New Opel Meriva Product Information

New Opel Meriva Product Information New Opel Meriva. The flexibility champion. In 1999 the Opel Zafira with its unique Flex7® seating But the new Opel Meriva has far more to offer than just system revolutionised the compact monocab segment. unique flexibility: • Compared with the previous model the new Meriva is Four years later the Opel Meriva brought the concept a totally new development in which many technological of the Opel Zafira into the small monocab segment. and component advances of the Opel Astra, Zafira and Its innovative FlexSpace® seating concept appealed Insignia have been incorporated. to older, socially active customers and young families. • The refined design is also aimed to win customers from From launch until today the Opel Meriva has held the premium class, for example the Mercedes A class. leadership in this segment, in the meantime selling • Efficient and fun to drive, downsized petrol and diesel over one million units. engines make the purchase decision easier. • Class-leading equipment possibilities such as the The new Opel Meriva was developed to build and heated steering wheel, standard electric parking improve upon proven strengths and to set new stand- brake and AFL halogen curve and cornering lights ards in flexibility, combined with an upmarket, high deliver a high feel-good factor. quality impact that would exceed all the expectations in this class. We have assembled the most important facts, arguments and background of the new Opel Meriva on the following • Its revolutionary FlexDoors® concept enables pages. As you will see, the new Opel Meriva has all it comfortable and ergonomically optimal access to takes and more, to bring a new impetus to the successful the rear seats and offers many other advantages career of the previous model. in everyday use. • The successful FlexSpace® seating concept has been optimised for ease of use. • The exclusive FlexRail® aluminium centre console system and up to 32 storage possibilities are unique in this class. • With extra long travel and ergonomic sports seats certified by the AGR (Aktion Gesunder Rücken e.V), the new Meriva offers similar seating comfort to the Insignia and Astra. • Naturally the integrated FlexFix® rear carrier system is also on board – cycling is now one of the most popular free time activities in Europe. Page Page Market 4 – 5 Design 6 – 13 Infotainment 30 – 31 Ergonomics 14 – 19 Models 32 – 34 Flexibility 20 – 23 Individualisation 35 – 39 Comfort 24 – 25 Technical data 40 – 41 Safety 26 – 27 Innovations 42 – 43 Engines and transmissions 28 – 29 Competition 44 – 51 3 New Opel Meriva. Product, customers and competition. Flexibility Feel-good factor Opel Meriva product pillars The possibility to alter the inner configuration Customers in the Meriva target groups have of the car with just a few easy adjustments a highly emotional relationship with their cars, to fit everyday requirements is a major sales often regarding them as a mobile household criterion for Meriva customers. or an extension of their home. This charac The new Opel Meriva offers a versatile seat teristic is further strengthened in the new ing system that is easier to operate than Opel Meriva by many classleading comfort ever before, and with exclusive innovations features, highquality seat covering and trim in storage and luggage transport it comfort materials and active safety systems that ably outperforms all of its competitors in relax the driving experience. terms of ergonomic flexibility. Design Ergonomics The design of the new Opel Meriva stands Well thought out ergonomics are a founda in marked contrast to the overriding func Flexibility Ergonomics factor Feel-good tion stone for high comfort levels. The new tionality of most rivals. A powerful physical Opel Meriva enlivens the automotive every presence, flowing lines and recognisable day in every respect – from comfortable entry features from the new Opel design language Design and exit to the high seating position with combine to provide an impression of high excellent outward vision and ergonomically quality elegance that is further underlined correct seat positioning through to ergo by the interior. nomically optimised loading and unloading. A half class higher Dimensions in comparison With a longer wheelbase and markedly wider track fore and aft, the new Opel Meriva makes a powerful first impression, and both Current Meriva handling and comfort have benefited. The increased length, a tribute to pedestrian protection legislation, and the wider body work mean that the Opel Meriva has grown out of its current segment and now has an intermediate position between small and compact monocabs. That means it also appeals to new target groups who want a “grownup” car. New Meriva 4 Market Young families