The Exploring Wildflower Country MIDLANDS ROUTE Product Development Plan Prepared for the 9 Local Governments that make up Western Australia’s “Wildflower Country” Moora Dalwallinu Coorow Perenjori Carnamah Morawa Three Springs Mingenew Greater Geraldton in November 2011 by Acknowledgements Outstanding input to this Report was received from the following Shire representatives: Rebecca McCall, Manager Community & Economic Development, Shire of Moora Mark Hook, CEO, Shire of Coorow Bill Atkinson, CEO, Shire of Carnamah Chris Jackson, CEO, Shire of Three Springs Ian Fitzgerald, CEO, Shire of Mingenew Local input to projects such as this is vital, and the consultants thank these people for making their time available to be involved in the process. The Shire Councils involved in the project would like to gratefully acknowledge grant funding received from: This report was prepared by: Jesse Brampton Mike Maher Kulbardi Hill Consulting Transplan Pty Ltd 175 Hare St, Albany, WA 6330 78 Gardner St, Como, WA 6152 Phone: 08 9841 7252 Phone: 08 9474 4655 Email:
[email protected] Email:
[email protected] CONTENTS EXECUTIVE SUMMARY .................................................................................................... 1 SECTION 1: PROJECT BACKGROUND AND BRIEF ............................................................ 4 Background to the Exploring Wildflower Country concept ........................................................................ 4 “Wildflower Country” ..................................................................................................................................................