xvii Mora Mas Francisco J. year nº 57 septiember 2017 Politècnica deValència Rector oftheUniversitat AITEX create atechnicalunit for the cosmetics sector
AITEX Review INDEX Septiembre 2017 número 57
04 Technological News 08 AITEX creates a dedicated cosmetics technical unit 14 Interview with Fancisco J. Mora Mas, rector of the Valencia Polytechnic University 18 Institutional logic 22 A basic survival kit for the digital environment 24 New regulations (UE) 2016/425 relating to Personal Protection Equipment 26 LEATHER STANDARD by OEKO-TEX® - Certification for leather and leather goods at every stage of production 27 AITEX gains recognition as a FIFA testing centre 28 The digital transformation of a company and orientation towards the client and their needs 30 Textile solutions and sports materials that enhance physical activity 34 Research and Development of technical, functional and sustainable materials designed for use in Green Cities 36 Research and Development of pattern-making and garment-making for clothing adapted to special body morphology 38 Research and Development of innovative technical monofilaments for functional artificial turf for sports and residential use 40 Research and Development of functional finishes applied to technical fabrics and garments high in sustainable content 42 Encapsulation systems for applying mosquito repellent to textiles 44 Sound-absorbent designer furniture 46 LIFE PHOTOCITYTEX – Photocatalytic textiles for scrubbing contaminated air 48 The development and validation of detergents with antiperspirant properties 50 European projects 55 Publicly-financed projects 56 News
Editorial We are heading into the last stretch of the year buoyed by hopeful This issue also includes a new section covering AITEX’s activities with signs coming from the economic situation of our sector recently pu- respect to reinforcing its institutional dimension and which are de- blished by CITYC which show inter-annual business growth rates of signed to have maximum impact on our Valencian associates. This 3.8% in textiles and 3.4% in garment-making, growth of nearly 10% initiative grew from the Institute’s response to its origins and creation in exports and a rallying in both employment and plant investment. within the Comunitat Valenciana. We still have a long way to go but these achievements are a direct Another topic we look at in this issue is the new European regulation result of the continuous efforts made by our industry to keep moving UE 2016/425 relating to PPE and which establishes all the require- forward and invest in knowledge, innovation and the adoption of new ments that an article must comply with from design and manufacture management systems, among other factors. to retail sale, to guarantee the user’s health and safety. The report In the last issue of the year we interview the Rector of the Polytechnic highlights the main differences with respect to previous legislation. University of Valencia (PUV), Francisco J. Mora, who unveils some The issue will also discuss a key topic: The digital transformation of of the challenges he faces during his second term as rector. The- a company and orientation towards the client and their needs. What se challenges include promoting open, global education and driving is digital transformation, how can it help a company and how should research projects which are closely tied to innovation and progress it be introduced? We will reveal all the answers here and offer an to place the PUV in a position to compete with the world’s leading interesting insight into the use of digital marketing in general and its education institutions. applications in the textile sector in particular. Mora underlines the close collaboration between the UPV and AI- Our R+D section will summarise the results of the ECOMATEX, IN- TEX with respect to the transfer of technology and innovation, work VESPAT, INNOTURF, FUN2GARMENT and MICOTECH R+D projects lines he considers essential to our country’s future. This includes joint and the Success Stories section will report on joint R+D projects ca- R+D projects, the AITEX Chair and the University Master’s Degree in rried out with Sancal Diseño and SPB Suavizantes and Plastificantes Textile Engineering. Bituminosos, S.L Another article talks about AITEX’s Cosmetic Technical Unit which the Institute has opened and which provides a complete new line of activities for us including technical consultancy on the development of new formulae, the characterisation of cosmetic products, consul- tancy services for packaging, legislation and regulations and environ- mental-impact studies. This new facility has enabled the Institute to broaden its resources to improve the competitiveness of the sector and increase business opportunities.
AITEX, Instituto Tecnológico Textil, es una asociación privada sin ánimo de lucro, que nace en 1985 por iniciativa de los empresarios textiles y de la Genera- litat Valenciana a través del IVACE, Instituto Valenciano de Competitividad Empresarial (antes IMPIVA), y forma parte de la red de institutos REDIT.
Edita: AITEX, Instituto Tecnológico Textil Plaza Emilio Sala, 1 E-03801 Alcoy • Tel. 96 554 22 00 • Fax 96 554 34 94 • [email protected] • www.aitex.es Diseño y maquetación: weaddyou, S.L. Depósito Legal: V-2170-2001 • ISSN: 2173-1012 Memoria Anual de AITEX La responsabilidad por las opiniones emitidas en los artículos publicados corresponden exclusivamente a sus autores. accesible desde Se autoriza la publicación de los artículos de esta Revista indicando su procedencia. www.aitex.es _ technology news
There follows a selection of some of the innovations and advances with applications in the textile industry, compiled from a range of scientific and technical sources (articles in the scientific press, patents, conference publications, etc.) which may prove of use to manufacturers in the context of their processes of detection of opportunities and innovation
Experimental study on basalt textile reinforced concrete under uniaxial tensile loa- ding
This study focuses on 24 experimental cases to investigate the influences of textile layers, prestress levels and short steel fibers on the tensile behavior of basalt textile reinforced con- crete (TRC). The tensile behavior of basalt TRC is considerably influenced by the number of textile layers. The TRC specimens with three to five textile layers exhibit pronounced stra- Constru-textiles in-hardening behavior and consequently, prominent enhancement of tensile behavior and optimized cracking patterns. For the prestressed TRC specimens, evident increases in first- crack stress are observed with increasing prestress levels. Furthermore, the TRC specimens with an appropriate prestress level exhibit increasingly favorable tensile response with the rising volume fraction of short steel fibers.
Author: Yunxing Du, , Mengmeng Zhang, Fen Zhou, Deju Zhu Reference: Construction and Building Materials, Volume 138, 1 May 2017, Pages 88–100 doi: https://doi.org/10.1016/j.conbuildmat.2017.01.083
All-fabric interconnection and one-stop production process for electronic textile sensors
This study developed and tested an all-fabric interconnection and one-stop production pro- cess for electronic textiles that are combined with electronic technologies on textiles. This is a one-stop production method for electronic textiles consisting of multilayer structured fa- Smart and functional brics for implementation of electronic functions in which precise circuit patterns are formed, textiles conductive materials or conductive circuits on each fabric layer are electrically connected and individual fabric layers are fixed to the base layer through embroidery, while fabric layers are layered one by one using a commercial computer numeric control embroidery machine. The electrically connected parts are not likely to be broken by external forces, all parts to be connected to external devices are formed on one piece of fabric and workability and productivity are improved so that manufacturing costs can be reduced and the textiles can be mass produced.
Author: Jung-Sim Roh Reference: Volume: 87 issue: 12, page(s): 1445-1456, July 1, 2017 doi: https://doi.org/10.1177/0040517516654108
Macro-structured carbon clusters for developing waterproof, breathable conductive cotton fabric Unique macro-structured carbon clusters are used to develop cost effective con- ductive cotton fabric. Nanoscale carbon particles are stabilized into macro-structu- red carbon black/polymer composite with the help of an aqueous solution of natu- ral rubber latex, polyvinyl alcohol and other auxiliary additives. The ‘knife-over-roll’ technique is used to apply structured carbon black composite on the plain woven co- tton fabric. The lowest resistivity level achieved by this process is less than 60 ± 5.4 Spinning and fibers Ohm/cm2, which is very much promising for developing cost-effective, waterproof, and breathable conductive fabric. Waterproofness up to 95 cm water head column and breathability up to 4400 g/m2/24 h is achieved simultaneously. The two-dimensional topography reveals that single as well as aggregates of 2–9 carbon black particles are bounded by the blended matrix to form the macro-structured carbon compo- site. The lowest impedance of 0.5 Ohm is observed to remain stable up to the frequency of 105 Hz of AC supply voltage.
Author: K. Sarkara, D. Dasb, T.K. Chakia, S. Chattopadhyaya Reference: Carbon Volume 116, May 2017, Pages 1–14 doi: https://doi.org/10.1016/j.carbon.2017.01.065
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The Performance of Geotextile Materials Used for Filtration and Separation in Diffe- rent Structures as an Important Part of Geotextiles Requirements
Currently, a water discharge coefficient as an important feature of geotextile materials that affects their filtration capacity in a frozen condition is not included in the geotextiles material Geotextiles, agro- specifications. The necessary requirements and corresponding mathematical relations for textiles and sports choosing the appropriate geotextile materials are presented in this study. surfaces The effective diameter of the geotextile material pores (cells) was obtained by sieving through it the fine-grained quartz sand of pre-determined grain-size composition. Never- theless, particles produced due to the ballast abrasion and bridging (colmating) of the geotextile material have a plate-like shape. Consequently, the curve of their granulometric composition differs from that of the quartz sand.
