Conference Agenda Look Into the Future…

Monday 3 & Tuesday 4 February, 2020 | ExCeL London, UK

Conference Agenda Look into the future…

To buy tickets for ICE VOX, visit www.icelondon.uk.com/ice-vox ICE VOX - Keynotes

Monday, 3 February (Day One)

Time: 09:30 - 10:00

Reforming Gambling Policy – uniting stakeholders for a positive change A long-standing and most vocal advocate of regulatory change in the UK, Tom Watson has unquestionably been one of the most influential figures in British politics to inspire calls for the review of the Gambling Act – now an imminent reality. He thus has also been shaping the wider European narrative as the regulatory pressures in the UK are now being monitored and adopted by other, younger gambling jurisdictions worldwide. This is your unique opportunity to hear a policy-maker’s perspective so you can define the steps needed to adapt to a truly consumer focused regulatory reality. • Tom Watson, former Deputy Leader of the UK Labour Party

Time: 10:00 - 10:30

PANEL: Leaders in Gaming Keynote This session is dedicated to Gaming’s biggest influencers, tasked with giving their insight into the next 10 years of Gaming. The panel, which will open ICE VOX, focuses on technology, sustainability, the future of advertising and, of course, the role of industry leaders in responsible gambling. • Ulrik Bengtsson, CEO, William Hill • Itai Pazner, CEO, 888 • Pontus Lindwall, CEO, Betsson

To buy tickets for ICE VOX, visit www.icelondon.uk.com/ice-vox ICE VOX - Keynotes

Tuesday, 4 February (Day Two)

Time: 10:30 - 11:00

Exclusive Fireside Chat: “Regulation is the main part of our core business” Harald will talk about regulations and trends in the European gambling market. He will draw on some of his recent experiences in the market to illustrate the major challenges in this area and focus on the measures needed to make progress in times of increasingly restrictive, regulatory frameworks. This session will concentrate on all the key issues of CSR and Responsible Gaming, which will continue to dictate the market in the future. • Harald Neumann, CEO, NOVOMATIC AG

Time: 16:00 - 16:30

Changing the Image of Gaming The gaming industry has struggled with its public perception for many years. Especially with some of the more recent headlines exposing ‘rogue’ operators, the industry has really felt the impact of from this through increased regulation, limits on promotional activity and a general lack in public support This session will draw on his extensive knowledge of some of the most disruptive PR campaigns of recent times, providing key insights on what we, as an industry, can learn from them to change the image of gaming. • Danny Rogers, Editor-in-Chief, PR Weekly

To buy tickets for ICE VOX, visit www.icelondon.uk.com/ice-vox SPECIAL ADDRESS

Wednesday, 5 February

Time: 11:00 - 11:30

Fireside chat with Usain Bolt During this keynote, Ganapati CEO Juliet Adelstein will focus on the importance of behaving like a B2C company, and how critical brand development is in the current gaming climate.

This will lead seamlessly into a gaming exclusive, a fireside chat with the fastest man in history, Usain Bolt. The fireside chat will look at how he has developed and retained his status of one of the world’s most valuable brands.

• Moderated by, Nadia Adelstein, Chief Branding Officer, Ganapati

IMPORTANT: This exclusive session is reserved for our ICE VOX conference delegates who have booked 2-Day Passes and also our VIPs.

If you have booked a 1-Day Ticket, please email [email protected] to upgrade to a 2-Day Pass.

To buy tickets for ICE VOX, visit www.icelondon.uk.com/ice-vox DAY ONE Monday, 3 February, 2020

To buy tickets for ICE VOX, visit www.icelondon.uk.com/ice-vox Monday 3 February: World Regulatory Briefing (WrB)

