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Strategic Plan 3.7 Build Impact Into Budgets Activities 5.7 Case Studies 6.7 Wrapping Up align-justify INTRODUCTION PLANNING FOR IMPACT IMPACT IN ACTION IMPACT DISTRIBUTION MAKING & MOVING SHORTS chart-barMEASURING IMPACT book-readerIMPACT LIBRARY PDF • CL LE ICK AB AB K L C E I L P C Use the top D F • and side • F tabs to navigate D C P through! L E I C L K B A A B K L C I E L P C D F • Please don’t print me! IMPACTGUIDE.ORG Get the printable version align-justify INTRODUCTION PLANNING FOR IMPACT IMPACT IN ACTION IMPACT DISTRIBUTION MAKING & MOVING SHORTS chart-barMEASURING IMPACT book-reader IMPACT LIBRARY A set of tools and guides designed to help all of us who are working with film make even greater impact than we do already. Brought to you by: Made possible by: docsociety.org fordfoundation.org | berthafoundation.org | sundance.org | knightfoundation.org < < align-justify INTRODUCTION PLANNING FOR IMPACT IMPACT IN ACTION IMPACT DISTRIBUTION MAKING & MOVING SHORTS chart-barMEASURING IMPACT book-readerIMPACT LIBRARY 1.0 2.0 3.0 4.0 5.0 6.0 7.0 INTRODUCTION PLANNING IMPACT IMPACT MAKING MEASURING IMPACT FOR IMPACT IN ACTION DISTRIBUTION AND MOVING IMPACT LIBRARY SHORTS chart-bar book-reader 1.1 Welcome 2.1 Why Vision and 3.1 Equipping for Impact 4.1 What is Impact 5.1 Why Shorts? 6.1 What We’re Learning 7.1 Case Studies Strategy Matter Distribution? 1.2 The Power of Film 3.2 What Impact Producers Do 5.2 The Fundamentals 6.2 What Makes Great 2.2 Define Your Vision 4.2 How Commercial Evaluation? 1.3 Understand the Story 3.3 Build Your Impact are Impact Films? 5.3 Impact in Action Environment 2.3 Develop Your Strategy Film Teams 6.3 Embrace Complexity 4.3 Types of Distribution 5.4 Impact Funding 1.4 How Change Happens 2.4 Map the Issue 3.4 Consider Your Subjects Deals and Distribution 6.4 Your Impact and Audiences Evaluation Plan 1.5 The Challenge for Film 2.5 The Four Impact Dynamics 4.4 Where’s Your Audience? 5.5 Journalistic Partnerships Teams 3.5 Taking Safety Precautions 6.5 Measurement Toolbox 2.6 Filmmaking as 4.5 Global Reach 5.6 Take an Evaluative 1.6 Know Thyself Emancipatory Practice 3.6 Sustainable & Equitable? Approach 6.6 Putting it all Together 4.6 Time-tested Engagement 2.7 Draft Your Strategic Plan 3.7 Build Impact Into Budgets Activities 5.7 Case Studies 6.7 Wrapping Up 3.8 Find the Right Funders 4.7 When Impact & Distribution Come Together 3.9 Build Effective Partnerships 4.8 Before You Sign on the Dotted Line < < align-justify INTRODUCTION INTRODUCTION PLANNING PLANNING FOR IMPACT FOR IMPACT IMPACT INIMPACT ACTION IN ACTION IMPACT DISTRIBUTIONIMPACT DISTRIBUTION MAKING MAKING& MOVING & MOVING SHORTS SHORTS chart-barMEASURING chart-barMEASURING IMPACT IMPACT book-reader IMPACTbook-reader LIBRARYIMPACT LIBRARY 1.1 WELCOME 1.2 THE POWER OF FILM 1.3 UNDERSTAND THE STORY ENVIRONMENT 1.4 HOW CHANGE HAPPENS 1.5 THE CHALLENGE FOR FILM TEAMS 1.6 KNOW THYSELF 1.0 INTRO- DUCTION align-justify INTRODUCTION PLANNING FOR IMPACT IMPACT IN ACTION IMPACT DISTRIBUTION MAKING & MOVING SHORTS chart-barMEASURING IMPACT book-reader IMPACT LIBRARY 1.1 WELCOME WELCOME TO VERSION 2.0 1.2 THE POWER OF FILM 1.3 UNDERSTAND THE OF THE IMPACT FIELD GUIDE. STORY ENVIRONMENT 1.4 HOW CHANGE HAPPENS 1.5 THE CHALLENGE FOR e believe that the 21st century has FILM TEAMS 1.6 KNOW THYSELF become one in which the power of film Wto change the world is impossible to