Museum Advisory Committee Meeting Thursday, June 23, 2016, 7:00 p.m.
AGENDA
1. Adoption of the Agenda
2. Minutes of May 26, 2016 meeting
3. Issues Arising from Minutes
4. Report from “Friends” and “Building Committee”
5. Financial - Monthly Expenses for June Financial Report for May 31, 2016
6. Correspondence / Other administrative issues.
7. Museum Chair Matters
8. Curatorial Assistant’s Report
9. Curator’s Report - Year End Report - Social Media Content Plan - Three Year Exhibit Proposal Plan
10. Other Business Settlers’ Day
11. Adjournment
Penetanguishene Centennial Museum & Archives Minutes of Museum Advisory Committee Meeting of Thursday, May 26, 2016
Members Present: Irene Ashworth, Irene Lau, Joe Maurice, Fred Patterson, Jane Rogers, Doug Rawson, Peter Decourcy
Regrets: John LeClair, Jesse Graham
Staff: Nicole Jackson
Adoption of Agenda 2016-9 Moved by D. Rawson and SECONDED by I. Ashworth THAT the agenda for the Thursday, May 26, 2016 meeting is adopted.
Adoption of Minutes 2016-8 Moved by J. Graham and SECONDED by I. Ashworth THAT the minutes of the March 31, 2016 meeting be accepted. CARRIED.
Issues Arising From Minutes No issues arising from Minutes.
Report from Friends and Building Committee The large 20 x 40 tent has been cleaned and will be returned soon to be put up. The smaller tent could not be cleaned as the material would have disintegrated. A new tent will take up to 3 months to order. The existing tent will be used for the remainder of the season. Approximately 80 bricks need to be replaced in the walkway before June 10th event. A quote for a new door at the front of the museum has been requested. The next Friends meeting will take place on June 16th.
Financial Members inquired about the $3000 repairs done, N. Jackson explained that was the total for all of repairs that took place in the spring including the porch posts, the siding around the front door (Burke Street), repairs to concession stand, repairs to windows around the front entrance and repair to siding at the back of the museum.
Curator’s Report N. Jackson included the draft schedule for the Champlain’s Legacy event that was presented at the pre- advisory committee meeting. The museum‘s presentation for Mental Health Week went very well with almost 50 people attending the evening presentation. Most of the people attending were new to the museum, therefore, it was a great partnership with Waypoint Centre for Mental Health Care.
N. Jackson set up a display at Georgian Village during the first week of May. The art collection for the tercentenary celebrations will be on display until the end of June.
N. Jackson did ask the Friends of the Museum to help with bbq for the Beck Family Reunion, but they declined as it was too close to the Canada Day event. The museum has secured Feast Catering for the event and a registration form is near completion to send out to the family members. The cost for the day will be $30 for adults and $20 for kids and will take place on July 9th.
The Change the World Volunteer Program with the students of Le Caron and Friends of the Museum was quite successful on May 19th. There was 28 students that cleaned the museum grounds for 2 hours. They accomplished quite a bit of work, including the cleaning of the fountain area. I Lau suggested that we try and get the students out four times a year to help with clean up. D. Rawson suggested that we ask the Scouts as they would be happy to help.
Other Business
Irene Lau updated the group about the P.S.S. Reunion taking place on June 3, 4, 5th. She stated that there were 250 confirmed for the bbq at the museum.
J. Rogers updated everyone on the Settlers’ Day. She stated that the Settler’s committee should have another meeting before inviting the Gignac’s to a meeting. It was decided that the next Settlers’ Day meeting would take place on June 23rd at 6:00 p.m. before the next schedule advisory committee meeting.
J. Rogers also represented Heritage Penetanguishene by talking about the Penetanguishene Road Project. She explained that the Women’s Institute had erected signs along Penetanguishene Road from Barrie to Wyebridge and they had connected with Heritage Midland and Heritage Penetanguishene to continue the projects in their respective towns. Heritage Midland is planning on erecting three signs in Midland detailing their history and Heritage Penetanguishene is looking at three signs. The project would be accomplished through a trillium grant. Peter Decourcy mentioned that he inquired with a cyclist Aaron Coulter about the bike repair station and he felt that the station would be a waste of funds. He suggested that a bike rack would be the best for the museum.
