WLA/EL Sports Betting Webinar The Worldwide Status of 25-26 March 2021 Sports Betting Markets Before the Pandemic M. Spinks Research Coordinator The calm before the storm World Lottery Association Today
• 2019 Global Gross Win o For all gaming, by sector and vertical, region, and sector and channel o For WLA Members only, by sector and vertical, and region
• 2019 Global Turnover o For WLA Members only, by interactive turnover, portfolio, and AsiaPac market share
• 2019 Betting Gross Win o For all gaming, by sport and region o For WLA Members only, by vertical and region
• 2018-19 Global Gross Win o For all gaming, by sector o For WLA Members only, by sector, and mainland China
• 2014-19 Global Gross Win o All gaming, by sector
• Summary Summary Key Performance Indicators 2019
• All Gaming = Global lottery, betting, casino sectors • WLA Members Only = WLA lottery and sports betting operators
Source: H2GC/WLA 2019 Global Gross Win by Sector and Vertical, All Gaming
Source: H2GC 2019 Global Gross Win by Region, All Gaming
Source: H2GC 2019 Global Gross Win by Sector and Channel, All Gaming
Source: H2GC 2019 Global Gross Win by Sector and Vertical, WLA Members Only
Source: WLA 2019 Global Gross Win by Region, WLA Members Only
Source: WLA 2019 Interactive Turnover by Region, WLA Members Only
Source: WLA WLA Lottery Members by Game Portfolio, 2019 Turnover
Source: WLA AsiaPac/China Betting Market Share, WLA Members Only
Source: WLA 2019 Betting Gross Win by Sport, All Gaming
Source: H2GC 2019 Betting Gross Win by Region, All Gaming
Source: H2GC 2019 Betting Gross Win by Vertical, WLA Members Only
Source: WLA 2019 Betting Gross Win by Region, WLA Members Only
Source: WLA 2019/18 Global Gross Win By Sector, All Gaming
Source: H2GC 2019/18 Global Gross Win by Sector, WLA Members Only
Source: WLA 2019/18 Betting Gross Win, Mainland China
Source: China MoF/WLA 2014-19 Global Gross Win by Sector, All Gaming
Source: H2GC Summary
• Betting, gaming, and lottery sectors stable over 2018-19
• Year-on-year +1.5% All Gaming / -1.0 % WLA Members only o Overall, positive results given lack of FIFA World Cup o WLA results impacted by developments in China
• Expectations at the end of 2019 o Continued strong growth of betting, modest growth else o Continued emergence of interactive
• All upended by COVID-19 • 2020 shows… what?
• Questions? COVID-19 CONSEQUENCES ON THE SPORTS BETTING MARKET Christian Kalb (CK Consulting)
EL/WLA SURVEY – March 2021
26 March 2021 1 COVID-19 IMPACT
22 EL / WLA Sports Betting Survey - 26 March 2021 • IMPACT OF COVID-19 ON ECONOMY
Covid-19 impact • GDP 2020 vs. 2019 (Worldwide): -3.4% • China: +2.4% on world • USA: - 3.5% Economy • Euro Area: -6.8%
Direct impact of • Between -38 and -47 billion EUR (EU) Covid-19 on • -12 to -15% of sport-related GDP Sport
Sources : OECD Economic Outlook – March 2021 / EC Measuring the impact of Covid-19 on the sport sector in the EU – November 2020
23 EL / WLA Sports Betting Survey - 26 March 2021 • IMPACT OF COVID-19 ON THE SPORT SECTOR
Broad economic changes (reduced demand for goods and services)
Reduced governmental income might affect sport in a short future (notably grass roots sport)
Cancellation of sports events and reduction of sponsorship / broadcasting income
Considerable impact on membership organisations (individuals stop memberships to save money)
Source : EC - 2020 24 EL / WLA Sports Betting Survey - 26 March 2021 • IMPACT OF COVID-19 ON SEVERAL SECTORS
0% Hotels / Air transport Retail Cultural Global Sporting Football Sport-related Online Restaurants Gambling services Gambling services player value GDP Gambling -10% -26% -7% -20% -39%
-30%
-40%
-50%
-60%
Source : EC – 2020 / H2 Gambling - 2020 25 EL / WLA Sports Betting Survey - 26 March 2021 • LESSON N°1: ONLINE GAMBLING IS THE BIG WINNER OF THE COVID-19
Final forecast 2020: Online = 20% of total gambling Initial forecast 2020: Online = 13% of total gambling
26 Source : H2 Gambling - 2020 EL / WLA Sports Betting Survey - 26 March 2021 • THE SHIFT FROM OFFLINE TO ONLINE IS ACCELERATING: +37% ADDITIONAL POST-COVID GROWTH IN 2025
2025: Additional online gambling GGR: Possibly + € 30 bn.
