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The Worldwide Status of Sports Betting Markets Before the Pandemic

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The Worldwide Status of Sports Betting Markets Before the Pandemic WLA/EL Sports Betting Webinar The Worldwide Status of 25-26 March 2021 Sports Betting Markets Before the Pandemic M. Spinks Research Coordinator The calm before the storm World Lottery Association Today • 2019 Global Gross Win o For all gaming, by sector and vertical, region, and sector and channel o For WLA Members only, by sector and vertical, and region • 2019 Global Turnover o For WLA Members only, by interactive turnover, portfolio, and AsiaPac market share • 2019 Betting Gross Win o For all gaming, by sport and region o For WLA Members only, by vertical and region • 2018-19 Global Gross Win o For all gaming, by sector o For WLA Members only, by sector, and mainland China • 2014-19 Global Gross Win o All gaming, by sector • Summary Summary Key Performance Indicators 2019 • All Gaming = Global lottery, betting, casino sectors • WLA Members Only = WLA lottery and sports betting operators Source: H2GC/WLA 2019 Global Gross Win by Sector and Vertical, All Gaming Source: H2GC 2019 Global Gross Win by Region, All Gaming Source: H2GC 2019 Global Gross Win by Sector and Channel, All Gaming Source: H2GC 2019 Global Gross Win by Sector and Vertical, WLA Members Only Source: WLA 2019 Global Gross Win by Region, WLA Members Only Source: WLA 2019 Interactive Turnover by Region, WLA Members Only Source: WLA WLA Lottery Members by Game Portfolio, 2019 Turnover Source: WLA AsiaPac/China Betting Market Share, WLA Members Only Source: WLA 2019 Betting Gross Win by Sport, All Gaming Source: H2GC 2019 Betting Gross Win by Region, All Gaming Source: H2GC 2019 Betting Gross Win by Vertical, WLA Members Only Source: WLA 2019 Betting Gross Win by Region, WLA Members Only Source: WLA 2019/18 Global Gross Win By Sector, All Gaming Source: H2GC 2019/18 Global Gross Win by Sector, WLA Members Only Source: WLA 2019/18 Betting Gross Win, Mainland China Source: China MoF/WLA 2014-19 Global Gross Win by Sector, All Gaming Source: H2GC Summary • Betting, gaming, and lottery sectors stable over 2018-19 • Year-on-year +1.5% All Gaming / -1.0 % WLA Members only o Overall, positive results given lack of FIFA World Cup o WLA results impacted by developments in China • Expectations at the end of 2019 o Continued strong growth of betting, modest growth else o Continued emergence of interactive • All upended by COVID-19 • 2020 shows… what? • Questions? COVID-19 CONSEQUENCES ON THE SPORTS BETTING MARKET Christian Kalb (CK Consulting) EL/WLA SURVEY – March 2021 26 March 2021 1 COVID-19 IMPACT 22 EL / WLA Sports Betting Survey - 26 March 2021 • IMPACT OF COVID-19 ON ECONOMY Covid-19 impact • GDP 2020 vs. 2019 (Worldwide): -3.4% • China: +2.4% on world • USA: - 3.5% Economy • Euro Area: -6.8% Direct impact of • Between -38 and -47 billion EUR (EU) Covid-19 on • -12 to -15% of sport-related GDP Sport Sources : OECD Economic Outlook – March 2021 / EC Measuring the impact of Covid-19 on the sport sector in the EU – November 2020 23 EL / WLA Sports Betting Survey - 26 March 2021 • IMPACT OF COVID-19 ON THE SPORT SECTOR Broad economic changes (reduced demand for goods and services) Reduced governmental income might affect sport in a short future (notably grass roots sport) Cancellation of sports events and reduction of sponsorship / broadcasting income Considerable impact on membership organisations (individuals stop memberships to save money) Source : EC - 2020 24 EL / WLA Sports Betting Survey - 26 March 2021 • IMPACT OF COVID-19 ON SEVERAL SECTORS 0% Hotels / Air transport Retail Cultural Global Sporting Football Sport-related Online Restaurants Gambling services Gambling services player value GDP Gambling -10% -26% -7% -20% -39% -30% -40% -50% -60% Source : EC – 2020 / H2 Gambling - 2020 25 EL / WLA Sports Betting Survey - 26 March 2021 • LESSON N°1: ONLINE GAMBLING IS THE BIG WINNER OF THE COVID-19 Final forecast 2020: Online = 20% of total gambling Initial forecast 2020: Online = 13% of total gambling 26 Source : H2 Gambling - 2020 EL / WLA Sports Betting Survey - 26 March 2021 • THE SHIFT FROM OFFLINE TO ONLINE IS ACCELERATING: +37% ADDITIONAL POST-COVID GROWTH IN 2025 2025: Additional online gambling GGR: Possibly + € 30 bn. 27 Source : H2 Gambling - 2020 EL / WLA Sports Betting Survey - 26 March 2021 • IMPACT OF COVID-19 ON SPORTS BETTING (EL/WLA MEMBERS) : NOT A NIGHTMARE Best performance : The Austrian miracle : +20% Around -3% (HKJC) In average -8% Some difficult situations: -15% Up to -25%! Source: Lotteries interviews (2021) 28 EL / WLA Sports Betting Survey - 26 March 2021 • IMPACT OF COVID-19 ON SPORTS BETTING ONLINE BOOKMAKERS (NON-EL/WLA MEMBERS): AMAZING Best performance : Impressive ENTAIN : +24% Sky Bet Group(+34%) In average +15% A little bit