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SYLVAN BRAND GUIDELINES OVERVIEW ABOUT THIS POINT of VIEW 07 GUIDE LOGO 15 This Guide Encapsulates the Visual Identity of the Sylvan COLORS 27 Brand

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SYLVAN BRAND GUIDELINES OVERVIEW ABOUT THIS POINT of VIEW 07 GUIDE LOGO 15 This Guide Encapsulates the Visual Identity of the Sylvan COLORS 27 Brand SYLVAN BRAND GUIDELINES OVERVIEW ABOUT THIS POINT OF VIEW 07 GUIDE LOGO 15 This guide encapsulates the visual identity of the Sylvan COLORS 27 brand. It can be applied to all new communications, from creative executions to internal TYPOGRAPHY 33 announcements and updates. IMAGERY 43 See the table of contents for specific examples of how to use creative elements, such CREATIVE as proper log usage and Creative Execution EXECUTIONS 49 COMMUNICATION 65 4 Point of View01 BRAND MISSION We provide exceptional multi-trade, industrial building services and solutions of the highest quality and safety that make us the preferred partners who our clients value. VALUES Guided by principles of maintaining the highest standards of Professionalism, VISION earning Trust every Together with our clients day and creating we are at the forefront of Relationships based building economic prosperity on Partnership and improving peoples economic well-being through Our Values Are Integral innovative, sustainable and To Our Success: quality building solutions at industrial scale. Integrity our word is our bond Safety is the way we operate Quality the best outcomes, always Team Work together, collaboratively Innovation inspired to solve and do better Service client focused for exceptional outcomes 11 CHARACTERISTICS MOTIVATIONS WE ARE NOT PROPOSITION Strong Service Elite & PERSONA Capable Leadership Fake The Trusted Industrial Authentic Pride Arrogant Building Solutions Provider Empowering Usurpers of First Choice. Caring Courageous The Logo02 BEHIND THE LOGO The Sylvan logo mark is more than a simple shape. It represents the brands core values, strength, reliability, trust, and partnership. Reliable & Professional Partnership Unique A hexagon is a symbol of Represented with a An abstract letter S harmony & balance. basket weave pattern. is hidden within. 17 Logo Emblem The stand-alone Sylvan emblemed will be reserved exclusively for in office use and in designs where the Sylvan brand is already established. Appropriate usage of the emblemed includes the Sylvan website, as a design element on stationery and print material, and on Sylvan apparel. LOGO Primary Logo The horizontal logo is the primary logo for the USAGE Sylvan brand and should be used whenever possible to maintain and build brand recognition. The Sylvan brand has multiple logo Variations to give the brand flexibility when designing. Proper usage of these logos will be outlines throughout this section. Secondary Logo The vertical logo is the secondary logo for the Sylvan brand. It helps give the logo flexibility as it takes up less horizontal space. This logo is ideal for narrow layouts where the primary logo loses legibility. 19 THE TAGLINE The Sylvan tagline is "industrial strength". This single statement gives consumers a window into the brand's core and suggests the motivation behind the Sylvan brand. Each logo has a tagline layout to be used exclusively when the Sylvan brand is not already established. Acceptable usage includes corporate collateral, vehicle wraps and promotional material. 21 GENERAL REQUIREMENTS Color & Background Minimum Free Space Minimum Sizing Using The Sylvan Logo in Text The Sylvan logos come in a variety of colors to The minimum clear area to be left around Minimum size refers to the smallest size at The logo should never appear within a block work with different colored backgrounds. the logo is at least the size of the Sylvan Logo which the logo should be reproduced to ensure of text. it should only appear beneath text and The Black and White version should only be Mark. This helps maintain legibility. legibility and to protect the integrity and impact occupy it's own space. used when color printing is not available. of the Sylvan logo. Correct 20px ( screen) / 5mm ( print) Quality, Safety, Reliability, and Trust Since 1956 Sylvan has a rich tradition of quality, safety, reliability, and trust built over more than half a century. Since our 75px ( screen) / 20mm ( print) founding in 1956. 55px ( screen) / 15mm ( print) Incorrect Quality, Safety, Reliability, and Trust Since 1956 has a rich tradition of quality, safety, reliability, and trust built over more than half a century. Since our 285px ( screen) / 75mm ( print) founding in 1956. 190px ( screen) / 50mm ( print) 22 23 GENERAL REQUIREMENTS Common Mistakes Logo Emblem The Sylvan logos are not to be altered in any way. The stand-alone Sylvan emblemed will Sylvan | Home Whenever using the brand mark, please do so be reserved exclusively for in office use and carefully to avoid some of these common mistakes: in designs where the Sylvan brand is 1. Do not reconfigure the logo already established. 