09:30 – 10:30 ICE VOX Keynote Sessions 14:30 – GBGCentricity: What does the compliance and responsible gambling landscape look like for the UK in 10:30 - 11.00 Coffee & Networking 15:10 2020-2021? • How is the GBGC’s National Strategy for collaboration in the industry playing out into progress 11:00 – 11:30 UK update by GBGC with behavioural analytics, live data testing and responsible game design? Neil McArthur, CEO, GBGC • Getting to grips with affordability limits: How can operators create a consistent approach to individual affordability limits when financial information for each customer is so nuanced? 11:30 -12:10 A year in review: How might regulatory changes from 2019 impact the industry in 2020 and beyond? • Lottery, category D machines and stakes and prizes: How will the UKGC approach the issue of • What has been the impact of Italy’s advertising ban on operators’ profitability? protecting minors from harm in 2020-2021? • A year on from Swedish re-regulation, given the growth of gambling advertising, what are the Moderator: Susan Breen, Partner, Mishcon de Reya regulator’s plans for consumer protection in 2020? Wes Himes, Interim CEO, Betting and Gaming Council • How will international regulators approach consumer protection and advertising in 2020? Ian Ince, Global Head of Regulatory Affairs and Compliance, Playtech Moderator: Joerg Hoffman, Partner, Melchers Law Paul Carpenter, Head of Industry Services, GamCare Camilla Rosenberg, Director General, Spelinspektionen Fiona Palmer, CEO, Gamstop Yanica Sant, Senior Counsel - Legal, International Affairs and Policy, Malta Gaming Authority Cosmina Simion, Managing Partner, Simion and Baciu 15:10 – Media Pressure, Regulatory Reactions and Damaged Industry Relationships Gustaf Hagman, CEO, LeoVegas 15:50 • Do comparisons with tobacco and alcohol still stand? Understanding how the public Pontus Lindwall, CEO, Betsson perception of gambling is far more vilified and needs more attention than other industries • With so much pressure from the media on regulators and the knee-jerk reactions this is 12:10 – 12:50 The customer journey, from on-boarding to withdrawal: Keeping your customer and your business safe likely to cause, how can operators and regulators work together more to publicise the • With required verification times shortening in the UK to before initial deposit, how can operators positive RG initiatives they are working on? use to speed up the on-boarding process without increasing risk of mistakes? • No regulation, no public awareness, no state revenue: How counterproductive are bans and • If marketing can do it, why can’t we? Applying data analysis and segmentation, as used for restrictive measures? personalisation and marketing, to RG for better detection and prevention of problematic play Moderator: Kirsty Caldwell, Managing Director, BetSmart Consulting • Risk indicators in the customer exit process: Determining whether a cancelled withdrawal is just Enrico Bradamante, Chairman, iGEN that, or something more sinister Bashir Are, CEO, Lagos State Lotteries Board Moderator: Shelley White, CEO, Responsible Gambling Council John Roughan, Head of Player Sustainability - UK, Kindred Group Lucy Neilson, Head of Customer Experience, Lottoland Monika Racek, CEO, Admiral Casinos Daniela Johansson, Deputy CEO and Chief Responsibility Officer, PAF Pieter Remmers, CEO, Assissa Anna Hemmings, CEO, GamCare 15:50 – Compliance, Cynicism and Company Culture: Understanding the boundaries for operators and 16:30 taking a top-down approach to RG 12:50 – 13:50 Networking Lunch • How much can operators really do to promote their own responsibility or raise money for RG charities without it being interpreted cynically in today’s political climate? 13:50 – 14:30 Automation in communication: Leaving the low-risk customers to the robots and taking a more personal • Collaboration is the name of the game: How the creation of third-party responsible approach with the high-risk gambling bodies involving academics and charities could work to counter the terrible public • Leveraging the enormous quantities of data the remote sector holds to better categorise players perception of the industry according to their risk level • Instilling cultural change in your company as a senior manager: Which factors influence your • Is it safe to automate communications with low-risk players, or do automated messages sound too decisions and actions? Privately-owned versus state monopoly: How ownership affects insincere? Understanding the value of the human approach, especially in early-stage interventions approaches to sustainability • Can AI and automation be applied in the same way in the land-based industry? If not, what needs to Moderator: Connie Jones, Director of Responsible Gambling, Association of Gaming change? Manufacturers Moderator: Claudio Caruana, Director of Legal, Gaming Innovation Group Johnson Foye, Managing Consultant, Western Lotto and Bet Tamara Micallef, Group Head of Compliance, Leovegas Gaming Isobel John, Head of Compliance, Melco Resorts – Cyprus Ibrahim Isidora, Fraud Prevention Manager, Pinnacle Heather McKee, Group Head of Compliance, Gamesys Anders Basbøll, Chief Adviser, Gaming Machines, Danish Gambling Authority David Schollenberger, Director – Policy and Compliance, Cyprus Gaming and Casino Supervision Daniel Reilly, Safer Gambling Manager, The Rank Group Commission Harry Cott, CEO and Co-Founder, beBettor

To buy tickets for ICE VOX, visit www.icelondon.uk.com/ice-vox Monday 3 February: International Casino Conference (ICC)

