The journey so far… The European Regional Development Fund Convergence Programme 2007 - 2013 Thank you to everyone who helped ERDF Convergence investments transform ideas into reality. As the Programme closes it is time to look back and remember our investments : Superfast Broadband : roads : people : relocating businesses to the region : green technologies : marine innovations : graduate courses : business growth and expansion : research and development : new and refurbished workspace : transport : higher education : business support : infrastructure improvements : inward investment : regeneration : heritage & culture...

6 What was Convergence? 10 The three themes 12 DCLG Programme Achievements 14 Making Connections 16 Highlight: Superfast Cornwall & Superfast Business Cornwall 18 Gett ing our region ready 26 Isles of Scilly 32 Investing in Our Future 34 Cornwall Innovation 38 Higher Education 39 Highlight: Penryn Campus 42 Green & Marine 48 Strengthening Business 50 Highlight: Workspace 52 Speculative, bespoke and refurbished workspace 55 Regeneration of our cultural heritage 58 Business Support Programmes 70 Our sister fund ESF 71 Working to transform Camborne, Pool & Redruth (CPR) 75 A selection of case studies

but its achievements have spread across the whole of Cornwall and the Isles of Scilly (C&IoS).

During the Convergence period the end of the Programme. Building knowledge, environment and quality of life website www.erdfconvergence.org.uk to investments worked tirelessly towards on Objective One and Objective 5b, underpin sustainable economic growth. fi nd out the latest information and stories transforming the economy of C&IoS. Convergence was an economic journey, This book showcases only some of the from Cornwall and the Isles of Scilly. However, this is still a work in progress who's objective was to establish the diverse investments made during the as the journey continues and investments momentum for transforming the economy Convergence period, the scale of the continue to deliver results well beyond to a high value added economy where Programme is huge, so please visit our 6 The Convergence journey started by opportunities which enable a sustainable looking to the future. What would our and home grown research, innovation and businesses need to enable growth? knowledge culture to grow within our Strengthening business was the region. At the same time as investing in foundation of the whole Programme. the future, we also made sure we brought To strengthen business we needed to our heritage and culture up to date by enable them to become more productive investing in the regeneration of areas and to create new jobs by trading locally, which can work towards future economic nationally and internationally. To make sustainability. Finally, we made sure our this happen we invested heavily in making businesses had high quality environments connections for growth, from the physical to actually work in, so the creation of such as transport , and preparing for workspace was vital, especially within future infrastructure to the digital needs a recession to fi ll the funding gap in of future business. Once the foundations the cost of developing workspace. The for working in new ways were in place site and situation of Cornwall and the businesses weren’t left to work alone, Isles of Scilly is both an advantage and business support programmes helped disadvantage to our economy, so fi nally, all kinds of businesses to maximise their and crucially a huge investment into potential. However, the Convergence digital with superfast broadband helped Programme wasn’t all about the here to tie all the diff erent themes together and now, it always looked to the future. to allow our location to no longer be a By investing in the future we helped hindrance to future business growth. enable the next generation of people to take advantage of higher education 7 The Programme objective was...

To establish the momentum for transforming the economy to a high value added economy where knowledge, environment and quality of life underpin sustainable economic growth.

What did Cornwall and Isles of Scilly receive?

European Regional Development Fund (ERDF) was used to support economic and social cohesion. Investment priorities included research and innovation, €458 million digital economy, low carbon economy and support for SMEs.

European Social Fund (ESF) supported workers, young people and those looking for work. It helped people fi nd jobs, get bett er €196 million jobs and ensured equality of opportunity for all. 8 1

With €458 million to invest into Fluctuating job stability and skills gaps Physical and digital infrastructure Challenges for SMEs C&IoS, ERDF was split into three funding C&IoS had a long history of tourism and Our beautiful but remote location may Our region boasts a higher than average themes to enable both public and private retail based businesses. These provide be an advantage for our tourism industry, amount of Small and Medium Enterprises partners to work with the funds so the employment for the region, but limited but it’s oft en been a disadvantage for our (SMEs) that needed support to allow them money could reach its full potential to opportunities and low wages combined businesses – both in terms of our physical to reach their full high growth potential support economic and social cohesion². with fl uctuating job stability. Skills gaps – and digital infrastructure. and adapt to in an increasingly digitally To achieve this we identifi ed the from a historical lack of Higher Education driven world market. challenges we faced: provision, research and innovation opportunities – also put our region at a disadvantage.