Meeting adjourned at 8:12 p.m. by I. Ashworth
Notes from Pre-Advisory Committee Meeting May 26, 2016
6 p.m. to 7 p.m. Members Present: Irene Ashworth, Irene Lau, Joe Maurice, Fred Patterson, Jane Rogers, Doug Rawson, Peter Decourcy, Doug Leroux
Regrets: John LeClair, Jesse Graham
Staff: Nicole Jackson
N. Jackson presented the latest schedule for the Champlain’s Legacy Event.
The updated draft schedule as of May 12th Time Activity Notes 9:30 – 2:30 Public programming begins (all Programming in place, and confirmed unless otherwise students/families visiting noted) stations - Simcoe County Museum - Penetanguishene Centennial Museum & Archives - Survival in the Bush - Sainte Marie Among the Hurons - Archie Martin - Metis Nation of Ontario Youth Program - Penetanguishene Public Library - Wye Marsh group - Lacrosse - TFO programming TBC
10:15-10:30 Music – Ariko (in park, main stage) 10:30-12:30 Formal event - Event MC – TFO/Radio Canada host TBC 10:30-10:45 Indigenous welcome and blessing (Beausoleil/Wendat – TBC) 10:45-11:10 Remarks (each speaker will told they have 2-3 minutes, but additional time has been allocated for transitions and introductions) Assumption is speakers are confirmed unless noted - Minister Madeleine Meilleur (AG, OFA) - Minister Mélanie Joly (Fed. Min. of Heritage) (TBC) - Nicole Lemieux, chief of the Bureau du Québec (Toronto) - Marc Trouyet, Consul General of France in Toronto - Mayor Gerry Marshall (Penetanguishene) - Mayor Michel Lamarre (Honfleur, France) - The Mayors will announce the twinning, and raise the flags at the end of their remarks
11:10 – 11:15 - Musical interlude 5 minutes – School Chair #1or other TBC (in park, main stage)
11:15 – 11:40 Remarks (each speaker will told they have 2-3 minutes, but additional time has been allocated for transitions and introductions) Assumption is speakers are confirmed unless noted
- Ontario Regional Chief, Chief Isadore Day (TBC) - Beausoleil First Nation, Chief Roland Monague (TBC) Six Nations of the Grand River, Chief G. Ava Hill (TBC) - Huron-Wendat Nation, Grand Chief Konrad Siouï (TBC) - Metis Nation of Ontario, President-elect Margaret Froh (TBC)
11:40-11:47 Music – Sandowka or Métis drum circle or both (in park, main stage)
11:47-12:08 Provincial plaques unveiling ceremony - Harvey McCue, OHT Vice Chair remarks 3-4 minutes - Unveiling of plaques in situ 2 minutes - Official photographs taken while plaques are being read in the 6 languages 15 minutes
12:08-12:18 Opening of Legacy Walkway and statue unveilings - Participants and roles TBD - School choir #2 performs - Photo opportunity
12:18 Public lunch - Free food - Music - Ongoing programming 12:20-12:40 Music – Joelle Roy (in park, main stage) 12:20-12:30 VIPs Travel to OFA museum reception 12:30-2:00 OFA museum reception 12:30 -12:50 Music – Ariko (in park, main stage) 1:30 School groups depart TBC 2:30 Programming ends
There are 280 students confirmed to attend the event. St. Ann’s, Canadian Martyrs are participating along with a school’s from Elmvale, Barrie and Hamilton.
N. Jackson stated that the timing for all of the speeches needs to be short as there is a deadline to have everything done by lunch. N. Jackson stated that the idea to have different children speak for each of the busts would take a long time. P. Decourcey suggested that one student speak, he suggested contacting St. Ann’s to get their best French student to speak at the ceremony.
Group discussed parking issues and agreed that there would be someone there for traffic control if needed.
N. Jackson stated that three Recreation and Community Services staff would be helping on the day at the info booth and with the programming set up.
N. Jackson stated that the Minister’s Reception at the museum is a lot more work than originally anticipated. She asked that two members be present at the museum during the day to help OFA staff with set up. She stated that they would need to rent a tent to put up on the museum grounds and the tent from the museum would be used down at the park. N. Jackson also stated that there would be a dinner on the Thursday evening with the Deputy Mayor of Honfleur, members from OFA and town representatives. She has invited J Maurice, Chair of Museum advisory Committee to the dinner as he will be the contact person at the museum for the Minister’s Reception as N. Jackson is handling the statue unveilings.
Meeting adjourned at 7:10 p.m.
Curatorial Assistant Report
Champlain Legacy Jan was able to assist Nicole with this project by marketing to 36 schools, churches, private schools, home schooling networks and senior clubs and residences. Four schools responded with 11 classes attending, one senior residence responded. In total approximately 300 students attended. Jan formulated a rotation schedule for the schools which saw the 300 students rotate through eleven various facilitators for 20 minute presentations throughout the day. The museum participated with Jan (assisted by three volunteers) providing a presentation of the Wendat women’s role in the village, and two take away crafts (miniature Wendat clay pot/canoe craft). Jan also delivered promotional posters to 35 different business locations and promotional postcards to the schools for students to take home.
Kinder Camp Kinder Camp is operating a bit differently this year. Early in the spring Nicole and Jan met with Marlena Ladouceur and Angele Proulx to discuss the operation and planning of camp as it had been determined that a single supervisor would be servicing all three camps. In the past the museum has always had an onsite counselor who supervised camp. During our meeting it was decided that the museum would proceed as always by the creation of a brochure outlining a highlight for each day which Jan would plan as per the past. This was created and distributed to all elementary children within the ages of 4-6. Since then it has been re-decided by recreation staff, that the Camp Supervisor will not be using the plans presented in the brochure, but will be creating all new plans. However as many parents have been making their decision for days registered by viewing the brochure and picking particular activity days, Jan has forwarded the original plans to the Camp Supervisor so she has the option of still using the highlighted activity plans for each day if she wishes. It has been explained to recreation staff that the brochure is a very significant marketing tool and is well utilized by parents when making their decisions. The museum concern is negative feedback from disappointed parents.
