Sunpostmedia 24 Sussex Dts August 26 2019

Detailed Tables

What to do with 24 Sussex?

Majority Say Prime Minister Should Have an Official Residence—a Family House, Not a White House—But Don’t Tear-Down What’s There and Build New: Renovate and Upgrade in the $14 million Range

For Public Release August 26, 2019

These are some of the Data Tables of a DART & Maru/Blue Voice Canada Poll conducted as part of a regular sounding of Canadians on various issues and matters that affect their lives as citizens, consumers, and voters for the Sun Network/Postmedia. The research is created and analyzed under the direction of veteran pollster John Wright, who is a Partner of DART C-Suite Communicators. Data was collected by Canada’s national survey sample research provider Maru/Blue using their Maru Voice of Canada Omni Online curated panel.

The survey was conducted among 1,512 randomly selected Canadian adults who are members of Maru/Blue’s Online panel on August 16/17, 2019. Respondents could opt in for either official language. The results have been weighted by education, age, gender, and region to match the population, according to Census data. This is to ensure the sample is representative of the entire adult population of Canada. Reporting of results from Prince Edward Island, Nunavut and both the Yukon and Northwest Territories is excluded because of extremely small sample sizes. Discrepancies in or between totals are due to rounding. The precision of this DART & Maru/Blue Voice Canada Poll Online poll is measured using a Bayesian Credibility Interval. In this case, the poll is accurate to within +/ - 2.9 percentage points, 19 times out of 20, had all Canadian adults been polled. The credibility interval will be wider among subsets of the population and individual provinces. Paired/Overlap T-Test for Means, Paired/Overlap Z-Test for Percentages Uppercase letters indicate significance at the 95% level.

Visit http://www.dartincom.ca/polls/ for all written releases and detailed tables. For further information or commentary please contact: John Wright Partner DART C-Suite Communicators

(416) 919-2101 [email protected]

Q1. Should the Prime Minister of Canada have an official residence where they and their family live during their time in office? [Grid Down] [Choose One]

• Yes • No

Region

Total BC AB SK/MB ON QC Atl (A) (B) (C) (D) (G) (H) (I)

BASE: All Respondents 1513 192 150 100 568 381 121 BASE: UNWEIGHTED 1512 224 159 101 575 344 109 Yes 1179 148 98 80 469 292 92 78% 77% 66% 81% 83% 77% 76% C C C C No 334 45 52 19 99 89 30 22% 23% 34% 19% 17% 23% 24% BDFGH

Q1 Should the Prime Minister of Canada have an official residence where they and their family live during their time in office?

Gender Age Education HH Income College/ $50K- Total Male Female 18-34 35-54 55+ <=HS Tech Univ+ <$50K <$100K $100K+ (A) (J) (K) (L) (M) (N) (O) (P) (Q) (R) (S) (T)

BASE: All Respondents 1512 787 725 318 490 704 529 448 535 492 502 304 Yes 1154 618 536 213 369 572 391 334 429 365 384 243 76% 79% 74% 67% 75% 81% 74% 75% 80% 74% 76% 80% K L LM OP No 358 169 189 105 121 132 138 114 106 127 118 61 24% 21% 26% 33% 25% 19% 26% 25% 20% 26% 24% 20% J MN N Q Q 4

Q2. And, generally speaking, should it be a place like the White House where the President and family lives but can also host state dinners, functions, and meetings; or, should it just be a residence for the Prime Minister and family with no facilities to host state dinners, functions, and meetings? [Grid Down] [Randomize] [Choose One]

• A place like the White House • Just a residence

Region

Total BC AB SK/MB ON QC Atl (A) (B) (C) (D) (G) (H) (I)

BASE: All Respondents 1513 192 150 100 568 381 121 BASE: UNWEIGHTED 1512 224 159 101 575 344 109 A place like the White House 634 86 54 43 260 148 43 42% 45% 36% 43% 46% 39% 35% Just a residence 879 106 97 57 308 233 78 58% 55% 64% 57% 54% 61% 65%

Gender Age Education HH Income College/ $50K- Total Male Female 18-34 35-54 55+ <=HS Tech Univ+ <$50K <$100K $100K+ (A) (J) (K) (L) (M) (N) (O) (P) (Q) (R) (S) (T)

