Greenlee School of Journalism and Journalism Publications Communication 12-1-2019 Mad Men, Corporate Culture, and Violence against Women Tracy Lucht Iowa State University,
[email protected] Jane Marcellus Middle Tennessee State University Follow this and additional works at: https://lib.dr.iastate.edu/jlmc_pubs Part of the Domestic and Intimate Partner Violence Commons, Family, Life Course, and Society Commons, Film and Media Studies Commons, Gender and Sexuality Commons, Journalism Studies Commons, and the Women's Studies Commons The complete bibliographic information for this item can be found at https://lib.dr.iastate.edu/ jlmc_pubs/15. For information on how to cite this item, please visit http://lib.dr.iastate.edu/ howtocite.html. This Book Chapter is brought to you for free and open access by the Greenlee School of Journalism and Communication at Iowa State University Digital Repository. It has been accepted for inclusion in Journalism Publications by an authorized administrator of Iowa State University Digital Repository. For more information, please contact
[email protected]. Mad Men, Corporate Culture, and Violence against Women Abstract Synthesizing Pierre Bourdieu’s concept of symbolic violence and Rosabeth Moss Kanter’s framework of corporate roles to examine Mad Men’s representation of women’s work, Tracy Lucht and Jane Marcellus investigate the show’s construction of the Secretary, Corporate Wife, and Token High-Level Woman in relation to symbolic violence, which looks beyond physical manifestations of violence to consider social relations that deny women’s subjectivity. Viewed through these paired theoretical lenses, the narrative arcs of women on Mad Men illustrate how work, appearance, social position, sexuality, and material property are appropriated and exchanged for male gain.