The criteria for the required mathematically calculated filtration flow diameter have been established to ensure that geotextile materials are not colmated during their designed life span.
Author: V.I. Shtykov, L.S. Blazhko, A.B. Ponomarev, Reference: Procedia Engineering, Volume 189, 2017, Pages 247–251, May 2017
The effect of the transfer abilities of single layers on the heat and mass transport through multilayered outerwear clothing for cold protection
This paper deals with performance properties related to human thermo-physiological comfort of three-layer textile systems used for the production of outerwear for cold pro- Clothing and sport tection. The transfer of heat and fluids through the compound single layers (woven and non-woven) is investigated and compared to the heat and mass transfer of the systems for textiles clothing. Six characteristics are measured: thermal resistance, air permeability, water vapor resistance, relative water vapor permeability, the accumulative one-way transport index and overall moisture management capacity. The results obtained showed that the fluid transfer abilities of the single layers applied in clothing for cold protection strongly affect the fluid transfer ability of the system of layers, while the heat transfer of the system is dominated by the heat transfer ability of the thermo-insulating layer.
Author: Radostina A Angelova, Priscilla Reiners, Elena Georgieva, Yordan Kyosev Reference: Textile Research Journal, Article first published online: March 10, 2017 doi: https://doi.org/10.1177/0040517517697642
Aroma-Loaded Microcapsules with Antibacterial Activity for Eco-Friendly Textile Application: Synthesis, Characterization, Release, and Green Grafting
Fragrant and antimicrobial properties were conferred to cotton fabrics following microen- capsulation using green materials. Limonene and vanillin microcapsules were produced by complex coacervation using chitosan/gum Arabic as shell materials and tannic acid as hardening agent. The effect of two emulsifiers; Span 85 and polyglycerol polyricinoleate (PGPR), on the encapsulation efficiency (EE%), microcapsule’s size and morphology, and Technical finishings cumulative release profiles was studied. The mean diameter of the produced microcapsu- les ranged between 10.4 and 39.0 μm, whereas EE% was found to be between 90.4% and 100%. The use of Span 85 resulted in mononuclear morphology while PGPR gave rise to polynuclear structures, regardless of the core material (vanillin or limonene). The obtained microcapsules demonstrated a sustained release pattern. Standard antibacterial assays conducted on both microcapsules alone and impregnated onto the fabrics indicated a sustained antibacterial activity.
Author: Asma Sharkawy, I. P. Fernandes, M. F. Barreiro, Alirio E. Rodrigues, and Tamer Shoeib Reference: ind. Eng. Chem. Res., 2017, 56 (19), pp 5516–5526, April 25, 2017 doi: 10.1021/acs.iecr.7b00741
5 _ technology news
Non-leaching and durable antibacterial textiles finished with reactive zwitterionic sulfobetaine An antibacterial finishing protocol using a reactive sulfobetaine was reported to fabrica- te safe and durable antibacterial textiles. The specifically designed sulfobetaine contains highly reactive triazine group acting as an anchor to fix the antibacterial betaine group on textiles via covalent bond formation. After the finishing, the textiles were endowed durable Medical textiles, hygie- antibacterial activities of 98.0% against gram-negative Escherichia coli and 95.2% against gram-positive Staphylococcus aureus even after they were laundered for 30 times. The sa- ne and cosmetics fety evaluation showed that the reactive sulfobetaine had no skin irritation and cytotoxicity. These results indicate that the developed antibacterial finishing is safe and durable on tex- tiles.
Author: Liang He, Chang Gao, Sha Li, Cordelia T.W. Chung, John H. Xin Reference: Journal of Industrial and Engineering Chemistry, Volume 46, 25 February 2017, Pages 373–378 doi: https://doi.org/10.1016/j.jiec.2016.11.006
Green Biocomposites: A Prospective Utilization in Automobile Industry
Now scientists have developed biopolymer derived from corn, soy etc. which is used to reinforce the natural fibers and developed a fully biodegradable composite material. The application of the natural fiber composites not only found in the building and constructions Automotive and sectors but also in the automotive and aircrafts structures sectors. In this chapter we are discussing about the Green Biocomposites and their utilization in the automobile fields. transport textiles The chapter also highlighted a general class of the various available natural fibers and their application in the automotive sectors. This chapter also provides an insight of the safety measures such as crashworthiness of the vehicles. Also a review of the current research in the field of automotive industry is presented and some conclusions for the future vehicle design using composites are suggested
Author: Deepak Verma , Sanjay Sharma Reference: Chapter Green Biocomposites, Part of the series Green Energy and Technology pp 167-191, February 2017
Explosive blast damage resistance of three-dimensional textile composites
The resistance of 3D textile composites when subjected to shock wave loading caused by an explosive blast is experimentally investigated. Non-crimp 3D orthogonal textile carbon- epoxy composites with different volume of through-thickness z-binder yarns are subjected Protective to explosive blasts of increasing intensity, and the resultant damage is compared to a 2D textiles and woven carbon-epoxy laminate. The 3D textiles are highly effective at resisting delamination crack growth, and display superior damage resistance compared to the 2D laminate. The workwear delamination resistance of the 3D textile composites at high blast impulse increases with their z-binder yarn content, and this correlates with higher modes I and II interlaminar fractu- re toughness properties. Under high blast impulse the 3D textile composites remain intact, which is also evidence of higher explosive damage resistance.
Author: A. Kerbera, b, A. Garganoa, K. Pingkarawata, A.P. Mouritza, Reference: Composites Part A: Applied Science and Manufacturing, Volume 100, September 2017, Pages 170–182 doi: https://doi.org/10.1016/j.compositesa.2017.05.005
Motion Detection in an Intelligent Textile Mattress Cover
In this paper we present a new solution for continuous monitoring of body position and motion over a mattress cover, using intelligent textiles. The main focus of this work is the analysis of the data generated by this intelligent mattress, through the identification of body movements along the bed. The output of this work is to be used as an overall solution in the home and healthcare market, where monitoring activities is an important need. Home Textiles Author: Nelson Pimenta, Paulo Chaves, Luís Fernandes, Diana Freitas Reference: International Symposium on Ambient Intelligence (ISAmI) 2017: Ambient Intelli- gence– Software and Applications – 8th International Symposium on Ambient Intelligence, 2017 pp 47-54
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7 __cosmetic technical unit
AITEX creates a dedicated technical centre for the cosmetics industry
Cosmetic technical unit of AITEX
AITEX now offers the cosmetics industry a full service including characterisation labora- tories, quality control and product certification within international standards, in addition to applied research projects, innovation and the development of products with an added- value factor. The Institute also provides specialist technical training.
The Institute boasts the most up-to-date infrastructure, labora- tory facilities and experimental research plant available to the cosmetics industry, in addition to our highly-qualified technical staff, know-how and financial capacity to set up the new Tech- nical Cosmetics Unit.
With the opening of the new facility AITEX has consolidated and enhanced our capacity and resources which we can pro- vide to companies to improve their competitiveness and create new business opportunities.
The initiative is also backed up by the Institute’s ample expe- rience gained over its long history; a history stretching back over 30 years offering our services to the textile industry. The diversity of our services covers the entire chain of production in the textile industry and every area of the textile sales market.