Beck Reunion Jan has been assisting Nicole in this project by taking responsibility for the registrations, creating a tour map of the key Beck/McGibbon sites in town, and by keeping in continual contact with primary contact Amanda Beck Antal and caterer The Feast, ensuring all needs are being met. To date 67 adults and 7 children are registered.
Event to Celebrate Mother’s Day 2017 Jan to attend meeting to present idea.
“Everything Pioneer” Jan is working on a format that would be available to those who do not need summer camp or daycare, but which would provide a morning of activity on Wednesday’s throughout the summer. Activity examples include candle dipping, ice cream churning, straw tick stuffing etc. Youth would need to be registered and a fee would be charged.
Curator’s Report
May 1 to May 31 Facebook - 9 new likes, 13 posts, 6028 reached, 701 engaged. Twitter – 23 new followers, 9 posts, 4332 tweet impressions, 142 profile visits, 7 mentions.
Statistics from May 1 to May 31, 2016: 168 visitors through the door (general inquiries/gift shop, membership renewals); 30 general admissions; 30 archival visits; 80 for tours and lectures, 66 for meetings and rentals and 128 phone inquiries.
Champlain Legacy event went very well on June 10th. Nearly 1000 people attended the event including over 350 school children from Penetanguishene, Elmvale, Barrie and Hamilton. The Minister’s Reception at the museum also went well, with over 100 people attending. Thank you to all of the museum advisory members that helped out for the day.
Community Museum Operating Grant is due on June 30th and includes the exhibition policy, 3 three exhibition plan, social media plan and year end report included in the agenda.
Canada Day is on Friday, July 1st from 11 am to 6 pm.
Beck Reunion will take place on July 9th with 75 people confirmed for the day. Jan Gadsdon has taken the lead on the organizing of this project over the last month as I had been busy planning the Champlain’s Legacy event.
Museum Kinder Camp will begin on July 4th and run to August 26th.
The museum will set up a booth at the Pirates of the Bay event in the park on July 30th. This is in line with our focus to participate in more community events to get more name recognition for the museum. We will also have a pirate themed scavenger hunt at the museum during the day.
Penetanguishene Centennial Museum & Archives Year End Curator’s Report 2015
Purpose:
To provide information to the Museum Advisory Committee and Penetanguishene Town Council regarding the Penetanguishene Centennial Museum & Archives operations during 2015 and operation expectations for 2016.
Prepared by: Nicole Jackson Submitted by: Nicole Jackson
PENETANGUISHENE CENTENNIAL MUSEUM & ARCHIVES MISSION STATEMENT
The Penetanguishene Centennial Museum & Archives collects and preserves artifacts, stories and history to promote the appreciation of our rich culture and common heritage, illuminating our past, shaping our identity and inspiring our future. The community is encouraged and visitors are invited to enjoy and benefit from this shared heritage through exhibitions, research, education, programs and events.
1.0 ARTIFACT COLLECTION
The PCMA provides a safe repository for 8200 artifacts and almost 12,500 archival documents of the tangible history of the Town of Penetanguishene and its people. This collection ties us to our roots and helps to guide us and our children into the future by exploring the past.
1.1 AQUISITION
Individuals and organizations donated over 100 pieces or collections of artifacts/archival materials to the PCMA in 2015. These artifacts and archival materials will be used as part of displays to decipher the past for museum visitors.
1.2 PRESERVATION AND STORAGE
Artifacts are cared for in the museum’s climate controlled facility using preventative maintenance techniques. Those pieces that need more aggressive treatment are conserved by outside experts.
In the summer of 2015, the museum received a Museum Assistance Program grant to upgrade the collections management software for the museum. This grant included the acquisition of the museum professional software PastPerfect, and included a new laptop for collections management, and an inventory management system to help barcode the storage area for easier retrieval and storage of artifacts. Over 4 months, a staff person covered under the MAP grant successfully transferred over 20,000 records into the new PastPerfect software system. The new system also houses the collection from the Genealogical History & Research Centre on site. The next step to the project is to complete the inventory management program with a barcode retrieval system.
1.3 EXHIBITION
Our quality permanent and temporary exhibits attract tourists and local visitors all year with the high season ranging from June to September. The temporary exhibits come from three main sources – other museums, local artists and in-house.
In 2015 new temporary exhibits included: A Lifetime: Day by Day, Five Women and their Stories – travelling exhibit from Archives of Ontario, A.B. Thompson & the Great Escape, and 400 Years of Franco-Ontarian History in Penetanguishene.