Target groups/customer needs These customers are future oriented and use their cars for family activities, such as shopping and school runs. In addition they Young families Older couples are active in their free time, for instance driving to the starting point of a cycling trip. with children without children Besides high levels of flexibility they expect • Spaciousness/flexibility • High seating position modern, stylish design. This gives the new Opel • Design/sporting image • Good all-round vision Meriva a clear and convincing advantage. • High seating position • Easier access and rear accessibility • Load volume • Comfort Older couples without children • Safety • Spaciousness/flexibility Although traditionally conservative in out- • Price • Safety look, these people are active seniors, who • Brand loyalty take friends with them and care for their grandchildren. The Opel Meriva has established a tradition of strength with this target group. For this reason they will continue to be an important customer base. Positioning statement For positive, open-minded people who enjoy company, the new Opel Meriva is the striking new monocab, with ground-breaking FlexDoors® that invite you to discover smart flexibility for an active lifestyle. Additional potential Competitors With its outstanding design and high functionality the new Opel Meriva not only appeals to both primary target groups, but also to customers in other market segments, among them families with children who actually drive a compact monocab, station wagon or saloon. Also older customers who look for a prestigious car with high seating position with easy in- gress and egress and superior functionality will be attracted by the new Opel Meriva. Citroën C3 Picasso Renault Scénic Mercedes-Benz A-Class VW Golf Plus 5 New Opel Meriva. A winning first impression. 6 Design Expressive design meets flexibility The Opel Meriva is the first car to pack the full versatility of a small monocab into a dynamic and expressive design. It is a logical expression and interpretation of the Opel design language successfully introduced by the Insignia and the Astra. • The windscreen is pulled forward, forming an unbroken line with the bonnet, which bears the characteristic Opel centre crease, delivering optimum outward vision. • The eagle-eye headlights are similar to those of the Opel Astra, adding a high quality appearance and incorporating the “wing” shape daylight running lights that are a part of the current Opel design signature. • The form of the headlights is echoed by the openings carrying the fog lamps. • The trapezoid grille with the broad chrome strip housing the 3-D form of the Opel logo conveys self-confidence. • The V form of the grille and front bumper also carry an Opel family resemblance. Arguments • Expressive, highly functional design • Impressive headlights and daylight running lights • Self-confident impression with high brand identity 7 New Opel Meriva. Flowing lines. Elegant and purposeful • The window profile with the pronounced The impressive silhouette of the new Opel wave form behind the B pillar draws Meriva underlines its dynamic character while attention to the innovative door system simultaneously highlighting its practicality. and adds a dynamic accent. • In addition it improves the outward vision • The long wheelbase and recognisably of the rear passengers. longer overall length highlight the generous • The feature line extends from the front spaciousness. wings right through the shoulder contour • The shallow curve of the A pillars elegantly into the rear light clusters. merges into the gently rearward sloping roof, • The blade form side sculpture, first seen giving a sporting impression. on the Opel Insignia and Opel Astra, builds a dramatic counterpoint against the feature and window lines. 8 Design Arguments • Elegant profile • Expressive window graphics • Perfect integration of FlexDoors® system • Long wheelbase and generous dimensions 9 New Opel Meriva. The perfect ending. 10 Design Powerful and high class The rear design underlines the individuality and premium character of the new Opel Meriva. Right from the first glance the recognisably wider track conveys a dynamic, powerful impression. • The rear window is framed by a V-formed graphic that draws attention to the 3-D Opel logo and includes the number plate. • The rear window glass is visually extended by a high-gloss black panel which increases the perception of its size. • The three-dimensional rear light cluster extends into the shoulder area and reflects the Opel specific design of the front lights. The horizontal line of the tailgate chrome bar is complemented by the reversing light lenses, creating a greater impression of width. Arguments • High-quality rear design

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