A growing sector
Cosmetics is an extremely attractive sector and the Comunitat Valenciana is the third most important Spanish region in terms of number of manufacturers after Catalonia and Madrid, accor- ding to the most recent INE data, and activity is increasing. In 2016 Spanish consumption of cosmetics and perfume grew by 3.25 % compared to the previous year and reached total sales of 6,656 million euros according to The National Association of Perfumery and Cosmetics (STANPA). Spanish exports have - Consultancy on new formula development increased by 6.4% over 2015 to 3,536 million euros. - New functional ingredients - Encapsulation of active compounds Cosmetics is closely associated with wellbeing, personal care - New cosmetic developments and beauty and products are applied to every part of the body. • Characterisation of cosmetic products Constant demand by ever more demanding consumers with • Cosmetic packaging: more specific requirements is converting the sector into a key - Development of smart active packaging engine of Spanish industry. - Packaging characterisation • Consultancy on legislation and regulations Thus, the availability of research infrastructure and facilities in the • Environmental impact studies sector is a key tool to enabling manufacturers to broaden their capacity for innovation. With this goal in mind, AITEX offers the following services to the cosmetics industry:
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Consultancy on new formula expectations: a decisive factor when a consumer is choosing between one product and another. development Microencapsulation can be performed using a range of techni- New functional ingredients ques, all of which are available at AITEX. The choice between which is the most appropriate will depend on the characteristics Consumers are demanding ever-more innovative and efficient of the compound being encapsulated, the membrane material products suited to specific needs. This means that new formulae which will contain it, their physical states and the final application must be developed and adapted constantly. In Spain, every year and medium which they will be incorporated into: around 25 % of existing products are reformulated and at least 10 % of these products incorporate new ingredients and enhan- • Co-extrusion – gelification: consists of pressing, modelling ced-performance molecules, known as functional ingredients, and solidifying both the active compound and the encapsulating revealing the dynamism and competitiveness of the sector. medium which will contain it.
The mission of these molecules is to act at the root of the pro- • Liposomes: spherical vessels which envelop the compound. blem and provide the necessary treatment to keep skin young, Typically fats and aqueous media which, once applied to the skin healthy and beautiful. Examples of these compounds include bond with it and slowly release the compound as the skin needs it. peptides, polymers and growth factors. • Spray drying: a process in which a fluid is transformed into Microencapsulation of active compounds a solid through the creation of tiny droplets in a dry, usually warm environment. While the process itself is relatively simple, it is not One strategy for ensuring that these functional compounds act always the most ideal for heat-sensitive compounds. effectively is to encapsulate them in tiny particles called micro- capsules. The technique is designed to protect and stabilise the compound and prevent its breakdown by holding and releasing it in a controlled manner so that it may release its beneficial pro- perties at the right time and location. The process is extremely attractive as it optimises the dose to ensure that the results meet
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Image 1: microcapsules created using co-extrusion/gelification, Image 2: microcapsules created using spray drying, seen under an seen under an optical microscope electron microscope.
•Fluid Bed: this process coats the active compound in a affect the duration of the treatment. Excessively-long treatment solid state with the coating medium to complete the mi- times before a visible result is obtained may result in the con- croencapsulation process. sumer abandoning the treatment altogether.
• Hydrogels: natural or synthetic 3-dimensional net- In order to solve this problem, a range of products has been works with an extraordinary capacity to absorb fluids developed in recent years which combine the benefits of cos- without dissolving. metics with materials designed to remain in close contact with the skin: this synergy led to the development of an innovative • Mesoporous structures: can be used as a support range of materials called cosmetotextiles. AITEX has extensive medium for the active compound, helping dispersion and experience in the research, development and characterisation diffusion between their pores. of cosmetotextiles; products which offer an added-value factor over conventional textiles and which provide new properties to • Electrospinning: of all the technologies available at allow the consumer to undertake a beauty treatment without AITEX, electrospinning deserves a special mention. Using affecting their daily routines. the process, lightweight nanometric fibres are spun to create bespoke materials with a specific, large surface The microencapsulation of the active compound is one of the area per gram weight obtained thanks to the extremely most common approaches to functionalising a textile substra- high porosity of the fibre. These structural characteristics te, and the microcapsules are then anchored to the textile sur- make electrospun materials excellent carriers for a slow- face. The method of aAnchoring the microcapsules depends release compound and protect the compound to prevent on several factors, including fabric type, the external medium it degrading. of the microcapsule and the release process used for the ac- tive compound. In the latter, release is normally achieved by Once the active compound has been successfully microen- friction with the skin to deposit the compound, where it is ab- capsulated, it needs to be released so it can treat the target sorbed into the skin to achieve the desired result. area and obtain the desired results. There are several ways this can be achieved: In order to guarantee the commercial success of a cosme- totextile, it must meet a market demand. This requires an in- • By friction depth understanding of the market forces at work and of the • Choosing the correct pH type of consumer and their preferences needs and opinions, • Choosing the correct temperature all of which is achieved by carrying out consumer surveys. De- • Water solubility velopment and launch of a product is guided by a consumer • Diffusion panel to ensure the product meets a real need, as consumers’ • Direct contact decisions are driven by cultural, social, personal and psycho- • Degrading the encapsulation medium logical factors.
New cosmetic developments: cosmotextiles
The absorption of functional compounds through the skin may be a slow and complicated process and one which clearly affects the cosmetic’s efficiency and efficacy, which will in turn
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The characterisation of cosmetic Stability testing products These are designed to understand the product’s stability from a che- mical, physical and microbiological point of view using heat-induced Technologies available accelerated ageing approaches. The parameters we study are intrinsic stability, shelf life and the duration of the cosmetic compound. At AITEX, we have a full range of facilities and equipment to study all the factors involved in optimising the properties of Biocompatibility studies cosmetic products. These are divided into two categories: “in vitro” and “in vivo”. The A study of the Z potential former includes an analysis of cytotoxicity to obtain reliable data on a product’s toxicology and the degree of irritation its use may incur. AITEX develops different measures and procedures desig- Other tests include the HET-CAM (Hen’s Egg Choriallantoic Membrane ned to understand and optimise the parameters involved in Test), which measures the degree of irritation caused to mucus mem- determining the effectiveness of hair-care and skin products. branes. Shampoos, conditioners and hair dyes require an in-depth un- derstanding of the interactions at play between the different in- Clinical testing gredients and the hair, including the rinse times and coverage of the product on the hair. When carrying out “in vivo” tests, AITEX works in collaboration with All of these factors are directly related to the stability of the partner dermatological centres, who undertake Patch Tests and Open product, which in turn is crucial to its function. In these cases, Tests, both designed to measure the irritation caused by the use AITEX performs a study of the Z potential which provides detai- of the product on the skin. Studies are also performed to evaluate led information on the behaviour and stability of the product to moisturising performance, firming effect, anti-wrinkle performance, enable its properties to be optimised and to make a decision tanning and SPF among others. User panels are widely used in these as to the best formulation. In the case of skin care and dental tests and the panels are made up by defining the target consumer hygiene products, the Institute performs studies of the distri- group, selecting participants, defining study protocols, selecting bution and size of particles in emulsions, suspensions and dry study techniques and surveying the opinions and reactions of the powder. participants in the Focus Group.
Microbiological studies Cosmetic packaging Microbiological studies are undertaken in compliance with the following standards: EP (European Pharmacopoeia), USP (Uni- In addition to the manufacturing and quality-control studies ted States Pharmacopeia) and ISO (International Organisation for for cosmetics AITEX has all the facilities and equipment ne- Standardisation) and consist of an assay of the microorganisms cessary for analysing the viability of the packaging used to present (mesophilic aerobic bacteria, mould and yeasts) and the contain, protect, handle and present a cosmetic product for detection of pathogens (Staphylococcus aureus, Escherichia coli, sale. The goal is to guarantee the product’s conservation Pseudomonas aeruginosa, Candida albicans and Burkholderia and its ease of use and last but not least that it attracts the cepacia) consumer’s attention. It is important to note that plastic has replaced glass to a large extent as it is lighter and more re- We also perform sterility tests, surface control and environmental sistant, but it is not completely inert and can interact with the tests in rooms and spaces, as well as Challenge Tests. content in a variety of ways to alter the function of the cosme- tic inside. Physical and chemical tests Active packaging These analyse parameters such as pH, viscosity and moisture content. It also possible to measure the protection factor offered by sun creams Active packaging is an excellent alternative and is designed to (SPF) and the presence of certain active compounds such as solar fulfil three basic requirements: safety, organoleptic properties filters, vitamins, etc., preservatives, heavy metals, toxins (parabens, and quality of the cosmetic. The packaging and its function phthalates, allergens, nitrosamines, etc. and impurities. can be summarised in four fundamental aspects:
Sensory testing •Protect the contents from external factors: the packaging must act as a barrier to prevent unwanted reactions which Together with consumer panel testing, these studies provide reliable accelerate the deterioration of the product. An example quantitative and qualitative data on the likelihood of consumers ac- would be the effects of light, moisture, extreme temperature cepting the product and their expectations of it. A descriptive analysis and oxygen (to prevent oxidation). evaluating the appearance, aroma and texture of the product is combi- ned with a series of discriminatory tests (triangular test and difference/ control tests) to detect difference.