ignore. And our mission is to share bold ideas and best practice with global filmmakers and changemakers. To make sure the most important non-fiction documentary films reach the audiences that matter. We are Doc Society, a non-profit Foundation with team based in London, New York & Amsterdam, working to support the global community of documentary filmmakers. And we are delighted that you have picked up the Impact Field Guide. An open source resource being used by over 55,000 filmmakers and change makers around the world. < < align-justify INTRODUCTION PLANNING FOR IMPACT IMPACT IN ACTION IMPACT DISTRIBUTION MAKING & MOVING SHORTS chart-barMEASURING IMPACT book-reader IMPACT LIBRARY 1.1 WELCOME Through the hard work and This new edition of the Impact Field Guide was lovingly & tirelessly updated in 2019 by Impact Strategist 1.2 THE POWER OF FILM commitment of thousands of dedicated Sahar Driver in San Francisco. The design materialised 1.3 UNDERSTAND THE by our colleagues Sarah Nicholson & Matt Fisher at STORY ENVIRONMENT individuals working in the intersection Involved Design in London. 1.4 HOW CHANGE HAPPENS of film, community & movement, we’ve 1.5 THE CHALLENGE FOR seen it all this past decade: profound Once again we’ve drawn on collaborations & conversations FILM TEAMS with incredibly smart film teams, academics, cultural curators, Impact Producers and their partners from all over 1.6 KNOW THYSELF artistic contributions, journalistic the world. For this latest edition, that included contributions revelations, radical innovation and from: Jad Abi-Khalil, Macky Alston, Abigail Anketell-Jones, serious societal change. This updated Lindsay Green Barber, Julia Bacha, Stephanie Bleyer, Kylie Boltin, Jeffrey Bowers, Caitlin Boyle, Marco Cartolano, guide is intended to harness some Giuliano Cavalli, Sonya Childress, Kristy Chin, Brenda Coughlin, Inti Cordera, Santhosh Daniel, Abby Davis, Fiona of that energy. Not to control it or Dawson, Dina de Veer, Cristine Platt Dewey, Jamie Dobie, pretend that there’s only one way to Jo-Jo Ellison, Violet Feng, Deirdre Fishel, Edie Gill Holder, Amelia Hapsari, Lee Hirsch, Will Jenkins, Anita Khanna, Judy do this work – nothing could be further Kibinge, Fiona Lawson-Baker, Rachel Lears, Sheila Leddy, from the truth. We offer ideas and Alex Lee, Wendy Levy, John Lightfoot, Kathleen Lingo, Mary Macrae, Ani Mercedes, Molly Murphy, Joanna Natasegara, approaches so you don’t have to solve a Ina Pira, Michael Premo, Alice Quinlan, Khushboo Ranka, Larissa Rhodes, Theo Rigby, Flor Rubina, Ellen Schneider, problem that someone else has already Michèle Stephenson, Fran Sterling, Paulina Suárez, Sandra cracked, and can focus on the unique Tabares-Duque, Jennifer Maytorena Taylor, Poh Si Teng, Ayse Toprak, Sophy Sivaraman, Ilse van Velzen, Lynette challenges of your own project. Wallworth, Emily Wanja, Banker White, Sydelle Willow Smith, Malinda Wink, Samantha Wright, Pamela Yates, Luis González Zaffaroni, Amy Ziering. In this introduction we offer theoretical and practical foundations to get the wheels turning. Spend a few moments reflecting on how art inspires change. Get to know several in-depth case studies featured throughout the guide. We have links to a great many more, all in our Library. < < align-justify INTRODUCTION PLANNING FOR IMPACT IMPACT IN ACTION IMPACT DISTRIBUTION MAKING & MOVING SHORTS chart-barMEASURING IMPACT book-reader IMPACT LIBRARY 1.1 WELCOME We recommend you read as many as possible – particularly The toolkit isn’t definitive, but it’s meant to get you for films or campaigns closest to your own work. started on your journey. That’s also true culturally. 