27 Source : H2 Gambling - 2020 EL / WLA Sports Betting Survey - 26 March 2021 • IMPACT OF COVID-19 ON SPORTS BETTING (EL/WLA MEMBERS) : NOT A NIGHTMARE
Best performance : The Austrian miracle : +20% Around -3% (HKJC)
In average -8% Some difficult situations: -15% Up to -25%!
Source: Lotteries interviews (2021) 28 EL / WLA Sports Betting Survey - 26 March 2021 • IMPACT OF COVID-19 ON SPORTS BETTING ONLINE BOOKMAKERS (NON-EL/WLA MEMBERS): AMAZING
Best performance : Impressive ENTAIN : +24% Sky Bet Group(+34%)
In average +15% A little bit more (GGR) difficult : PaddyPower Betfair (+1%)
Source: Annual reports(2021) 29 EL / WLA Sports Betting Survey - 26 March 2021 • IMPACT OF COVID-19 ON CASINO / POKER ONLINE OPERATORS: THANK YOU COVID
Best performance : Impressive ENTAIN : +29% Kindred (+35%) In average +26% The less performing (GGR) one: WILLIAM HILL (+12%)
Source: Annual reports(2021) 30 EL / WLA Sports Betting Survey - 26 March 2021 • LESSON N°2: IN THE RETAIL, LOTTERIES RESISTED MUCH BETTER THAN BOOKMAKERS
31 EL / WLA Sports Betting Survey - 26 March 2021 • IMPACT OF COVID-19 ON SPORTS BETTING RETAIL BOOKMAKERS (NON-EL/WLA MEMBERS): DYING?
Best performance : WILLIAM HILL Paddy Power : -38% (-26%) In average -35%
(GGR) Less performing: ENTAIN (-40%)
Source: Annual reports(2021) 32 EL / WLA Sports Betting Survey - 26 March 2021 • IMPACT OF COVID-19 ON BOOMAKER’S MACHINES - RETAIL (NON-EL/WLA MEMBERS): DIFFICULT
Best performance : PADDY POWER WILLIAM HILL: -40% (-30%) In average -36%
(GGR) Less performing: ENTAIN (-42%)
Source: Annual reports(2021) 33 EL / WLA Sports Betting Survey - 26 March 2021 • IMPACT OF COVID-19: SUMMARY
30%
20% 26% 10% 12% 15% 0% -8% EL/WLA - Sports Overall Bookmakers - Bookmakers - Bookmakers - -10% betting Bookmakers - Online betting Online casino Retail Betting -20% -35%
-30%
-40%
Source: Lotteries interviews (2021) – Annual reports (2021) 34 EL / WLA Sports Betting Survey - 26 March 2021 • IMPACT OF COVID-19 ON 2021 SPORTS BETTING (EL/WLA MEMBERS)
• No • Positive impact impact
60% 30%
5% 5%
• Small • -10% to negative -15% impact
Source: Lotteries interviews (2021) 35 EL / WLA Sports Betting Survey - 26 March 2021 • LESSON N°3: COVID-19 DIFFICULTIES LOWERED THE LEVEL OF BETTING RESPONSIBILITY
Save what can be saved: Protecting sales, betting operators paid much less attention to public and social order risks
In particular, sport integrity was a secondary issue for all betting operators (secondary competitions, new side bets, etc.)… And for Sport !
Some betting regulatory authorities might adopt new regulations in a short future (betting taxes, stake limits, marketing -sponsorship limitation / prohibition)
Source: Lotteries interviews (2021) – Annual reports (2021) 36 EL / WLA Sports Betting Survey - 26 March 2021 • LESSON N°4: COVID-19 LEAD TO STRONGER COMPETITION ON MATURE MARKETS
On many mature markets (UK, Italy for example), there was an intensified competition
Efficiency (e.g. regarding the speed access to sports information) and reactivity (e.g. on odds) are two key factors of success
Some markets might get saturated in the coming years (Italy, UK, Denmark, France, etc.)