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• Prevent the proliferation of microorganisms, particu- Regulatory consultancy larly important in prevention of contamination. The packaging must incorporate antimicrobial agents. We provide consultancy to companies on drawing up a safety dossier and on the Declaration of Responsibility. This docu- • Attract the consumer’s attention. This involves care- mentation contains all the information relating to safety bulle- ful packaging design to convince the consumer to choose the tins, notifications and product registration and raw materials, product over the competition. safety evaluations (hazards, exposure and risk), descriptions of normal reasonable use foreseen for the product, safety and • Combine ergonomics, safety and good design. The microbiological quality reports, etc. to guarantee safety and ful- packaging must not only be attractively designed but meet filment of the product of all existing legislation. certain conditions of functionality, including being comforta- ble and safe to use. Environmental impact analysis Packaging characterisation
The correct choice of packaging does not only consider its New technological developments have led to important advan- interaction with the environment but also its interaction with ces in cosmetics manufacturing, ranging from new formulae the contents. AITEX provides all the facilities required to cha- to the study and optimisation of packaging for commercial racterise the behaviour of the packaging material with respect launches. However, these horizons must be broadened to in- to the migration of toxins and allergens from the packaging clude an environmental impact study on the effects that these to the contents. Analysis includes global migration studies to advances have. Contamination levels from the chemicals re- provide data on the total quantity of molecules which migrate leased into the environment by packaging is increasing and from the packaging to the contents, and analysing the mi- represents a huge challenge. To meet this challenge, AITEX gration of individual specific compounds which may be toxic, develops different procedures and analytical approaches allergenic or irritating to the skin. to evaluate the environmental impact of a cosmetic product throughout its life.
Life-cycle analysis Consultancy on legislation and regulations This is a tool designed to evaluate and measure a product’s potential environmental impact at each stage of its existence: extraction, production, distribution, use and end of life (which The Institute provides consultancy services in the matter of cu- last stage includes a study of reuse, recycling, valorisation and rrent legislation that must be complied with before a cosmetic the elimination and disposal of the waste. The studies are ca- product can go on sale: rried out under the criteria that energy and raw material resou- rces are finite and manufacturing processes must be develo- • Regulation (EC) 1223/2009 by the European Parlia- ped sustainably. ment and of the Council of the 30th November 2009 on cosme- tic products, which establishes a manual for “Best Practices in Calculating and reducing the Environmental Footprint. the Manufacture of Cosmetics”. Carbon footprint
• Spanish Royal Decree 1599/1997 of the 17th October A product’s carbon footprint is “the total quantity of green- on cosmetic products, to determine the technical and sanitary house gases emitted directly or indirectly during a manu- conditions, health control, obligatory requirements for manu- facturing cycle”. facturing facilities, labelling and publicity, inspection, infrac- tions and fines. The cosmetics industry generates greenhouse gases at every stage; not only during manufacturing but transport • Regulation 655/2013 of 10th July 2013 which esta- and the waste-management procedures undertaken once blishes common criteria to which the claims relating to cosme- the product has reached the end of its life. tic products must comply. Reducing the industry’s carbon footprint includes the fo- • Other legislation relating to healthcare products, bio- llowing common strategies: cides, packaging, textile labelling for cosmetotextiles, foods- tuff for nutricosmetics and Regulation (EC) nº 1907/2006, also • Reducing packaging material known as REACH. • Improving packaging manufacturing processes
• Optimising logistics and distribution
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• Use of recycled materials For this type of study, AITEX has all the necessary facilities to study both anaerobic biodegradation (using a process of • Use of bioplastics and biodegradable materials burying the waste in a microbially-active soil) and aerobic bio- degradability which allows the volume of CO2 given off to be • Carbon footprint, cosmetics packaging and eco labe- monitored. These tests are performed in compliance with the lling following standards:
• ISO 14855: Determination of the ultimate aerobic biodegradability of plastic materials under controlled com- Calculating and reducing the carbon footprint. Water posting conditions - Method by analysis of evolved carbon footprint dioxide - Part 1: General method (ISO 14855-1:2012).
The water footprint is the total volume of fresh water used • ASTM D 5358: standard Practice for Sampling with a during the cosmetics manufacturing cycle. The industry Dipper or Pond Sampler. consumes vast quantities of water, given that the fundamental base of a cosmetic formulation is water. In addition to this, • UNE-EN 14046: Packaging - Evaluation of the ul- the manufacturing process also consumes large quantities timate aerobic biodegradability and disintegration of pac- sourced from cleaning processes, which is classed as waste kaging materials under controlled composting conditions - water. Method by analysis of released carbon dioxide.
Reducing the cosmetic industry’s water consumption is a AITEX provides a full suite of services of enormous interest vital strategy and to this end, AITEX undertakes the following to the cosmetics industry to help drive this important sector procedures: which has excellent short-term growth prospects and which is expected to form another component in the strengthening of • Redesigning products to reduce water consumption our economy. during use
• Optimising cleaning procedures
• Water treatment and reuse strategies
• Active dialogue with our clients (appropriate product use)
Water analysis. Process and waste water
The analysis of processing water carried out by AITEX consists of measuring the physical and chemical parameters and per- forming a microbiological analysis. The resulting information allows us to reveal whether the results are within the limits set down in existing legislation.
In the case of waste water, AITEX has ample experience in monitoring this type of waste. Physical and chemical tests are performed on samples taken at different stages and sources: at certain points, global, contradictory, etc. and consultancy on the presentation of Model 301 (waste water production), among others.
To achieve this goal, AITEX collaborates with Hydraulic Admi- nistration E.C.060/1 and our facilities include a homologated laboratory for waste water analysis, in compliance with Order MAM/985/2006 issued by the Public Health Body (EPSAR).
Packaging biodegradability
13 _interview
Francisco J. Mora Mas
Rector de la Universitat Politècnica de València
Francisco J. Mora graduated from the Catalonia Polytechnic University with a degree in Telecommunications Engineering. In 1997 he presented his doctoral thesis which he de- veloped at the Experimental Physics Division at the European Particle Physics Laboratory (CERN). In 2003 he was taken on as a professor by the Valencia Polytechnic University in the Electronics Technology Department. He developed his research activity in the Institute of Molecular Imaging Instrumentation (a joint centre involving UPV-CSIC-CIEMAT). In 2013 he was named Rector of the PUV, a post to which he was recently re-elected
In 2013 you were chosen to head the academic institution longer-term financial model which will enable us to plan our with broad backing from the community. During your te- activities better. nure the university has gained national recognition and is among the world’s finest universities in technical and The PUV must be in a position to compete the world’s best scientific fields, according to various rankings. How was centres and provide a response to the new requirements and this achieved and what were your reasons for accepting needs which arise if it is to earn its living in the future. this responsibility? Another of the great challenges facing the PUV is to When I presented my candidature for Rector in 2013, I had create a new educational model based on transversal already spent the last 15 years involved in university mana- learning and skills development to prepare students to gement, first as deputy director of the Superior School of Te- be entrepreneurs and give them the skills of leadership, lecommunications Engineering (1998) and since 2000, as de- languages and communication, among others. Accor- puty director of different government teams. All of this gave me ding to the latest data available from the INE, unemplo- ample, accredited experience in several fields. But I would not yment between the ages of 20 and 24 in Spain is around have been able to move a step forward without the backing of 40%, and 44% in the Comunitat Valenciana. How can the an excellent team of professionals, a group of people who were University contribute to improving the employment pros- convinced that the PUV should not remain paralysed by the pects of the young? crisis that reigned at the time. Nobody would argue that the higher the educational level of a By the time I took up the post of rector, this international recog- student, the better his or her prospects are for finding higher- nition as one of the world’s leading universities had already quality, better-paid employment. Employers are now placing been achieved but they were challenging times, characterised more value than ever not only on a candidate’s qualifications, by financial and budgetary restraints. The most difficult thing in but on their skills: their capacity for problem solving, their abi- all this time has been to maintain the level we have achieved lity to be creative and to develop their ideas and their ability to despite huge cuts and competition from institutions with envia- formulate complex judgements. ble resources and the unconditional support of their countries. The PUV has been working for many years on educating our To be able to continue this magnificent performance under the- graduates with these skills and is a pioneer in evaluating them se difficult conditions and in some cases do even better, has and incorporating them into the CV of each student to enable been nothing short of heroic and was only made possible by an employer to identify where the applicant stands out intellec- the commitment, hard work and selfless dedication of the enti- tually. re university community. As a compliment to all of this, in 2013 the University established In May 2017, you began your second tenure as rector. In the Global Enterprise Plan, an initiative inspired by MIT (Massa- broad terms what will be the most important steps to be chusetts Institute of Technology), consisting of equipping each taken in the second phase? school and university with spaces where teamwork and project creation are possible. These Venture Spaces are environments During my second term we have set ourselves the target of where the student can put into practice the theoretical skills developing an intelligent strategy to face up to the inevitable they learn in the classroom – leadership, honesty, a feeling of changes which will implicate several lines of action, among commitment, innovation…–. which will be promoting open, adaptable global university education, favouring relevant research with a commitment to Thus an idea can become a project worthy of competing in innovation and progress, moving towards a university without an international competition or a solution to a technological or barriers, developing our own staff policies and achieving a social challenge. It may also evolve into a start-up. Our plan is