Notes:

1: Page 38 2: Page 38 9 Invest Connect Strengthen

Investing in Our Future Making Connections Strenghthening Business Creating the right environment to allow Connecting Cornwall and the Isles of Scilly Providing businesses with support, advice people and businesses new opportunities with the rest of the world through trade, and high quality workspaces needed to thrive through Higher Education, Research and technology and knowledge. and compete locally, nationally and globally. Innovation. 10 11 Gross increase in GVA Research and Innovation Centres

New jobs created Jobs safeguarded

Square metres of new or upgraded non specialist fl oorspace Enviiroonnmental tecchnologieess and reeneewwaable energyy enterprisses asssistted 12 523 Businesses collaborating with universities New businesses and colleges

Businesses assisted to improve performance

Hectares of land 7 ready to develop £59m Net additional GVA Firms involved in collaborative R&D projects 13 Almost everything during the Convergence period could change, our output, the number of SME’s in our region, even the amount of people working, however, one thing could never change. Our location.

The site and situation of our region is both an asset

and a hindrance. A booming tourism industry makes Without improvements to both physical and digital infrastructure nothing else had a hope of succeeding; as you can’t C&IoS one of the most popular places to visit in the UK, build a house without strong foundations. but sometimes this has been at the detriment of other In the case of C&IoS these foundations were both physical and digital; our Superfast Cornwall programme was one of industries. Making connections is the glue which held the the largest rural rollouts of superfast fi bre optic infrastructure projects in Europe during the Convergence period. Superfast rest of the ERDF themes together. was an amazing programme which probably had the most direct eff ect on the entire population of C&IoS during the Convergence period as 95% of the region was upgraded. Other digital infrastructure which was put in place helped C&IoS get ready for the next round of European funding acting as a springboard to economic change.

The fi bre optic cable comes ashore at St Mary's on the Isles of Scilly, summer 2014. 14 let’s take a look... 15 “This project shows how the public and private sectors can work together to deliver local solutions to local problems. Households and businesses in this largely rural area can now look forward to having one of the best broadband connections in the world, thanks to Cornwall Council’s vision, European funding and BT’s investment and expertise.” BT connect St Michael’s Mount to the Ed Vaizey, Minister for Communication, Culture and the Creative Industries.

16 superfast broadband network The BIG Build Facts

130,000 km

The programme has deployed around 130,000km of fi bre optic Superfast Cornwall was an ambitious Through the Superfast Labs programme Superfast Business Cornwall cable in Cornwall, enough to travel £132 million partnership bringing we have also seen how fi bre broadband around the world 3 times Helping Cornish businesses implement superfast broadband to Cornwall and the has a lasting positive economic, social transformational projects. This Isles of Scilly, making it one of the best and environmental impact by enabling Programme gave Cornish businesses a connected places in the world. Innovation across business sectors and all signifi cant advantage through superfast levels of society in Cornwall. Superfast broadband will have the power broadband enabled technology. to transform the life, work and play of Superfast Cornwall has also gone a long • 8 Expert Panels comprising each and every one of the half a million way to help those who have never been 939 km representatives from BT, Superfast people living in Cornwall and the Isles of on the internet before. Thanks to the Cornwall, University of Exeter, Scilly. 95% of businesses and homes will Superfast Cornwall Digital Inclusion Cable from Porthcurno to the Microsoft , Stem, Francis Clark, Lloyds, Isles of Scilly provides superfast have access to fi bre broadband by the programme over three thousand people Clustre and Experience Lab broadband making them one of end of 2014 and alternative technologies were given their fi rst ever experience of the best connected off islands in will be used to bring faster broadband to the internet at a series of workshops held • 22 businesses have been through the the world everyone else. in community halls and libraries across full application process Cornwall. (note: see page 38) The local economy will be reinvigorated; • £1.1m of funding has been agreed for businesses will be assisted to innovate, Awards the 20 businesses who have started / improve their productivity and effi ciency, about to start projects • Chartered Institute of Marketing provide bett er service to customers and Excellence Award 2013: Public Sector • £2m has been committ ed by the compete more eff ectively as a result. businesses 330 Mbps This will drive growth and economic • Global Telecoms Business Innovation • 60 jobs created already with another regeneration across the region. Awards 2013: Fixed Network A signifi cant proportion of the Infrastructure Innovation 20 expected fi bre roll out has been ‘fi bre Over 10,000 businesses will be connected to the premises’, the most • Frost and Sullivan 2012 European to superfast broadband and the Case Study page 75 future proof of broadband investment programme aims to create Growth Leadership Award in Rural technologies, off ering speeds Broadband Deployments of up to 330 Mbps. and safeguard 6,000 jobs and help att ract new businesses to the area. • "Changing Lives" Broadband Infovision The programme has also resulted in some Award at the 12th Annual Broadband world fi rst technological advancements World Forum 2012 developing right here in Cornwall. The • World Communication Awards 2011: Superfast Cornwall Labs programme has Project of the Year > 600 trialled the world’s fastest broadband and hit astonishing speeds of 10 gigabits per More than 600 green roadside Case Study page 75 cabinets have been installed second, This trial earned the program a to connect Cornish homes and globally recognised award in 2013. businesses to 100 telephone exchanges with ‘fi bre to the cabinet’ technology, providing speeds of up to 80Mbps 17 18 Getting our region ready