Source: Lotteries interviews (2021) – Annual reports (2021) 37 EL / WLA Sports Betting Survey - 26 March 2021 2 NEW POST-COVID SPORTS BETTING BEHAVIORS
38 EL / WLA Sports Betting Survey - 26 March 2021 • LESSON N°5: IN MANY MARKETS, SPENDINGS PER CAPITA INCREASED FROM Q3 2020
GGR / Active online player (France) 160
140 120 Lockdown 100 +23% + Sedentary Lifestyle 80 148 € + Less distractions 60 120 € + No sport spectators 40
20 + Higher available income 0 = Addiction risks Q4 2019 Q4 2020
Source: ANJ (French regulatory authority) 2021 39 EL / WLA Sports Betting Survey - 26 March 2021 • LOCKDOWN CLEARLY CHANGED GAMBLING HABITS
More money available 6%
Nothing else to do 12%
More time available 14%
Forget Covid-19 19%
0% 2% 4% 6% 8% 10% 12% 14% 16% 18% 20%
SHOPS CLOSED =MAIN REASON FOR PLAYERS INVESTING LESS MONEY IN GAMBLING
40 Source: Harris Interactive (2021) EL / WLA Sports Betting Survey - 26 March 2021 • WHO ARE THE NEW GAMBLERS (Survey France)?
Young people (18-24): 45% of new players More money 10% available
Nothing else to do 22%
More time available 22%
People playing: - Online Casino / Poker Forget Covid-19 15% - Casino - Betting 0% 5% 10% 15% 20% 25%
41 Source: Harris Interactive (2021) EL / WLA Sports Betting Survey - 26 March 2021 • 25% OF THE GAMBLERS UNDER 35 ADMIT POSSIBLE GAMBLING PROBLEMS
Both people with More men than Higher risks for higher and lower women educated people social level
New players with Players who worry Main issues with 4 time more risks much for for the Casino, Poker and than traditional short future than then Betting players others
42 Source: Harris Interactive (2021) EL / WLA Sports Betting Survey - 26 March 2021 • LESSON N°6: FOOTBALL AND SMARTPHONES ON THE TOP
Against all odds, Football increased its market share (many actors were thinking that new sports would emerge)
Smartphones always more important (up to 90% of online betting in some countries)
Growth of innovative payment means (e- payment, crypto-currencies, fintech)
Source: EL/WLA interviews – Annual reports (2021) 43 EL / WLA Sports Betting Survey - 26 March 2021 • FOOTBALL’S SUPREMACY INCREASED IN 2020
80% 80% France – Online market UK – Retail market (Horses excluded) 70% 70%
60% 60%
50% 50%
40% 40% 71% 72% 68% 28% 30% 56% 30% 20% 20% 12% 32% 32% 10% 10% 12% 17% 0% 0% Football Tennis Basketball Football Other sports 2020 2019 2020 2018
Source: ANJ (French regulatory authority)– William Hill annual report (2021) 44 EL / WLA Sports Betting Survey - 26 March 2021 SMARTPHONE STAKES GREW THANKS TO NEW YOUNG CUSTOMERS
100% 90% France – Online market Betsson – Online GGR 90% 80% 80% 70% 70% 60% 60% 50% 50% 90% 40% 40% 83% 79% 30% 30% 59% 21% 20% 41% 20% 10% 10% 17% 10% 0% 0% Smartphones Computers Smartphones Computers 2020 2019 2020 2018
Source: ANJ (French regulatory authority)– Betsson annual report (2021) 45 EL / WLA Sports Betting Survey - 26 March 2021 3 SPORTS BETTING MARKET UPDATE 2020
46 EL / WLA Sports Betting Survey - 26 March 2021 • FIRST: A LOOK INTO THE (NOT SO FAR) PAST (2015)
2500 TOTAL GGR 2015 (in € m)
2000
1500
1000 2030 1876 1531
500 1094 608 576 342 248 0 William Hill Bet365 Ladbrokes Paddy Power Betfair bwin.party Unibet GVC
Source: EL Presentation 2016 (CK Consulting) 47 EL / WLA Sports Betting Survey - 26 March 2021 • TODAY: 5 YEARS LATER, EVERYTHING HAS CHANGED
7000 TOTAL GGR 2020 (in € m) 6000
5000
4000
3000 6100
2000 4210 3500
1000 1540 1300 0 FLUTTER ENTAIN Bet365 WILLIAM HILL KINDRED No financial communication since 2019
Source: Annual reports (2020) 48 EL / WLA Sports Betting Survey - 26 March 2021 • LESSON N°7: THANKS TO M&As, THERE IS NOW A NEW SEGMENTATION OF NON-EL/WLA MEMBERS
“GIANTS” MAINLY OFFERING BETS LEGALLY: FLUTTER ENTERTAINMENT – ENTAIN – WILLIAM HILL – KINDRED. N.B.: FLUTTER = WLA Associate Member
STUCK IN THE MIDDLE “GIANT”: BET365
“GIANTS” MAINLY OFFERING BETS ILLEGALLY: SBOBET – PINNACLE SPORTS – MAXBET/IBC
Macolin Convention Definition: “illegal sports betting” means any sports betting activity whose type or operator is not allowed under the applicable law of the jurisdiction where the consumer is located.