14 aitexaitex september enero 20102017_
unique in Spain. I have not seen a similar deployment of deve- Employers need trained professionals for the challen- lopment resources in any other Spanish university. ges posed by the highly-competitive environment they are working in: factors including the non-stop technolo- All of this work is beginning to bear fruit. A few months ago gical changes, new business models and internationa- Spanish employers chose, for the second consecutive year, lisation. How are education plans adapting to this new, graduates from the PUV as the most highly valued for example dynamic and highly-demanding business context? in IT and ICT. According to the Everis ranking, PUV graduates in these branches are the best in Spain in most skills which are Every official degree offered by the PUV is constantly conside- recognised as key skills for work development. red, revised and evaluated at least once a year. An academic commission made up of students, faculty and administrators Experts in the textile sector point out that as a result along with the head of each degree analyse the strengths and of the average age of employees in the sector (46), a weaknesses of the study plan and write a management report generational replacement is beginning, which has been with specific recommendations. The results are published in created by a growth in the industry’s employment de- the public domain and are available for anyone to consult. In mand. What is your opinion of the growth in demand for addition, external peer-group evaluations are carried out. qualified employees in the textile industry? What can the University offer in this respect? In the case of the University Master in Textile Engineering, du- ring the last two courses 14 improvements have been appro- It is great news for the PUV and society in general. We have ved to enhance the international appeal of the degree, alter always firmly believed in the enormous future potential and po- admission criteria, increase practical experience in the labo- sitive outlook for the industry and we are aware that, at this ratory, raise teaching hours to a full time course, etc. That is point in time, the textile sector requires trained employees with how we guarantee the quality of our teaching at the UPV and the capacity to drive both companies and related research its adaptation to the employment context. structures from within. An example in this respect is the Fourth Industrial Revo- The PUV prepares textile professionals through its Master’s lution, or Industry 4.0, which requires specific skills to Degree in Textile Engineering who are equipped with all the make the most of the new technologies which are chan- skills to enable the development of specialised products using ging the way the sector works. How is the University high-tech materials and processes, help diversify the field of handling this new area of knowledge? applications for textiles into many other sectors and compete in the new global marketplace. The Fourth Industrial Revolution is the next logical step in technological evolution. We now have incredible advances
15 _interview
in fields as diverse as telecommunications, medicine, cloud computing and industrial production. What we must now do is to combine these advances to create technology sys- tems which create a fusion between the digital and physical worlds.
Our portfolio now includes degrees and study courses which are working constantly to integrate new technologies into every conceivable field of knowledge. The Degrees in Biote- chnology and Food Science and Technology are clear exam- ples but we are also developing completely new degrees in this field. An example of this is the Degree in Interactive Technologies which we offered for the first time this year and which will prepare students to create interactive systems in the fields of healthcare, tourism and entertainments, from the internet of things to biometrics via Virtual Reality.
Apart from specific study courses the PUV is working on in- novation and the use of cutting-edge tools including trans- versal general skills, independent of the area of interest of each degree but of vital importance for any profession. To ensure that each and every one of our graduates, whether in the Fine Arts or IT knows how to use the most up-to-date te- chnology, the most appropriate resources and how to adapt Imagen 1. Francisco J. Mora, Rector de la UPV y Vicente Blanes, Di- them to their particular circumstance. rector de AITEX.
What is the future for new educational technologies and All of this in turn opens up enormous possibilities for on- what will educational models provide that current mo- going training at work: virtual classrooms, digital platforms, dels don’t? How will the private sector be able to make learning objectives, etc. in our case several national and in- the most of technology to train the workforce? ternational companies use our technical support to set up their bespoke training programmes which are closely adap- The combination of technology and training is fantastic and ted to their needs as they allow knowledge to be imparted offers marvellous opportunities. One of the doors which is both on-line and in person. Innovation in training is the best opening is MOOC (Massive Open Online Course), free on- way to guarantee a company’s competitive future in the 21st line courses, accessible by internet which anyone can enrol century. on and which have practically no upper limit of students. The PUV has made a major investment in the initiative and it can be said with some certainty that we are leaders in MOOC production in Europe and a reference for this educational In collaboration with AITEX, the University established model. the Master’s Degree in Textile Engineering in 2014/2015. According to data published by the University, the Mas- We are fully aware that nothing substitutes the real-life expe- ter attracted enrolment of 44% in 2014/2015, which in- rience of walking into a university campus for the first time as creased to 70% 2015/2016. What is your interpretation of a student: attending classes, sharing experiences with your this fact? classmates, etc. but as an ongoing educational opportuni- ty which will be available throughout your life, MOOC is an Obviously a positive interpretation. It indicates that the Master amazing option, and one which favours self-learning. is becoming consolidated and is an attractive option for gra- duates. It allows the student to specialise in a single year and Technology is also making useful inroads into traditional that is something that students value tremendously. The fact learning via flipped-classroom systems, which are having that it is semi-classroom based means it can be comfortably such an impact in our university. The lecture is taken home in fitted in to a busy work schedule and I think that all in all, it is an video format and class time is taken up with practical work, attractive option both for recent graduates and professionals teamwork and collaborative dynamic activities. This allows already with long careers in the industry. us to turn 100% of class time into practice and ensure ever- yone is up to speed on the theory. Not a minute is wasted At the PUV we know there is a huge variety of post graduate and as the students are more motivated, performance im- courses available and it is difficult to achieve 100% desirable proves. students, and more so with recently-created courses. But the numbers seem to indicate that the first year results were good, the students were happy and the trend is positive. From our
16 aitex september 2017_
point of view we will continue to strive for 100% student satis- Es fundamental para el futuro faction del país promover las líneas de Last December the PUV and AITEX created the AITEX Chair whose goal is to develop activities which contri- investigación aplicada y estrechar bute to positioning the textile industry in a more promi- nent place both within the academic world and society la colaboración universidad- in general. What do you think of bodies like the Institute empresa, tal y como se está becoming involved in this type of initiative? haciendo con AITEX.
In the UPV we have increased the knowledge transfer from 17% In my view it’s positive. I think that collaboration between of the national total to 28%, but the increase has been achie- organisations and such important institutions within the Va- ved through searching for resources outside of Spain. That is lencian manufacturing network is advantageous for everyone one way of achieving it, but we do not want to, nor should we, and particularly for society at large as the activities we under- leave out the local business sector. It is vital for the future of the take represent a common benefit. country to promote lines of applied research and strengthen academic-private sector collaboration, such as we are under- In this case, working towards positioning the textile sector taking with AITEX. means trying to improve competitiveness in the private sector and improve the socio-economic situation of the region as a As I have said before, to be a better university we need better whole and advantages for the bodies involved: the Institute companies and organisations. But the good thing about this achieves cutting-edge research and the PUV improved trai- situation is that we can help achieve the objective from within ning for our students, and these are just a few of the advan- PUV. This should not be taken as a criticism of the private sec- tages. tor but as a way we are reaching out: we want to help you improve your competitiveness, work with us. AITEX is undoubtedly doing much for industry and the region and it is vital that it becomes more involved in these initiatives as they ultimately put the spotlight on the future potential of the textile sector and provide society with a positive viewpoint What is your opinion on the role played by AITEX as a of the industry. leading Technology Centre in the textile industry and in particular in the field of professional training within the The University and AITEX also maintain close ties in the sector? matter of R+D, in the joint execution of various projects and lines of applied research. In your opinion, what value As I said before, AITEX does commendable work within the so- does this type of collaboration represent for business cio-economic fabric of the region. The collaboration carried out competitiveness? with the PUV, particularly at the Alcoy Campus, is something of which we are proud. Apart from the university training, the It is vital for the future of the country to promote lines of applied short course programmes are of special interest to its mem- research and strengthen ties between the academic world and bers. Any type of specialised training which improves the skills the private sector, just as we are doing with AITEX. of the workforce must be welcome.