2016 Exhibits include: February 1 to February 28 – Winterama through the Years May 1 to May 22 – History of Waypoint Centre for Mental Health Care June 1 to June 29 – P.S.S. Remembers – 1966-2016 June 30 to August 31st – Ontario’s Tourism – travelling exhibit from Archives of Ontario September 1 to October 1 – People of Penetanguishene, art exhibition by Caroline Bell- Reidart
2.0 ATTENDANCE
In 2015 the museum was host to 8180 people. Attendance was divided into six different categories.
44% Special events/Lectures & Openings
9% General tours/Educational programming
31% Community – meetings, special community services, tourism requests, visitors through door and private rentals.
10% Admissions
2% Outreach programs
4% Genealogy & History Research Centre.
3.0 COMMUNITY
The PCMA is trying to take a more active role in the community. Through our special events and education programs, the museum staff has been able to liaise with the general public, other cultural groups, community and public organizations, teachers, schools, and volunteers of the museum. As well, over the course of 2015, staff and artifacts have left the museum in order to access those people who cannot physically get to the museum.
3.1 GENERAL PUBLIC
The staff interacted with the public when promoting the museum through the media, on the phone, in the gift shop and admissions area, on site during programs and during outreach and education programs within the community.
The museum has continued to present a variety of special events and children’s programming and family-oriented activities that fit the needs of the community.
3.2 COMMUNITY AND PUBLIC ORGANIZATIONS
In 2015 the museum staff met with the Sumac (Simcoe County Cultural Network), Penetanguishene Sports Hall of Fame, Penetanguishene Public Library, Penetanguishene Senior’s Council, Huronia Historical Parks, Huronia Museum and Ship’s Company in an effort to support each other, share resources and information and to promote our services.
3.3 MUSEUM VOLUNTEERS
The dedicated Friends of the PCMA continue to raise funds through bingos and Nevada ticket sales for the museum. In 2015 the Friends contributed to the museum’s profile through three core events – Winterama, Canada Day Celebrations, and the Volunteer Appreciation Party. Through the Friends of the Museum, the museum was able to purchase two exhibit cases for the Penetanguishene:400 Years of History, 400 ans d’histoire exhibit. The Friends sponsored the Metis Museum exhibit on the museum grounds during the Rendez-Vous Champlain weekend event, as well as sponsored the Sunday Evening Concert Series for the month of July and August. The Friends also continue to support the special events and programming at the museum by assisting in the purchase of programming items.
Other volunteer groups that are crucial to the impact and reputation of the museum are the volunteers in the Genealogical History & Research Centre, and the volunteers that assist with our special events, programming and collections management. Over 1300 hours of work were volunteered in 2015. The hours dedicated by the PCMA volunteers are very imperative for the growth and development of the museum, and the PCMA strives to recognize their volunteers through different means throughout the year.
4.0 EDUCATION AND RESEARCH
4.1 IN-HOUSE SCHOOL PROGRAMS
During the spring of 2015, three schools were booked for our Footsteps to Penetanguishene program but due a rule to work action by the school board, all three programs were cancelled. In the fall of 2015, the exhibit Penetanguishene: 400 Years of History, 400 ans d’histoire, attracted many adult groups to the museum for an educational program. The focus in 2016 will be create a educational kit that may be used in school classrooms.
4.2 OUTREACH PROGRAMS
Outreach programs to the Georgian Bay General Hospital (Midland and Penetanguishene’s branch), The Villa, Georgian Manor, Bayfield House and Hillcrest Village Care Centre are a continued resource for the museum. The Curator visits each of these sites at least four times a year with over 200 seniors treated to themed “nostalgia” visits by the museum, increasing their quality of life and becoming part of their regular assisted-living programs.
4.3 CHILDREN’S PROGRAMS
The children’s programs at the museum changed in 2014 as we changed our day camp program to a kinder camp program for children aged 3 to 5 years of age. Our goal for 2015 was to hire two summer staff and offer kinder camp for up to 15 children per week. We met this goal and are pleased with the kinder camp program that we offer the community. As we are no longer doing a regular day camp program, we also shifted our programming at March Break to offer children’s programs that are historical themed. Attendance for our March Break program significantly increased from 2014 to 2015 and we plan on increasing this program in 2016.
4.4 RESEARCH RESOURCES
The museum staff and genealogical research centre volunteers regularly assist researchers and post- secondary students in their endeavors. In 2015, 324 people visited the room which was a substantial 84% increase from 2014. This increase was attributed to a new group of avid researchers that spent a great deal of their time in the research room during the summer months.
5.0 MARKETING
The PCMA has used press releases, a quarterly members’ newsletter to members, media, social media and other museums to promote special events and happenings at the museum, along with some purchased advertising
5.1 MEDIA
In 2015 the PCMA garnered attention in the local newspaper the Midland Mirror at least once every month with a feature story on every major special event. The local radio stations and CBC radio were also helpful in promoting our special events through their community calendars.