Source: CK consulting – Annual reports (2021) 49 EL / WLA Sports Betting Survey - 26 March 2021 • WHO ARE THE NON-EL/WLA LEADERS?
•2015: PaddyPower and Betfair merge FLUTTER •2019: The Group changes is name: Flutter Entertainment ENTERTAINMENT •2020: Flutter Entertainment and The Stars Group merge
•2013: GVC acquires part of sportingbet ENTAIN •2015: GVC acquires bwin Party (Before 2020: GVC) •2017: GVC acquires Ladbrokes coral
•2018: William Hill acquires Mr Green 2020: Caesars Entertainment announces WH acquisition WILLIAM HILL (plans to sell activities outside USA)
•2017: Unibet becomes Kindred Group KINDRED GROUP
Source: Annual reports (2020) 50 EL / WLA Sports Betting Survey - 26 March 2021 • WHERE DO NON WLA-MEMBERS COME FROM?
UK and Satellites: - Bet365 - Entain - Flutter Entertainment - William Hill - 888
Malta: - Betclic - Betsson - Interwetten - Kindred Source: CK Consulting (2021) 51 EL / WLA Sports Betting Survey - 26 March 2021 FOCUS TOP 5 BOOKMAKERS FLUTTER – ENTAIN – BET365 – WILLIAM HILL - KINDRED
52 EL / WLA Sports Betting Survey - 26 March 2021 • FOCUS: FLUTTER ENTERTAINMENT / THE BRANDS
UK: 41% International: 26%
Australia: 20% USA: 13% Source: Annual report (2021) 53 EL / WLA Sports Betting Survey - 26 March 2021 • FOCUS: ENTAIN / A MULTIPLICITY OF BRANDS
BETTING BRANDS: 48% CASINO BRANDS: 52%
Source: Entain Presentation(2021) 54 EL / WLA Sports Betting Survey - 26 March 2021 • WHERE IS BET365?
NO MORE FINANCIAL INFORMATION SINCE NOVEMBER 2019 !
… Since Denise Coates’ remuneration has been considered as « obscene » (€ 350 m in 2018)
55 EL / WLA Sports Betting Survey - 26 March 2021 • FOCUS WILLIAM HILL
Average online Betting GGR: A company in sportsbook Online betting recession (closed € 620m share: 40% (vs. shops, less staff) margin: 9.3% 50% in 2018) (Retail: 19.9%) (without horses)
Total operating Revenue per profit 2020: unique active Legal activities: Partnership with Eldorado Resorts € 65 m player: > 96% (Caesars) (4% of GGR) € 290
WHAT ARE CAESAR’S PLANS WITH WILLIAM HILL?
56 EL / WLA Sports Betting Survey - 26 March 2021 • FOCUS KINDRED / UNIBET
Strong growth Betting GGR: Sportsbook Live betting since 2018 € 620m margin: 9.4% share: 45% (+26% / 2 years) (without horses)
Total operating Revenue per 1.8 m active profit 2020: unique active New customers "Responsible" € 276 m player: (Q4 2020) positioning (20% of GGR) € 290
57 EL / WLA Sports Betting Survey - 26 March 2021 • BOOKMAKERS VS. LOTTERIES: BOOKMAKERS ALWAYS BIGGER!
TOTAL GGR 2020 vs. 2011 (in € m)
10000
8000
6000
4000
2000
0 Lottomatica Flutter FDJ Entain /GVC Bet365 LAE
Source: CK Consulting (2021) – Annual reports – Estimations for Lottomatica – LAE – Bet365 58 EL / WLA Sports Betting Survey - 26 March 2021 • THE MATCH: FDJ VS. FLUTTER ENTERTAINMENT
2020 FDJ FLUTTER Global GGR (in € m) 5,110 6,100 Sports betting GGR (in € m) 770 2,600 GGR retail (in € m) Around 700 Around 120 GGR online (in € m) Around 70 Around 2,480 Average Pay out 78.2% 87.9% Online share 7% 95% Betting taxes 52% GGR 19% GGR Marketing costs 23% NGR 23% NGR
Source: CK Consulting (2021) – Annual reports
59 EL / WLA Sports Betting Survey - 26 March 2021 • LESSON N°8: AS EXPECTED SINCE 2017, EL/WLA MEMBERS WILL NOW HAVE TO COMPETE
Flutter entertainment and Entain might challenge EL/WLA Members on games of chance
Non-EL/WLA Members are becoming more responsible. No more difference in a short future?
