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Advertising feature most liveable place globally for Asian expatriates: ECA* RISING NEW PRECINCT SPH - The Business Times - Friday, January 23, 2015 An annual survey conducted by ECA International found that Singapore is the top location for Asian AT THE CITY’S EDGE expatriates 16th year in a row SIMS *Employment Conditions Abroad Discover the new AtWitness the centre of a transforming the landscape, transformation Sims Urban Oasis will help unlock great potential lifestyle buzz Recent developments and plans in , , and Sims are leading the exciting gentrification of this precinct. New, hip hotspots usher a new and sophisticated Look forward to plans that will continue to develop Sims into a coveted residential area. At the centre of these exciting changes is vibrancy to the neighbourhood Sims Urban Oasis, the largest and most thoughtfully-designed new condominium development.

The Tuckshop at Guillemard Road The area around Sims – Guillemard, Kallang, and Aljunied – is fast becoming Singapore’s next hipster enclave. Home to a growing cafe culture, a myriad of cafes, gastrobars and bistros sprouting up in the past few years are attracting a more sophisticated, well-travelled crowd in search of new experiences. With new shopping and dining concepts at , and new hip dining destinations at Sims, this neighbourhood continues to reshape itself into an area with fresh vibrancy and charm.

For Illustration Only Green Spaces

NEW WISMA Singapore’s latest commercial hub GEYLANG SERAI CITY PLAZA 2ND COMMERICAL SITE (tender closing 31 March 2015) PAYA As part of URA’s masterplan, Paya Lebar Sub-regional Centre is set to be the ONE LEBAR SQUARE bustling commercial hub to watch out for KM Paya Lebar will see exciting possibilities and opportunities for new businesses PAYA LEBAR MRT with the development of Paya Lebar Central, a 12 ha new sub-regional centre. EXCHANGE STATION 5.5 million sq ft of commercial space will bring more jobs and lifestyle options closer to Sims. Underpinned by a 2-line MRT exchange, the mix of office, retail, JOO CHIAT F&B and e-commerce spaces at Paya Lebar Central will inject new vibrancy COMPLEX and growth to the area. The area next to Paya Lebar MRT Interchange is also earmarked for a new public plaza. This will serve as the bustling heart of Paya Lebar Central, a lively focal point for commuters, shoppers, office crowd and residents in the neighbourhood. The revitalisation of nearby Geylang Serai CONTINUING EDUCATION will enhance the dynamism of Paya Lebar Central. A new pedestrian mall and GEYLANG SERAI & TRAINING CAMPUS EAST community-centric civic centre will add festive vibes to the entire area, while MARKET SINGAPORE POST CENTRE Paya Lebar Square celebrating its rich history and heritage. Exciting new developments all around Changing the ways Sims welcomes the notable James Cook University at Sims Drive, and the Work Development Agency’s Continuing Education and Training Campus at Paya Lebar Central. Together, these two educational institutes and ten existing schools strengthen this precinct as a Singapore plays growing learning hub. Adding to this is the Singapore University of Technology and Design (SUTD) – the only university in the eastern part of Singapore. Meanwhile, Kallang Riverside is set to be transformed into a waterfront lifestyle destination. The development of the garden- Explore new sports and recreational facilities all around like Bidadari Estate will see the emergence of a futuristic new neighbourhood, integrated with a Heritage Walk, communal spaces and the The has breathed new life into Kallang, bringing together 10 ha Bidadari Park. In the future, Paya Lebar Airbase will be relocated, freeing up around 800ha of land, a size bigger than Bishan sports, entertainment and lifestyle into one world-class destination. Enjoy sports, shop and . This opens up an exciting future of possibilities for a large-scale innovative real estate development. In addition, and dine, as well as world-class concerts, all under one roof! Take up a new sport, like exciting new developments at International Airport include the building of the 4th and 5th terminals, a 3rd runway, and the bowling, ice-skating, hockey, kayaking and even dragon boating at venues around the all new Jewel – a unique mix of lush nature and urban energy that will bring together a world of ideas in leisure, Singapore Sports Hub. With park connectors that link Sims to shopping, and dining. With so many major developments all around, the future of Sims promises to be exciting! and , one can easily cycle around Singapore via a round-island route.

New Alkaff Lake & Heritage New Sub-Regional Walk (Bidadari Estate) Centre (Paya Lebar) Future Jewel Changi Airport Future Large-Scale New Kallang Development Riverside Living New Wisma (Paya Lebar Airbase) Geylang Serai SIMS Urban Oasis New SUTD Campus

Credit: SNIGSOC

Singapore Sports Hub Article contributed by GuocoLand • For enquiry call 6225 9000 • www.simsurbanoasis.com.sg