PCMA started a twitter account in 2013 and along with facebook, the museum’s presence on social media sites has improved in 2015 with an increase of 111 fans to Facebook and 60 new fans to Twitter in 2015. Continued cooperation with the Town of Penetanguishene and Penetanguishene Events facebook/twitter accounts should increase community participation in 2016.
5.2 WEBSITE
At the end of 2015, the museum’s website changed from a separate website to a microsite within the Town of Penetanguishene’s website. This change was directed to save funds on a yearly basi, however, it meant that the popular cemetery database on the museum’s website would no longer be available. . A paper record for all cemeteries is still available on the museum website but the loss of the cemetery database could result in a decrease in visitors to the website in 2016. In total visits to website in 2015 was around 7200 which was quite comparable to the numbers in 2014.
6.0 OPERATIONS
6.1 DAILY OPERATIONS
In 2015 the PCMA applied for the Community Museums Operating Grant (CMOG), the Museum Assistance Program, and the Ontario 400th Celebrations fund. The museum received funding from all of its applications for a total of $35, 628.
6.2 PHYSICAL PLANT
The museum continued to upgrade and renovate the museum and grounds in 2015. The only major capital project planned was a new furnace that was installed in the new section of the main building. Plans for 2016 include repairing the front façade of the museum building including a new door and repairs to the porch pillars.
7.0 PUBLIC RELATIONS
The PCMA represents Penetanguishene and North Simcoe for 12 months a year and as such, public relations and customer service is an important aspect of all the staff’s jobs.
Museum staff meets members of the public in the day-to-day operation of the facility, during community outreach programs and at official events.
7.1 COMMUNITY OUTREACH
The museum’s goal for 2015 was to continue to build its outreach programs to local institutions and increase its number of outreach programs in local schools. The museum also increased their outreach in the community by attending special events in the area to promote the museum. Events that the museum participated in for 2015 were the Rendez-Vous Champlain event in Penetanguishene and First Light at Sainte Marie Among the Hurons. The museum also presented to Rotary of Penetanguishene and Probus Club in 2015 to enhance their profile in the community.
8.0 REVENUES
In an effort to maintain our level of professionalism and service to the public, the focus in 2015 has been to raise the profile of the museum in the community and to become more accessible. In June 2015, Town Council approved the motion to eliminate an admission rate at the museum and replace it with a “by donation” fee. The change was to allow the museum to be more accessible to the public and allow the public to decide on their fee for admission.
8.1 ADMISSION REVENUE
The change to a “by donation” fee at the museum seemed to be a success in 2015 as admission rates increased by 23% from 2014 rates. The popular exhibit Penetanguishene: 400 Years of History, 400 ans d’histoire may have also attributed to the increase as there were a few tour groups that booked in the fall of 2015 to view this temporary exhibit.
8.2 GIFT SHOP REVENUE
Gift shop revenue also saw a considerable increase from 2014 with a 60% increase. The lack of a fixed admission rate, assisted in the increase of gift shop sales throughout the summer months. Lack of storage limits the amount of items to be purchased for the gift shop, but the museum strives to provide a broad range of items for the public to purchase with an emphasis on Penetanguishene and Canadian made products.
8.3 MEMBERSHIP REVENUE
Memberships were slightly down in 2015, and this is a result of the museum’s kinder camp program not attracting as many memberships as the day camp program used to attract. The change in admission rates may have also affected the number of membership renewals in 2015.
9.0 SPECIAL EVENTS
The PCMA’s special events attracted over 3,674 visitors in 2015. Events featured were our annual Canada Day celebrations, Winterama, Easter Eggstravaganza, Spirit Walk, Halloween Spooktacular, Festival of Lights and Breakfast with Santa. The museum saw a repeat or increase in attendance in all of its special events except for the Halloween Spooktacular event which has continually declined in numbers. The museum planned for this decline by offering a new special event this year that is geared towards adults called the Spirit Walk. The Spirit Walk was a sold out success of 100 people walking the streets of Penetanguishene encountering different spirits along the walk. The museum also organized the Procession of Penetanguishene History event that took place as part of the Rendez-Vous Champlain event in Penetanguishene. The procession was comprised of over 500 participants depicting different time periods in the 400 years of Penetanguishene history.
10.0 TOURISM
The staff of the PCMA recognizes the need for partnerships to promote a healthy tourism base for North Simcoe. It is part of the PCMA’s procedures to direct tourists to services in Penetanguishene and Huronia.
The museum provides these tourists with a pleasant, professional and warm experience and many make return visits with friends and family. The museum presents a variety of events throughout the year that not only provide quality entertainment for the surrounding area, but bring in cottagers, and school groups from outside the county. Special events have the added bonus of providing a venue for local demonstrators and vendors.
In 2015, the museum made an attempt to attend other tourism based special events in the Penetanguishene area to market the museum. These events included the Rendez- Vous Champlain Festival in Rotary Park and First Light at Sainte Marie Among the Hurons, and the Santa Claus Parade in Penetanguishene.
