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Golfdom the Magazine of Golf Business GOLFDOM THE MAGAZINE OF GOLF BUSINESS PUBLISHED 10 TIMES A YEAR; MONTHLY JANUARY THROUGH AUGUST AND COMBINED ISSUES FOR SEPTEMBER-OCTO- BER AND NOVEMBER-DECEMBER HARVEST PUBLISHING CO. 9800 Detroit Ave. Cleveland, Ohio 44102 Telephone: (216) 651-5500 ms HUGH CHRONISTER SWINGING GROUND GOLF PRESIDENT ARTHUR V. EDWARDS PUBLISHER Glad and sad stories: Golf has two of when on sport's sacred soil in Greece JOE GRAFFIS SR. the most beautiful buildings in where the Olympic games were born. ASSOCIATE PUBLISHER sports. The USGA's Golf House in The building is said to have cost LEO NIST the scenic rolling meadows of Far $2.5 million. SENIOR VICE PRESIDENT Hills, N.J., is a stately mansion, that John Derr assembled the ex- WILLIAM CUNNINGHAM once was the home of wealthy and hibits in the World Golf Hall of VICE-PRESIDENT, TREASURER cultured Americans. It has been Fame so the inaugural ceremonies transformed into the headquarters could be conducted with promise EDITORIAL of the first governing body of Amer- that the living selected Famous Ones, DONALD D. MILLER ican golf and a golf museum, art EDITORIAL DIRECTOR President Ford and others present, gallery and a library of 6,000 books. would not have the uncomfortable HERB GRAFFIS SENIOR EDITOR This is believed to be the world's feeling of attending a house warm- largest golf library. It is completely ing at Ghost Town. ROBERT E. EARLEY, JR. ASSISTANT EDITOR catalogued. The museum is fascinating. It is The Golf Writers' Assn. was NICK ROMANO brought into the deal as co-sponsors ASSISTANT EDITOR comprehensive and tells the history of the tools, gadgets and trimmings with the Pinehurst real estate sales DICK FARLEY promoters. The writers were the MERCHANDISING CONSULTANT of the game so well that one cannot say he — or she — knows the excit- babes in the woods who did not read ing story of how playing the game the small type. When it was an- CIRCULATION nounced that after more than a cen- GILBERT HUNTER developed unless the Golf House mu- VICE PRESIDENT CIRCULATION seum has been seen. Janet Seagle tury of golf in Britain and the United arranged the museum and the States only 13 golfers were deemed DONALD D. LANGLEY DIRECTOR OF CIRCULATION library, with the expert and enthusi- famous enough to be the first named astic cooperation of all her col- to the World Golf Hall of Fame, leagues in Golf House and the of- there was criticism and even worse, PRODUCTION ficials of the USGA. The way in laughs, about the judgment of the PAUL BALTIMORE selectors. DIRECTOR OF OPERATIONS which the exhibits are presented for DARRELL GILBERT public inspection without interfering Not in the starting lineup were ADVERTISING PRODUCTION MANAGER 9800 Detroit Ave with the immense amount of work Glenna Collett, winner of six Ameri- Cleveland, Ohio 44102 (216) 651-5500 done at Golf House is an impressive can women's national amateur titles; example of the competent way in Chick Evans, first to win the Ameri- which the USGA conducts its busi- can Amateur and Open titles in the ness for the golfers of the United same year, winner of other numer- ADVERTISING States. Not by accident has the ous championships and creator of the HEADQUARTERS: 9800 Detroit Ave. USGA earned its regard as the most Evans caddie scholarships; Lawson Cleveland, Ohio 44102 (216) 651-5500 effective and efficient governing Little, winner of American and Brit- JEAN NEUENDORF body in sports. ish national amateur championships Executive Assistant DOROTHY LOWE The USGA museum chairman, in two consecutive years; Joyce Classified Advertising Manager Kenneth T. Gordon, has a show- Wethered, who is regarded by many EASTERN OFFICE: place that will delight and educate authorities as the finest of women 757 Third Ave New York, N Y. 10017 thousands of golfers. golfers and one who defeated our (212) 754-4359 WILLIAM DECKER The other magnificent show- Glenna, Tom Morris, Jr., and others Regional Manager place of golf is the World Golf Hall whose credentials as "famous" were MIDWESTERN OFFICE: of Fame building at Pinehurst. It is a considered as adequate as those of 333 North Michigan Ave. Room 808 gem of a sports palace and is set some who were among the original Chicago. III. 60601 among the pines with some of the (312) 236-9425 13 saints who came marching in. The JEFF WARD beauty of the historic Number Two American Golf Hall of Fame at Fox- Regional Manager TOURISSE GREENFIELD course framing the picture. When burg, Pa. continues to make its selec- (312) 337-7717 you are at this charming place you tions with due deliberation and has have the sort of a feeling one has lo page IS GRAFFIS from page 10 started construction of its building. Now— The PGA has revised procedure for admission to its Hall of Fame and the Ladies PGA keeps quiet about its a new stainless steel Hall of Fame. The real estate sale executives at Pinehurst were let out for spending shaft to complete too much money, it is said. John Derr, who seemed to be the one who could settle the differences between our bag for 75. the Golf Writers Assn. and the Pine- hurst officials, was fired by the new M any new investment cast irons bowed in '74. The Keller management at Pinehurst. 