26 February 2009

week 09

1 Year M6 Access The duo Un dîner presque parfait and 100% Mag doubled M6’s audience in access prime time

United States Germany Original Productions Super RTL acquires joins FremantleMedia Mamily.de

Belgium European media industry calls for fair play kicks-off on M6 COVER: Montage with Un dîner presque parfait logo

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1 Year M6 Access: Number of viewers multiplied by 2 Launched on 11 February 2008, M6’s new access prime time schedule just marked its first anniversary, and there are plenty of reasons to celebrate. Ronan de Fressenel France - 26 February 2009

The access schedule has proven a winner, pai- ring Un dîner presque parfait (17:50) with 100% Mag (18:50), both of which have increased their audience figures. From 2 to 6 February 2009, the duo allowed M6 to sign its best weekly per- formance since Le Loft 2 (Big Brother) in 2002 (except football). In one year – if we compare week 7 of 2009 to week 7 of 2008 – M6 access has virtually doubled its audience with 2.7 mil- lion viewers, compared to 1.4 million the week it was launched. When the figures are transcri- bed into percentages, Un dîner presque parfait and 100% Mag last week registered a total audience share of 16.4 per cent and a 30.1 per cent share of housewives under 50: if the din- ner is “almost” perfect, the audiences are “more than” perfect.

Indeed, with its Dîner presque parfait, M6 is currently the most-watched channel in France, and every week a new audience score outranks Un dîner presque parfait, the book the previous one. Wednesday 11 February, the show registered a total audience share of 22.3 per cent and a 40.9 per cent share in the target group of housewives under 50. On the same day, 100% Mag was leader among the house- wives under 50 with an audience share rising to 26.7 per cent.

The three star chefs for the anniversary show, Frédéric Robert, Cyril Lignac and Jean-François Piège (from left to right)

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As for the advertisers, they did not have to be begged to invest in airtime, says Ronan de Fressenel to Backstage. According to the Director of Marketing and Studies for M6 Publicité, the advertisers jumped aboard once they saw the results from the first week of broadcasting Un dîner presque parfait. As for 100% Mag, they took three weeks to react.

“Since then, advertising time remains very much in demand from the moment the schedu- le opens up,” he adds. Even the format of the From 0 to 10, you have the choice two programmes, along with their audience ratings, seems to charm advertisers at first rules: of the four contestants, three will have a sight. Ronan de Fressenel specifies that the chance to cook in front of three star chefs advertisers do not belong to a particular cate- (Cyril Lignac, Jean-François Piège and Frédéric gory, even though there is an abundance of Robert) and will have to submit to the verdict of food advertisers on Un dîner presque parfait. the chefs’ demanding taste buds. Only one will win the special prize of EUR 3,000. During the show, contestants must demonstra- te their generosity and creativity to impress On TV, radio and now on paper: Un dîner pres- their guests. Serving local cuisine, family reci- que parfait is also a book. The programme has pes, exotic or vegetarian menus, each will become such a societal phenomenon that it is attempt to impress the others with an array of not uncommon for friends to invite one another succulent dishes – or at least they hope they over and “play” Un dîner presque parfait, awar- will. During the diner, the guests allow the vie- ding points at the end of a meal. Riding the wers insights in their personal thoughts and wave of this success, M6 Editions has joined lives. At the end of the meal, the guests give a with Hachette Pratique to publish a book of the score. The winner gets EUR 1,000 to donate for same name. Much more than a simple collec- a good case – and the title of Best Host. tion of recipes, it addresses anyone who can reply in the affirmative to these two questions: During the first week of March, to properly cele- brate one year of Un dîner presque parfait, M6 “Is dining with friends your favourite sport?” will invite the four top contestants of the past and “Is being an exceptional host your ‘raison year to appear on a special show airing in prime d’être’?” The book picks up the show’s three time for the occasion. The anniversary show themes, namely, “ambiance”, “decoration” and will be presented by Stéphane Rotenberg, who “cuisine” and for each one, offers hints and is better known for hosting the adventure game essential advice for impressing and treating Pékin Express. For this special show, special your guests.