CONCLUSION
The year 2015 was a busy and productive year for the Penetanguishene Centennial Museum & Archives and brought a 34% increase in total attendance to the museum. The museum brought back the Sunday Evening Concert Series, created two popular exhibits (A.B. Thompson & the Great Escape, and Penetanguishene: 400 Years of History, 400 ans d’histoire), and organized the very popular Procession of Penetanguishene History for the Rendez-Vous Champlain event in Penetanguishene. The museum received a new collections management software as well as a new website. The museum continues to work with the strategic plan that was developed in 2014 , and it hopes that the plan should assist in increasing the museum’s profile in the community, as well as bring new tourists to the area.
Social Media Content Plan
GOALS 1. Promote awareness of our programs, events, exhibits, collections and services. 2. Educate audience about the history of Penetanguishene, our collection and research. 3. To engage with new and existing audience, and respond to their inquiries in a timely manner.
SUCCESS MEASURES To determine whether the content is helping to achieve the platform’s purpose, we’ll gather and evaluate the following data: Increase of number of likes to our page per month. Number of people reached per month through posts. Number of people engaged by posts per month, do they include our target audience? Number of posts created per month.
AUDIENCES
Primary audience: Female, 25-49
Personal characteristics Moms who make the purchasing and social decisions for their family, tend to use social media as it is easy and accessible to their busy lifestyle. Computer expertise Moderate to high
Top audience objectives 1. Fun and informative for families 2. Not too expensive 3. Top obstacles to site 1. Too busy to visit site on a continual basis use 2.
Secondary audience: Seniors, 50 plus
Personal characteristics Seniors that are educated with disposable income. Engage in social media for interests and hobbies. Computer expertise Moderate
Top audience objectives 1. Looking for something educational and enjoyable to engage in. 2. 3.
Top obstacles to site 1. use 2.
SITE STYLE The style can be conveyed by two or three adjectives that describe your online personality. Refer to other people or organizations as examples of the style you want your site to have.
The site style for PCMA should be fun and informative, and should correlate with the style of the Town of Penetanguishene and Penetanguishene Events social media pages.
CONTENT INVENTORY List the different kinds of content you plan to include on social media sites. For each item, specify who the content will be designed for (primary audience 1, primary audience 2, or both), how important it is to include the content (high, medium, low), and how often you’ll add the new content (e.g. weekly, monthly, or as needed), and what it consists of.
Content Audience Priority Update Description frequency Special events Primary & High As needed We offer a variety of Secondary special events that Audience are marketed to families or to Seniors, throughout the year. Programming Primary High Weekly Kinder Camp, March Audience Break and Summer programming geared towards families will be highlighted on a weekly to semi weekly basis. Collection Secondary Medium Monthly Include historical Audience information about the museum’s collection on a monthly basis to engage the audience. Presentations Secondary High As needed Historical Audience presentations/events at the museum based on exhibits or historical themes. Marketing of Both Medium Monthly General information museum/ audiences about the museum tourism and the facilities will partnerships be presented on a monthly basis to market the museum. Different facets of the museum will be highlighted at different times, including tourism partnerships.
CONTENT CATEGORIES Put the items from the content inventory into groups that make sense to the site’s audience.
Special Events Programming Collection Champlain’s Legacy event March Break Activities Winterama photographs posted each day during the month of February Canada Day Kinder Camp - advertise Picture every month from and post pictures per week. museum collection, or new arrival. Halloween Spooktacular “Everything Pioneer” half #TBT every month for a day programs during picture in collection to be summer months – advertise posted on Twitter. and post pictures per week Breakfast with Santa
Presentations Marketing/Tourism Category 6: Partnerships Spirit Walk – historical talk Info on wedding rentals and pictures Waypoint Historical Info on partnership with presentation Heart of Georgian Bay Discovery Tour. Art Show openings
EVENTS Look at a year calendar of events for your museum and create a list of possible events that you could integrate into a social media component and use to invite an extended audience. Event title Date Audience Platform Description A Legacy of June 10, Francophone Facebook, An event to mark the close of Friendship 2016 community, twitter Ontario’s celebrations of the families, 400th anniversary of seniors, Francophone presence in youth. Ontario. Canada Day July 1, Families, Facebook, We celebrate Canada Day for the 2016 seniors, youth twitter Town of Penetanguishene on the museum grounds. Settlers’ Day September Genealogists, Facebook, An event celebrating the 24 seniors, twitter contribution of the Gignac family families to the development of the Town of Penetanguishene. Outreach to the Gignac family in Ontario. Spirit Walk September Families, Facebook, A walk through town 29 seniors, youth twitter encountering spirits and the history of Penetanguishene. Halloween October Families Facebook, Spooktacular twitter Breakfast December Families Facebook, A family event during the with Santa 10 & 11 twitter Christmas brea
KEY TWITTER HASHTAG SEARCH WORDS
Key terms: 1.#penetanguishene 2.#pencenmuseum 3.#heartofgbay 4.#simcoecountyTSC 5.#TBT
Listening Program:
What to follow Specific to you or your organization
Municipality Town of Penetanguishene, Penetanguishene Events, Penetanguishene Past & Present , facebook page, Town of Midland, Township of Tiny, Township of Tay Heart of Georgian Bay (DMO) Toursim Tourism Organizations Simcoe County, RTO7, Chamber of Commerce Huronia Museum, Sainte Marie Among Local Museums and the Hurons, Discovery Harbour, destinations Simcoe County Museum, Orillia Museum, Collingwood Museum, Martyr’s Shrine, Wye Marsh, Keewatin Local Media Midland Mirror, Snapd Midland, Gout de Vivre Heritage Institutions Canadian Heritage, Ontario Heritage Trust Politicians MP, MPP, Councillors
Which Platforms for what goals:
Platform Purpose and Strategy Priority To reach out to primary and Special events, Facebook secondary audiences in an programming and engaging manner. This collection. format allows for conversations to develop between site and public. This platform is used for: Special Events, Programming, Collection, Presentations, & general marketing of museum’s facilities.