BASE: All Respondents 1512 787 725 318 490 704 529 448 535 492 502 304 A place like the White House 644 339 305 138 214 292 222 189 233 201 213 134 43% 43% 42% 43% 44% 41% 42% 42% 44% 41% 42% 44%

Just a residence 868 448 420 180 276 412 307 259 302 291 289 170 57% 57% 58% 57% 56% 59% 58% 58% 56% 59% 58% 56% 5

Q3. Built in 1868 with virtually no upgrades since 1950, the official residence of the Prime minister at 24 Sussex Drive in Ottawa is, literally, crumbling and virtually uninhabitable. Upon becoming Prime Minister, Justin Trudeau and his family have lived in the 23 room “Rideau Cottage” on the grounds of the residence of the Governor General. Of the following, which is the closest to your own point of view? [Random] [Rotate] [Choose One]

• Because of its history and stature, the current residence is very important to preserve, renovate, and upgrade so it can be used again

• Regardless of its history and stature, the current building is replaced by a brand-new, state of the art residence should be designed and built by Canadians

Preserve, renovate, upgrade Build brand-new

Region

Total BC AB SK/MB ON QC Atl (A) (B) (C) (D) (G) (H) (I)

BASE: All Respondents 1513 192 150 100 568 381 121 BASE: UNWEIGHTED 1512 224 159 101 575 344 109 Because of its history and 939 112 99 53 352 249 74 stature, the current residence 62% 58% 66% 53% 62% 65% 61% is very important to preserve, F F F F renovate, and upgrade so it can be used again Regardless of its history and 574 80 51 47 216 133 48 stature, the current building is 38% 42% 34% 47% 38% 35% 39% replaced by a brand-new, state E of the art residence should be designed and built by Canadians

Q4. And, if the renovation or the new-build cost was roughly the same—even with hosting and meeting facilities added to the residence plus security and landscaping essentials—how much do you think would be reasonable amount to spend on such a project? [Choose One]

• $5 to $10 million • $10 to $20 million • $20 to $30 million • $30 to $40 million • $40 to $50 million

Region

Total BC AB SK/MB ON QC Atl (A) (B) (C) (D) (G) (H) (I)

BASE: All Respondents 1513 192 150 100 568 381 121 BASE: UNWEIGHTED 1512 224 159 101 575 344 109 $5 to $10 million 815 106 93 54 265 228 70 54% 55% 62% 54% 47% 60% 58% G G $10 to $20 million 356 43 35 24 140 83 31 24% 22% 23% 24% 25% 22% 25%

$20 to $30 million 216 30 11 16 90 53 16 14% 15% 7% 16% 16% 14% 13% C C $30 to $40 million 58 8 4 4 37 6 - 4% 4% 2% 4% 6% 2% H $40 to $50 million 68 6 8 3 36 11 4 5% 3% 5% 3% 6% 3% 3% F MEAN 14.2 13.9 12.9 13.8 16.0 12.8 12.7 BCHI

Q5. Let’s say the National Capital Commission offered to match dollar for dollar contributions up to $23 million (for a total fund of $46 Million to renovate or re-build the property and have funds set aside for future upkeep) through a type of national “go-fund- me” effort for individual Canadians and sponsors. Would you… [Grid Down] [Randomize] • Support a national “go-fund-me” matching funds effort • Make a contribution to a national “go-fund-me” matching effort [Grid Across] [Choose One]

Absolutely Yes Somewhat Yes Somewhat No

Absolutely No

A. Support a national "go-fund-me" matching funds effort.

Region

Total BC AB SK/MB ON QC Atl (A) (B) (C) (D) (G) (H) (I)

BASE: All Respondents 1513 192 150 100 568 381 121 BASE: UNWEIGHTED 1512 224 159 101 575 344 109 Absolutely yes 183 32 22 11 75 32 12 12% 17% 15% 11% 13% 9% 10% H Somewhat yes 424 54 37 34 197 77 24 28% 28% 24% 34% 35% 20% 20% H CHI Somewhat no 303 44 31 18 106 82 22 20% 23% 20% 19% 19% 22% 18%

Absolutely no 602 62 61 36 191 189 64 40% 32% 41% 36% 34% 50% 52% BG BG Net Yes 608 86 59 45 272 110 36 40% 45% 39% 45% 48% 29% 30% HI H HI Net No 905 106 92 55 296 271 85 60% 55% 61% 55% 52% 71% 70% BDEG BEG