To enable Cornwall and the Isles of Scilly to work productively we had to address some of our long term infrastructure issues to enable businesses and residents to work effectively in the future.

Aerial view over Pool 19 Redruth Brewery Site Wheal Harmony & Cornwall Business Employment Infrastructure Project - Marine Renewables Business Park, Hayle Park (CBP) North Quay, Hayle * The former Redruth Brewery Site was The second phase of development at an eyesore since its historic buildings Two disused brownfi eld former mining The completion of this major North Quay, Hayle builds upon the earlier were destroyed by fi re in 2011. ERDF areas were chosen in Redruth and infrastructure scheme in February 2013 infrastructure investment to deliver a investment went into the fl ood alleviation Scorrier as areas that could provide land unlocked 1.3 hectares of employment Marine Renewables Business Park. scheme and public pathways which for redevelopment. The sites had common land with outline planning consent This new facility will accommodate unlocked investment into the rest of the barriers to redevelopment, including to accommodate over 7,000 m2 of companies in the growing marine energy site enabling further redevelopment. contamination, former mine workings workspace, with the potential to create sector. The Business Park will off er and Japanese knotweed. Together they 276 jobs. The scheme proposed for the site 2,500m² of offi ces and industrial units provided over 45 acres of speculative includes a mix of cultural buildings, The investment provided a new road and is expected to create 120 jobs. land for redevelopment and high value public spaces, workspaces and housing. bridge, the construction of a new road employment. Due to open in summer 2015, the The creation of Kresen Kernow, the new and promenade, fl ood protection works development underlines Cornwall’s archive centre for Cornwall, as part of Both sites off ered a great location and the repair of the historic harbour commitment to its diverse marine this, will provide a much awaited home adjacent to the A30 and close to the walls. It also levelled and secured the site renewable ocean resource, innovative for the stories of Cornwall and will help to existing industrial estates in the area. for the new Marine Renewables Business industry and world class supply chain and reinforce Redruth’s ambition to become a The Cornwall Business Park (CBP) near Park including the provision of primary will further strengthen its capability to cultural and community destination by the Scorrier was divided into two sites and services. support this growing sector. end of 2016. 23 serviced industrial plots right next It has supported the development of to the A30; CBP West was centred on an a new high value sector based around Enterprise Park with consent for offi ce, marine renewable technologies and manufacturing, distribution and storage capitalised on the £42m investment in facilities whilst CBP East had consent for Wave Hub. waste processing facilities.

some examples of our investments,

20 see more at www.erdfconvergence.org.uk * Newquay Cornwall Airport (Aerohub) ERDF built on the previous Objective One investments that saw the transition of the airport from military to civil use. The Airport Infrastructure Business Development (IBD) ERDF programme supported Newquay Cornwall Airport to become commercially sustainable by diversifying activities on the airport. During Convergence several ERDF infrastructure projects took place on the site including new hangars, upgraded taxiways and aprons, and Business Park site servicing. The site was awarded Enterprise Zone status by the UK government in 2011, creating Aerohub at Newquay Cornwall Airport; the UK’s only aerospace focused Enterprise Zone. The IBD funding allowed the delivery team to produce a competitive Investor Engagement Strategy and raise the profi le of the site on an international stage. The combination of state-of-the- art infrastructure, clear airspace, development land, Enterprise Zone status and ERDF funding, makes Aerohub at Newquay Cornwall Airport the best place in Europe to locate an aerospace business. Since the launch of the Enterprise Zone in 2012, the site has att racted 7 new businesses and over 200 new jobs . • Enterprise Zone: awarded in 2011, one of 24 sites in the UK selected • Place Making Awards Finalist • Spaceport shortlist: only site in England "Aerohub at Newquay Cornwall Airport has been selected as the site for (6 in Scotland, 1 in Wales) our new MRO facility, due to the excellent infrastructure the airport has to off er plus the benefi ts of developing our new business venture within Case Study page 76 the Enterprise Zone. The MRO facility will include aircraft storage and recycling areas and AAG looks forward to building relationships with the local community and businesses, in addition to contributing to the economy in the South West’" Aerial view of Newquay Cornwall Bernard Longman, Apple Aviation. Airport 21 The refurbished trainline at Bissoe viaduct. 22 Unlocking our transport network

ERDF invested in a wide range of transport projects to enable the movement of people and business across the region.