more (GGR) difficult : PaddyPower Betfair (+1%) Source: Annual reports(2021) 29 EL / WLA Sports Betting Survey - 26 March 2021 • IMPACT OF COVID-19 ON CASINO / POKER ONLINE OPERATORS: THANK YOU COVID Best performance : Impressive ENTAIN : +29% Kindred (+35%) In average +26% The less performing (GGR) one: WILLIAM HILL (+12%) Source: Annual reports(2021) 30 EL / WLA Sports Betting Survey - 26 March 2021 • LESSON N°2: IN THE RETAIL, LOTTERIES RESISTED MUCH BETTER THAN BOOKMAKERS 31 EL / WLA Sports Betting Survey - 26 March 2021 • IMPACT OF COVID-19 ON SPORTS BETTING RETAIL BOOKMAKERS (NON-EL/WLA MEMBERS): DYING? Best performance : WILLIAM HILL Paddy Power : -38% (-26%) In average -35% (GGR) Less performing: ENTAIN (-40%) Source: Annual reports(2021) 32 EL / WLA Sports Betting Survey - 26 March 2021 • IMPACT OF COVID-19 ON BOOMAKER’S MACHINES - RETAIL (NON-EL/WLA MEMBERS): DIFFICULT Best performance : PADDY POWER WILLIAM HILL: -40% (-30%) In average -36% (GGR) Less performing: ENTAIN (-42%) Source: Annual reports(2021) 33 EL / WLA Sports Betting Survey - 26 March 2021 • IMPACT OF COVID-19: SUMMARY 30% 20% 26% 10% 12% 15% 0% -8% EL/WLA - Sports Overall Bookmakers - Bookmakers - Bookmakers - -10% betting Bookmakers - Online betting Online casino Retail Betting -20% -35% -30% -40% Source: Lotteries interviews (2021) – Annual reports (2021) 34 EL / WLA Sports Betting Survey - 26 March 2021 • IMPACT OF COVID-19 ON 2021 SPORTS BETTING (EL/WLA MEMBERS) • No • Positive impact impact 60% 30% 5% 5% • Small • -10% to negative -15% impact Source: Lotteries interviews (2021) 35 EL / WLA Sports Betting Survey - 26 March 2021 • LESSON N°3: COVID-19 DIFFICULTIES LOWERED THE LEVEL OF BETTING RESPONSIBILITY Save what can be saved: Protecting sales, betting operators paid much less attention to public and social order risks In particular, sport integrity was a secondary issue for all betting operators (secondary competitions, new side bets, etc.)… And for Sport ! Some betting regulatory authorities might adopt new regulations in a short future (betting taxes, stake limits, marketing -sponsorship limitation / prohibition) Source: Lotteries interviews (2021) – Annual reports (2021) 36 EL / WLA Sports Betting Survey - 26 March 2021 • LESSON N°4: COVID-19 LEAD TO STRONGER COMPETITION ON MATURE MARKETS On many mature markets (UK, Italy for example), there was an intensified competition Efficiency (e.g. regarding the speed access to sports information) and reactivity (e.g. on odds) are two key factors of success Some markets might get saturated in the coming years (Italy, UK, Denmark, France, etc.) Source: Lotteries interviews (2021) – Annual reports (2021) 37 EL / WLA Sports Betting Survey - 26 March 2021 2 NEW POST-COVID SPORTS BETTING BEHAVIORS 38 EL / WLA Sports Betting Survey - 26 March 2021 • LESSON N°5: IN MANY MARKETS, SPENDINGS PER CAPITA INCREASED FROM Q3 2020 GGR / Active online player (France) 160 140 120 Lockdown 100 +23% + Sedentary Lifestyle 80 148 € + Less distractions 60 120 € + No sport spectators 40 20 + Higher available income 0 = Addiction risks Q4 2019 Q4 2020 Source: ANJ (French regulatory authority) 2021 39 EL / WLA Sports Betting Survey - 26 March 2021 • LOCKDOWN CLEARLY CHANGED GAMBLING HABITS More money available 6% Nothing else to do 12% More time available 14% Forget Covid-19 19% 0% 2% 4% 6% 8% 10% 12% 14% 16% 18% 20% SHOPS CLOSED =MAIN REASON FOR PLAYERS INVESTING LESS MONEY IN GAMBLING 40 Source: Harris Interactive (2021) EL / WLA Sports Betting Survey - 26 March 2021 • WHO ARE THE NEW GAMBLERS (Survey France)? Young people (18-24): 45% of new players More money 10% available Nothing else to do 22% More time available 22% People playing: - Online Casino / Poker Forget Covid-19 15% - Casino - Betting 0% 5% 10% 15% 20% 25% 41 Source: Harris Interactive (2021) EL / WLA Sports Betting Survey - 26 March 2021 • 25% OF THE GAMBLERS UNDER 35 ADMIT POSSIBLE GAMBLING PROBLEMS Both people with More men than Higher risks for higher and lower women educated people social level New players with Players who worry Main issues with 4 time more risks much for for the Casino, Poker and than traditional short future than then Betting players others 42 Source: Harris Interactive (2021) EL / WLA Sports Betting Survey - 26 March 2021 • LESSON N°6: FOOTBALL AND SMARTPHONES ON THE TOP Against all odds, Football increased its market share (many actors were thinking that new sports would emerge) Smartphones always more important (up to 90% of online betting in some countries) Growth of innovative payment means (e- payment, crypto-currencies, fintech) Source: EL/WLA interviews – Annual reports (2021) 43 EL / WLA Sports Betting Survey - 26 March 2021 • FOOTBALL’S SUPREMACY INCREASED IN 2020 80% 80% France – Online market UK – Retail market (Horses excluded) 70% 70% 60% 60% 50% 50% 40% 40% 71% 72% 68% 28% 30% 56% 30% 20% 20% 12%
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