With huge profits and cash flows, non-EL/WLA Members can invest and target new markets. Agility is a key
Source: CK consulting – Annual reports (2021) 60 EL / WLA Sports Betting Survey - 26 March 2021 • SPORTS BETTING TOP 12 – ESTIMATION 2020 • 3 LOTTERIES IN THE TOP 5
2016
3000 GGR SPORTS BETTING 2020 2500 (in € m – Horses excluded)
2000
1500 3000 2800 2600
1000 1750 1400 1350 500 800 770 700 650 620 560
0
SOURCE: Annual reports 61 + Estimation CK CONSULTING EL / WLA Sports Betting Survey - 26 March 2021 4 SUMMARY
62 EL / WLA Sports Betting Survey - 26 March 2021 • ADDITIONAL CHALLENGES FOR EL/WLA MEMBERS… • MIGHT INCREASE WITH NEW USA / BRAZIL MARKETS
Retail: Lotteries More difficulties Stronger Strong online resisted better for sport competition Growth than (Match-fixing & even on mature bookmakers Grass root sports) markets
Betting: M&A -> New Stronger More addiction Football and non-EL/WLA competition for risks with new Smartphones in Members EL/WLA young players progress segmentation Members
63 EL / WLA Sports Betting Survey - 26 March 2021 Johanna Kozul ESPORTS @VEIKKAUS Head of Marketing Cooperation
@JohannaKoz linkedin.com/in/johannakozul
Sisäinen 14.5.2019 69 FIGURES Esports Matches in Sportsbook
27'000
16'800
13'200
8'929
4'222
97 377 2014 2015 2016 2017 2018 2019 2020 Popularity rises in Sportsbook
2014 2015 2016 2017 2018 2019 2020
3. 4. 5. 6. 8.
16.
19. Amount of Customers 80'000
70'000
60'000
50'000
40'000
30'000
20'000
10'000
0 2016 2017 2018 2019 2020 Turnover
1) 76% CS:GO 2) 14% DOTA2 3) 7% LOL
2014 2015 2016 2017 2018 2019 2020 2021 est. POPULARITY AMONG CUSTOMERS / SPORTS / AGE 2019
18-24 years 25-34 y. 35-44 y. 45-54 y. 55-64 y. 65-74 y. 75 y. and over Total 1 2 3 3 3 4 5 5 6 7 8 9 9 10 10 11 11 11 12 12 13 14 15
Ice Hockey Soccer Finnish Baseball Basketball Esports Motorsports Tennis Wintersports Baseball Floorball THANK YOU!
Sisäinen 23.3.2021 76 77 77
E-sports betting in Hungary Lessons learned Péter Kállai
Hungarian Lottery 2021.03.26. Basics of e-sports launch in Hungary
Reason: pandemic shock
Timing: ASAP, Sportradar
Launch: 11th August 2020
Online (with stream), retail
Classic e-sports & e-leagues
Pre-match and live betting E-sports / full betting turnover (weekly 2020-2021)
12%
10%
8%
6%
4%
2%
0% 33. 34. 35. 36. 37. 38. 39. 40. 41. 42. 43. 44. 45. 46. 47. 48. 49. 50. 51. 52. 53. 1. 2. 3. 4. 5. 6. 7. 8.
Tippmix (retail) Tippmixpro (online) E-sports in sports turnover rankings (weekly 2020-2021) Ahead of water polo, volleyball, snooker, darts, etc. 1
2
3
4
5
6
7 33. 34. 35. 36. 37. 38. 39. 40. 41. 42. 43. 44. 45. 46. 47. 48. 49. 50. 51. 52. 53. 1. 2. 3. 4. 5. 6. 7. 8.
