5 nansiering, etc.) 80.000 DKK, TV2/Danmark 35.000 DKK, Sveriges Television 182.628 DKK, Nordisk Film/TV Fond 140.360 DKK, Danidas Oplysningsbevilling 62.164 DKK, Egenfinansiering, Sfinx Film 62.164 DKK, Mellemregning, Sfinx Film Andet ressourceforbrug (f.eks. frivillig arbejdskraft) Er der foretaget evalue- Ja ring/effektmåling af produk- tet/aktiviteten (ja – nej)
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