96 Forgotten Movie Theater Pioneer: Alexander Pantages and Immigrant
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Forgotten Movie Theater Pioneer: Alexander Pantages and Immigrant Hollywood Taso G. Lagos Alexander Pantages was an unlikely motion picture theater pioneer and mogul. Born on the Greek island of Andros sometime between 1867 and 1875, Pantages’s meteoric rise in the motion picture exhibition business beginning in 1902 seems like a fairy-tale. Then suddenly in 1929 it all crashed down when he was accused of sexually assaulting a seventeen-year-old dancer. In between Pantages established his business with a keen focus on customer satisfaction, attention to detail, and building grand, ornate theaters. He was, by all accounts, one of the greatest film theater owners in the country at the time, a true film theater pioneer, yet today, he is hardly remembered by most Americans, including Greek Americans. Pantages as an historical figure presents many difficulties. As a functioning illiterate, he left few papers behind which were likely written by others. Records of the great theatrical company he built singlehandedly were not kept. He appears to have had little interest in documenting his career, or any sense of history to warrant saving his papers. Facts become a matter of conjecture in his world; he was once a master of publicity and a grand mythologizer. Despite these challenges, enough material exists to put together a rather hazy but significant account of his extraordinary contribution to the motion picture theater business. Contrary to Pantages’s own mythologizing, he was not born as a showman, yet his hard- scrabble, peripatetic life may have contributed to his nose for the entertainment business. His early life is enigmatic; the exact year of his birth, whether he was born on the Greek island of Andros, and if at birth he was really christened Alexander (and not Pericles) are all in dispute. 96 Lagos: Forgotten Movie Theater Pioneer JMH 32 (2016) During his sensational sexual assault trial in 1929 he gave his age as 54, thus establishing his birth-year as1875. Yet his mausoleum in Forest Hills near Glendale, California, indicates 1867. Some historical accounts have him born in Athens while most biographers indicate his birthplace was Andros. As regards his name, it took Pantages’s own son, Rodney, to rubbish the idea that he was born Pericles but that he changed his name to Alexander when he heard about Alexander the Great.1 One thing is not in dispute: he was born Pantazis and later altered it to the more elegant and timeless-sounding Pantages.2 Pantages’s family life is equally nebulous and contradictory. His father was said to be a constable and owner of a general shop owner. But in a 1920 interview, Pantages claimed that his dad ran a circus on the island and thus showmanship was in his blood. “I was born that way,” he crowed.3 According to Greek-America historian Theodore Saloutos, Pantages was an “unhappy boy without any emotional attachment to the mother country and her traditions.”4 Despite living on a relatively small Aegean island, the Pantages family had connections to Cairo. There are at least three versions of these ties. In one story, Alexander’s father was a “constable, mayor, and harbor master on Andros and thought strongly in terms of a business career for his son.”5 The father also owned a general store on the island, and it was in this capacity that he often travelled to the Egyptian capital to buy goods for his shop. In another version, young Alexander joined his father in Cairo, not to buy goods for the family general store, but as a two-man team of busboy and waiter in a restaurant. In this second more pedestrian version, the father was a “menial storekeeper and the family lived in bitter poverty, something that Alexander never forgot and that spurred his feverish drive to extreme wealth.”6 In a third version, he is apprenticed to his older brother John, at a tobacconist shop in Cairo.7 Whatever the circumstances that brought him to Cairo, one thing is certain: at the age of nine, young Alexander boldly, abruptly and rather cruelly left his father, boarded a cargo boat on the docks of the city and never saw his family again. For the next two years Pantages plied the seas of the world and many ports.8 He was a deck hand, but he apparently found enough free time to study human nature. One thing he learned in his travels, at least as he later claimed to interviewers, was that human beings were drawn to entertainment and would pay dearly to be “happy.” He claimed the idea of becoming a theater owner came to him during this period. It was a formative two years on the