Stéphane Rotenberg (in the middle) animates the anniversary show 4 week 09 the RTL Group intranet

100% Mag and Estelle Denis Jérôme Bureau, director of news and information programming at M6, describes 100% Mag as a new kind of daily informa- tion show: it offers an alternate way to decipher today’s world and sheds new light on the phenomena and evolutions affecting our society. 100% Mag, airing live weekday evenings at 18:50, is pre- sented by Estelle Denis. Estelle has been a sports journalist for more than 10 years. A true football fan, she has been present- ing 100% Foot on M6 every Sunday at midnight since 2005.

Estelle Denis, presenter of 100% Mag

A tremendous success with critics as well as audiences

In June 2008 M6 won a prize atfor the “Best Entertainment Programme” for Un dîner presque parfait 10th edition of the CB News Awards.

The tasty desserts of Un dîner presque parfait 5 week 09 the RTL Group intranet

Joining forces with Original Productions FremantleMedia acquired a 75 per cent stake in Original Productions, the US-based creator of hit TV shows such as Ice Road Truckers, Deadliest Catch, Monster Garage and Ax Men. Ice Road Truckers - 20 February 2009

The deal will allow Original Productions to Since its inception in 1999, Beers’ Original expand its growing slate of male-oriented fac- Productions has been the recipient of nume- tual programming and will strengthen rous awards and accolades, including FremantleMedia’s position in the exciting US 14 Emmy nominations from the US Academy of cable network market. Original Productions’ Television Arts and Sciences. In addition, CEO, Thom Beers and President, Philip Segal Original Productions’ everyday hero program- will continue to lead the company and the part- ming has brought millions of new viewers to a nership will not affect either company’s existing range of US Networks including Discovery, broadcaster relationships. History, NBC, National Geographic, Spike, TruTV and TLC. Tony Cohen, CEO of FremantleMedia said: “We are very excited to be working with Thom and “FremantleMedia’s success has been built on his talented team. Original Productions have our commitment to attracting the very best created outstanding shows which have been talent, and our partnership with Original enormously popular with audiences around the Productions is a major addition to our global world. We look forward to helping further build activities. Looking ahead, we will continue to the Original Productions brand.” invest in talent as well as companies to support our expansion strategy,” said Christian Original Productions will become part of Schneider-Sickert, Director of Operations and FremantleMedia’s unique global network of Strategy, FremantleMedia. production, distribution and licensing compa- nies. The company already has a distribution Recent global investments include a 19.9 per relationship with FremantleMedia Enterprises, cent stake in Australian production company which has sold several programmes to more Beyond International as well as a range of deals than 50 broadcasters worldwide. under its Talent Fund initiative. These include partnerships with Bea Ballard’s 10 Star “I’m thrilled to be partnering creatively with Entertainment, Trevor Eve’s Projector and Rob FremantleMedia. We’ve already established a Brydon’s Arbie in the UK and Ashton Kutcher’s very strong relationship with the Katalyst in the US. FremantleMedia Enterprises team who have far exceeded our expectations in terms of distribu- tion,” said Thom Beers, CEO and Executive Producer of Original Productions. “Now, the Original Productions brand will reach an even wider audience under the incredibly successful FremantleMedia umbrella.”

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European media business calls for fair play On 24 February, representatives of the European media business called on the European Commission to resist pressure from Member States to water down proposals that seek to establish clear fundamental guidelines on state aid to publicly-funded broadcasters. Tobias Schmid Belgium - 24 February 2009