ERDF £54,480,467 TOTAL £98,517,128 23 Relieving the highway network will benefi t * Intelligence Commuter link all users and off er a healthier, active mode of travel to those who have been Real Time Passenger Information (RTPI) The Coosebean Commuter Link connected discouraged from using the busy A390. displays were provided at key bus stops west Truro with the city centre via a new Increasing the sustainable travel options along the main commuter route in the cycle and pedestrian link. for those who work or live in Truro will help Camborne, Pool and Redruth area. The scheme provided a pleasant walking the city to embrace future growth and These RTPI signs took the guess work and cycling route as an alternative to the inward investment with reduced impacts out of waiting for a bus. Keep passengers A390, encouraging those making local from traffi c. informed with the most up-to-date travel trips in their car to choose to walk or Reducing traffi c congestion along the information can only help to increase the cycle. A390 Highertown corridor into the city numbers of people using public transport. The project represented a signifi cant centre will enable goods and services to This was the fi rst phase of a wider project step towards providing a bett er move more freely while contributing to to improve the transport system in the environment and safer access for cyclists carbon reduction and improved air quality. area, improving access and quality of and pedestrians between Truro City This will contribute to increased city public transport in Cornwall. Centre and the Treliske, Gloweth and footfall and will link with other projects Threemilestone areas where there was to help make the heart of Truro a more The project provided RTPI units at a total a high demand for access to work and att ractive business location. of 37 bus stops, 29 of which within the education. Camborne, Pool and Redruth area, to add to the signs already sited at 10 locations on the Truro-Penzance route.

some examples of our investments, see more at www.erdfconvergence.org.uk * “The Western Park and Ride service carried more than two million passengers over the fi rst fi ve years, taking an estimated 550 vehicles off the roads around central Truro each day. The Eastern Park and Ride has East-west Park & Ride Passing loop more than 1,350 parking spaces, which provides a reliable cross city link The Camborne Pool Redruth East-West Building on the success of the Truro to Falmouth Branch Line. The Link project was designed to relieve existing Western Truro Park and Ride project improved the Falmouth Branch helping to cut congestion on the roads traffi c on the existing A3047, hence which operates from Langarth at Line by constructing a passing loop at in and around the city centre.’ alleviating congestion, providing an Threemilestone, the Truro Eastern Park Penryn. The loop enabled two passenger improved environment for residents, and and Ride extended the service into a cross trains per hour to run during peak times Tim Wood, Assistant Head of Transportation enabling economic growth. city link. between Truro and Falmouth making it at Cornwall Council. easier for people to access work and The route forms a link from Dolcoath to The Eastern Park and Ride provides a education opportunities. The scheme also Dudnance Lane and from Dudnance to regular shutt le link through the city centre eased the growing vehicle congestion on Wilson Way; the link is designed to provide to Union Hill to Newquay Road. Operating the A39 link road. relief to the East Hill junction which is a on a 10-15 minute frequency, the service block to further development. connects key destinations including Truro College, the Royal Cornwall Hospital, Truro Railway Station and three stops in the city centre. 2,200 Inhabitants on the Isles of Scilly

Aerial view of St Mary’s Island 26 Isles of Scilly

Lying 28 miles off the coast of Cornwall, the Isles of Scilly have seen investments which have enhanced both social and economic opportunities for the islanders. 27 One of the benefi ts of a small geographical area like CPR or Penryn Campus is the ability to see linkages between investments. The benefi t of cohesive and inclusive investments through European funds is fully demonstrated within the business and community on the Isles of Scilly.