high seas; the 97 Lagos: Forgotten Movie Theater Pioneer JMH 32 (2016) schooling he missed was made up by the tougher school of hard knocks. He picked up a smattering of other tongues. When an opportunity came to earn more money, he jumped ship and landed in Panama where a French concern was desperately trying to build a canal on the isthmus. Joining the frenzy of workers hacking away at the savage jungle in Panama almost cost him his life. The Panama Canal dug under the French in the 1880s was a qualified full-employment act, but a disastrous building project. For the tens of thousands who toiled and for the many thousands who died in the midst of what could be described as “slavery” conditions in an unyielding jungle, it was a nightmare. The final death count reached well over 20,000. “Many times I met death at the door,” recalled one laborer.9 Pantages himself contracted malaria and was bluntly told to find more hospitable grounds. He boarded a steamer headed for North America, where he settled first in San Francisco. It was the 1890s and California was growing rapidly. San Francisco provided Pantages with the first measure of stability in his life. He remained there for several years, working as a dishwasher and waiter, and, if one account is true, eventually operating his own restaurant. He was even arrested for attempting to smuggle opium with a confederate, for which he was acquitted in a trial. Perhaps the trial was a natural outcome of Pantages’s hardscrabble life after leaving home. He “had trained in a tough school. Many of his friends were mugs and pimps; the most legitimate people he knew were gamblers.”10 In the late 1890s, as the country came under the spell of the Alaska-Yukon Gold Rush, Pantages packed his possessions and headed to the cold north inspired by the stories of sudden wealth. “I have been mining in the West for the last thirty years,” one lucky miner who struck it rich claimed, “but I never saw any country so rich in gold as Alaska.”11 The human stampede that followed news of gold discoveries reached a climax in 1898; a year later it fell to a trickle. 12 By 1902, it was a memory. It was during those four years in the Yukon that Pantages experienced his first serious foray into theater management. At the time he was still in his twenties. What helped usher his turn into theatrical exhibition was a famous dancer, Kathleen “Klondike Kate” Rockwell, a wandering soul like himself, and likely a prostitute. Rockwell and Pantages became lovers as well as business partners, operating the Orpheum vaudeville theater in Dawson City, Yukon. They were not above cheating miners out 98 Lagos: Forgotten Movie Theater Pioneer JMH 32 (2016) of their gold and plying them with watered-down champagne, a common practice in the Yukon. They were a team – waiter and dancer – “relieving drunks of their gold dust in private boxes after the show.”13 Despite leading a charlatan existence, the partnership did succeed in giving Pantages a taste of show business. “’It wasn’t that I was bad,’ Rockwell once spoke of her childhood, but also reflecting her career, ‘I was just imaginative and full of life and the excitement of living.’”14 In 1902 opened his first theater, the Crystal in Seattle. By then his relationship to Rockwell was nearing its end. At the time Pantages started the Crystal, he was just a struggling entrepreneur living by his wits. He kept in contact with Rockwell and may have even been partially funded by her, but he was in the venture completely on his own. What he had in the Crystal was an 18-by-75-foot space (“little more than a shelf” one historian noted) that he packed with benches, a projector and a flimsy screen. 15 Then he rented some films and added vaudeville acts. “He was his own manager, booking agent, ticket taker, and janitor.”16 It was also the “first 10-20-30 cent vaudeville house in America.”17 Pantages saw from his first theater that his profits depended on turnover, so he squeezed as many shows as he could, often between fifteen and twenty per day. He also kept costs low, putting himself in multiple roles in the theater. Pantages was not unique as a cutthroat business operator, but the manner in which he cheated his actors out of their due or outwitted his competition showed that his itinerant years as a laborer, ditch digger, waiter and finally theater owner in the frozen north had left their hardened marks on his steely soul. He was not a man to trifle with. He was also determined to succeed. “The Crystal did well from the start, and Pantages milked every penny from it.”18 Often there was no actual performance schedule, just what he determined his customers would watch.