2. Do not place the logo over an image How to Use the Emblem 3. Do not recolor the logo 1. The Emblem is useful at small sizes when the 4. Do not place logo on low contrast background full logo loses legibility such as the mobile 5. Do not change the axis of the logo website and as a favicon in a web browser. 6. Do not use tints or screens of the logo 2. The emblem can be used as a design element on stationery, print material, and on Sylvan apparel. 3. The emblem can be scaled up and used as a graphic element in the background of images or a design element in a layout. 24 25 The Colors03 USING THE COLOR ORANGE The Sylvan orange is used to show emphasis Pantone and help the viewer find the most important 021 C information. The over use of the color orange will take away from its impact. CMYK .............. 0, 80, 95, 0 Here are some general guidelines to follow. RGB ................. 241, 86, 43 HEX ................. #f1562b Minimal Usage To Show Emphasis Orange must only be used once in a block of You can use orange at the end of a paragraph text to highlight the most important line. as a highlighted closing point or caption. It should not be used to highlight a block of text. Pantone BRAND Black C 90% Tint Correct Correct CMYK .............. 70, 65, 60, 60 COLORS RGB ................. 50 , 50, 50 New Jersey Promoting Health & Safety This color palette comprises harmonious HEX ................. #323232 1001 State Street in the Workplace primary and accent colors; which should be Perth Amboy, N.J. 08861 Sylvan is dedicated to protecting the used to maintain brand consistency. Contact: John Smith safety and health of its employees. It is important to use the Sylvan orange Phone: (723) 826-7474 -Sylvan Committee Mission Statement to show emphasis and help direct the Email: [email protected] viewers attention. This section will explain the proper usage of the color orange. White CMYK .............. 0, 0, 0, 0 Incorrect Incorrect RGB ................. 255, 255, 255 HEX ................. #ffffff New Jersey Promoting Health & Safety 1001 State Street in the Workplace Perth Amboy, N.J. 08861 Sylvan is dedicated to protecting the safety and health of its employees. Contact: John Smith Phone: (723) 826-7474 -Sylvan Committee Mission Statement Email: [email protected] Pantone Black C 75% Tint CMYK .............. 60, 55, 55, 30 RGB ................. 80, 80, 80 HEX ................. #4c4c4c 29 USING THE COLOR ORANGE THE COLORS IN USE As a Call-out line Bullets and numbers Sylvan Website: Sylvan Letterhead: You can use an orange call-out line to highlight a You can use orange for bullet points and heading or single block of text under 5 lines. numbered lists but the text can't be orange. Home Services About Us Projects Safety Contact Leading Provider of Industrial Correct Correct Contracting Services. ABOUT US Quality, Safety, Reliability, • Springwells Water Treatment Plant and Trust Since 1956 • Buckeye Partners Sylvan has a rich tradition of quality, • Oak Ridge National Laboratory safety, reliability, and trust built over Ford Oakville more than half a century. Since our • founding in 1956. Quality, Safety, Reliability, and Trust Since 1956 FM Sylvan has a rich tradition of quality, safety, reliability, and trust built over more than half a century. Since our founding in 1956, FM Sylvan has provided industrial contracting services to blue chip clients throughout United States and Canada. LEAR MORE Correct Incorrect Springwells Water Treatment Plant Quality, Safety, Reliability, • Our Services and Trust Since 1956 • Buckeye Partners Sylvan has a rich tradition of quality, • Oak Ridge National Laboratory Installation Millwright Boiler/Chiller safety, reliability, and trust built over. & Rigging Installation and Repair Lorem ipsum dolor sit amet, Ford Oakville consectetur adipiscing elit. • Lorem ipsum dolor sit amet, Lorem ipsum dolor sit amet, Sed lacus sem, porttitor. consectetur adipiscing elit. consectetur adipiscing elit. Sed lacus sem, porttitor. Sed lacus sem, porttitor. LEAR MORE LEAR MORE LEAR MORE Incorrect Case Studies Quality, Safety, Reliability, Sylvan helps meet the unique needs of our customers, regardless of engineering challenge, project deadline, manpower, or safety requirements. The following case studies and Trust Since 1956 provide a snapshot of our capabilities and the results we generate for our clients. • Springwells Water Treatment Plant Sylvan has a rich tradition of quality, • Buckeye Partners • Oak Ridge National Laboratory • Ford Oakville safety, reliability, and trust built over • Chrysler Windsor Assembly Plant • Chrysler Trenton Engine more than half a century. Since our • Vanderbilt University founding in 1956. Services News Careers Contact Copyright ©2015–2020 Sylvan. All rights reserved. 30 31 Brand Typography04 Roc Grotesk ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 01234567890 BRAND
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