International Casino Conference 13:00 Networking Lunch 09:30 - 10.30 ICE VOX Keynote Sessions 14:40 – 15:20 Emerging market Update: Observing the political process and horizon for IR operators, across the world 10.30 - 11.00 Coffee & Networking • Debunking the political timeline, what does this mean for operators? • Demonstrating the potential economic impact, what are the numbers? • Government/industry relations, should Brazil adopt the Japan consortium • based model? 11.00 – 11.10 The International Casino Conference – Chaired by: • Japan update, where are we with bill implementation and licences? Fred Gushin, Managing Director, Spectrum Gaming Group Moderated by: Brendan Bussman, GMA Ayako Nakayama, Director, Japan IR Association Opening remarks from the Chairman European Casino Association: Andrew Tottenham, Founder, Tottenham & Co Per Jaldung, Chairman, European Casino Association Jonathan Strock, President, Barriere Japan

15:20 – 16:00 Casino 2030: Developing the right mix to compete with a world of 11:10 -11:35 European Regulation Focus: Whistleblower systems - why the EU directive on Experience whistleblower protection will have a major impact on compliance in every company and in • How experience hungry audiences are effecting the mix of entertainment our industry. • Taking inspiration from non-gaming live experiences from around the world • Non-gaming versus casino, what will the casino of 2030 look like? Michael Mrak, Head of Department Compliance, Responsible Gaming & Compliance Moderated by: Tom Nieman, Principle, Apollo Gaming Group Casinos Austria AG Pascal Camia, Director General, Monte Carlo SBM Erwin Van Lambert, CEO, Holland Casino Jose Angel Suerio, COO, PH Resorts Group Jean Louis Fiorucci, CEO Certus Technologies 11:40 – 12:20 The Future of integrated Resorts in Europe • What are the current challenges in the way of European IR developments? 16:00 – 16:25 Responsible gambling focus: Mapping consumer protection initiatives and need for the • Getting the right tax and financing structure to fund European projects land-based sector. • Lobbying and education to show the economic benefits of European ventures

Moderated by: Brendan Bussman, Director of Government Affairs, GMA Brianne M. Doura-Schawohl, Legislative Director, National Council on Problem Gambling George Campanellas, Director General, Invest Cyprus

Michael Siberling, Chief Operating Officer, Mohegan Sun Andy Choy, Property President, City of Dreams 16:25 – 17:00 International C-suite IR executives focus on investment, financial structure & the next big markets 12:20 – 13:00 Self-regulation, Lobbying & Legislation • The impact of the current climate of regulation on project progress • How can the European Casino industry protect themselves from harder regulations, and • The effect of political instability and market volatility of IR projects work together? • Holding the attention of investors with long project timelines and long-term • What is the consensus of regulators, and how has the operator/regulator relationship • project strategies developed? • Global Integrated resort projections – the future for Europe. • What work are the industry associations and bodies doing to protect the industry? Steve Gallaway, GMA Moderated by: Philippe Vlaemminck, Partner, Pharumlegal Holly Gagnon, CEO, Seneca Gaming Corporation Monika Racek, CEO, Admiral Luis Mesquita De Melo, Executive Vice President, General Counsel and Corporate Secretary, David Williams, Director Public Affairs, Rank Group Ho Tram

To buy tickets for ICE VOX, visit www.icelondon.uk.com/ice-vox Monday 3 February: Modernising Lotteries