The situation in Spain is very worrying. The innovation ecosys- tem is to all intents and purposes non-existent and R+D in- vestment is dropping continuously. It’s alarming. To turn this around obviously investment needs to be increased enor- mously, but also the productive fabric of the country needs to be improved dramatically, if we are to be in a position to absorb the specialised knowledge created by the university.
Collaboration between the PUV and AITEX is an exception rather than the rule. The relationship is bearing fruit and I think it is vital to continue this line of work. At the University we are convinced of it: the transfer of knowledge and innovation crea- tes a more competitive private sector and that in turn leads to more future transfer. It is a virtuous circle we must carry on and promote, despite the difficulties that exist.
17 _institutional logic
Actions initiated by AITEX’s Institutional Department
With the goal of strengthening AITEX’s institutional dimension, a series of initiatives designed to have an impact on our Valencian The creation of a digital textile members has been planned which will be directed by a new De- directory/platform partment. The actions fall within the framework of institutional lo- gic and complemented by the market logics of other departments within the Institute. The initiative came about as AITEX’s response The goal is to improve collaboration between associate com- to its origins in the Valencian Community and the Institute has set panies to drive B2B business opportunities between manufac- aside a budget for the successful completion of the initiatives. turers/consultants or between a group of companies which, led by AITEX, aims to carry out a particular project. Innovation consultancy via It will also provide information on public funding, training acti- business seminars vities and a directory (approved by AITEX) of consultants and manufacturers of machinery, fibre and chemicals, among other products. The goal is to make know-how more available to the private sector within transversal topics which are of interest to a parti- cular company or sector, to facilitate the introduction of actions Talent hunting and implementations which will improve competitiveness. To this end, AITEX works closely with manufacturers and specia- list consulting companies in each area of knowledge. When a company decides to allow AITEX to act as a facilitator in the staff selection and talent-hunting process, the Institute The seminars are an introduction and launch pad for an ap- will research the available talent either via inviting specialist proach divided into the following phases: speakers to the seminars or through human resource consul- tancy agreements.
In-company In-company training and Seminar diagnosis implementation Other actions
The diagnostic and training phases are jointly funded via a co- The Institute will work on other initiatives which will contribute payment agreement between AITEX and the company. AITEX to strengthening its institutional dimension and its commitment will partner the company and guide it through the process, ac- to its members. ting as a driver and, as far as possible, rating the consultancies by topic. The topics handled during the first year are shown in Promoting the textile industry among young students the following table: The goal of this initiative is to reinforce ties between educa- tional institutions to encourage young students to study cour-
Industria 4.0 (I) ses related to the textile industry. AITEX will give seminars Noviembre La estrategia y las aplicaciones de gestión como base de la and workshops in schools and institutes, organise visits to transformación digital. our offices, facilities and manufacturers and run competitions designed to increase the visibility of textile studies. Costes y Productividad Enero Reduciendo costes y maximizando beneficios. Demonstrations and testing of high-performance textile Ecommerce y Marketing Digital machinery Febrero Como aprovechar los entornos digitales para hacer crecer tu negocio. AITEX will establish collaboration agreements with different Liderazgo y Dirección de personas machinery manufacturers to enable them to demonstrate their Marzo Enfocando el futuro a través de las personas. plant and equipment at AITEX facilities to enable member com- panies to test the machinery and create samples. Industria 4.0 (II) Mayo Cloud, Ciberseguridad y Big Data
Innovación Junio La innovación, clave para la competitividad empresarial
Eficiencia Energética Julio Soluciones para el ahor ro y mejora de la calidad del suministro eléctrico.
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19 _institutional logic
FIRST BUSINESS SEMINAR: INDUSTRY 4.0 - MANAGEMENT STRATEGY AND APPLICATION AS A BASIS FOR DIGITAL TRANSFORMATION
Digitalisation is an ideal opportunity to improve the competitive- ness of the textile industry in an increasingly globalised marketpla- ce. AITEX has organised the first in a series of business seminars entitled “Industry 4.0 - Management strategy and application as a basis for digital transformation”, which will be held on Monday 13 November at the AITEX Headquarters in Alcoy.
These seminars are the launch pad for an approach which inclu- des a diagnostic phase of the company and concludes with an in-company training and implementation programme. The diag- nostic and training phase is funded by a co-payment agreement AITEX and the company and AITEX will steer the entire process, Diego Saez (Co-founder of Mesbook, which took part in the 3rd guiding the client all the way. edition of Programa Lanzadera, promoted by Juan Roig), will talk on “Information systems for making real-time decisions”, and The seminar is the first step in the process and the first presenta- how they enable improved productivity and quality, while reducing tion will be given by Isabel Agui lera, President of Google Iberia costs. between 2006-2008, and from 2008-2009 President of General Electric in Spain and Portugal. She is currently a consultant on The seminar will close with a talk by Luís Lombardero, CEO of strategy, innovation and operations and is an independent advisor the Instituto de Talento y Empresa Digital - ITED, entitled "How to to the boards of Indra, Banco Mare Nostrum (BMN), Orizon and transform a traditional company into a digital one", which will ex- Egasa and a member of the advisory boards to Aegón España, plain the importance of using an approach and a route map and Oracle Iberia, Deusto Business School and Manpower Group. how to plan the digital transformation process in a textile com- Isabel will talk on the importance of digitalisation in the SME and pany. its role in improving competitiveness. Luís will explain in detail the characteristics of diagnosis for Indus- The next talk is entitled “The impact of technology on business try 4.0 which he uses with companies who are interested in digita- models. The time to redefine your strategy”, presented by Sergio lisation and which will have been previously agreed and approved Gordillo, Co-director of IMPROVEN CONSULTING, S.L. He will by AITEX, who will cover 50% of the cost. cover how to identify new opportunities to improve strategies, pro- cesses and your organisation within the new digital environment.
A DEMONSTRATION AND TRIAL IN AITEX’S FACILITIES OF THE ITEMA’S MOST OUTS- TANDING LOOM
EWithin the framework of AITEX’s action lines to carry out de- monstrations of high-performance textile machinery, the Insti- tute has signed an agreement with the ITEMA Group, through their agent Bastos y Cia, S.A., to install the R9500 rapier loom at the our facilities.
The presentation will take place on the 24th October in the AITEX Conference Hall and will include a visit to the loom. The agreement will allow companies three months in which - Staubli Dobby 3020: 20 frames to run trials and produce samples. - The ability to cross the weave at the console - Touch-screen control The R9500 is characterised by its versatility and advanced - New FPA 2.0 guideless weft transfer system technology and has the widest range of uses of any loom - Motorised 8-position weft cutter made by ITEMA. ITEMA is the result of a merger by Somet, Vamatex and Sul- Its most important technical features include: zer, all of whom are well known weaving machine manufac- turers. - Direct drive motor via HI-Drive with Brushless motor
20 21 _analysis
A basic survival kit for the digital environment
Begoña de Arancibia: Consultant in Digital Marketing, Social Media Manager and Member of Faculty at the ESIC Business School
For those who, in 2017, insist on maintaining a sceptic’s view of contact) and who above all have no Digital Marketing Plan will of the relevance of digital marketing in business in general and leave their business firmly anchored in the twentieth century and the textile industry in particular, maybe a few statistics will help in danger of extinction. change their minds more than words. How to make a good Digital Here are a few interesting facts to start with: in 2016, e-com- merce in Spain increased its turnover by 23.3% over the pre- Marketing Plan vious year, almost 22 million euros according to a report by the CES (the Social and Economic Commission). Predictions for The first thing to do is build from a solid foundation, and in 2017 show growth in sales of more than 10% again according online terms that means having a good website. If your websi- to the report “e-commerce Evolution and Forecasts 2017”. te dates from prior to 2010 a good proportion of your budget will have to be spent on its renovation. Why? Because it pro- bably uses Flash technology (which is completely outdated, unresponsive technology) and which probably doesn’t support Turning figures into conclusions mobile-friendly formats which may not reflect today’s importan- ce of social networks.