St Mary’s benefi ted from varied Connecting everyone digitally… Connecting everyone physically… diversions to Newquay Cornwall Airport. In the fi rst three months of 2014 alone * Until November 2014 the residents of Being 28 miles of the coast meant investments during the life of there were 60 days of closure due to the the Isles of Scilly relied upon broadband transport infrastructure was an important elements. Convergence which work together service provided by a radio link between aspect of the funding for the islands. Lands End and the islands. ERDF were able to step in to help with With ERDF investment into Newquay to connect the community and The Superfast Cornwall Programme vital sea and air solutions when other Cornwall Airport complete, this allowed undertook a month-long operation to avenues of funding discontinued or failed. fl ights to the islands to work unhindered businesses together. divert a disused fi bre optic cable between On the islands ERDF acknowledged the while ERDF investment was used to the UK and Spain. The 939 kilometre vital links that are needed to keep the tarmac the waterlogged Land’s End cable between Porthcurno, Cornwall, and community alive. Airport runways. ERDF also helped make Santander, Spain had remained unused vital improvements to the infrastructure With the closure of the Penzance to St on the seabed of the Atlantic Ocean of St Mary’s airport to allow consistent Mary’s helicopter link in November 2012 since it was taken out of service in 2006 fl ights to continue for both businesses the islands were left with access by fi xed aft er 11 years of handling high-speed and residents on the islands. international communications. wing aircraft only in the winter months. Connections to the islands were further The 12,184 tonne cable ship “Resolute” cut damaged by winter storms when the the cable at two points in the Atlantic - passenger ships stopped and Lands End about 100 kilometres and 15 kilometres Airport suff ered from water logging, off Lands’ End - and diverted a section to resulting in delays, cancellations or the Isles of Scilly, where all fi ve islands were able to take advantage of superfast broadband. This was a huge undertaking and was only achieved through the public, private partnership of EU funding and some examples of our investments, British Telecom. see more at www.erdfconvergence.org.uk 28 * Aerial view ofStMary’s Island

29 copyright Natalie Legg 2014

Connecting business… Improving and developing workspace Stemming the fl ow of talent from the Improving the urban environment… helped retain businesses on the remotest islands… * One of the benefi ts of a small Large workspace and town regeneration islands… geographical area like CPR or Penryn With the advent of superfast broadband is even more prominent when it is Campus is the ability to see linkages between investments. The benefi t of Porthmellon Enterprise Centre saw the the remote islands were bett er connected achieved within small communities. cohesive and inclusive investments redevelopment of a redundant building than ever before, in order to be ready The Porthcressa area of Hugh Town (St through European funds is fully and adjoining land to create managed when superfast connected St Agnes the Mary’s) needed major rejuvenation to demonstrated within the business workspace for creative and knowledge island worked towards refurbishing an enable a neglected area to become a new community on the Isles of Scilly. based businesses on the island. The existing building to allow opportunities community hub. Within a wider funding The Porthloo slipway and boatyard (which building was transformed into 10 fl exible for businesses and employment. package ERDF worked in partnership to is the only boatyard on St Mary’s) received workspaces, meeting rooms and shared provide investment for workspace and By creating a BREEAM * Excellent highly investment to construct a new concrete communal spaces. public realm elements in the Porthcressa slipway. The boatyard was improved with fl exible new building adjoining the Regeneration. new storage for boats and bett er facilities The building was re-clad with refurbished and repaired hall allowed including toilets, services and sumps for sympathetic, low maintenance and the creation of three workspace units, Within the ERDF investment the existing waste oil were installed. sustainable materials, with high levels communal space, plant room, commercial library building was demolished and in its The improvements to the boatyard of insulation. The south facing slope was kitchen, toilets, and a meeting room. place three BREEAM Excellent workspace enabled the retention of vital marine also fi tt ed with solar photovoltaic and This hub became the focus of the island units were built, other funders invested businesses ranging from boat building to marine engine maintenance to stay on solar thermal panels to provide some of and crucially allowed the residents to into the building to provide apartments the islands, rather than relocate to other the electricity and heating requirements stay on the island stemming the fl ow of for local families. Together the project marine hubs such as Falmouth. In the long of the new building. residents to St Mary’s in search of work revitalised the area with business and term this has enabled savings on fuel opportunities. The building went on to win residential space. and time and also decreases the carbon a Cornwall Sustainability Award in 2014. footprint of the islands.

some examples of our investments, BREEAM stands for Building Research see more at www.erdfconvergence.org.uk Establishment Environmental Assessment * * Methodology 30 Further works enabled a tired shelter to be demolished to allow the building of a new public conveniences and showers, the development also had storage facilities, a meeting space, and outside seating. This improvement to the urban environment was complemented with extensive landscaping around the area and the lack of accessibility was addressed across the site and beach by providing recessed paving areas with new steps, and a new paved promenade to improve the fl ow of people along the banks and more seating. The other investors enabled the building of a new register offi ce and library with further provision of new workspaces.

‘This has been a real community project to enable this to happen on our island. We have suff ered a real drain of talent due to the loss of people to the islands and mainland due to the lack of opportunities here. However, with the new workspaces working alongside the community hub will hopefully start to turn the tide of employment. The workspace is set to be connected to superfast broadband when it arrives on the islands, so there really won’t be any digital diff erence working from here or the mainland.’