1.2 THE POWER OF FILM While this updated version draws heavily from American 1.3 UNDERSTAND THE Our section on PLANNING FOR IMPACT guides you and European contexts, it also contains examples from STORY ENVIRONMENT through developing your vision and strategy to achieve colleagues working from Australia to China and India, 1.4 HOW CHANGE HAPPENS your goals. IMPACT IN ACTION encourages you to think to the Democratic Republic of the Congo, South Africa, 1.5 THE CHALLENGE FOR about who does what and how much it will cost. and back up to Colombia. FILM TEAMS IMPACT DISTRIBUTION explores who will see your film and how they might experience the impact. What we want most is to hear from you. Tell us what 1.6 KNOW THYSELF MAKING AND MOVING SHORTS is our new chapter you think works for you and what doesn’t. Help us to that examines this form in the context of renewed interest create a better resource for all. in it. MEASURING IMPACT completes the circle with methods to track outcomes that tie directly to your goals. Most of all, we’re excited to discover what tomorrow’s In this updated version, we include a new chapter filmmakers are going to do with their work. The possibilities on working with short form films, updates on global are endless. distribution, considerations around risk and safety for film subjects, reflections on filmmaking as an emancipatory With love and respect to all embarking on the journey, practice and new examples of innovative film campaigns The Doc Society Team from every continent. This is a big beast of a toolkit. Please take your time and drop in and out of the chapters as you see fit. Noting that everything that is bold and underlined is a hyperlink. Which should allow you to move rapidly inside the toolkit but also jump out to external resources. To encourage going deeper, we also have Geek Out sections, with suggestions of further reading, interesting articles or provocations accompanying each chapter. < < align-justify INTRODUCTION PLANNING FOR IMPACT IMPACT IN ACTION IMPACT DISTRIBUTION MAKING & MOVING SHORTS chart-barMEASURING IMPACT book-reader IMPACT LIBRARY 1.1 WELCOME 1.2 THE POWER OF FILM 1.3 UNDERSTAND THE STORY ENVIRONMENT 1.4 HOW CHANGE HAPPENS 1.5 THE CHALLENGE FOR FILM TEAMS 1.6 KNOW THYSELF < < align-justify INTRODUCTION INTRODUCTION PLANNING PLANNING FOR IMPACT FOR IMPACT IMPACT INIMPACT ACTION IN ACTION IMPACT DISTRIBUTIONIMPACT DISTRIBUTION MAKING MAKING& MOVING & MOVING SHORTS SHORTS chart-barMEASURING chart-barMEASURING IMPACT IMPACT book-reader IMPACTbook-reader LIBRARYIMPACT LIBRARY 1.1 WELCOME 1.2 THE POWER OF FILM 1.3 UNDERSTAND THE STORY ENVIRONMENT 1.4 HOW CHANGE HAPPENS 1.5 THE CHALLENGE FOR FILM TEAMS 1.6 KNOW THYSELF align-justify INTRODUCTION PLANNING FOR IMPACT IMPACT IN ACTION IMPACT DISTRIBUTION MAKING & MOVING SHORTS chart-barMEASURING IMPACT book-reader IMPACT LIBRARY 1.1 WELCOME THE POWER OF FILM 1.2 THE POWER OF FILM 1.3 UNDERSTAND THE STORY ENVIRONMENT e designed this chapter to It is a given that films have the capacity 1.4 HOW CHANGE HAPPENS 1.5 THE CHALLENGE FOR give you a chance to reflect to influence people and lead them to FILM TEAMS on how you got to the new perspectives.
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