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Sime Darby Motors SIME DARBY MOMarch 2018 TORS The world’s second largest BMW dealer Sells more than 80,000 vehicles a year Represents more than 30 brands in the Asia Pacific region Partnership with BMW goes back 45 years from 1972 First distribution business began more than 30 years ago March 2018 SIME DARBY MOTORS Sime Darby Motors is the automotive arm of Sime Darby Berhad and is involved in the retail, distribution, assembly and rental businesses. It has presence in 10 countries across the Asia Pacific region. China - BMW - MINI - Rolls-Royce - Lamborghini - McLaren Hong Kong - BMW - MINI Taiwan - Rolls-Royce - KIA - Peugeot - Suzuki Thailand - Mitsubishi - BMW - McLaren - Ford - Mitsubishi Fuso - Mazda - JAC Macau Vietnam - BMW - MINI - Rolls-Royce - Peugeot - Suzuki Malaysia - Mitsubishi - BMW - JAC - MINI - Mitsubishi Fuso - Ford - Porsche - Land Rover - Jaguar - Hyundai - McLaren - Hertz - Thrifty Singapore - BMW - Peugeot New zealand - Ford - BMW - Hertz - Porsche - Thrifty - Volkswagen Australia - Ferrari - BMW - Hino - MINI - Audi - Ferrari - Nissan - Porsche - Mack - Corefleet - Volvo Trucks - Fiat - UD Trucks - Alfa Romeo Porsche 911 GT3 RS March 2018 RETAIL & ASSEMBLY RETAIL ASSEMBLY Sime Darby Motors’ retail operations offer a wide Sime Darby Motors’ first assembly plant was the range of vehicles from broad appeal market brands to Associated Motors Industries (AMI) plant in Selangor, luxury cars, as well as commercial vehicles. Some of Malaysia in 1982, assembling BMW and Land Rover the brands represented by Sime Darby Motors include vehicles. BMW, MINI, Roll-Royce, Porsche, Hyundai, Ford and Land Rover. In 2004, Sime Darby Motors acquired the Inokom assembly plant in Kedah, Malaysia, assembling Sime Darby Motors is focused on selling quality various Hyundai passenger and commercial vehicles. products supported by excellent after sales services. In 2008, assembly operations for BMW and Land Rover were relocated from AMI to Inokom plant. The Its retail operations feature some of the best and MINI and Mazda brands were added in 2011. latest state of the art facilities in the region. Showrooms and service centres throughout the 10 Assembly materials are sourced from respective countries are designed to offer customers comfort principals overseas as well as locally, catering for and experience second to none. both the domestic and export markets. Inokom’s current capacity is between 30,000 - 40,000 units per annum. Utilising 51% of a 200-acre site, the plant has the potential to expand its production facility and is poised to meet increasing demand from the Asia Pacific region. DISTRIBUTION & IMPORT Sime Darby Motors serves as a bridge between Recent collaborations were formed with Porsche in its principals and customers through its extensive Australia, Kia in Taiwan, BMW and MINI in networks in the markets it operates in. Australia, Jaguar in Malaysia, F errari in Australia as well as Alfa Romeo and Fiat in Australia. Its first distribution business began more than 30 years ago through the distribution of Ford vehicles. In the commercial vehicle sector, Sime Darby Motors It now imports and distributes, among others, BMW, imports and distributes, the Hino, UD Trucks, MINI, Rolls-Royce, Ford, Land Rover, Hyundai, Mitsubishi Fuso and Mack brands, among others. Porsche, Suzuki and Mitsubishi passenger vehicles in the Asia Pacific region. Sime Darby Motors’ foray into the Australasia market began in 1998 with the acquisition of Continental Car Services Ltd, a multi-franchise dealership based in Auckland, New Zealand. March 2018 BRANDS WE REPRESENT Malaysia Malaysia Malaysia Malaysia Malaysia Malaysia Malaysia China China Singapore Australia Singapore Hong Kong Thailand New Zealand Thailand Macau Hong Kong Australia Macau New Zealand Australia Malaysia Hong Kong China Singapore China Hong Kong Hong Kong Thailand China Macau Hong Kong Hong Kong Macau Macau Hong Kong Macau Macau Taiwan New Zealand New Zealand New Zealand New Zealand New Zealand New Zealand Australia New Zealand New Zealand Hong Kong Malaysia Malaysia Australia Australia Australia Macau Singapore Singapore BMW i8 March 2018 EXECUTIVE LEADERSHIP ANDREW BASHAM Managing Director, Sime Darby Motors AGE 51 INDUSTRY EXPERIENCE 23 Andrew Basham joined Sime Darby Berhad on 1 February 2018 with more than 23 years of extensive experience in management, business development and operations for leading brands in the automotive industry globally. He started his career in audit and accounting with PriceWaterhouse Australia before moving to distribution/logistics and later assumed senior executive management roles in various automotive companies. He has a Bachelor of Economics from the University of Adelaide, South Australia and is a member of the Institute of Chartered