Tippmix (retail) Tippmixpro (online) Key finding 1. E-FIFA + E-NBA 10x bigger than classic e-sports Online e-sports turnover distribution (weekly 2020-2021) 100%
90%
80%
70%
60%
50%
40%
30%
20%
10%
0% 33. 34. 35. 36. 37. 38. 39. 40. 41. 42. 43. 44. 45. 46. 47. 48. 49. 50. 51. 52. 53. 1. 2. 3. 4. 5. 6. 7. 8.
E-FIFA, E-NBA Classic e-sports E-sports online turnover distribution / e-sports game
52.83% / 86,5% pre- match
34.42% / 97,6% live
7.02% / 64,8% live
2.95% / 78,6% live
/ 60,2% pre- 1.40% match
/100% pre- Others 0.69% match Key finding 2: E-FIFA, E-NBA were an immediate success FIFA Cyber Live! Arena match in action
Basics
Up to 250 pre-matches & 50 live events / day
10-30 minutes / match
Real football, basketball, (ice-hockey) markets
Immediate success (known from video-games)
Streaming, animation Key finding 3. E-FIFA, E-NBA are also a retail hit Percentage of retail from full e-sports turnover (weekly, 2020-2021) 100%
90%
80%
70%
60%
50%
40%
30%
20%
10%
0% 33. 34. 35. 36. 37. 38. 39. 40. 41. 42. 43. 44. 45. 46. 47. 48. 49. 50. 51. 52. 53. 1. 2. 3. 4. 5. 6. 7. 8.
Classic e-sports E-FIFA, E-NBA Key finding 4: E-FIFA, E-NBA have no special player bases
E-FIFA, E-NBA
Classic e-sports
Football
Ice-hockey
Basketball
Handball
Tennis
Table tennis
Waterpolo
0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% 18-19 years 20-29 years 30-39 years 40-49 years 50-59 years 60+ years Key finding 5. E-FIFA, E-NBA are great off-peak fillers Online betting turnover distribution / hour 10%
9%
8%
7%
6%
5%
4%
3%
2%
1%
0% 0 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 E-FIFA, E-NBA All sports Key finding 6. From event- to player based risk management
Smart players: E-FIFA, E-NBA new targets
Robot based betting suspicions: „bots”
2019. 11. 2019. 2017. 09. 2017. 11. 2017. 01. 2018. 03. 2018. 05. 2018. 07. 2018. 09. 2018. 11. 2018. 01. 2019. 03. 2019. 05. 2019. 07. 2019. 09. 2019. 01. 2020. 03. 2020. 05. 2020. 07. 2020. 09. 2020. 11. 2020. 01. 2021.
Smart player E-FIFA, E-NBA expert
E-FIFA, E-NBA unexpected and immediate success 89
Risk management issues, data feed checks
E-FIFA, E-NBA vs. virtuals: June 2021
Classic e-sports: extra effort required
New: dedicated microsite launch Esports in our sportsbook frontend. MARC HYLDEGAARD SØRENSEN Displayed as all other sports.
29-03-2021 90 Esports games on offer
73% 9%
15%
29-03-2021 91 FIFA eLeague. Live TV.
29-03-2021 92 CRM
MAJOREN
Big CS:GO major in London – We’re mixing english symbols and cultural cornerstones into our universe at eOddset.
We make sure that we are visible through qualifier, group stage and finals.
We furthermored introduced outdoor commercials in the subway in Copenhagen in “gaming-lingo”. This is done to meet the ‘gamers’ at their home-turf. MAJOREN QUALIFIER eSPORTMAGASINET TAKEOVER CRM MAJOREN GROUP STAGE CRM SPOTIFY + TWITCH spot MAJOREN FINALS CRM MAJOREN OUTDOOR FREDERIKSBERG METRO FREDERIKSBERG METRO FREDERIKSBERG METRO MAJOREN THE COMMUNITY NOTICED
IMAGEFILM TOILETS
Frederik SKOV
MULTICHANNEL SOLUTIONS AT ODDSET INTRODUCING ODDSET HOW IT STARTED THE MOST POPULAR BETTING APP IN DENMARK
4.4 34.843 RATINGS RETAIL BETTING
Single bet Miniaturised betslip Betslip RETAIL IPAD OFFERING RETAIL SPORTS STREAMING VIRTUAL SPORTS SIKKERT SPIL DIGITAL SALES IN RETAIL
90%
80% 75,21% 71,60%
70%
57,88% 59,30% 60% 55,77%
50% 44,46%
40%
30%
20% 16,84% 12,47%
10% 7,45%
0%
2019 2020 COVID-19 SIKKERT SPIL 2021
Digital total iPad Mix Mobile total THANK YOU