How can we translate these figures? One obvious interpretation So, the first objective is to get a webpage with SEO (Search En- is that online sales are rising dramatically at home but there is a gine Optimisation), good data architecture and usability, which second, more interesting outlook for the medium and long term. is compatible with mobiles and tablets and dynamic, visual The CES report reveals that a third of Spanish consumers now and socially integrated. It’s a waste of time spending energy on shop by internet and spend 1400 euros per person annually. social networks if the link you use is to an outdated webpage: What’s more, Spain is now fourth in the European rankings for when a user lands on your home page, they’ll soon be leaving online shopping behind the UK, Germany and France. in droves.
The textile sector is – together with food and tourism – among The next step is to ensure your brand presence on social net- the favourite online purchases for the Spanish consumer. Accor- works and for that you need to design a Social Media Plan. The ding to a study by CNMCData, in 2016 the textile industry invoi- first thing to do is forget the myth that “the more coverage the ced 331 million euros: 5.6% of the total spent on e-commerce. better”, in reality our focus should be on just the opposite. It’s not just about being seen, and in fact, all-powerful Facebook, And that is the precisely the conclusion that must be drawn: with 22 million users in Spain is not the ideal social network for Spanish consumers are buying more and more online and futu- a B2B operation: be clear on that. To be really effective, Linke- re generations -Millennials and Y- will not even consider another dIn is the natural digital environment for B2B. way of purchasing, other than electronically. The first thing to understand is where your target audience The Digital Economy, Environment 2.0, Internet, Digital whatever is, and the answer to that will tell you on which networks you name you prefer is not just a question of the present, just another should be present. in fact, it is better to close down a social sales channel but lagging behind the real world. What we are network if, after a few years the response has been practically seeing in reality is a transitional phase in which online channels zero. Maybe site management is at fault but it could also be an will end up as the main consumer option. indication that we are putting all our effort into a place where our clients are not present. This is more so in the case of Spain which is one of the leading nations not only in e-commerce rankings but in everything to do Another dreadful, yet sadly widespread practice is to copy and with technology and communication. This is illustrated by the paste from one social network to another. The mistake here is fact that Spain is fifth in global mobile phone use. that if you say exactly the same thing on Google+ and Face- book, there is no incentive for your followers to follow both. Why So, for those of you who are still digital sceptics, maybe you’ll be would they bother if you say the same thing everywhere? To convinced by the “perfect storm” metaphor; growth in internet avoid this, you would need to implement a Content Plan which purchasing, added to the Spanish character of being able to times publication on social networks and adapts the tone and successfully adopt technology and the proximity of the younger content to the user who is present on each. Not everything generations as the main target public would suggest that today, that your company generates is valid for every social network. those who do not have a solid internet presence (Google, as To put it in black and white; it would not be logical to expect the main search engine or SERP in Spain), communicate with hundreds of Facebook likes for the news that your company their consumers (principally through social networks as a point is about to merge with another, because Facebook is an emo-
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tional site and the news probably doesn’t excite many people, although it is obviously of great importance to the future of the company.
NOTHING’S FREE ON INTERNET
Apart from all of this, let’s dispel the myth that everything is free on internet. Not much in this life is free and the digital en- vironment is certainly not on that list. Whoever is in charge of managing your company’s social networks, blogs and webpa- ges must not hold a lowly-paid junior post. Your brand’s online reputation is at stake and the best way to avoid a crisis on so- cial media is to leave your networks in the hands of a Marketing Let’s talk about another of the classic errors made by websi- and Communications expert, and if they happen to possess te managers: using keywords to gain position our site on the common sense, well then, so much the better! results page. These words are often not those that would be used by surfers. An illustration would be that of an estate agent This is especially pressing in the textile sector, whose online who prefers to be referred to as building consultant, which may searches – the reception area of any company – is (in terms of well be the correct term in their sector but no one outside the volume) a crucial factor in standing out from the competition. It industry would say it. To avoid this, the best thing is to set up is vital that we appear on the first page of results. A well-known a focus group with your clients, using brief questionnaires to phrase in the digital marketing world is “if you want to bury a find out how they look for our type of product. The resulting body, take it to the second page of search results”. keywords would then have to figure in any posts or blogs, we- bpage descriptions, Twitter hashtags, etc. (among many other Getting a bit deeper into this culture of ours of “free stuff”, SEO factors), as well as when bidding for Google AdWords. you will also have to consider digital publicity in your annual budget. The days when a company could open a Facebook FanPage and get organic visibility simply by publishing things The coming use of beacon technology will also change the way have long gone, in fact nowadays barely half of your fans will we sell in the textile sector. Business intelligence provided by see your posts on their walls if you are not paying for publicity. Big Data will be the next giant leap forward in the digital world. Facebook, Twitter and Instagram’s algorithms are designed to give greater visibility to advertisers who are footing the bill for users to be online free of charge. A warning to surfers
To sum up, a textile company’s Digital Marketing, whether B2C Trends affecting the textile sector or B2B is not simply another option we have available, nor is it a mere opportunity. Globalisation is a reality and is here to stay and giants such as Google and Amazon respect no borders. Consumer habits are moving towards not visiting a store, not Another aspect to bear in mind is “showrooming” or “webroo- having to move from their homes and Spain is not the only ming”: this is the widespread practice of surfers doing a pre- potential marketplace for a company’s goods and services. purchase search before buying a product. Obviously there are The digital environment must be understood as a tool but this certain sectors where this is still not too common, but they are tool needs to be used correctly. That correct use boils down to few and far between and the textile sector is not one of them. the implementation of a Digital Marketing Plan backed up by a Even if you are offering an exclusive B2B technological pro- solid budget and companies who understand this fact will be duct, there will always be a head of purchasing, a technology those who will have finally entered the 21st century. director or financial director – in short – a decision-maker, who will make an initial foray into internet and our corporate digital networks must be ready to answer their questions and provi- de as much communication as is necessary. This will be the doorway to a future medium and long-term relationship which can subsequently be strengthened by your company’s expe- rience and handling of the relationship.
What can we do to make sure we are among the chosen few? Invest in SEO (Search Engine Optimisation), in other words in the organic positioning of our website on search engines, but also in SEM (Search Engine Marketing), which will put you on the first results page.
23 _innovation
New EU regulations 2016/425 relating to Personal Protection Equipment
AITEX’s Personal Protection Equipment laboratory
On the 19th March 2016, EU Regulation 2016/425 relating to PPEs was published in the Official Journal of the European Union, replacing EEC Directive 89/686/EEC. The Regulation establishes the obligatory requirements for PPEs from design and manufacture through to point of sale to guarantee the wearer’s health and safety. The adaptation of various types of PPEs to the new Regula- - Connective equipment not worn or carried by the person and tions requires an effort on behalf of every organisation involved which are designed to connect such equipment to an external in the certification and approval process including the com- device or structure or a safe anchor point which has not been petent authorities, various economic agencies, notified bodies designed to be fixed permanently and which requires no faste- and the wearers themselves. ning motion before use. - Inclusion of PPEs for private use against heat, such as oven EU Regulation 2016/425 came about for two reasons. Firstly, or barbecue gloves EC Directive 89/686/EEC has been in existence for over 20 years and contains certain incoherencies and omissions and In addition, it is made clear that any PPE sold online is subject secondly to align standards more closely with the New Legis- to the same Regulation. lative Framework (NLF) with respect to safety as covered by EC Decision Nº768 in conjunction with Regulations Nº764 and Categorising risk: 765. Although already used for every PPE, categorisation is esta- As it has been conceived as a Regulation, its transposition to blished as follows: other legislation by EU member countries is unnecessary and it becomes law on the same date for every country and with the • PPEs protecting against minimum risk: Category I same text, avoiding the complications of different interpreta- • PPEs protecting against medium risk: Category II tions and tones depending on the translation. • PPEs protecting against high risk: Category III
THE PRINCIPAL VARIATIONS Included within Category III are PPEs to protect against: BETWEEN EU REGULATION - Toxic biological agents 2016/425 AND EEC DIRECTIVE - Drowning 89/686/EEC - Cutting by hand-operated chainsaws - High-pressure jets - Bullet or knife wounds - Harmful levels of noise Economic agents: These risks are not covered by the Directive in this category The Regulation establishes the obligations to be met by va- and there was no possibility of modification. The delegation of rious economic agents: powers to the Commission is established in the Regulation in -Manufacturers the case of modifications being deemed necessary. -Authorised representatives -Importers Categorisation is dependent on the risk the PPE protects aga- -Distributors inst, regardless of PPE type. -Notifying authorities -Notified bodies Conformity evaluation procedures
Field of application: The manufacturer is responsible for evaluating the PPE with respect to essential basic requirements and the design must The present regulation applies to all PPEs, a PPE is defined as: consider the foreseen use as well as foreseeable use. - Equipment designed and manufactured to be worn or ca- rried by a person to protect themselves against one or various Conformity evaluation procedures which must be followed for health and safety hazards. each risk category are as follows: - Interchangeable components of the equipment which are es- sential to its correct protective function.