Aisling Hick, Trustee of St Agnes Island Hall The new Porthcressa meeting space 31 and conveniences Investing in our future

Our region had a historical lack of Higher Education and Research & Development infrastructure, to invest in tomorrow we had to get projects ready which would benefi t our people now. Our investments into Higher Education in Penwith College, Dunheved House and Penryn Campus are buildings; however it is the people inside them that matters, as the benefi ts our investments offer today, allow for better prospects for everyone tomorrow.

“Researchers at the European Centre for Environment & Human Health are tackling antibiotic resistance in

32 the environment.” 33 34 Innovation Centre (TIC) One of theoffi ces at Tremough Cornwall Innovation

At the start of the Programme ERDF saw the need for specialist business acceleration facilities that focussed on supporting Cornish Business. A trio of Innovation Centres were built to address this need to support growth, knowledge and innovation-led businesses...

ERDF £28,803,994 TOTAL £38,405,326 35 ‘The fantastic year-on-year growth of the businesses based at the Cornwall Innovation Centres is down to the tangible support the businesses are given at the Centres. This support enables companies to focus entirely on growing their business, creating increasing numbers of high value, sustainable jobs.”

Bernard Curren, Plymouth University’s Innovation Lead and director of Cornwall Innovation

The spacious atrium at Pool Innovation Centre (PIC) 36 Innovation Centres Achieved INSPIRE accreditation by UK Business Incubation (UKBI), eff ectively ranking them among the best in the world.

The Formation Zones within each of the Innovation Centres, along with Plymouth University’s two campus centres, were awarded the UK Business Incubation (UKBI) ‘Achievement in Business Incubation’ award for 2013.

139 jobs created and businesses 76 safeguarded At the start of the Programme ERDF (PAGE?). It was a trend that was to be saw the need for specialist business repeated by the Tremough Innovation acceleration facilities that focussed on Centre (TIC), which opened in 2012 480 supporting Cornish Business. A trio of adjacent to the Penryn Campus, and the Innovation Centres were built to address Health and Wellbeing Innovation Centre this need to support growth, knowledge (HWIC), which launched in 2013 on the employed people and innovation-led businesses and Cornwall NHS Hospitals Trust site in Truro. in particular those from the media, creative, eco, environmental, and health By 2014, they were home to 140 and wellbeing sectors. Support was businesses from a wide array of sectors designed to off er businesses at all and were independently judged to stages of their journey from incubation be ‘world-class’*. Through Plymouth The Centres have hosted more than through to mature enterprises looking to University, they continue to provide innovate and grow. extensive development and training 3,200 events with 35,000 delegates support for their clients, who in turn have In 2010 the fi rst of the three innovation fl ourished in the Centres, registering centres, Pool Innovation Centre (PIC) 20% growth (on average), with 216 jobs opened its doors to the business created, 76 safeguarded, and revenues community. PIC reached 50% occupancy increasing by £9,350,000. in less than six months – two-and-a-half Revenue growth years ahead of schedule and became a Read an Innovation Centre Case Study. of £9,350,000 landmark building in the regeneration of the Camborne, Pool & Redruth area Case Study page 77 37 The European centre for brought signifi cant funding into the Dental investment tackles oral health dental care for local communities. * environment & human health region, enabling Cornish companies to in Cornwall work on and benefi t from projects that The sort of treatments and services that The European Centre for Environment and have global signifi cance. In 2010 an innovative dental clinical take place at the Truro DEF include: Human Health is conducting world-class teaching facility opened in Truro, which research into the complex connections Collaborations with Cornish has contributed to a sea change in the way • Dental check-ups, oral examination and between the environment and health. organisations have been at the heart of in which dentists are trained and helped diagnosis including X-rays Created with support from ERDF and ESF the Centre’s ethos, working with a diverse to achieve bett er oral health in Cornwall – • Advice for preventing tooth decay and Convergence and an integral part of the mix of businesses, government bodies with thousands receiving NHS dental care gum disease including tooth brushing University of Exeter Medical School, the and third sector organisations to ensure where they may not have done before. and oral hygiene instruction, dietary Centre is helping to improve public health, its fi ndings enhance the economy of the advice and the application of sealants develop business skills and enhance region and impact policy at a national and The Truro Dental Education Facility (DEF) that protect the surfaces of teeth economic growth across the South West. international level. Through its PhD, MSc is run by the Peninsula Dental Social and new BSc training programmes, the • Assessment and treatment of gum The Centre’s academics employ a wide Enterprise and is where third year dental Centre is working to equip tomorrow’s disease range of research methods in their students from Plymouth University treat academic and business leaders with NHS patients under the supervision of studies, using an interdisciplinary crucial skills in environment and health. • Fillings and crowns approach that combines science, the arts qualifi ed dental health professionals, as • Extractions and the humanities to improve knowledge Through a concerted programme of part of their training. and understanding of the health risks international conferences and networking It is one of four DEFs in the South West, • Dentures and wellbeing opportunities presented events, the Centre has helped to catalyse with two others in Plymouth and one in by the environment. Their fi ndings have Cornwall’s reputation for innovation. It Over the past fi ve years the Truro DEF broken new ground in areas vital to public has brought businesses from diff erent Exeter. has seen nearly 2,600 NHS patients and health, analysing the environment’s sectors together and supported The rationale behind the DEF programme provided nearly 17,500 appointments. It role in promoting antibiotic resistance, connections that have led to exciting new is two-fold: to prepare the dentists of the has been the focus of interaction with a and providing pioneering insights into commercial opportunities. future for the NHS by providing training in wide variety of groups from communities how ‘blue’ and ‘green’ spaces can boost an environment which mirrors that of an across Cornwall. wellbeing. The Centre’s scientists have Case Study page 83 NHS practice; and to raise awareness of good oral health and increase access to