The 2001 Broadcasting Communication that Given the increasing criticism from national cul- sets out the principles to be followed by the tural ministries on the text, the coalition of the Commission in the application of Articles 87 and European media businesses urges 86(2) of the EC Treaty to State funding of public Commissioner Kroes and her colleagues to sector broadcasting is currently being revised by resist this growing pressure. In the EU 27, state the Commission’s DG Competition and a propo- aid to broadcasting is estimated as being worth sal for a new text, that will focus on public sec- at least EUR 22 billion per year. In the current tor broadcasting in the context of new media economic environment, it is of ever greater and mobile platforms, is expected to be presen- importance to ensure that the European Union ted shortly. The European Parliament’s Culture rules on state aid are rigorously applied. Committee has scheduled a public hearing on the issue for 5 March 2009. Tobias Schmid, Vice President of the German Association of Commercial Radio and A media coalition – including the Association of Telecommunication Providers (VPRT) and Vice Commercial Television in Europe (ACT), the President Media Policy at RTL Television Association of European Radios (AER), the Germany, commented: “While we clearly see European Publishers’ Council (EPC) and the points which require improvement in the text German Association of Commercial Television especially regarding transparency of costs, we and Radios (VPRT) – broadly supports current welcome the guidance given for Member States Commission proposals to update the rules in in particular with regard to ex ante scrutiny and order to clarify the remit of public broadcasting the independent regulation. Only those will and, importantly, to introduce a new test that ensure that the interests of Europe’s consumers would be used to justify any new public sector will be best protected by thriving, competitive broadcasting activity. But there is strong political markets.” pressure to leave the 2001 Broadcasting Communication unchanged despite huge chan- Angela Mills Wade, Executive Director EPC, ges in the media sector that have taken place in stressed: “Public broadcasters have not only the past eight years. been migrating to digital TV platforms but also to the Internet and, in many cases, morphing into Ross Biggam, Director General ACT, commen- online newspaper and magazine publishers – ted: “In the rapidly changing media market and funded by the public purse – and competing in the light of the growing importance of the onli- head on with commercial publishers. ne world, the review of state aid rules to public We are therefore calling for a clarification of state broadcasters is more important than ever. Public aid rules in the new media environment and clear broadcasters’ ventures into new markets may be guidance for Member States when applying permissible, if and when corresponding to the these rules.” democratic, cultural and societal needs of the population, but may not be allowed to distort the competition existing in those markets.” 7 week 09 the RTL Group intranet

Systematic diversification Late last year, Super RTL acquired the social network Mamily.de as part of a systematic expansion of its online portfolio to young families. Germany - 23 February 2009

Super RTL has operated popular online portals among our core target group, children, and will for its core demographic of children aged 3 to now apply it to our prime time demographic as 6 (Toggolino.de) and 6 to 13 years (Toggo.de) well.” for some time now. The acquisition of the mothers’ network Mamily is another step in its The community, which was established in 2007 strategy of systematically expanding its on-air and funded by Holtzbrinck Ventures among brands to the off-air realm. Mamily is a social others, is being extensively promoted in the network aimed specifically at mothers and channel’s evening programming. Although ini- mothers-to-be. tial surveys indicate that user numbers had already increased significantly in January, “it’s “We want to reach our prime time demographic still too early to draw conclusions about the of heads-of-household with children not only performance,” says Schmit. “We will monitor on-air, but off the air as well,” explains Super developments very closely and take our deci- RTL’s Managing Director, Claude Schmit. “We sions accordingly.” successfully put this strategy into practice

www.mamily.de

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Wild teens in the Wild West On the evening of 25 February, a new round of Teenager außer Kontrolle got underway on RTL Television with as many as 5.2 million viewers. Germany - 26 February 2009

Six difficult teenagers dealing with the Rocky you are able to cope with them,” explains Mountain wilderness: in season three of the senior therapist Annegret Noble. “If feelings are factual programme Teenager außer Kontrolle – expressed in a viable relationship, they don’t Letzter Ausweg Wilder Westen (Teenagers Out destroy anything. Instead of talking about fee- Of Control – The Wild West as a Last Resort), lings on an intellectual level, in Gestalt therapy which started yesterday at 20:15, therapist you let the heart speak. And usually the heart is Annegret Noble encounters her toughest cases much more honest than the head.” Various to date. An average 4.37 million people wat- exercises will bring the teenagers to the brink of ched the season starter: 13.4 per cent of the bodily and emotional breakdown, to help them total audience market and 21.3 per cent of vie- give their emotions free rein. wers aged 14 to 49. In Colorado, Annegret Noble hopes to help the In a healing centre in the US state of Colorado, six youths find new direction in their lives. 6000 kilometres away from Germany, Annegret “Some of the teenagers and the parents from Noble and her team set out to help the six the first two seasons write to me every now and teens become responsible people again. Their then to let me know how they’re doing,” Noble journey begins at the Monarch Center for is happy to report. “All of the teens and their Family, Healing in sleepy Georgetown, where families have had to deal with some difficult ‘Gestalt therapy’ is the technique of choice. situations in the time since their treatment. The “Gestalt therapy is mainly about expressing skills, capabilities and insights they gained in feelings that you have been carrying around, for America help them to cope with their lives and years in some cases, and then finding out that avoid repeating their mistakes.”

