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My Drinking Ledger”

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My Drinking Ledger” APP DESIGN “MY DRINKING LEDGER” Conceived, designed, and created by Erin Kennedy. [email protected] | erinaissance.com | 703.987.7178 METHODOLOGY CHOOSE TOPIC RESEARCH COCKTAIL NOTE-TAKING I am a hobby mixologist and frequent imbiber of craft cocktails. I chose this topic because I have intimate knowledge of the needs of potential users. I wanted to create an app that I saw a potential market for and one that I would like to use if it existed. The concept is a cocktail note-taking application that would replace the paper notebook that I bring to bars with me. It would let the user record drinks, add tasting notes, upload photos, and record location, providing formatting options superior to both paper note-taking and generic note-taking applications. METHODOLOGY PRIMARY AUDIENCE SECONDARY CRAFT COCKTAIL CONNOISSEURS BUSINESS MODEL The potential user of this app is not just an average bar-goer or even Thinking ahead to how this app might become a a craft beer and wine aficionado. There are plenty of apps for those viable product, I tried to consider the secondary looking to snap a photo of a bottle label and look up prices, reviews, audience—the people who would will be and more information. But there are a unique set of needs and interested in having this product make them constraints when it comes to creating an app of value for cocktail money. From an ad-placement perspective, I connoisseurs. believe liquor brands, bars and restaurants, and barware producers would enjoy the opportunity to Not everyone brings a tasting notebook out to a bar or orders a advertise directly to this targeted market of users. drink with the intention of contemplating its flavors and Additionally, there might be the opportunity for remembering the experience. The potential audience for my app is a sponsorship. The app lets uses record the location very specific type of bar-goer or mixologist—craft cocktail enthusiasts of their drinks, so specific bars and restaurants who are looking for a better way to record and subsequently reflect might be interested in having their locations upon their cocktail drinking history. The app will appeal to those who highlighted for nearby users. Or when beginning a enjoy cocktails as an almost intellectual endeavor, rather than a drink entry with a classic recipe, specific liquor tastier-than-normal means to consume alcohol. There is so much brands might be interested in having their brand as chemistry and finesse behind mixology that it could be considered the top suggestion for that drink recipe. an academic subject, and this app is for the type of person who treats it with that level of respect. METHODOLOGY IDENTIFY PROBLEMS WITH PAPER Paper-based notes can be lost and are difficult to organize. You COCKTAIL 1 NOTE-TAKING could use a generic digital note-taking app, but it doesn’t offer enough formatting options to elegantly store drink recipes, ratios, recipe instructions, and measurement units. Simple note-taking also detailed note-taking ignores the inherently visual component of a cocktails tasting experience—want to be able to snap a photo and have it associated with the drink. COCKTAIL 2 WITH OTHER Beer and wine drinking have been extensively addressed with apps, DRINKING APPS but they are inherently brand & label based, but cocktails offer the unique challenge of featuring recipes with multiple ingredients, less detailed note-taking different units, and instructions. WITH OTHER Dedicated cocktail apps exist, but they are primarily for recipe COCKTAIL 3 COCKTAIL APPS searches and liquor cabinet maintenance. They tell users