Introducing the Main Companies in the Entertainment-Producing SEGA TOYS CO., LTD. Toys Special Feature Delivering the Best Smiles and Excitement to HOMESTAR AQUA SEGA SAMMY Group People all over the World Major Content SEGA TOYS conducts development, The SEGA SAMMY Group delivers all kinds of entertainment to everyone in the world. Bakugan Here, we introduce the four main companies that are the driving force behind the production, and sales of toys. creation of group synergies. Based on our corporate mission “Creating New Value: for the next smile,” SEGA TOYS’ goal is to provide fresh and innovative ways of A musem ent playing that are not bound by the confines of conventional toys. Sal Ma Zoobles es Bu chi ss sine ne ine ss Creating new value, we will satisfy the universal need for “enjoyment” us s B that is an essential human quality, and we will also continue to give full TAIYO ELEC Co., Ltd. Pachinko & Pachislot ne AMUSEMENT hi ac M consideration to the social environment and safety while contributing o A k m in F h a u to the creation of a society that enriches people’s lives. c c s a i e p li m ty Always with a Pioneering Spirit d e n Sammy Corporation SEGA CORPORATION O n a p t e Company Profile t r lo • Development, production, • Development, production, a s t i and sales of pachislot and sales of amusement io Company name: SEGA TOYS CO., LTD. TAIYO ELEC conducts development, production, and sales of h n c and pachinko machines s Major Content a p machines Established: February 1991 pachislot and pachinko machines. • Operation of amusement President and CEO: Yoshiharu Suzuki Ring ni Kakero centers By striving to develop game features overflowing with originality ahead of its time and ahead • Development and sales Capital: 1,804 million yen of game software of the information curve, and by working to develop pachislot and pachinko machines Company Profile Number of Employees : 125 (Consolidated as of March 31, 2011) emphasizing game features and visually and audibly rich staging, TAIYO ELEC has established Company name: TAIYO ELEC Co., Ltd. Established: July 1973 a business infrastructure unparalleled in today’s pachislot and pachinko machines industry. Group Management Philosophy President and Representative Director: Eriko Sato By providing entertainment filled The never-ending new ideas and creative approach achieved with TAIYO ELEC’s pioneering Capital: 5,125 million yen with dreams and excitement to spirit is deeply embedded within each and every employee. The result is a certain sense of Number of Employees: 282 people throughout the world, TAIYO ELEC Co., Ltd. we will strive to enrich SEGA TOYS CO., LTD. passion and energy for work, seen within every aspect of the company’s characteristics. (Consolidated as of March 31, 2011) • Development, production, our society and culture. and sales of pachislot and • Development, production, TMS ENTERTAINMENT, LTD. Animation pachinko machines and sales of toys
s Delivering Animated Works to Be Loved beyond Generations s Sammy NetWorks Co., Ltd. TMS ENTERTAINMENT, LTD. e in • Planning, production, and s • Distribution of mobile u distribution of animated B content r movies and programs e TMS ENTERTAINMENT conducts planning, production, sales, distribution, and export of animated works. Sammy NetWorks Co., Ltd. Mobile&PC um ns Co Through animation, TMS ENTERTAINMENT has delivered a great Major Content deal of excitement and enjoyment and smiles beyond generations. Detective Conan: Bakugan ANPANMAN Quarter of Silence -Battle Brawlers- Delivering “Wow!” to the World via Networks That value has now received high commendation not only in Japan but also in all the other countries of the world. As a pioneering Sammy NetWorks’ distribution services for game-related Major Content content for mobile phones and PCs. animation producer, TMS ENTERTAINMENT will make good use of Sammy 777 Town its outstanding assets and continue taking on future challenges, The company conducts business development focused on content business including such as delivery of digital content and development of business in 777TOWN.net the planning, production and delivery of game-related content over the Internet, for PCs new media. and mobile phones. It delivers the content of a wide variety of actual leading pachislot Company Profile © Masami Kurumada / Shueisha, Toei Animation © Sammy © 2001 Tetsuo Hara & Buronson, Approved No.SAH-310 © Sammy Company Profile and pachinko machines on pachislot and pachinko online game sites for PCs and on Company name: Sammy NetWorks Co., Ltd. © SEGA TOYS / SPIN MASTER / BAKUGAN 2 PROJECT · TV Tokyo pachislot and pachinko game sites for mobile phones, which are the company’s core Established: March 2000 © SEGA TOYS / SPIN MASTER / BAKUGAN 3 PROJECT · TV Tokyo Company name: TMS ENTERTAINMENT, LTD. President and CEO: Masaaki Ono © SEGA TOYS / SPIN MASTER Established: October 1946 amusement businesses. In addition, Sammy NetWorks is striving to expand its business Capital: 2,330 million yen © SEGA TOYS President: Hideki Okamura domain through activities including development of new, SNS-based online games. Number of Employees: 156 © Takashi Yanase / Froebel-kan · TMS · NTV Capital : 8,817 million yen (Consolidated as of March 31, 2011) © Takashi Yanase / ANPANMAN Project Number of Employees : 158 (Nonconsolidated as of March 31, 2011) © 2011 Gosho Aoyama / DETECTIVE CONAN COMMITTEE © SEGA TOYS / SPIN MASTER / ZOOBLES COMMITTEE
