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MTV Coke Studio A SOCIAL MEDIA ANALYSIS OF By Simplify360 COKE STUDIO Period: Aug 20 to Sep 20, 2013 1 RAM SAMPATH IS THE MOST TALKED ABOUT PRODUCER 1 2 3 4 5 6 7 RAM SAMPATH AR RAHMAN CLINTON CEREJO AMIT TRIVEDI PAPON SALIM SULAIMAN HITESH SONIK 1,083 Number of mentions for the producers 891 Source: simplify360, Aug 20 to Sept 20, 2013 742 692 482 166 48 Ram Sampath AR Rahman Clinton Cerejo Salim Papon Amit Trivedi Hitesh Sonik ©SIMPLIFY360 Sulaiman Slide No. 2 FACEBOOK AND TWITTER ARE THE TWO MOST USED PLATFORMS 1 2 3 4 5 6 7 RAM AR RAHMAN CLINTON CEREJO SALIM SULAIMAN PAPON AMIT TRIVEDI HITESH SONIK SAMPATH 1000 Twitter Youtube Post Discussions Blogs News Customsite 800 597 Google+ Facebook 600 575 Number of mentions for the producers 466 Source: simplify360, Aug 20 to Sept 20, 2013 400 596 423 200 395 262 238 120 0 58 27 36 349 Ram Sampath AR Rahman Clinton Salim Papon Amit Trivedi Hitesh Sonik ©SIMPLIFY360 Cerejo Sulaiman Slide No. 3 ANALYSIS ON RAM SAMPATH 1,332,330 1 views on YouTube Kattey by Ram Sampath, Bhanvari Devi, Hard Kaur is the most shared video. RAM SAMPATH GENDER OF FANS SENTIMENTS OF FAN FEMALE MALE 17% 47% 36% 22% 78% Negative Positive Neutral TOP 5 STATES OF FANS TOP 5 CITIES OF FANS 1 Maharashtra 28% 1 Delhi 23% 2 Karnataka 20% 2 Mumbai 15% 3 NCT 10% 3 Pune 15% 4 Tamil Nadu 8% 4 Jodhpur 8% 5 West Bengal 7% 5 Indore 8% ©SIMPLIFY360 Slide No. 4 ANALYSIS OF AR RAHMAN 1,752,994 2 views on YouTube Zariya is the most shared video on social media. AR RAHMAN GENDER OF FANS SENTIMENTS OF FAN FEMALE MALE 9% 50% 41% 21% 79% Negative Positive Neutral TOP 5 STATES OF FANS TOP 5 CITIES OF FANS 1 Tamil Nadu 30% 1 Chennai 24% 2 Maharashtra 22% 2 Mumbai 14% 3 Karnataka 16% 3 Bangalore 13% 4 NCT 9% 4 Delhi 10% 5 Andhra Pradesh 7% 5 Pune 7% ©SIMPLIFY360 Slide No. 5 ANALYSIS OF CLINTON CEREJO 135,921 3 views on YouTube Pir Jalanai is the most shared video. CLINTON CEREJO GENDER OF FANS SENTIMENTS OF FAN FEMALE MALE 6% 69% 26% 21% 79% Negative Positive Neutral TOP 5 STATES OF FANS TOP 5 CITIES OF FANS 1 Maharashtra 51% 1 Mumbai 42% 2 NCT 14% 2 Delhi 14% 3 Karnataka 9% 3 Bangalore 8% 4 Tamil Nadu 6% 4 Pune 6% 5 Haryana 3% 5 Chennai 5% ©SIMPLIFY360 Slide No. 6 ANALYSIS OF SALIM SULAIMAN 451,516 4 views on YouTube Bismillah is the most shared video. SALIM SULAIMAN GENDER OF FANS SENTIMENTS OF FAN FEMALE MALE 5% 65% 30% 26% 74% Negative Positive Neutral TOP 5 STATES OF FANS TOP 5 CITIES OF FANS 1 Maharashtra 47% 1 Mumbai 33% 2 West Bengal 15% 2 Kolkata 14% 3 Gujarat 9% 3 Bangalore 7% 4 Karnataka 8% 4 Bandra 7% 5 NCT 6% 5 Delhi 6% ©SIMPLIFY360 Slide No. 7 ANALYSIS OF PAPON 154,196 5 views on YouTube Tauba is the most shared video PAPON GENDER OF FANS SENTIMENTS OF FAN FEMALE MALE 3% 57% 40% 27% 73% Negative Positive Neutral TOP 5 STATES OF FANS TOP 5 CITIES OF FANS 1 Maharashtra 34% 1 Mumbai 18% 2 Assam 23% 2 Bangalore 14% 3 Karnataka 15% 3 Guwahati 13% 4 NCT 5% 4 Pune 9% 5 Tamil Nadu 5% 5 Delhi 6% ©SIMPLIFY360 Slide No. 8 ANALYSIS OF AMIT TRIVEDI 38,603 6 views on YouTube Kattey by RAM SAMPATHh, Bhanvari Devi, Hard Kaur is the most shared video. AMIT TRIVEDI GENDER OF FANS SENTIMENTS OF FAN FEMALE MALE 10% 60% 30% 32% 68% Negative Positive Neutral TOP 5 STATES OF FANS TOP 5 CITIES OF FANS 1 Maharashtra 46% 1 Mumbai 26% 2 NCT 11% 2 Bangalore 11% 3 Tamil Nadu 11% 3 Delhi 11% 4 Karnataka 11% 4 Chennai 7% 5 West Bengal 5% 5 Pune 6% ©SIMPLIFY360 Slide No. 9 ANALYSIS OF HITESH SONIK 516,897 7 views on YouTube • His performance with Jyoti & Sultana Nooran is the most shared video. • Videos in Season 2 is shared more than season 3 videos HITESH SONIK GENDER OF FANS SENTIMENTS OF FAN FEMALE MALE 9% 73% 18% 16% 84% Negative Positive Neutral TOP 5 STATES OF FANS TOP 5 CITIES OF FANS 1 Maharashtra 40% 1 Delhi 23% 2 NCT 20% 2 Mumbai 15% 3 Punjab 10% 3 Pune 15% 4 Rajasthan 10% 4 Jodhpur 7.69% 5 Madhya Pradesh 10% 5 Indore 8% ©SIMPLIFY360 Slide No. 10 THE POPULARITY OF THE SHOW ON SOCIAL MEDIA IS ON A DOWNWARD TREND 800 700 AIRING OF EPISODE 3 600 500 400 AIRING OF EPISODE 4 AIRING OF EPISODE 5 300 200 100 0 23-Aug 25-Aug 27-Aug 29-Aug 31-Aug 02-Sep 04-Sep 06-Sep 08-Sep 10-Sep 12-Sep 14-Sep 16-Sep 18-Sep 20-Sep Mentions of “coke studio” over time Source: simplify360, Aug 23 to Sept 20, 2013 ©SIMPLIFY360 11 HOW IS COKE STUDIO TALKED ABOUT? ©SIMPLIFY360 12 THANK YOU About Simplify360 Simplify360 delivers actionable insights decision makers need to achieve better business performance. Simplify360 offers a comprehensive, unified portfolio of business intelligence and advanced analytics. With Simplify360, companies can spot trends, patterns and anomalies, compare “what if” scenarios, predict potential threats and opportunities, identify and manage key business risks and plan, budget and forecast resources. With these deep analytic capabilities from Social media data our customers around the world can better understand, anticipate and shape business outcomes. http://www.facebook.com/simplify360 For more details visit: http://simplify360.com/ https://twitter.com/Simplify360 https://plus.google.com/114484709774692203346/.
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