some examples of our investments,

38 see more at www.erdfconvergence.org.uk * ERDF £113,796,285 TOTAL £182,483,633

Combined Universities in Cornwall (CUC) is a partnership of fi ve universities and colleges working together to give more people the chance to study in Cornwall, and to use university level education to help our businesses and communities to thrive . Aerial of the Penryn Campus near to

Falmouth 39 40 The Performance Centre The Exchange Caption: The Exchange In 19999, Faalmouth Universityy acquired Over £200 million of investment, including full potential by developing new products Falmouth University’s Academy of Music a larrge sitee in Penrryn that has been support from the European Regional and services, new routes to market and and Theatre Arts is based in purpose-built Development Fund (ERDF) Convergence, ready access to investors and suppliers facilities at Penryn Campus. Investment deveeloped as a joinnt venturee with the the SWRDA and Higher Education Funding globally. from ERDF has been used to provide state- Council for England (HEFCE), has produced of-the-art specialist buildings including Univversity of Exeterr. Initial developmeent of Based in AIR is the innovative Alacrity a world-class campus which provides multi-purpose studios and performance Falmouth programme, designed to create the ccampuus, suppoorted by European Union unrivalled facilities which welcome a venues for theatre, choreography and music. a new generation of Cornwall-based and South West Reegional DDevelopmeent local, national and international student The Academy is dedicated to education, companies in the high-value digital games population. research and public programming across the Agency funnding, inccluded rooad infrasttructure sector. This incubation programme works by related fi elds of theatre, music, dance and ERDF has provided funding for key projects building businesses to meet known demand and the meedia centre. The DDaphne Du cultural event management and production. at the campus: arising from global markets. In so doing it Mauurier building coomplex, wwhich incluuded enhances not just Cornwall’s, but also the The Exchange is an extension to the existing The University of Exeter's Environment the DDesignn Centre, Camborrne Schoool UK’s, competitive position as a producer Learning Resources Centre and part of the and Sustainability Institute (ESI) leads and user of digital applications and expansion of shared facilities at the Penryn of Mines, sshared libbrary, and lecture aand cutt ing-edge, interdisciplinary research creative content. Alacrity Falmouth extends Campus. Housing space for library and into solutions to problems associated with social spacce, was ccompleteed in 20044. The Falmouth University’s role as a talent information services, learning and teaching, environmental change. The research centre generator at the centre of a growing digital and social learning, it is central to the Peteer Lanyyon buildiing and the Photoggraphy at the Penryn Campus brings together creative hub. The programme capitalises Penryn Campus, providing the opportunity state-of-the-art resources with leading Cenntre opeened in 2007. upon and retains the brightest graduate for staff , students and visitors to academics and researchers in a brand new talent for the longer-term economic benefi t collaborate and share ideas. A new lecture BREEAM Outstanding* rated building. The of Cornwall. theatre and learning lab, ‘eddy' spaces for ESI builds on the University's established small group learning, and digital hubs have research strengths, working with businesses The University of Exeter’s new £5.5 million been created. A further development, The in Cornwall, the Isles of Scilly and beyond Science and Engineering Research Support Heart, which will provide a new campus to translate research and expertise into Facility (SERSF) is bringing pioneering shop, reception and central plaza, will open innovative business practices, products business, science and engineering together in late 2015. and services. at the Penryn Campus. Currently under construction, the SERSF will provide a home The Academy for Innovation & Research Case Study page 82 for the University of Exeter Business School, (AIR) is home to research at Falmouth which is expanding into Cornwall in 2015, University and its centre for business alongside space for the University’s existing collaboration. This multi-disciplinary Marine Renewables team and growing research and development laboratory Centre for Ecology and Conservation (CEC). is designed for students, staff and This new space will enable the University researchers to work with businesses on live to accommodate 15 new planned academic projects at local, national and international posts which will bring in research funding levels. With specialist expertise in the through applications to industry, research areas of sustainable design and the councils, the EU, and major charitable trusts. digital economy, applied research enables innovative Cornish companies to reach their 41 Investing in our land, our people and the ocean