14:30 – 15:00 Can private and national lotteries live in harmony? The increasing popularity of lottery type games has sparked backlash from some government Modernising Lotteries groups who argue that consumer spend on private lottery products is taking away from the good causes that benefit from national lottery revenue. This session will look at whether this is actually true or not and what operators can do to 09:30 - 10.30 ICE VOX Keynote Sessions ensure national and private lotteries prosper in the same markets. Wojtek Szpil, Director, Burundi Lottery Elicia Bravo, Chief Strategy Officer, Lottoland (Vice-Chair ELBA) 10.30 - 11.00 Coffee & Networking Philippe P. Vlaemminck, Managing Partner, Pharumlegal 15:00 – 15:40 Lottery: Who plays it anyway? The typical assumption on lottery is that it’s for the older generation, statistically 50 – 64 11:00 – 11:30 Chairperson Opening Remarks year olds spend the most money on lottery products globally. But what is ideal age for lottery Helen Walton, Founder & Chief Commercial Officer, Gamevy & Gluck demographic? Is it important to attract a younger crowd or is it better to aim for the older generation who have more disposable income? How can operators adapt their operations accordingly? Boaz Brindt, Managing Director, The Lotter 11:30 – 12:10 Regulatory Roundup David McMorrow, Managing Director, Scottish Children's Lottery A snapshot overview of some key regulatory updates and trends being observed in a range of Blerina Essen, Chief Strategy and Risk Officer, myL:otto24 lottery jurisdictions. You will also gain some insights on the modern consumer and how that can impact lottery products across the industry. Moderator: Wendy Lawrence, Lottery Expert, Totally Gaming Academy Adam Rivers, Director, KPMG Economics 15:40 – 16:20 The Death of Retail Lottery products are increasingly becoming aligned with digital channels of engagement, allowing for changes in customer behavior and expectations. Enabling the sector to compete 12:10 – 12:50 Modernising the Customer Experience with the wider spectrum of modern entertainment. As technology improves, so does the level of service and product companies our able to offer With the majority of activity going digital, is there still a place for the retail industry? What their customers. This has a major impact on general customer expectation when entering or purpose does it serve? Will it still be here in 10 years’ time? even considering having any sort of transaction with a company. In many ways the retail world Yakir Firestane, Head of Digital, Health Lottery has lead the way with this but where does the lottery industry sit on the spectrum? Kerry Dunkley, Head of Marketing & Lottery Africa, Editech Morten Eriksen, CEO, Lotteries Entertainment Innovation Alliance Kamlesh Vijay, Group CEO, Sugal & Damani (largest operator in India)

Moderator: Wendy Lawrence, Lottery Expert, Totally Gaming Academy

16:20 – 17:00 Regulation time machine: A glimpse into the future 12:50 – 13:50 Networking Lunch As lottery continues to grow and cross borders what does the next 5 years of regulation look like? How can we as a global industry work together to ensure the market stays competitive and we continue to innovate while keeping player protection at the forefront? Lanre Gbajabiamila, Director, Nigerian National Lottery 13:50 – 14:30 Big Jackpots – Risk worth the reward? Ed Mouton, Chairman, European Lottery Betting Association There’s no doubt being able to offer larger jackpots brings with it many benefits that will Younes El Mechrafri, CEO, MDJS (Moroccan Lottery) theoretically enable you attract more players and hopefully retain them. Some have even argued that large jackpots can be more effective than the more traditional bonus acquisition Moderator: Wendy Lawrence, Lottery Expert, Totally Gaming Academy strategy. However, this comes with a relatively high level of risk which could potentially bankrupt your company if not managed correctly. Conference End Julian Borg-Barthet, Director of Business Development, Risq

To buy tickets for ICE VOX, visit www.icelondon.uk.com/ice-vox DAY TWO Tuesday, 4 February, 2020 Tuesday 4 February: World Regulatory Briefing (WrB)

