A SOCIAL MEDIA ANALYSIS OF By Simplify360 COKE STUDIO Period: Aug 20 to Sep 20, 2013
1 RAM SAMPATH IS THE MOST TALKED ABOUT PRODUCER 1 2 3 4 5 6 7
RAM SAMPATH AR RAHMAN CLINTON CEREJO AMIT TRIVEDI PAPON SALIM SULAIMAN HITESH SONIK
1,083 Number of mentions for the producers 891 Source: simplify360, Aug 20 to Sept 20, 2013 742 692 482
166 48
Ram Sampath AR Rahman Clinton Cerejo Salim Papon Amit Trivedi Hitesh Sonik ©SIMPLIFY360 Sulaiman Slide No. 2 FACEBOOK AND TWITTER ARE THE TWO MOST USED PLATFORMS 1 2 3 4 5 6 7
RAM AR RAHMAN CLINTON CEREJO SALIM SULAIMAN PAPON AMIT TRIVEDI HITESH SONIK SAMPATH
1000 Twitter Youtube Post Discussions Blogs News Customsite 800 597 Google+ Facebook
600 575 Number of mentions for the producers 466 Source: simplify360, Aug 20 to Sept 20, 2013 400 596 423 200 395 262 238 120 0 58 27 36 349 Ram Sampath AR Rahman Clinton Salim Papon Amit Trivedi Hitesh Sonik ©SIMPLIFY360 Cerejo Sulaiman Slide No. 3 ANALYSIS ON RAM SAMPATH
1,332,330 1 views on YouTube Kattey by Ram Sampath, Bhanvari Devi, Hard Kaur is the most shared video.
RAM SAMPATH GENDER OF FANS SENTIMENTS OF FAN FEMALE MALE 17% 47% 36% 22% 78% Negative Positive Neutral
TOP 5 STATES OF FANS TOP 5 CITIES OF FANS 1 Maharashtra 28% 1 Delhi 23% 2 Karnataka 20% 2 Mumbai 15% 3 NCT 10% 3 Pune 15% 4 Tamil Nadu 8% 4 Jodhpur 8% 5 West Bengal 7% 5 Indore 8% ©SIMPLIFY360 Slide No. 4 ANALYSIS OF AR RAHMAN
1,752,994 2 views on YouTube Zariya is the most shared video on social media.
AR RAHMAN GENDER OF FANS SENTIMENTS OF FAN FEMALE MALE 9% 50% 41% 21% 79% Negative Positive Neutral
TOP 5 STATES OF FANS TOP 5 CITIES OF FANS
1 Tamil Nadu 30% 1 Chennai 24% 2 Maharashtra 22% 2 Mumbai 14% 3 Karnataka 16% 3 Bangalore 13% 4 NCT 9% 4 Delhi 10% 5 Andhra Pradesh 7% 5 Pune 7% ©SIMPLIFY360 Slide No. 5 ANALYSIS OF CLINTON CEREJO
135,921 3 views on YouTube Pir Jalanai is the most shared video.
CLINTON CEREJO GENDER OF FANS SENTIMENTS OF FAN FEMALE MALE 6% 69% 26% 21% 79% Negative Positive Neutral
TOP 5 STATES OF FANS TOP 5 CITIES OF FANS
1 Maharashtra 51% 1 Mumbai 42% 2 NCT 14% 2 Delhi 14% 3 Karnataka 9% 3 Bangalore 8% 4 Tamil Nadu 6% 4 Pune 6% 5 Haryana 3% 5 Chennai 5% ©SIMPLIFY360 Slide No. 6 ANALYSIS OF SALIM SULAIMAN
451,516 4 views on YouTube Bismillah is the most shared video.
SALIM SULAIMAN GENDER OF FANS SENTIMENTS OF FAN FEMALE MALE 5% 65% 30% 26% 74% Negative Positive Neutral
TOP 5 STATES OF FANS TOP 5 CITIES OF FANS 1 Maharashtra 47% 1 Mumbai 33% 2 West Bengal 15% 2 Kolkata 14% 3 Gujarat 9% 3 Bangalore 7% 4 Karnataka 8% 4 Bandra 7% 5 NCT 6% 5 Delhi 6% ©SIMPLIFY360 Slide No. 7 ANALYSIS OF PAPON
154,196 5 views on YouTube Tauba is the most shared video
PAPON GENDER OF FANS SENTIMENTS OF FAN FEMALE MALE 3% 57% 40% 27% 73% Negative Positive Neutral
TOP 5 STATES OF FANS TOP 5 CITIES OF FANS 1 Maharashtra 34% 1 Mumbai 18% 2 Assam 23% 2 Bangalore 14% 3 Karnataka 15% 3 Guwahati 13% 4 NCT 5% 4 Pune 9% 5 Tamil Nadu 5% 5 Delhi 6% ©SIMPLIFY360 Slide No. 8 ANALYSIS OF AMIT TRIVEDI
38,603 6 views on YouTube Kattey by RAM SAMPATHh, Bhanvari Devi, Hard Kaur is the most shared video.
AMIT TRIVEDI GENDER OF FANS SENTIMENTS OF FAN FEMALE MALE 10% 60% 30% 32% 68% Negative Positive Neutral
TOP 5 STATES OF FANS TOP 5 CITIES OF FANS 1 Maharashtra 46% 1 Mumbai 26% 2 NCT 11% 2 Bangalore 11% 3 Tamil Nadu 11% 3 Delhi 11% 4 Karnataka 11% 4 Chennai 7% 5 West Bengal 5% 5 Pune 6% ©SIMPLIFY360 Slide No. 9 ANALYSIS OF HITESH SONIK
516,897 7 views on YouTube • His performance with Jyoti & Sultana Nooran is the most shared video. • Videos in Season 2 is shared more than season 3 videos HITESH SONIK GENDER OF FANS SENTIMENTS OF FAN FEMALE MALE 9% 73% 18% 16% 84% Negative Positive Neutral
TOP 5 STATES OF FANS TOP 5 CITIES OF FANS 1 Maharashtra 40% 1 Delhi 23% 2 NCT 20% 2 Mumbai 15% 3 Punjab 10% 3 Pune 15% 4 Rajasthan 10% 4 Jodhpur 7.69% 5 Madhya Pradesh 10% 5 Indore 8% ©SIMPLIFY360 Slide No. 10 THE POPULARITY OF THE SHOW ON SOCIAL MEDIA IS ON A DOWNWARD TREND
800
700 AIRING OF EPISODE 3 600
500
400 AIRING OF EPISODE 4 AIRING OF EPISODE 5 300
200
100
0 23-Aug 25-Aug 27-Aug 29-Aug 31-Aug 02-Sep 04-Sep 06-Sep 08-Sep 10-Sep 12-Sep 14-Sep 16-Sep 18-Sep 20-Sep
Mentions of “coke studio” over time Source: simplify360, Aug 23 to Sept 20, 2013
©SIMPLIFY360 11 HOW IS COKE STUDIO TALKED ABOUT?
©SIMPLIFY360 12 THANK YOU
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