This year’s group of teenagers 9 week 09 the RTL Group intranet

Three Echo Awards Two performers discovered in RTL Group’s TV talent shows and RTL II came away with prizes from the presentation of Germany’s Echo music awards on 21 February. Germany / United Kingdom - 23 February 2009

Thomas Godoj, the winner of season five of Deutschland sucht den Superstar (), won the Echo for ‘Best Newcomer (Domestic)’. Paul Potts, who moved millions of listeners around the world with his rendition of Nessun Dorma and won the first season of the British talent show Britain’s Got Talent, won the prize for ‘Best Performer (International)’.

Thomas Godoj Jochen Starke, Managing Director of RTL II and Daniela Geissler, Head of Special Marketing at RTL II, had accepted an award the previous evening, on 20 February: the broadcaster RTL II was named ‘Media Partner of the Year’ for its music show The Dome. “Winning Germany’s foremost music award in this of all years is a special honour for us: in May we will be cele- brating a remarkable anniversary, The Dome 50. This award validates what we have accom- plished with our partners over the past 12 years. Thank you to everyone who contributed to the success of the format,” said Starke in accepting the award.

The Dome

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The countdown has begun Season 7 of Nouvelle Star kicked off on 24 February with new presenter . Virginie Guilhaume France - 20 February 2009

Truly a phenomenon, France’s most talked- ring the contestants’ heated reactions, about TV talent search returns to M6. Interest is encounters with the families, who the running high once again this year: the jury hit jury loved – and what they hated. the road in France to seek out a new star, audi- tioning more than 25,000 people between the A quintessential multimedia program- The official website ages of 16 and 34. The selection criteria: talent, me (35 million videos watched, 120 nouvellestar.m6.fr charisma and true artistry. million pages seen last year), the spar- kling Nouvelle Star is gaining momentum It’s no mean feat to charm a jury reputed to be by investing on all platforms. On Wideo.fr so demanding. The foursome is made up of and M6.fr, fans find the show’s greatest André Manoukian, a composer and producer moments, the contestants’ performances and with heart, pop music icon Lio, the talented especially the famous “Hit des inoubliables” musician and composer Sinclair and Philippe (worst auditions). On the official site, internet Manoeuvre, one of the most influential rock users can check out a multimedia retrospective music journalists in France. of their favourite contestants’ as they progress, make predictions or create their very own sup- For the premiere of the seventh season, viewers port site. got a look at the auditions in and where 8,000 contestants presented themselves. On Habbo.fr (M6 Web has an exclusive media Up to 5.9 million viewers and an average of 4.6 partnership with the Habbo company), teen- million tuned in to the first episode – represen- agers can interact in a dedicated “room” and ting a market share of 31.3 per cent in the target chat with the contestants that have been elimi- group of housewives under 50. And when the nated. For subscribers of M6 Mobile by Orange, prime time programme ended on M6, fans they can live the adventure in VIP mode. On could go to W9 to catch the show Nouvelle Star Facebook, M6 created a (very) official group. Continue for behind-the-scenes action, featu-

Lio, Sinclair, André Manoukian, Virginie Guilhaume and Philippe Manoeuvre (from left ro right) 11 week 09 the RTL Group intranet

L’Expédition RTL in the Aral Sea In February, L’Expédition RTL, the social-aware- ness programme on RTL Radio France, went to Kazakhstan and Uzbekistan to investigate the consequences of desertification in the Aral Sea region. Journalist reporting from the Aral Sea region France - 23 February 2009

Sophie Joussellin, a reporter from the radio sta- tion, spent a week on location to conduct the enquiry, microphone in hand. Every day, she submitted her journal, in which she spoke about the conditions during her trip, her encounters and her discoveries. Last Monday, RTL Radio dedicated a full day of broadcasting to this environmental topic.