10.30 – 11.00 ICE VOX Keynote

11.00 – 11:30 Coffee & Networking 14:50 – 15:30 Latin America Roundtables 11:30 -12:10 Compliant and Competitive: Weighing up the pros and cons of prescriptive versus outcome-based regulation Argentina Sebastián Vivot, Head of Modernisation and Information Technology, Lotería de la Cuidad de • Does prescriptive regulation limit operators’ competitiveness? Buenos Aires • How much regulatory guidance is enough without toeing the line of prescriptive regulation? Tomas Enrique Garcia Botta, Partner, Masot & Frettes Abogados • Operators on preparing for regulatory change: How much time is enough to undertake internal changes required to comply with new regulation? Is a cross-application of regtech and a merge of compliance teams the solution to both compliance and profitability? Brazil Luiz Felipe Maia, Founding Partner, FYMSA Advogados Moderator: Janine Robinson, Director, Centre for the Advancement of Best Practices, Responsible Bruno Omori, President, Brazilian Association of Hotels – State of Sao Paulo Gambling Council JD Duarte, CEO, Betcris Martin Lycka, Director of Regulatory Affairs, GVC Group Neil Montgomery, Managing Partner, MONTGOMERY & ASSOCIADOS Susan Hensel, Director – Bureau of Licensing, Pennsylvania Gaming Control Board Judith Kiragu, Director, Golden Key Casino Sebastián Vivot, Head of Modernisation and Information Technology, Lotería de la Cuidad de Chile Vivien Villagrán, Superintendent, Superintendencia de Casinos de Juegos Buenos Aires 12:10 – 12:30 PAGCOR Keynote: Philippines Update - Andrea Domingo, Chairman, PAGCOR Colombia Juan B. Pérez Hidalgo, President, Coljuegos Juan Camilo Carrasco, Lawyer, Asensi Abogados 12:30 – 13:10 European Roundtables UK Stephen Ketteley, Partner, Wiggin Peru Gonzalo Pérez, CEO, ApuestaTotal Germany Wulf Hambach, Founding Partner, Hambach & Hambach Carlos Fonseca, Founding Partner, Varela & Fonseca Abogados Jochen Biewer, Managing Director, Chevron Consultants Matthias Dahms, President of the Executive Board, Deutscher 15:30 – 16:10 Asia Roundtables Sportwettenverband e.V. Netherlands René Jansen, Chairman, Kansspelautoriteit Philippines Representative, PAGCOR Justin Franssen, Partner, Kalff, Katz and Franssen Peter-Paul de Goeij, Managing Director, Stichting Speel Verantwoord Cambodia Mr. Ros Phirun, Deputy Director General, General Department of Financial Industry, Ministry of Sweden Maria McDonald, Partner, Nordic Gambling Economy and Finance of Cambodia Italy Quirino Mancini, Partner, Tonucci and Partners Australia Catherine Myers, CEO, Victorian Commission for Gambling and Liquor Regulation Marco Castaldo, CEO, Microgame Jamie Nettleton, Partner, Addisons Christian Tirabassi, Senior Partner, Ficom Leisure Alessio Crisantemi, Editor, GiocoNews.it India Ranjana Adhikari, Co-Head - Media, Entertainment and Gaming Practice, Nishith Dessai Ludovico Calvi, President, Global Lottery Monitoring System Associates Austria Christian Rapani, Attorney, Rapani Julia Kotanko, Senior Legal Associate, Rapani 16:10 – 16:50 Africa Roundtables Ukraine Ilya Machavariani, Head of Russian and CIS Gambling, Dentons Robert Khorolskyy, Senior Legal Expert, Ukrainian-European Policy and Legal Advice Centre South Africa Thiran Marimuthu, Senior Manager: Gaming Control/Acting COO, Gauteng Gambling Board Garron Whitesman, Owner, Whitesman Attorneys 13:10 - 14:10 Networking Lunch 14:10 – 14:50 USA Roundtables Susan Hensel, Director – Bureau of Licensing, Pennsylvania Gaming Nigeria Bashir Are, CEO, Lagos State Lotteries Board Control Board Remi Iwayemi, CTO, Lagos State Lotteries Board Richard Schwartz, President, Rush Street Interactive Joan Olotu, Senior Special Assistant to Lagos State Governor on State Lotteries Robert Davidman, Partner, Slapshot Media Marc Dunbar, Shareholder, Dean, Mead and Dunbar Kenya Judith Kiragu, Director, Golden Key Casino Joseph Grad Esq., Principal Law Office of Joseph W. Grad LLC Senator William P. Coley II, Ohio Senate To buy tickets for ICE VOX, visit www.icelondon.uk.com/ice-vox Tuesday 4 February: International Casino Conference (ICC): Hospitality Technology