24 aitexaitex september enero 20102017_
a) Category I; Module A: internal production controls (under Annexe IV of the Regulation). 21/04/2016 Entrada en vigor del Reglamento The internal production control is the conformity evaluation procedure carried out by the manufacturer to ensure that the 21/10/2016 Solicitud following obligations are met, among others: reacreditación ON Solo se pondrán productos en el -Elaborating technical documentation mercado con certificado CE -Manufacturing the article in compliance with the specifications of said documentation, to ensure that the manufacturing pro- Reglamento 21/04/2018 aplicable Directiva cess guarantees that every PPE is compliance with same. derogada -Ensure that every PPE is accompanied by the EC Mark and the EU Declaration of Conformity. CE y UE Período de 21/04/2019 Válidos ambos transición certificados de productos que b) Category II; Module B: EU Examination of Type, fo- estén en la cadena llowed by Module C: Conformity with Type based on the in- comercializaciónde Solo se pondrán ternal production control (Annexes V and VI of the Regulation productos en el mercado con respectively). certificado UE Límite de validez 21/04/2023 certificados CE de The EU Examination of Type is the is the conformity evaluation Tipo procedure carried out by a notified body to examine the techni- cal design of a PPE to verify and certify that the design meets all applicable requirements of the Regulation.
The EU Examination of Type evaluates the appropriateness of ii) Module D: conformity of type based on production the PPE’s technical design by examining the technical docu- QA process (under Annexe VIII of the Regulation). These mo- mentation prepared by the manufacturer which guarantees dules are aligned with Articles 11 A and 11 B respectively of the and declares, with sole responsibility, that the PPE in question Directive. conforms to the type described in the EU Examination of Type Certificate. As an exception to the above, with respect to PPEs manufac- tured as a single unit to fit a specific individual and classified Additionally, examinations pertinent to a representative produc- in compliance with Category III, the procedure for Category II tion sample are carried out for the complete PPE production may be followed. run. The notified body may if necessary request further exam- ples to complete the test programme. The presentation of the EU Declaration of Conformity is obliga- tory for each PPE or the inclusion of a webpage address in the Validity of the new certificate issued, or renewed certificate, will information booklet where the Declaration can be found. not exceed 5 years. Required documentation Conformity of Type based on the internal production control is Within the technical documentation prepared by the manu- an important point, and one which ensures that the manufac- facturer, an important element which must be included is the turer is in compliance with the following requirements, among evaluation of risks against which the PPE protects the wearer. others: Additionally, in order to comply with modules A and C, the QA -That all necessary measures have been taken to ensure that measures taken by the manufacturer during PPE manufacture the manufacturing process, and its supervision, guarantee must be specified to guarantee that it has been produced in conformity of the PPE with the type described in the EU Exami- compliance with the appropriate design specifications, which nation of Type Certificate and the requirements applicable by must be concise and coherent to meet the objective. the present Regulation. -Ensure that every PPE is accompanied by the EC Mark and Market vigilance: the EU Declaration of Conformity. Market vigilance will be more exhaustive if aligned with Regu- c) Category III; Module B: EU Examination of Type, fo- lation 765/2008. llowed by either of the following options: i) Module C2: conformity of type based on internal pro- EU Regulation 2016/425 by the European Parliament and Com- duction control and a supervised random product sample (un- mission, dated 9th March 2016 relating to PPEs, replacing EEC der Annexe VII of the Regulation). Directive 89/686/CEE (DO L 81 dated 31.3.2016, pp. 51-98) IMAGE
25 _innovation
LEATHER STANDARD by OEKO-TEX® - Certification for leather and leather goods at every stage of production
AITEX’s Chemical Laboratory
For the last 25 years, the OEKO-TEX® Association has been offering consumers and manufacturers solutions to guarantee the absence of substances which are harmful to health.
Just a few months ago the LEATHER STANDARD by OEKO- TEX®, consisting of a system of globally-recognised tests and certifications covering leather and leather goods throughout the production process was launched. It includes crust, finis- • Product class III: articles not in direct contact with the hed leather, leather clothing, leather gloves, belts, bags and all skin (lined leather coats and jackets, bags, belts, etc.) types of accessories. • Product class IV: decorative articles and furniture The certificate forms part of the portfolio of products and servi- (leather seat covers, etc.) ces provided by the OEKO-TEX® Association. The certificate compliments the existing STANDARD 100 by The most frequently-found substances in leather goods, and OEKO-TEX®. If a garment such as a pair of jeans, is made of a those which are of the greatest cause for concern, include mix of materials including leather then each component will be arylamine, chrome (VI), formaldehyde, pentachlorophenol and covered by its relevant Standard. cadmium all of which are analysed and monitored within the LEATHER STANDARD by OEKO-TEX®. It is important to understand all the advantages offered by the LEATHER STANDARD by OEKO-TEX®, which include: Just like STANDARD 100 by OEKOTEX®, this new certification has a validity of one year which can be extended if the appli- • The verification by an independent organisation of the cant requires, and it makes a distinction between four classes absence of harmful substances in certified materials and articles. of products. The greater the degree of contact with the skin • The identification and elimination of harmful substances coupled with the degree of skin sensitivity, the stricter the limits • A modular certification system which avoids dupli- which must be complied with. cate testing if the material is already certified and approved. • Inclusion in the OEKO-TEX® sys- • Product class I: articles for babies and children to 3 tem, a world leader for years in the sector. years of age (leather clothing, leather gloves, etc.) • Inclusion in the many different RSLs (Restricted Substances Lists) of distribution chains, manufacturers, etc. • Product class II: articles in direct contact with the skin • The articles are tested in market controls and via au- (leather trousers, jackets, underwear, etc.) diting by independent auditors to check Quality Assurance. • Lastly, the certificate is a marketing tool. It is a do- cument and clearly-labelled brand which attests to the manufacturer’s commitment to its corporate responsibility to health and safety and the environment throughout the distribu- tion chain.
In order that the consumer can clearly identify a certified pro- duct, a new label has been designed which must bear an identification number and the name of one of the OEKO-TEX® member institutes. Any other information is considered to be improper use.
Bildnachweis: © Rebecca Nelson/Getty Images Bildnachweis: © Jane Anastasia Studio/Getty Images Bildnachweis: © Maxrale/Getty Images Lizenz für zeitlich & räumlich uneingeschränkte Nutzung Lizenz für zeitlich & räumlich uneingeschränkte Nutzung 26Lizenz für zeitlich & räumlich uneingeschränkte Nutzung für Print, Web, redaktionelle Beiträge für Print, Web, redaktionelle Beiträge für Print, Web, redaktionelle Beiträge
Bildnachweis: © Zero Creatives/Getty Images Bildnachweis: © Lane Oatey/Blue Jean Images/Getty Images Bildnachweis: © Thomas Gloning (thethomsn)/Getty Images Lizenz für zeitlich & räumlich uneingeschränkte Nutzung Lizenz für zeitlich & räumlich uneingeschränkte Nutzung Lizenz für zeitlich & räumlich uneingeschränkte Nutzung für Print, Web, redaktionelle Beiträge für Print, Web, redaktionelle Beiträge für Print, Web, redaktionelle Beiträge
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AITEX is recognised as an accredited FIFA centre
Laboratorio de Geotextiles y Superficies Deportivas de AITEX
AITEX technology centre has been recognised by FIFA as an accredited test certification Institute for artificial turf used on football pitches.
AITEX is one of the only fourteen laboratories worldwide which have been recognised by the International Football Association (FIFA) to test properties quality of artificial turf for use on sports surfaces were competitions will be held. The aim of the tests performed is to certify that the properties of a sports surface are ideal for football.