Expédition RTL first went to Kazakhstan to look at the Aral Sea, which is situated in Central Asia and is bordered by Kazakhstan and Uzbekistan, both former Republics of the Fish seller Soviet Union. Once upon a time, the Aral Sea On its second-to-last day of investigation, was twice the size of Belgium, covering an area Expédition RTL went to Uzbekistan. There was 68,000 square kilometers. The fourth largest much less optimism here than on the landlocked body of water before 1960, the Kazakhstan side. The sea seems almost Aral’s area diminished by more than 60 per cent condemned, if not ready to disappear, or at in 40 years. The reason: Soviet powers decided least on the way to becoming a kind of dead at that time to divert the two rivers that fed it, sea: today salinity levels stand at 120 grams of the Amu Darya in the South and the Syr Darya salt per litre, and no fish can survive in its in the North, to irrigate its cotton fields. waters any longer. The lowering of the Aral Sea levels has also had serious consequences on Today, thanks to a sea wall constructed with the health of inhabitants. The evaporation of funds from the World Bank, the Northern part of the water has left salt deposits and dust on the the Aral Sea has seen its water levels rise. It ground, while water from the Amu Darya (on the was a veritable miracle that restored fishing to Uzbekistan side) and the Syr Darya rivers (on the region. With the rise in the sea level and the the Kazakhstan side), polluted by pesticides return of fishing, the small villages close to the used in the cotton fields, have caused many ill- Aral Sea are being revitalised. nesses: diseases of the blood and the lungs as well as cancers. Sophie then went to Aralsk, also in Kazakhstan. Before the 1970s it was one of the two princi- Expédition RTL in the Aral Sea is the fifth expe- pal ports on the Aral Sea. The second was dition to date. Previously, RTL Radio reporters Moynak in Uzbekistan. Today Aralsk (35,000 have gone to Alaska, Mali, India and New inhabitants) lies 45 kilometers away from the Caledonia, and in their travels have looked into Aral Sea, and was more than 100 kilometers the problems of climatic change, desertification away when the sea was at its driest point. and deforestation, waste management and the protection of biodiversity.

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Showtime in Last weekend, RTL Televizija premiered two new major evening shows: Pobijedi Šolu and Hrvatska trazi zvijezdu. The Croatian handballer Vlado Šola Croatia - 25 February 2009

Pobijedi Šolu is an innovative, dynamic televi- tries. Now Croatia has its own version: Hrvatska sion format based on the German game show trazi zvijezdu. Auditions were held in the biggest Schlag den Raab (Beat Your Host). On 20 Croatian cities – Zagreb, Split, Osijek and February, the show premiered in Croatia. 38.2 Rijeka. Like the original format, Hrvatska trazi per cent of the 18 to 49 year olds tuned in to zvijezdu has a single aim – to identify outstan- RTL Televizija to watch the show. Designed to ding musical potential and talent among ‘ordi- amuse the whole family, the exciting show will nary’ people. The three judges – singer Jelena abound with action and humor elements. In all, Radan, singer Tony Cetinski and Director of five episodes will be broadcast live from a stu- Dallas Records Goran Lisica Fox – assessed a dio in Zagreb – one per month. total of 5,000 would-be stars. Antonija Blace moderates the show and helps the candidates Contestants courageous enough to stand overcome their stage fright and any fears they against the Croatian handballer Vlado Šola will might have of the jury. be given a number of tasks. Following the cas- ting, the candidates’ skills were tested at boot The quest for the Croatian star began this camp, in order to find a worthy adversary for weekend. In the 18 to 49 demographic, 23 per Šola. The final selection of Šola’s opponent will cent of the viewers tuned in to Hrvatska trazi be down to the viewers, who will choose, from zvijezdu. Over the next four months we will find the three candidates introduced at the begin- out which of the candidates has that certain ning of the show, the one who is – in their opi- ‘something’ that a real superstar needs in addi- nion – most likely to beat Šola. The contestant tion to a beautiful voice. will then have to prove his knowledge and skills over more than four hours. Each show consists of 15 games requiring precision, speed, excel- lent organization and team coordination on the set. The one who beats Šola takes home the prize money. If Šola wins, the prize money for the next show is increased, and Šola gets a new opponent in the next round.