what they should drink and how to do it, but few (if any) allow users to create a rich and browsable drinking history, complete with recipes, tasting notes become doodles notes, locations, and dates. METHODOLOGY PROPOSED SOLUTION TOP-LEVEL SECONDARY 1 BROWSE DRINKING HISTORY - browse history chronologically - browse history by location - save & view favorites 2 ADD NEW DRINKS - add a custom drink & recipe - start from classic drink/recipe - repeat a drink from the past 3 VIEW PAST DRINK DETAILS BROWSE START DRINK LIST click on drink name swipe across a drink name + click to add new drink VIEW COCKTAIL X repeat/clone drink start with a classic recipe add a custom drink DETAILS delete search pre-populates next screen pre-populates next screen click to edit details click to repeat drink with previous ingredients with ingredients and recipe and recipe, but today’s date ADD COCKTAIL SCREEN add name, photo, bar/location, ingredients, notes, favorites save EVENT / SCREEN user action CELEBRATION SCREEN option device action LO-FI WIREFRAMES TO FLESH OUT USER FLOW, NECESSARY FIELDS, AND SCREENS METHODOLOGY DESIGN IF MY APP WERE A PERSON, WHAT KIND WOULD HE BE? WHAT WOULD HE BE INTERESTED IN? This app’s users are mature and sophisticated, going about cocktail tasting as an intellectual gustatory pursuit. They would not be interested in the sort of app that proclaims to know “what you should be drinking right now!” or where the nearest liquor store is so that they can make a standard margarita. If this proposed app were a person, he would be the suave gentleman at the polished bar, in an effortless suit and perhaps glasses, sporting a vintage watch, with a worn leather ledger in his breast pocket. He enjoys craft cocktails, but also fine cigars and reads classic literature while enjoying a snifter of scotch in his leisure time. It was the emerging theme of libations, ledgers, and literature than inspired the name and general aesthetic of my app: My Drinking Ledger. ADDITIONAL DESIGN CONCERNS must be legible and easy to use in a dark bar–its most likely place of use must include flexible recipe entry fields and customizable measurement units DESIGN: TOP-LEVEL FUNCTIONS VIEW DRINKING HISTORY VIEW DRINK DETAILS ADD NEW DRINKS 12:30 MY DRINKING LEDGER Manhattan NEW ENTRY DATE BAR FAVORITES MAR MARCH 17, 2017 LOST SAINT 333 W Main St, 02 Charlottesville, VA 22903 2017 Whiskey Sour Alley Light Drink Name New York Sour Alley Light ADD LOCATION Manhattan Alley Light # UNIT Ingredient Name UNIT MARCH 12, 2017 # Ingredient Name # UNIT Ingredient Name Campari Soda Cicchetti Add recipe instruction (shaken, stirred, etc...) suggestion suggestion suggestion Boulevardier Cicchetti FEBRUARY 20, 2017 1 2 3 4 5 6 7 8 9 0 2 PARTS Knob Creek bourbon q wAdd tastinge r notes.t y u i o p Hashtag Gym Selfie Lost Saint 1 PART Sweet Vermouth 2 DASH Angostura bitters a s d f g h j k l Every Day is Arm Day Lost Saint Measure all ingredients into a mixing class. Top with ice. Stir for 30 seconds. Strain into chilled coupes or z x c v b n m Old Fashioned Lost Saint martini glass. For a variation, you can swap the sweet vermouth for half sweet and half dry. Paper Plane Lost Saint ?123 , . The Manhattan was great! Plus I learned how to hold a bar spoon and stir properly at Tavern and Grocery. Practiced first with just water and ice. So much fun! For a variation, you can swap the sweet vermouth for half sweet and half dry. DESIGN CHALLENGE: SORTING ENTRIES HOW TO ACCOMMODATE DIFFERENT METHODS OF VIEWING AND SORTING DRINK HISTORY BY DATE (chronological) BY BAR/LOCATION BY FAVORITES (both bars and drinks) 12:30 MY DRINKING LEDGER MY DRINKING LEDGER MY DRINKING LEDGER DATE BAR FAVORITES DATE BAR FAVORITES DATE BAR FAVORITES MARCH 