ICC Day 2 - Hospitality Technology 15;20 – How can hospitality technology reinvent your property? 16:20 • What technology can innovate a standalone casino property (such as in Europe)? 10:30 – • Integrating all services on your guests’ mobile, from booking, ordering, gaming, to payments and delivery 11:00 ICE VOX Keynote • PMS systems that allow you to integrate frictionless hospitality management from the hotel room, to the pool, to the restaurant, to the game table - thereby making the move to a truly integrated resort 11:00 – • Hospitality and gaming technology to reinvent your gaming floor – VR, visual effects and more 11:30 Networking Break Erwin Van Lambaart, CEO, Holland Casino 11:30 Chairman’s opening remarks Shaun McCamley, Founder and Managing Partner, EuroAsia Consulting Michael Pollock, Managing Director, Spectrum Gaming Hospitality Bob Soper, CEO, Sun International 11:35 - Opening Presentation: Robert Marick, VP Global Consumer Products, MGM Film Studios Holly Gagnon, CEO, Seneca Casinos 12:25 Gaming Reinvented: Next Generation Guide to an Entertaining Gaming Experience Nicolai Padaon, Global Commercial Head and Director Development Europe, Kerten Hospitality Moderator: Rom Hendler, CEO, Innovel 12:25- Increasing casino trade by innovating your space: Harnessing the trend for spending on experience Non-gaming Partnerships and licenses – a driver or obstacle to extra value and revenue? 13:00 • Adding value to the customer experience without running into redesign obstacles 16:20 • The casino-hospitality crossover: Controlling the customer journey through a property and increasing – • Risks and opportunities of committing to long-term partnerships? spend on non-gambling offerings 17:00 • Control and cost – how to avoid your partnership becoming a hypothesis for increased foot • Retrofitting a seamless journey: Security, queueing and amenities traffic that doesn’t come to fruition or becomes abused by patrons • Loyalty schemes, retention and the future: How technology could help you re-evaluate your approach to • Managing partnerships where they are your only option (e.g. European cities) categorising and forecasting • Partnership business models – revenue share, rewards, loyalty and coupons Sal Scheri, COO, Agua Caliente Casino Resort • Licensing implications when creating revenue sharing Simon Thomas, CEO, Hippodrome Casino • The “divorce”: What if the long-term partnership doesn’t work? Rikki Tanenbaum, CMO, San Manuel Band of Mission Indians Robert Brassai, CEO, Sense4Gaming Ayako Nakayama, Director, Japan IR Association Moderator: Stowe Shoemaker, Dean, William F. Harrah College of Hospitality, UNLV Richard Bosworth, Chairman, Bosworth Hospitality Dan Waugh, Partner, Regulus Partners 13:00 Networking Lunch Moderator: Rob Heller, CEO, Spectrum Gaming Capital 14:00 – Presentation: Matthias Clostermann, Founder, Clostermann Design 17:00 How can IRs capture local visitors and younger generations by excelling in Hospitality? 14:40 Creating Magic: Building Entertainment and Visual Content in to your Property – • Is hosting corporate and large scale events, such as eSports, at your property the golden ticket Can themed entertainment and industry disruptors help innovate IRs? 17:40 to filling out your high-volume model in the mid-week and accessing younger customers? What 14:40 – are the risks? 15:20 Opening introduction by the Themed Entertainment Association • How can themed entertainment be incorporated into IRs to resonate with a wider audience of consumers, • What technology do you need to support events at your property? What new partnerships do non-gaming guests and become a destination in the wider leisure industry? What mass attractions could you need to build to make this a successful revenue generator? tie in well with your brand? • How should you capture and utilise mass data results effectively from local sports events and • What technology can be incorporated from hospitality and entertainment? How can we test these out in tourism? the casino space? • How can you drive this local influx of tourists, towards your property through non-gaming and • How can you incorporate these entertainment and customer experience tools into your wider food and amenities? beverage, gaming floor, hotel and other day-time activities? Art Manteris, Station Casinos • How can you wow your gaming and non-gaming guests with more options from the moment they set foot Kevin Bagger, LVCVA into your property? Stowe Shoemaker, Dean, William F. Harrah College of Hospitality, UNLV Matt Barton and Margreet Papamichael, Themed Entertainment Association Europe and Middle East Moderator: Steve Gallaway, Director, Global Market Advisors Division Robert Soper, CEO, Sun Gaming and Hospitality 17:40 Chairman’s closing remarks Rom Hendler, CEO, Innovel Moderator: Kit Syzbala, Partner, Global Market Advisors Conference End

To buy tickets for ICE VOX, visit www.icelondon.uk.com/ice-vox Tuesday 4 February: Cybercrime and Security

