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Tourism in Sweden

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Tourism in Sweden Tourism in Sweden Effects of tourism on the economy, exports and employment, and tourism volumes, behaviours and supply and demand Facts & statistics 2014 TOURISM IN SWEDEN Contents Preface 3 Key figures, 2014 4 Summary of tourism in 2014 7 Challenges and development 10 Effects of tourism on the economy 14 Export value of tourism 24 Effects of tourism on employment 28 International tourism 32 Tourism in Sweden 35 Domestic tourism 47 Inbound tourism 51 International meetings 84 Definitions and sources 86 © Tillväxtverket Stockholm, November 2015 Principal author: Peter Terpstra Production: Ordförrådet AB Info 0635 ISBN 978-91-87903-36-6 2 TOURISM IN SWEDEN Preface The Swedish Agency for Economic and Regional Growth, is the authority responsible for tourism industry issues, and de- velops enterprise policies for the promotion of tourism initia- tives and entrepreneurship. The Agency is also responsible for producing and disseminating information about the develop- ment of tourism in Sweden and has specific responsibility for the accommodation statistics that are included in Sweden's official statistics. Global travel continued to grow in 2014. In Sweden, total tour- ism consumption increased by 5.2 per cent or SEK 13.2 billion in 2014. The export value of tourism, i.e. consumption by for- eign visitors in Sweden, increased by all of 12.5 per cent or SEK 10.7 billion, thus contributing to economic growth in Sweden. According to international estimates, global travel and tour- ism will increase by approximately 3 per cent per annum up to 2030. Sweden is well placed to benefit from this increase as our basic resources in the form of attractive destinations and facilities, as well as nature and culture in value-added form, are in line with what both leisure and business travellers are anticipated to demand. Many parties rely on decision guidance data for their actions. Government agencies, tourism organisations and consultants among others, often use the sources used in this publication for analyses of specific issues. Tourism is a very complex phenomenon and there are seldom any simple methods for describing it. In this publication, trav- el and tourism are examined from a large number of different perspectives. Our objective is for the data collected in Tourism in Sweden to contribute to enhancing knowledge about and continuing the development of travel and tourism as an important, growing market and export sector for the Swedish economy. Stockholm, November 2015 Gunilla Nordlöf Peter Terpstra Director General Tourism Analyst 3 KEY FIGURES Key figures, 2014 "Tourism in Sweden 2014" shows how travel and tourism have developed in terms of volume from a number of aspects and their importance to the development of the economy, exports and employment in Sweden. The data was taken from a num- ber of sources. These are listed at the end of the publication in the "Definitions and sources" chapter. Below are a number of key figures that summarise the results reported in the publication. More detailed data on the results for 2014 and the development in recent years is reported in each of the chapters. Effects of tourism on the economy, exports and employment (percentage change from 2013 and 2000, in current prices) Key figures from pages 14 to 31 • SEK 268.6 billion in total consumption, up 5.2 per cent (up 78.9 per cent from 2000) • SEK 96.5 billion in export value (consumption by foreign visitors in Sweden), up 12.5 per cent (up 137.5 per cent from 2000) • 159,200 people employed (average), up 4.9 per cent (up 21.7 per cent from 2000) • SEK 12.4 billion in VAT revenue from foreign consumption in Sweden, up 15.9 per cent (up 125.7 per cent from 2000) • SEK 172.0 billion, total Swedish/domestic tourism consumption in Sweden, up 1.4 per cent (up 57.2 per cent from 2000) • SEK 125.0 billion, tourism consumption by Swedish households/leisure travellers in Sweden, up 1.1 per cent (up 74.7 per cent from 2000) 4 KEY FIGURES • SEK 47.0 billion, tourism consumption by businesses and government agencies (Swedish business travellers) in Sweden, up 2.5 per cent (up 24.1 per cent from 2000) • SEK 92.6 billion in added value, up 5.1 per cent (up 78.6 per cent from 2000) • 6.9 per cent of Swedish households' total consumption is tourism consumption in Sweden • 2.8 per cent tourism's relation to/proportion of Sweden's total GDP Tourism in Sweden and domestic tourism (percentage change from 2013 and 2009) Key figures from pages 