This platform is great for engaging the audience in regards to the museum’s collections. Photographs and historical information are easily shared through facebook and can reach beyond the targeted audience fast.
Facebook is also used as a vessel for groups to contact the museum. Answer to inquiries is usually faster through facebook than emails. To reach out to primary and Twitter is primarily used for Twitter secondary audiences in a special events, fast and succinct manner. programming, presentations, and general Twitter is used to engage marketing of museum. tourism partners and media to share our information to a broader audience. Hashtags are an easy way to directly market tourism groups to carry our message.
#TBT is perfect hashtag for including old photographs in museum collection and engaging audience.
Exhibit Proposal Plan 2016 Penetanguishene Centennial Museum & Archives
Date of exhibit May 1 to May 22, 2016 Theme of exhibit Awareness of Mental Health Week (May 2 – 6, 2016) in Penetanguishene Name of exhibit History of Waypoint Centre for Mental Health Care
Description of exhibit Create an exhibit in partnership with the Waypoint Centre for Mental Health Care for the history of mental health care in Penetanguishene. Target audience Residents of Penetanguishene and area who are interested in the link to mental health care and the history of Penetanguishene. What do they know about topic? They are aware of the Waypoint site but are they aware of the changing methods of health care that took place in Penetanguishene. Learning outcomes of exhibit Taking away the stigma of mental health and the residents of Waypoint Centre for Mental Health Care in Penetanguishene.
Contents to exhibit All artifacts and archival material will be - Artifacts loaned by the Waypoint Centre for Mental - Archival Health Care. The text for the artifacts and - Borrowed items photographs will be created by staff of - Text Waypoint. Museum staff will set up display in Great Hall of museum building and create the marketing material for exhibit. Learning objectives of exhibit To learn about the history of Waypoint Centre and its relationship with the development of Penetanguishene. Programming for exhibit An historical talk will be planned for Wednesday, May 4th by staff at Waypoint detailing the history of Waypoint.
Evaluation of exhibit What is the main outcome of the exhibit? To increase awareness of the practices of Waypoint Centre and detract from the stigma of mental health. What will they remember the most from The progression of health practices at exhibit? Waypoint and the understanding of changing attitudes towards mental health issues. Feelings from exhibit More empathy for the residents of Waypoint and mental health issues.
Date of exhibit June 1 to June 30, 2016 Theme of exhibit History of Penetanguishene Secondary High School Name of exhibit P.S.S. Remembers – 1966 to 2015
Description of exhibit To mark the closing of the only public secondary school in Penetanguishene, the museum will create an exhibit that will highlight the history of the school. Target audience Penetanguishene Secondary School alumni, general public. What do they know about topic? Alumni are aware of their years at the school but may not be aware of the history of the whole school. Learning outcomes of exhibit Learn more about the history of Penetanguishene Secondary School and how a high school in a small town has a huge impact on the culture and development of that town.
Contents to exhibit Use artifacts in collection. - Artifacts Meet with the High School Principal to go - Archival over items that can be used – ( i.e. - Borrowed items collection of all yearbooks. - Text Put a call out to community, six months prior to installation to borrow items for the exhibit.
Learning objectives of exhibit Show the importance of a high school to the development of culture of a small town. Programming for exhibit The exhibit will premiere during the closing weekend celebrations for P.S.S. taking place on June 3-5, 2016. A bbq on the museum grounds will take place on Sunday, June 5th along with admission to the exhibit.
Evaluation of exhibit What is the main outcome of the exhibit? To increase awareness of the connection between a local high school and the culture of a community. What will they remember the most from The pride of community that is exhibited exhibit? within a local high school. Feelings from exhibit Expect feelings of sadness and nostalgia looking through the history of the high school that will be closed.