10.30 – 11.00 ICE VOX Keynote

11.00 – 11:30 Coffee & Networking 14:40 – 15:20 Your digital attack surface needs you! Reducing digital vulnerabilities in a world of digital expansion • Identifying and mapping your attack surface: What valuable data do you hold and walking through 11:30 – 12:00 Cybercrime Keynote Session: The Hunted the main use cases in your system Kayam Iqbal, Danni Brooke and Ben Owen, The Oppo Foundation • Laws of computing mean the higher the volume of code being executed, the more vulnerable it is to attack. How can you reduce the amount of code whilst maintaining functional software? 12:00 – 12:40 In the blue corner, AMLD5… In the red corner, GDPR: Complying with both AMLDs and GDPR despite • Network microsegmentation – old but effective? How dividing data into smaller units and applying conflicts between their guidelines individual security policies can significantly reduce risk • How much customer data protects your business from AML, whilst also complying with GDPR? Moderator: Kayam Iqbal, The Oppo Foundation • Are operators being forced into a position where they must pick between AMLD or GDPR? What Morgan Hotonnier, Deputy Head of Group Security, Kindred Group are the financial and regulatory implications of failing to comply with AMLD compared with Jose Antonio Esteban Sanchez, CTIO, Codere GDPR? François Maugis, Chief Information Security Officer, PAF • Talent sourcing – how can the gambling industry entice AML-specific expertise to work for them? Moderator: Piotr Dynowski, Partner, Head of IP, Media, Tech. and Comms. Practice, Bird & Bird Adriana Minovic, Head of Data Privacy, Betsson Ian Perrygrove, Head of Compliance, Genesis Global Limited 15.20 – 16:00 C(AI)ber security: How the trend towards automation and AI could improve your resistance to cyber Andrew Shaw, AML Manager, The Rank Group threats Tracey Stevenson, General Manager – Compliance and Integrity, Crown London Aspinalls • In a world where breaches are pretty much inevitable, your strength is your response to attack. How could AI for detection speed up your reaction and minimise damage? 12.40 – 13.20 Identity verification and the road to safer gambling: Verifying customers swiftly to overcome fraud, • The Human League: Once an attack has been detected, what tools do your human workers need to AML and RG challenges be able to formulate a response? How and when will operators be able to use biometric data for improved customer identity • Speed is the name of the game! What training do cyber security teams need in order to react to verification? attacks as quickly and efficiently as possible? Are there systems in place to leverage biometric data to detect fraud, money-laundering and Abdalla Kablan, CEO and Co-Founder, Wyzer AI patterns of problematic play? So you’ve got the data, now what? Using the insight biometric data provides to respond 16:00 – 16:40 PSD2 – The Operators’ Perspective: Panel session sponsored by Safe Charge appropriately to concerns raised throughout a customer’s journey • Overcoming the challenges of PSD2 to harness the long and short-term benefits for operators and Moderator: Patricia Lalanda, Partner, Loyra Abogados players • Managing sales conversion and exemptions with security and compliance Remi Iwayemi, CTO, Lagos State Lotteries Board • Achieving SCA via two-factor authentication and understanding how 3D Secure liability shift occurs Ronald Ortiz Mendez, Head of Technology, Junta de la Protección Social de Costa Rica • What will be the impact of open banking’s aims to stimulate innovation and make banking Cosmina Simion, Managing Partner, Simion and Baciu transactions in the EU more cost-efficient, easier, and more secure on operators and players? James Hiller, Business Development Lead, Onfido Moderator: Perminder Taak, VP – Client Relations UK, Safe Charge Rahul Das, Head of Payments, LiveScore/Virgin Bet 13.20 – 14.00 Networking Lunch Rory Howard, Director of Payments and Customer Diligence, The Rank Group Omri Dubovi, VP Product Management, Safe Charge 14:00 – 14:40 It’s a risky business! How a risk-based approach to AML, fraud, and responsible gambling could be Noam Grinberg, VP Risk Management, Safe Charge the answer to your prayers… • A simple solution to a complex problem? How a methodical, risk-based approach could simplify 16:40 – 17:20 The optimal, risk-free customer journey: Processing customers quickly and safely throughout their time your compliance needs on your site • Step by step: Financial risk assessments, categorisation, and risk indicators and transaction • With pressure on in the UK to verify customers’ identity faster than ever, and comply with new LCCP monitoring – where is the crossover with AML and RG? requirements, what infrastructure must be in place to on-board customers quickly and safely? • Could a risk-based approach also minimise potential for harm with identity verification and • Beyond the sign-up: Ensuring safety and frictionless customer experience at points of deposit and affiliate marketing? exit Moderator: Maria McDonald, Partner, Nordic Gambling • In the lawless world of cybercrime, how does bureaucracy and the nature of defense prevent Humbert Michaud, Head of Business Development, Betclic Group effective responses and make the customer journey less smooth? Martin Nordh, CEO, Acuminor Moderator: Ilya Machavariani, Head of Russia and CIS Gambling and Gaming, Dentons Nick Tofiluk, CEO, Cyprus Gaming and Casino Supervision Commission Lucy Neilson, Head of Customer Experience, Lottoland Thomas Mifsud, Group Head of AML, LeoVegas Adekunle Adeniji, Managing Director, Betbonanza Josie Preston, Head of AML and Deputy MLRO, The Ritz Club To buy tickets for ICE VOX, visit www.icelondon.uk.com/ice-vox Tuesday 4 February: Advertising and Marketing