7 SEGA SAMMY HOLDINGS INC. SEGASAMMY REPORT SEGA SAMMY HOLDINGS INC. SEGASAMMY REPORT 8 Introducing the Main Companies in the Entertainment-Producing SEGA TOYS CO., LTD. Toys Special Feature Delivering the Best Smiles and Excitement to HOMESTAR AQUA SEGA SAMMY Group People all over the World Major Content SEGA TOYS conducts development, The SEGA SAMMY Group delivers all kinds of entertainment to everyone in the world. Bakugan Here, we introduce the four main companies that are the driving force behind the production, and sales of toys. creation of group synergies. Based on our corporate mission “Creating New Value: for the next smile,” SEGA TOYS’ goal is to provide fresh and innovative ways of A musem ent playing that are not bound by the confines of conventional toys. Sal Ma Zoobles es Bu chi ss sine ne ine ss Creating new value, we will satisfy the universal need for “enjoyment” us s B that is an essential human quality, and we will also continue to give full TAIYO ELEC Co., Ltd. Pachinko & Pachislot ne AMUSEMENT hi ac M consideration to the social environment and safety while contributing o A k m in F h a u to the creation of a society that enriches people’s lives. c c s a i e p li m ty Always with a Pioneering Spirit d e n Sammy Corporation SEGA CORPORATION O n a p t e Company Profile t r lo • Development, production, • Development, production, a s t i and sales of pachislot and sales of amusement io Company name: SEGA TOYS CO., LTD. TAIYO ELEC conducts development, production, and sales of h n c and pachinko machines s Major Content a p machines Established: February 1991 pachislot and pachinko machines. • Operation of amusement President and CEO: Yoshiharu Suzuki Ring ni Kakero centers By striving to develop game features overflowing with originality ahead of its time and ahead • Development and sales Capital: 1,804 million yen of game software of the information curve, and by working to develop pachislot and pachinko machines Company Profile Number of Employees : 125 (Consolidated as of March 31, 2011) emphasizing game features and visually and audibly rich staging, TAIYO ELEC has established Company name: TAIYO ELEC Co., Ltd. Established: July 1973 a business infrastructure unparalleled in today’s pachislot and pachinko machines industry. Group Management Philosophy President and Representative Director: Eriko Sato By providing entertainment filled The never-ending new ideas and creative approach achieved with TAIYO ELEC’s pioneering Capital: 5,125 million yen with dreams and excitement to spirit is deeply embedded within each and every employee. The result is a certain sense of Number of Employees: 282 people throughout the world, TAIYO ELEC Co., Ltd. we will strive to enrich SEGA TOYS CO., LTD. passion and energy for work, seen within every aspect of the company’s characteristics. (Consolidated as of March 31, 2011) • Development, production, our society and culture. and sales of pachislot and • Development, production, TMS ENTERTAINMENT, LTD. Animation pachinko machines and sales of toys
s Delivering Animated Works to Be Loved beyond Generations s Sammy NetWorks Co., Ltd. TMS ENTERTAINMENT, LTD. e in • Planning, production, and s • Distribution of mobile u distribution of animated B content r movies and programs e TMS ENTERTAINMENT conducts planning, production, sales, distribution, and export of animated works. Sammy NetWorks Co., Ltd. Mobile&PC um ns Co Through animation, TMS ENTERTAINMENT has delivered a great Major Content deal of excitement and enjoyment and smiles beyond generations. Detective Conan: Bakugan ANPANMAN Quarter of Silence -Battle Brawlers- Delivering “Wow!” to the World via Networks That value has now received high commendation not only in Japan but also in all the other countries of the world. As a pioneering Sammy NetWorks’ distribution services for game-related Major Content content for mobile phones and PCs. animation producer, TMS ENTERTAINMENT will make good use of Sammy 777 Town its outstanding assets and continue taking on future challenges, The company conducts business development focused on content business including such as delivery of digital content and development of business in 777TOWN.net the planning, production and delivery of game-related content over the Internet, for PCs new media. and mobile phones. It delivers the content of a wide variety of actual leading pachislot Company Profile © Masami Kurumada / Shueisha, Toei Animation © Sammy © 2001 Tetsuo Hara & Buronson, Approved No.SAH-310 © Sammy Company Profile and pachinko machines on pachislot and pachinko online game sites for PCs and on Company name: Sammy NetWorks Co., Ltd. © SEGA TOYS / SPIN MASTER / BAKUGAN 2 PROJECT · TV Tokyo pachislot and pachinko game sites for mobile phones, which are the company’s core Established: March 2000 © SEGA TOYS / SPIN MASTER / BAKUGAN 3 PROJECT · TV Tokyo Company name: TMS ENTERTAINMENT, LTD. President and CEO: Masaaki Ono © SEGA TOYS / SPIN MASTER Established: October 1946 amusement businesses. In addition, Sammy NetWorks is striving to expand its business Capital: 2,330 million yen © SEGA TOYS President: Hideki Okamura domain through activities including development of new, SNS-based online games. Number of Employees: 156 © Takashi Yanase / Froebel-kan · TMS · NTV Capital : 8,817 million yen (Consolidated as of March 31, 2011) © Takashi Yanase / ANPANMAN Project Number of Employees : 158 (Nonconsolidated as of March 31, 2011) © 2011 Gosho Aoyama / DETECTIVE CONAN COMMITTEE © SEGA TOYS / SPIN MASTER / ZOOBLES COMMITTEE
7 SEGA SAMMY HOLDINGS INC. SEGASAMMY REPORT SEGA SAMMY HOLDINGS INC. SEGASAMMY REPORT 8