Date of exhibit July 1, 2016 to August 31, 2016 Theme of exhibit Tourism in Ontario – travelling exhibit from Archives of Ontario Name of exhibit Yours to Discover – Ontario Tourism Through Time
Description of exhibit Ontario is one of the most popular travel destinations in the world. Yours to Discover - Tourism in Ontario through Time is an exhibit that explores tourism in Ontario from the early settlers to the travellers of the current day, using documents and images from the Archives' collection. Target audience Tourists, Penetanguishene residents. What do they know about topic? Penetanguishene has been a tourism destination since the late 1800s, how does this correlate to the history of Ontario’s tourism. Learning outcomes of exhibit How does the development of tourism in Penetanguishene relate to the development of tourism in Ontario.
Contents to exhibit Exhibit from Archives of Ontario will be - Artifacts four text panels. Exhibit will be - Archival supplemented by artifacts and - Borrowed items photographs in museum’s collection that - Text relate to tourism in Penetanguishene in the late 1800’s.
One panel from Archives of Ontario includes information about the Penetanguishene area.
Learning objectives of exhibit Learn more about the importance of tourism to the development of small communities. Programming for exhibit The exhibit will premiere during July 1st, a popular special event at the museum.
Evaluation of exhibit What is the main outcome of the exhibit? To increase awareness of Penetanguishene’s and Ontario’s tourism history. What will they remember the most from Tourism in small town Ontario has been exhibit? important since the formation of small communities. Feelings from exhibit Pride in the knowledge that the tourism of Penetanguishene has been included in the travelling exhibit from Archives of Ontario about Ontario Tourism.
Exhibit Proposal Plan 2017 Penetanguishene Centennial Museum & Archives
Date of exhibit February 1 to February 29, 2017 Theme of exhibit Black History Month Awareness Name of exhibit Enslaved Africans in Upper Canada for February 2016
Description of exhibit Travelling exhibit from the Ontario Archives about enslaved Africans in Upper Canada. Target audience School groups, general public What do they know about topic? Many people do not know that slavery existed in Canada. Produced in partnership with the Ministry of Citizenship and Immigration, Enslaved Africans in Upper Canada, touches on the lives of enslaved Africans, and focuses on the actions they took to resist their servitude Learning outcomes of exhibit As part of Black History Month, the museum will display a travelling exhibit about enslaved Africans in Upper Canada. The museum will also include research about the former slaves that came and settled in Penetanguishene and area including the Oro African settlement and Oro African Church.
Contents to exhibit The exhibit will be include text panels from - Artifacts Archives of Ontario and supplementary - Archival information from museum and Simcoe - Borrowed items County Archives about the Oro African - Text settlement. Learning objectives of exhibit To learn more about black history in Canada. Programming for exhibit An historical talk will be planned in the month of February to relate to the exhibit and its relevance in the Penetanguishene area.
Evaluation of exhibit What is the main outcome of the exhibit? To teach the public about the unknown history of Penetanguishene and Ontario. What will they remember the most from The history of the settlement of Oro and its exhibit? relationship with African slaves. Feelings from exhibit
Date of exhibit June 30 to August 31, 2017 Theme of exhibit Commemorating 50th Anniversary of museum through artifacts and stories of Penetanguishene. Name of exhibit Centennial Museum: 50 Years, 50 Artifacts
Description of exhibit To mark the 50th Anniversary of the museum, an exhibit will be constructed highlighting the 50 most popular artifacts in the collection. Target audience General public, residents of Penetanguishene, families, youth, seniors. What do they know about topic? Know general knowledge of museum history. Learning outcomes of exhibit A more detailed history of the museum collection and the history of the museum in relation to its community.
Contents to exhibit A survey will be designed in fall of 2016 to - Artifacts ask the public to vote on their favourite - Archival artifacts at the museum. - Borrowed items An ipad tablet and the museum app - Text Museuz will be used to store the listing of the 50 artifacts. Number label and QR codes will be throughout the exhibit to mark the artifacts highlighted. A picture exhibit in the Great Hall will highlight the development of the museum over the 50 years. Learning objectives of exhibit To learn more about the collection in the permanent display area’s. To learn more about the history of the museum building. Programming for exhibit The opening of the exhibit will take place on Canada Day in 2017. Canada Day is a popular event at the museum and the opening of this exhibit will highlight the importance of the museum to the community.
Evaluation of exhibit What is the main outcome of the exhibit? To increase awareness of the museum’s collection and to highlight the museum’s anniversary. What will they remember the most from Remember specific artifacts within our exhibit? permanent exhibit that may have been surpassed in past visits. Feelings from exhibit Feelings of nostalgia and community pride.
Exhibit Proposal Plan 2018 Penetanguishene Centennial Museum & Archives
Date of exhibit Theme of exhibit Name of exhibit
Description of exhibit Target audience What do they know about topic? Learning outcomes of exhibit
Contents to exhibit - Artifacts - Archival - Borrowed items - Text Learning objectives of exhibit Programming for exhibit
Evaluation of exhibit What is the main outcome of the exhibit? What will they remember the most from exhibit? Feelings from exhibit