B. Make a contribution to a national “go-fund-me” matching effort.

Region

Total BC AB SK/MB ON QC Atl (A) (B) (C) (D) (G) (H) (I)

BASE: All Respondents 1513 192 150 100 568 381 121 BASE: UNWEIGHTED 1512 224 159 101 575 344 109 Absolutely yes 96 13 7 5 37 29 4 6% 7% 4% 5% 7% 8% 3%

Somewhat yes 292 32 27 23 123 69 18 19% 17% 18% 23% 22% 18% 15%

Somewhat no 344 49 29 22 143 77 25 23% 26% 19% 22% 25% 20% 21% Absolutely no 781 99 87 49 265 206 75 52% 51% 58% 50% 47% 54% 62% G G Net Yes 387 45 34 28 161 98 22 26% 23% 23% 28% 28% 26% 18% I Net No 1126 148 116 71 408 283 100 74% 77% 77% 72% 72% 74% 82% G

Q6. Ultimately, the decision on what to do with 24 Sussex Drive now—renovate, rebuild, or repurpose the venue—rests with the Prime Minister. If Justin Trudeau made the decision to move ahead primarily based on the results of this nationally representative opinion survey, how supportive would you be of his decision to do so?

[Grid Down] [Choose One]

Very Supportive Somewhat Supportive Not Very Supportive Not at all Supportive

Region

Total BC AB SK/MB ON QC Atl (A) (B) (C) (D) (G) (H) (I)

BASE: All Respondents 1513 192 150 100 568 381 121 BASE: UNWEIGHTED 1512 224 159 101 575 344 109 Very supportive 394 41 22 19 164 118 30 26% 21% 15% 19% 29% 31% 25% C BCDF Somewhat supportive 693 104 60 46 268 154 61 46% 54% 40% 47% 47% 41% 51% CH Not very supportive 199 20 22 24 67 56 11 13% 10% 15% 24% 12% 15% 9% BGI Not at all supportive 226 28 47 11 69 53 19 15% 14% 31% 11% 12% 14% 16% BDEFGHI Net: Supportive 1088 145 82 65 432 272 92 72% 75% 54% 65% 76% 71% 75% C C C C Net: Not supportive 425 48 69 34 136 109 30 28% 25% 46% 35% 24% 29% 25% BGHI

About DART C-Suite Communicators and Maru/Blue

DART C-Suite Communicators is a team of high-level insight specialists and seasoned communicators who partner with the C-Suite, Executive leadership, or the Board to advance and protect crucial interests, brands, assets, and reputations requiring vital intelligence and pivotal communication strategies. Differentiated by our C-Suite peer-level bench strength, DART C-Suite Communicators consultants are smart, strategic thinkers who bring experienced fresh-eyes to tough communications assignments knowing the right questions to ask, the internal and external audiences to heed, and the tools and tempo to deliver actionable solutions and accountability. Together, the DART C- Suite Communicators team discreetly and seamlessly fills the gaps in existing resources by either doing the work needed or by providing advice and counsel. We are C-Suite confidants who bring integrity, honesty, ideation, and trustworthy sound-boarding to every assignment.

DART C-Suite Communicators is independent and not tied to any political organization. It is a partnership founded by veteran pollster John Wright and communications specialist Victoria Ollers.

DART C-Suite Communicators public releases of polling results, including detailed tables (weighted/unweighted), questions used and analysis, are provided freely at http://www.dartincom.ca/polls/ DART C-Suite Communicators abides by the MRIA polling disclosure requirements.

Maru/Blue is a premium quality data services firm that provides reliable global data connections for brands, agencies, and market research. We create value for our clients by connecting them with expertly profiled known respondents. The result? Reliable, reproducible insights. We deliver instant access to the general population, specific markets, and your or your competitor’s customers. Maru/Blue began disrupting the market community industry in 2000. Our market communities’ broke new ground, adding depth and richness to clients’ understanding of what motivates their customers and shapes their markets. Now, as part of the Maru Group, we continue to provide reliable global data connections for agencies, brands, and market research firms. Springboard America, and Maru Voice Canada, established more than a decade ago, are a testament to our commitment and depth of engagement. More recently we developed the Maru Voice Business Canada and Springboard America Business Forum, both an excellent source for business to business research.

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