17, 2017 LOST SAINT LOST SAINT 5 FEB MILLERS 1 Whiskey Sour Alley Light Hashtag Gym Selfie 10 2017 DEAD RABBIT 2 FEB 333 W Main St, Charlottesville, VA 22903 New York Sour Alley Light Every Day is Arm Day 10 2017 FEB JAN Hashtag Gym Selfie 10 Manhattan Alley Light Old Fashioned 30 2017 2016 FEB more 2 Every Day is Arm Day 10 MARCH 12, 2017 2017 ALLEY LIGHT Campari Soda Cicchetti GRAND ARMY 2 MAR Whiskey Sour 02 2017 MAYA Boulevardier Cicchetti Whiskey Sour Alley Light MAR New York Sour 02 FEBRUARY 20, 2017 2017 New York Sour Alley Light MAR Manhattan 02 Hashtag Gym Selfie Lost Saint 2017 Manhattan 3 more 5 Every Day is Arm Day Lost Saint CICCHETTI Campari Soda Cicchetti FEB Old Fashioned Lost Saint Campari Soda 12 2017 Boulevardier 5 FEB Paper Plane Lost Saint Boulevardier 12 2017 Red Wine Punch Grand Army DOWNTOWN GRILLE DESIGN CHALLENGE: ADDING NEW ENTRIES HOW TO ACCOMMODATE DIFFERENT STARTING POINTS FOR ADDING A NEW DRINK INCLUDE OPTIONS FOR CUSTOM & EASY “REPEAT” OPTION TO ADD ALLOW SEARCH OF CLASSIC RECIPES CLASSIC RECIPE ENTRY 12:30 ANOTHER DRINK FROM HISTORY MY DRINKING LEDGER SEARCH CLASSIC RECIPES MY DRINKING LEDGER DATE BAR FAVORITES DATE BAR FAVORITES MARCH 17, 2017 bourbon MARCH 17, 2017 Whiskey Sour Alley Light i Old Fashioned Whiskey Sour Alley Light 2oz bourbon, sugar cube, dash of angos... New York Sour Alley Light i Manhattan New York Sour Alley Light 2oz bourbon, 1oz sweet vermouth, 2 das... Manhattan Alley Light Manhattan ManhattanAlley Light i Old Fashioned Having another? 2oz bourbon, sugar cube, dash of angos... MARCH 12, 2017 MARCH 12, 2017 i Manhattan suggestion suggestion suggestion 2oz bourbon, 1oz sweet vermouth, 2 das... Campari Soda Cicchetti Campari Soda Cicchetti 1 2 3 4 5 6 7 8 9 0 Boulevardier Cicchetti q Boulevardierw e r t y u i Cicchettio p FEBRUARY 20, 2017 FEBRUARYa s20, 2017d f g h j k l Hashtag Gym Selfie Lost Saint START FROM A CLASSIC Hashtag Gym Selfie Lost Saint z x c v b n m Every Day is Arm Day Lost Saint Every Day is Arm Day Lost Saint ADD CUSTOM DRINK ?123 , .
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    FORGOTTEN CLASSICS & LESSER-KNOWN TIPPLES Throughout history, bars have played an integral part in society and culture. No matter the occasion, they have been a mystical and alluring place where stories are told and memories are created. At Louix Louis, we wish to share with you lesser known classics and vintage cocktails that will bind you to our bar forever. We ask you to take a chance, have new experiences, and let the spirits guide you. COCKTAILS Four Play · 18 LEMON, CREAMY, FLORAL, BITTER Gin + Elderflower Liqueur + Sweet Vermouth + Lemon + Egg White A floral take on the classic sour, finished with just enough bitter to balance it out. Jack ROse· 18 RIPE RED APPLE, CITRUS, OAK SPICE Apple Brandy + Grenadine + Lime + Apple Some credit this cocktail to an early 20th-century hit man called ‘Bald Jack Rose’, while others connect it to Jersey City bartender Frank J. May, who was also known as Jack Rose. Old Pal · 16 WINTER SPICE, OAK, FLORAL, BUTTER, ORANGE, DRY Rye Whiskey + Dry Vermouth + Campari + Citrus Oil Harry MacElhone of Harry’s Bar in Paris credited his ‘old pal, ’journalist William ‘Sparrow’ Robertson, with the inspiration for this drink. As the sports editor for the New York Herald in Paris. La Poire Mule · 20 CITRUS, ACIDIC, REFRESHING, FRUITY, HERBAL Pear Vodka + Benedictine + Lime + Ginger Beer + Mint + Dehydrated Pear The classic Moscow Mule was created in 1941 in The Chatham Hotel in Manhattan, and was later popularized in large part due to the vessel of the drink: the copper mug, which is still used today for the classics and adaptations of the cocktail.
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