35 to 50 • SEK 56.4 million, total number of nights spent at hotels, holiday villages, youth hostels, camping sites and commer- cially arranged rentals in private cottages and apartments (PCAs), up 5.0 per cent. (up 10.6 per cent from 2009) of which: • 42.7 million, number of Swedish/domestic nights spent, up 4.4 per cent (up 10.3 per cent from 2009) • SEK 21.5 billion in accommodation revenues from hotels, holiday villages, youth hostels and PCAs,1 up 4.4 per cent (up 24.3 per cent from 2009) • 328,000 beds at hotels, holiday villages and youth hostels, up 1.9 per cent (up 7.3 per cent from 2009) • 1.3 million nights spent in Swedish guest harbours, up 16.9 per cent 1 Commercially arranged rentals in private cottages and apartments 5 KEY FIGURES Inbound tourism (percentage change from 2013 and 2009) Key figures from pages 51 to 83 • 13.7 million, total number of nights spent by foreigners at hotels, holiday villages, youth hostels, camping sites and PCAs,1 up 6.7 per cent. (up 11.5 per cent from 2009) of which: • 4.9 million nights spent from the Nordic region outside Sweden, down 0.1 per cent (down 2.6 per cent from 2009) • 6.3 million nights spent from Europe outside the Nordic region, up 7.2 per cent (up 6.9 per cent from 2009) • 2.5 million nights spent from countries outside Europe, up 21.0 per cent (up 81.7 per cent from 2009) • 37,060 holiday homes with foreign owners in Sweden, up 0.8 per cent (up 11.7 per cent from 2009) • 19.9 million foreign same-day and overnight visitors to Sweden, up 6.0 per cent of which: • 10.8 million foreign overnight visitors to Sweden, down 3.5 per cent • 9.2 million foreign same-day visitors to Sweden, up 20.5 per cent 1 Commercially arranged rentals in private cottages and apartments 6 SUMMARY OF TOURISM IN 2014 Summary of tourism in 2014 Tourism continued to grow in relation to Sweden’s total economy, exports and employment Tourism continued to grow stronger in 2014. The importance of tourism continued to grow in relation to many other sec- tors in particular, and in relation to Sweden’s total economy, exports and employment. For example, the export value of tourism (consumption by foreign visitors in Sweden) grew in 2014 by all of 12.5 per cent or SEK 10.7 billion, while Sweden’s total exports of goods and services increased by 5.1 per cent. The export value of tourism as a proportion of Sweden's total exports also increased to 5.5 per cent in 2014. This proportion has grown from 3.9 per cent since 2000. The effects of tourism on employment in relation to total em- ployment growth in Sweden were also strengthened in 2014. Measured as the average number of people employed, total employment in Sweden increased by 0.9 per cent, while the number of the employed as a result of tourism increased by 5.2 per cent. Volumes from abroad increasing the fastest Tourism in Sweden has been growing for many years. Since 1995, the number of nights spent at hotels, holiday villages and youth hostels has increased by nearly 60 per cent. The number of nights spent by foreigners has increased by just over 88 per cent during this period, and the domestic volumes by just over 50 per cent. This trend grew stronger in 2014, and nights spent by foreigners increased by all of 6.7 per cent. Such strong growth has not been recorded since the end of the 1990s. 7 SUMMARY OF TOURISM IN 2014 In the past 5 years, growth has been primarily due to non-Eu- ropean markets, which have increased by 13 per cent per an- num on average. In 2014, non-European markets increased by all of 21 per cent, of which nights spent by visitors from the USA increased by 10.5 per cent, China by 6.5 per cent and India by 22.4 per cent. Increased concentration on the metropolitan regions The number of nights spent increased in virtually all regions of Sweden in 2014. Nights spent increased by 5 per cent in to- tal. Such a strong increase has not been recorded for nearly 10 years. In percentage terms, the increase was greatest in Stock- holm County (7.6 per cent), followed by Skåne (7.3 per cent). In absolute figures, the increase was also greatest in Stock- holm County (835,400 more nights spent), followed by Västra Götaland (500,000 more nights spent) in 2014. Since 2008, nights spent in the three metropolitan regions combined have increased by nearly 21 per cent. During the same period, the volumes in the rest of Sweden increased by 6.4 per cent. In Stockholm County, volumes have increased by just over 26 per cent, in Västra Götaland by nearly 17 per cent and in Skåne by nearly 21 per cent since 2008.
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