14:40 – 15:20 Algorithmic marketing: hype or reality? Advertising and Marketing The amount of data we can collect to continues to grow, as does the level of scrutiny on how we use it. • Are predictive analytics and machine learning a current reality in driving marketing, engagement and player 10:30 – 11:00 ICE VOX Keynote protection, or still an aspiration? • What are the contributors to success/what are blockers? 11:00 – 11:30 Coffee & Networking • How are approaches to player protection/RG evolving? • Is the current level of attention/hype around AI a help or a hindrance? 11:30 – 11:35 Chairman Opening Remarks Rostyslav, Maikovych, Chief Data Officer, Parimatch Ron Segev, Partner, Segev LLP Irakli Davarashvili, Marketing Director, Adjarabet José Almeida, Head of Product & CRM, Bet Entertainment Technologies (bet.pt & vivagol.com) 11:35 – 12:10 Jack Daniels – Meaningful Distinction Moderator: Chris Conroy, Chief Data Officer, Future Anthem (Former Head of Data, Rank Group) The art of creating perceptive consumer value over and above that of the actual value of the product/service is a key marketing skill that many top retail brands make use of to acquire customers. In this session you will hear how a globally renowned brand, Jack Daniels, does this through storytelling and leveraging the brand’s heritage. Similar to Gaming, the alcohol 15:20 – 16:00 Brand Differentiation: Charisma by Design industry is often a target of public scrutiny so this is a great opportunity to learn how to build As key markets such as Sportsbook and Casino become increasingly saturated, the key to strong engagement great brand value in an industry that shares comparable PR challenges. and retention lays in the power of your brand. Many operators in the market are based off similar turnkey Nidal Ramini, Head of Brand Advocacy, Brown Forman solutions and of course, similar betting events, so differentiation must be a priority if you want to give the customer a strong enough reason to choose your brand over others. 12:10 – 13:00 Social Media & Influencer Marketing: Stuck in (low quality) traffic? Matt Parkes, Director of Brand and Creative, BetVictor With so much traffic going through the various social media platforms, how are we as an industry extracting maximum value from this without becoming lost in the numbers? What are the best metrics to use when assessing ROI? Which platform is best for your brand? Should we be making more use of micro-influencers? 16:00 – 16.30 Keynote: Changing the Image of Gaming Dan Towse, Head of Brand, Marathon Bet The gaming industry has struggled with its public perception for many years. Especially with some of the John Cole, Group Director - Brand Partnerships - Sport, Gambling and Alcohol, LADbible more recent headlines exposing ‘rogue’ operators, the industry has really felt the impact of from this Group through increased regulation, limits on promotional activity and a general lack in public support. Matt Wilson, Founder/CEO, Ball Street Network This Keynote Address will draw on examples from some of the most disruptive PR campaigns of recent times, providing key insights on what we, as an industry, can learn from them. Moderator: Corey Padveen, Partner, t2 Marketing International Danny Rogers, Editor-in-Chief, PR Weekly

13:00 – 14:00 Networking Lunch

16:30 – 17:00 Sustainable VIPs – The lifeblood of your business? 14:00 – 14:40 Bonuses: The beginning of the end? The Gambling Commission has warned the industry recently of the dangers of relying too heavily on VIP It’s no secret that bonuses are becoming less effective. Major jurisdictions such as Sweden players. Studies show that high rollers often are more prone to problem gambling than the average player. have limited them to just one per player life cycle and other jurisdictions, bonuses seem to Considering the VIPs contribute a large portion of most operators’ annual revenue, managing their play attract the lowest value traffic. This session will look at the alternative solutions to keep your sustainably is business critical player engagement levels growing. Oriane Teysseire, Head of VIP, The Rank Group plc • Jackpot Competitions Sam Bourne, Head of CRM, BetBull • Best practice content marketing Moderator: Ron Segev, Partner, Segev LLP • Customer experience Elen Barber, Chief Marketing Officer, Kindred Group Gabriele Sarti, Head of Brand Marketing, Paddy Power Betfair 17:00 – 17:30 Customer Experiences are the Holy Grail of Growth Adam Beighton, Director, Sportpesa The iGaming industry is forecasted to reach $196m by 2022. As a new generation of players further penetrates Representative, AMD Telecom the market, operators and game providers alike will need to find a way to outpace the competition. Discover

how increasing customer expectations has led to the necessity of delivering more highly tailored experiences Moderator: Henry McLean, Commercial & Marketing Director, 4theplayer to players.

Nadav Tamam, Director of Gaming, Dynamic Yield Book Your Passes

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