211 among them. Of all these brands, ours led the way in sales. And that, to this writing, is the sad story of a very beautiful new With no claims of "forgiving" a chili-dip or a banana ball. building in golf. Whoever can find We simply put our chips on good design. And on quality. out how to unscrew this World Golf A lightweight stainless steel shaft. Hall of Fame should be voted into the hallowed temple. Keller stainless steel shafts are 10% lighter than ordinary He made the desert bloom: steel. Yet, stronger. And there's no reduction in wall thickness. Despited inflation, high interest You get a lighter overall weight club. One you can swing faster rates, layoffs and strikes, the Palm for more power. In time, chrome plated shafts corrode on the Springs, Calif, territory continues to inside. Weakness sets in, and power is lost. Stainless steel get new golf courses, expensive resists corrosion and keeps its strength indefinitely. homes and high-rise condominiums belying its designation as the Keller persimmon woods. "desert." Domestic persimmon is the best. Ours comes from choice There are a lot of us who can remember when Palm Springs had groves in Arkansas and Mississippi. Ultra-hard, beautifully only a nine-hole course owned by T. grained persimmon for our heel-and-toe weighted woods. A. O'Donnell. George Howard came Combine this with our stainless steel shaft for the finest wood down from his summer job at one of clubs money can buy. (Persimmon and stainless shafts are the best clubs in the Pacific North- optional extras.) west to be winter pro at Palm Springs. George was a good teacher. Two new Keller irons. Palm Springs was being discovered We now have two new «o-offset irons. (Shaft-in-hosel and by Hollywood braves and their week- shaft-over.) And, of course, the Keller 211 offset. All have end squaws who found the land rounded back and sole. No turf drag or back edge bounce with wonderfully bright and warm until these. And less vibration on those the sun dropped over the mountains. queasy off-center hits. Thanks Generally, the land was considered good for nothing and the govern- a sweetspot further out ment generously gave much of it to from the heel. Low Indians. center of gravity helps Then came a good hotel, several get the ball up faster. motels, a dude ranch and a gam- bling joint operated by Detroit mob- sters. The desert began to green up a little but it really bloomed when Johnny Dawson got the Thunder- bird Country Club started. Johnny was one of four brothers who served KELLER GOLF CLUBS, INC. golf very well; two of them as Cali- 2140 Westwood Blvd. fornia association officials and John- Los Angeles, Calif. 90025 ny and George as amateur players (213) 879-5992 and Spalding salesmen. George became one of the top executives of Spalding. Johnny left the company when the USGA questioned his ama- teur status. I have never met any one more devoted to the best interests of golf than the Dawson brothers and more truly amateur golfers in spirit. to page 63 For More Details Circle (113) on Reply Card 1/75 GOLFDOM MAGAZINE 15 GRAFFIS from page 14 THE NEXT 25 YEARS from page 24 The letter of the law has to be that afford not to have one," he said. Where are the new trends taking way, I guess. Anyway, after Johnny Because of materials and parts shor- us? How big will golf be by 1980 and quit Spalding for whom he was sell- tages, however, orders are back- 1990? Predicting the future is always ing several thousands of dollars logged about six months. risky, and it seems we always under- worth of balls, clubs and bags and Another great innovation is the guess. Golf is now a world-wide went into real estate business, he was riding trap rake. Available just the game, but still far short of its poten- secure in amateur status. He was last two years, the concept success- tial popularity and market. For the runnerup to Skee Riegel in the 1947 fully fits the trend to save time. final quarter of this century, growth National Amateur at Pebble Beach.
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