Since first launching in 2001, FremantleMedia’s Idols format has gone on to great success in the UK, the United States, Belgium, France, the , Germany, and many other coun- The jury

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courtier en assurances depuis 1983

Two Oscars for RTL Group companies At last Sunday’s presentation of the prestigious Academy Awards, two Oscars went to films pro- duced with the help of RTL Group companies. The Oscar trophy Spain / Luxembourg - 25 February 2009

Penélope Cruz, who has already won several Group subsidiary Media Assurances had insu- awards for her supporting role as the ex-wife in red the production, against technology, prop, Vicky Cristina Barcelona – including a BAFTA and equipment failure and damage to film Award (British Academy of Film and Television material, between January 2006 and May 2007. Arts) in early February – won the Oscar for Best The film tells the story of the two young boys, Supporting Actress last Sunday. The famous neighbours Heinrich Meißner and David actress has also been nominated for a Golden Silberstein. In order to protect her son Heinrich Globe this year already. Vicky Cristina from the horrible reality of their Jewish neigh- Barcelona which was produced in association bours’ imminent deportation, Marianne tells with Antena 3 Films tells the story of Vicky him they are going on a journey to “Toyland”. (Rebecca Hall) and Cristina (Scarlett Heinrich believes her as mothers don’t lie. Then Johansson), two American tourists spending one morning the neighbours disappear and so the summer in Barcelona. There they meet the does Heinrich… painter Juan Antonio (Javier Bardem), who takes them with him on a weekend trip to Oviedo. Parallel romances develop between the artist and the two Americans. Since Vicky is engaged, in the end Cristina moves in with Juan Antonio. But then his jealous ex-wife, Maria Elena (Penélope Cruz) shows up and a dangerous love triangle develops. Meanwhile, Vicky can’t forget the painter either, despite the fact that she has since married her fiancé…

The film Spielzeugland (Toyland) by German director Jochen Alexander Freydank won the Oscar for Best Live Action Short Film. The RTL Penélope Cruz in Vicky Cristina Barcelona

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In search for the comedy talent of 2009 What happens when the funniest young comedians from throughout Germany take to the Internet? A new star is born in comedy heaven. Germany - 23 February 2009

A new form of online advertising In the RTL tradition of implementing innovative forms of advertising in television and new media, RTL Nederland is launching a new form of online advertising: ‘in-video overlay’. The Netherlands - 24 February 2009

An unfeeling physician? Antena 3 aired the first episode of its new series Doctor Mateo – an adaptation of the popular British series Doc Martin – during prime time on 22 February. It was the most watched kick-off to a Spanish series since 2007. Spain - 24 February 2009

A Happy Ending for Wege zum Glück Wege zum Glück, a telenovela produced by Grundy UFA and Teamworx, culminated in a double episode on Tuesday, 24 February 2009 on ZDF. 2.7 million viewers tuned in, representing a total audience share of 17 per cent. Germany - 24 February 2009

New season’s record The information programme Zone Interdite, presented by Claire Barsacq, broadcast on Sunday night at 20:40 and featuring the topic “I am building a house that will change my life”, gathered 5.2 million viewers on average for a total audience share of 20.9 per cent. France - 24 February 2009

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L’amour est dans le pré at the Salon de l’Agriculture On the occasion of the Salon International de l’Agriculture, in association with the Ministry of Agriculture and Fishing, M6 is organising a photo exhibit centred on the television series L’amour est dans le pré. France - 25 February 2009

International drama in China CCTV, China’s largest broadcaster, picked up series one of Merlin as part of a trio of sales from FremantleMedia Enterprises which also includes the adrenalin-charged German daily action-drama 112 and the sophisticated Australian scripted crime drama series The Strip. United Kingdom - 25 February 2009

Successful season kick-off On Tuesday evening, the new season of the popular documentary-soap Zuhause im Glück – Unser Einzug in ein neues Leben (Happy at Home – Our Move to a New Life) had an excellent start on RTL II, drawing 9.2 per cent of the 14 to 49 viewer market. Germany - 26 February 2009

Four new series for men Starting on Sunday 1 March, the evening line-up of the male orientated channel RTL 7 will consist of four new series for men as a warm-up for the working week ahead: Knight Rider 2009, Echte Mannen: De Tunnelgravers Van New York, The 4400 and Andromeda. The Netherlands - 26 February 2009

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