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Inspirational Joyful Inclusive Determined Authentic Courageous Special Olympics Brand Quick Guide Please take time to read and In this guide you will find the understand this quick guide. basic building blocks of our visual It introduces you to some of the identity such as our mark, color and main points you should consider typography. By using this kit of parts when creating a Special Olympics we can create a consistent house branded piece. style that is unified while having the flexibility to create diverse messages. Ten questions to ask yourself when creating a Special Olympics branded piece. Are you using the correct Is the brand mark Is the brand mark on the Are you using the Are you using the 1 brand mark artwork? 2 positioned correctly? 3.right background? 4.right typeface? 5 right colours? Use only official master artwork files. Do not The standard position of the mark for print is Leave sufficient space around the mark so The mark should be placed on a background Ubuntu is the preferred typeface of Special The Special Olympics primary color palette photocopy, scan or attempt to re-draw your in either the top right or bottom right corner. that it can be clearly recognized and is not which does not interfere with recognition. Olympics. It should be used for informational consists of Special Olympics Red and own version of the mark. The mark should be an equal distance from encroached upon by any other elements. The When placing the two color version of the mark communications produced by Special Olympics. Special Olympics Grey. These two colors are the two closest edges. The actual distance general rule is that the minimum free space use a white background. When placing a single There are four weights of the typeface; Light, supported by Black, Biscuit and White for core Color references: When printing the mark around the mark should be equal to the height in spot color the symbol is printed in Special will depend on the size and nature of the item color version of the mark make sure to use a Regular, Medium and Bold which allows for applications of the brand visual identity. A of the ‘O’ in ‘Olympics’. Olympics Red (Pantone® 186) and the type in being produced. low contrast background and make sure there various levels of emphasis. It currently comes range of secondary colors have been specified printed in Special Olympics Grey (Pantone® is appropriate contrast between the mark color in a range of languages: Latin (Western), Greek to support the primary palette. These can 418) or Black. and the background color. and Cyrillic. be used to add personality to designs and to differentiate between communication items. Lock-up options: There are a number of lock- ups of the mark that provide flexibility for Ubuntu: Latin different layout situations. Please consult the 1 Special Olympics Grey full guideline document for a complete set of Pantone 418 Ubuntu:Abcdefg Latin hijklmno these marks. Process: 0c/0m/15y/75k Program Name Abcdefghijklmno RGB: 99R/99G/89B Light12345 Hex: #636359 Blackrock County Special Olympics Red RAL: 7013 New Jersey 1 Light12345 Pantone 186 Regular67890 Process: 0c/100m/100y/0k RGB: 255R/0G/0B Biscuit Regular67890 Hex: #FF0000 Pantone Warm Grey 1 Blackrock County Medium!@£$%^& RAL: 3020 Black Ms Jane Smith New Jersey Process: 0c/0m/8y/8k Medium!@£$%^& RAL: 9017 RGB: 236R/234G/219B 1024 Commonwealth Avenue Ms Jane Smith 1024 Commonwealth Avenue Alston Hex: #ECEADB Alston MA 10246 Bold¡€#¢§ˆ¶¨ Bold¡€#¢§ˆ¶¨ RAL: 1013 MA 10246 Re: Team Sponsorship March 26th, 2012 2 Ubuntu: Greek Dear Jane, Program Name Ubuntu: Greek White Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry's standard dummy text ever since the 1500s, when an unknown printer took a galley of type and scrambled it to make a type specimen book. It has survived not only ve centuries, but also the leap into electronic typesetting, remaining essentially unchanged. It was popularised in the 1960s with the Program NameRe: Team Sponsorship release of Letraset sheets containing Lorem Ipsum passages, and more recently with desktop publishing ΑΒΓΔΕΖΗΘΙΚΛΜΝΞ software like Aldus PageMaker including versions of Lorem Ipsum. 2 SOOR.org ΑΒΓΔΕΖΗΘΙΚΛΜΝΞ SOOR.org March 26th, 2012 It is a long established fact that a reader will be distracted by the readable content of a page when looking at its layout. The point of using Lorem Ipsum is that it has a more-or-less normal distribution of letters, as opposed to using 'Content here, content here', making it look like readable English. Many desktop publishing packages and web page editors now use Lorem Ipsum as their default model text, αβγδεζηθικλμνξοπρ and a search for 'lorem ipsum' will uncover many web sites still in their infancy. Various versions have evolved over the years, sometimes by accident, sometimes on purpose. αβγδεζηθικλμνξοπρ Sincerely, Dear Jane, Ubuntu: Cyrillic Code of Ethics Special Olympics Anne Other and good practice Healthy Athletes Co-ordintor, Blackrock County, Special Olympics New Jersey Volunteer guide Lorem ipsum dolor sit amet, consectetur [email protected] Lorem ipsum dolor sit amet, consectetur adipiscing elit. Aenean iaculis nibh. Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the Ubuntu: Cyrillic adipiscing elit. Aenean iaculis nibh. Special Olympics New Jersey 17 Granville Avenue, Kirstanton, NJ 08649, USA +1 609 896 8000 +1 609 896 8040 АБВГДЕЖЗИЙКЛ Tel Fax industry's standard dummy text ever since the 1500s, whenEmail blackrock [email protected] unknown Twitter @SONewJersey www. SONJ.orgprinter took a galley of type Created by the Joseph P Kennedy Jr Foundation. Authorized and accredited by Special Olympics, Inc. for the benet of persons with intellectual disabilities Australia 中国Australia GB Nigeria Nederlands and scrambled it to make a type specimen book. It has survived not only ve centuries, but also the leap 1 The two colour version of the mark is placed АБВГДЕЖЗИЙКЛ into electronic typesetting, remaining essentially unchanged. It was popularised in the 1960s with the on white background. абвгдежзийклмн release of Letraset sheets containing Lorem Ipsum passages, and more recently with desktop publishing ! A complete set of alternativesoftware lock-up versionslike Aldus of thePageMak er including versions of Lorem Ipsum. 2 The mark is given sufficient room to breathe and 2 There is sufficient contrast in the background to абвгдежзийклмн ! A complete set of colour references for our secondary brand mark can be found in the full brand guidelines. can be clearly recognised. allow for the mark to be easily recognisable. colour palette can be found in the full brand guidelines. It is a long established fact that a reader will be distracted by the readable content of a page when looking at its layout. The point of using Lorem Ipsum is that it has a more-or-less normal distribution of letters, as opposed to using 'Content here, content here', making it look like readable English. Many desktop publishing packages and web page editors now use Lorem Ipsum as their default model text, and a search for 'lorem ipsum' will uncover many web sites still in their infancy. Various versions have Are youevolved using over the the years, sometimesdynamic by accident , sometimes on purpose. Is there a clear hierarchy to Are you using photography 6 curve appropriately? 7 the information? 8.appropriately?SpecialOlympic s.org SpecialOlympics.org Sincerely, The Dynamic Curve is a graphic device that It is important to ensure there is a clear Special Olympics communications can use can be used to give our communi cations a hierarchy when combining our elements. many styles of photographs. These images can recognizable house style. The curve device also Information needs to be managed so it be used to educate, explain, raise awareness, protects the markAnne from Other other graphic elements is immediately clear, easy to digest and illustrate need, evoke emotions, foster values on the page givingCo-ordintor our core, Blackrock identifier County, Special greater Olympics New Jersey understand. or create empathy. [email protected] 1 standout and recognition. You can use a single It is important to try to caption photographs curve or multiples but the device should be with the names of the athletes involved and Special Olympics New Jersey Leaflet title used sparingly - such17 Gran villeas Aveonnue, front Kirstanton, covers NJ 08649, USA etc. Tel +1 609 896 8000 Fax +1 609 896 8040 1 Email [email protected] Twitter @SONewJersey www.SONJ.org some context about their specific story. The Created by the Joseph P Kennedy Jr Foundation. Authorized and accredited by Special Olympics, Inc. for the benet of persons with intellectual disabilities meaningReport and effect heading of the goes photographs are Report heading goes 5 focused by the context they are placed in, the headlineshere they in areUbuntu used with, Light the captions that here in Ubuntu Light 2 What is lorem ipsum? Subheading goes here in regular font Subheading goes here in regular font Second line of subhead goes here Second line of subhead goes here Lorem Ipsum is simply dummy text of the printing accompany them or when simply branded with and typesetting industry. Lorem Ipsum has been the industry's standard dummy text ever since the 1500s, when an unknown printer took a galley of type and the Special Olympics Mark. scrambled it to make a type specimen book. It has 3 survived not only five centuries, but also the leap into electronic typesetting, remaining essentially unchanged. It was popularised in the 1960s with the release of Letraset sheets containing Lorem Ipsum passages, and more recently with desktop publishing software like Aldus PageMaker including versions of Lorem Ipsum. Why do we use lorem ipsum? 4 It is a long established fact packages and web page that a reader will be editors now use Lorem distracted by the readable Ipsum as their default content of a page when model text, and a search looking at its layout.
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