Accountants, Australia DENNIS HO GARY WONG Managing Director - Malaysia, Managing Director - China, Hong Kong Thailand & Taiwan, Sime Darby Motors & Macau, Sime Darby Motors AGE 51 INDUSTRY EXPERIENCE 26 AGE 53 INDUSTRY EXPERIENCE 17 Dennis Ho was appointed the Chief Gary Wong has been the Managing Operating Officer of Hyundai Sime Director of Sime Darby Motors China, Darby Motors Sdn Bhd in June 2007, and Hong Kong and Macau markets since was tasked to build the Hyundai brand. July 2017. Gary started his career with He was later appointed the Managing Sime Darby China Limited, Hong Kong Director of the same company in in June 2000, as an Operation Manager December 2007. Dennis was later (Automotive Division) and was promoted to Managing Director for promoted as the Regional General Sime Darby Motors’ Malaysian Manager in 2001 for the group’s multi- operations in February 2012, and was franchise automobile retail business in given the additional responsibility of southern China. Gary’s last position introducing the Kia brand to the Taiwan before he left the Sime Darby Group in market. He assumed his present 2005 was as the Director and General position in November 2013 to oversee Manager of Rolls-Royce Motor Cars the Malaysian, Thailand and Taiwanese Hong Kong & China. Prior to re-joining markets for Sime Darby Motors. Sime Darby this year, Gary has worked with several leading automotive players in the region and served in various management and advisory roles. March 2018 PATRICK MCKENNA NIK MUHAMMAD HANAFI Managing Director - Australia and New Zealand, Sime Darby Motors NIK ABDULLAH Chief Financial Officer, Sime Darby Motors AGE 55 INDUSTRY EXPERIENCE 29 AGE 53 INDUSTRY EXPERIENCE 31 Patrick McKenna joined the Sime Darby group in March 2006 as Managing Nik Hanafi was appointed the Head of Director for the New Zealand Group Corporate Assurance for Sime operations. In April 2013, Patrick was Darby Berhad in November 2007, before promoted as Managing Director for assuming his present position in Sime Sime Darby Motors' New Zealand and Darby Motors in June 2010. His current Australian operations. He is currently responsibilities in Sime Darby Motors responsible for operations across both include financial management and countries, which include commercial controls, accounting, risk management, vehicle distribution, sales and service IT, procurement, strategy and business companies, multiple premium brand development. He is a certified public retail car dealerships and passenger accountant. vehicle importation and distribution. ZAHIDAH AKMAL DATUK AISHAH GHAZALI SHAIKH AHMAD Head of Human Resources, Head of Corporate Affairs, Sime Darby Motors Sime Darby Motors and Chief Executive Officer, AGE 47 INDUSTRY EXPERIENCE 25 Sime Darby Auto Imports Sdn Bhd Zahidah Akmal Ghazali was appointed AGE 65 INDUSTRY EXPERIENCE 30 the Head of Human Resources, Sime Darby Motors in October 2015. She has Datuk Aishah Shaikh Ahmad is the Head more than 20 years’ experience in the of Corporate Affairs for Sime Darby full spectrum of human resource and Motors and Chief Executive Officer of industrial relations in strategic and Sime Darby Auto Imports Sdn Bhd. She operational roles including 10 years of joined Sime Darby in 1981 as a Fleet experience holding regional positions. Sales Manager with Ford Malaysia Sdn She has implemented structural Bhd. In January 2002, Datuk Aishah was re-organisation and change manage- promoted as Head of Corporate Affairs, ment in multinational companies. She is for the Sime Darby Motors Group in currently responsible for developing Tractors Malaysia Sdn Bhd, and contin- and implementing human resource ued with her portfolio when Sime Darby management strategies. Motors was restructured as a core division of the Sime Darby Auto Imports Sdn Bhd in January 2006. With more than 30 years of experience in the automotive industry, Datuk Aishah has served as the Chairman of the Automo- tive Federation Malaysia (AFM) since September 1998, and as the President of the Malaysia Automotive Association (MAA) since January 2000. March 2018 HISTORY 1972 2003 Sime Darby Motors acquired BMW Concessionaires (HK) The Sime Darby Group officially announced the establishment Ltd, the sole importer and distributor of BMW cars and of BMW Malaysia Sdn Bhd, a joint venture between BMW motorcycles in Hong Kong and Macau. Group and Auto Bavaria Sdn Bhd. 1979 2004 Performance Motors Ltd (PML) gained dealership rights Sime Darby Motors foray into New Zealand began with an of BMW cars and motorcycles in Singapore. investment in the truck business, involving the distribution of Mack, Renault and Hino brands. The investment also 1981 added new brands to the group’s retail business including Tractors Singapore Ltd was appointed sole distributor Nissan,
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