“Teams at the European Centre for Environment & Human Health are

42 exploring how the environment can improve wellbeing.” Investment went into many projects across the region which would act as a catalyst for change in the green and marine sectors. Investments varied from business support, buildings, innovation and technologies to kick start the sector within C&IOS, let’s take a look…

ERDF £49,751,538

TOTAL 43 Falmouth Marine School labs and equipment were outmoded and Green Build Hub “The Green Build Hub (GBH) has been a not suited to medium and higher level long awaited concept. UK and Europe * Cornwall is the most maritime mainland Run by the Cornwall Sustainable Building technical and applied science education continue to engage with new ways of county in England, with the highest Trust (CSBT), The Green Build Hub (GBH) and training requirements. using sustainable building technology proportion of coastline (700km) to area is located at The Eden Project bringing in construction and we want to position (3500km2). The GDP of the marine sector The redevelopment project is a together green build specialists from Cornwall as a hub of knowledge for is estimated to be £500M, supporting combination of rebuild and refurbishment the charity as well as specialists from sustainable innovations in building over 14,000 jobs. Falmouth Marine which will result in modern laboratories, commercial and academic spheres. techniques.” Paul Bright CEO of CSBT. School (FMS) is the only specialist marine workshops and teaching and learning GBH is a ‘living laboratory’ where eco- college in the region providing education facilities which refl ect the current and Pull Outs: building products are installed, tested and training in marine science, marine future needs of students and marine and monitored to produce objective • BREEAM ‘Outstanding’ building technology and marine sports. businesses. The new Falmouth Marine and comprehensive performance data School will provide skills training, higher • High-speed charging for electric However, the existing building was in a real building sett ing. The building education, and innovation support to vehicles constructed in the 1960s and had become serves as a distinctive training centre, help drive business growth, workforce outdated and ill-suited for meeting the and encourages inward investment by • Fully accessible building including development and great careers in the requirements of students, businesses, companies such as specialist green the roof marine sector. staff , or modern standards of energy suppliers by enabling them to showcase effi ciency and access. In particular the and test innovative products within the building.

some examples of our investments, see more at www.erdfconvergence.org.uk 44 * Pendennis Shipyard Pendennis Shipyard Ltd located in Developing marine Falmouth was seen as a major asset to the region due to the growing marine sector during the Convergence period. Pendennis benefi ted from two investments, the fi rst to assist with an business extension to the dry dock supported by covered workshops space for the construction and refi t of superyachts. The second project focused on integrated construction elements that included new project offi ces and workshops and three new water-facing construction halls (two at 90m and one 45m hall). Following the completion of these construction halls an adjustable-depth wet basin is being built adjacent to the yard to improve the post-project support that Pendennis can provide. • Enabled further skilled job creation • Enhanced the company’s award winning Apprenticeship scheme • Supported long-term career opportunities for the sector

Many investments were made into Marine businesses in our region. Find out more on our website www.erdfconvergence.org.uk

Aerial view of Pendennis Shipyard at Falmouth Docks 45 ‘Wave Hub continues to be a catalyst for the development of the marine energy industry not just in Cornwall and the South West, but around the world. It has helped to att ract international investment and has put a global spotlight on the skills, expertise and abundant natural resources in our region.’ Claire Gibson, Managing Director, Wave Hub Ltd

The Wave Hub socket being deployed

46 into the sea off Hayle Wave Hub & the Marine devices to one of Wave Hub’s four berths operated by Wave Hub Ltd, an arms-length • Wave Hub is a past winner of the Renewables Business Park and test how well they perform. company set up by BIS. BusinessGreen [CRRT] Leaders Awards, having been named Sustainable Project Wave Hub supports the development of Being able to do this out to sea, in real Stats and achievements of the Year, and won the sustainability marine renewable energy, including wave conditions for long periods of time, is an • Wave Hub has been a catalyst for category of the Institution of and wind power, both of which could play important part of making sure these new growth in the highly skilled marine Engineering and Technology Innovation a big part in helping to meet the world’s technologies work and in making them energy industry, including more than in Engineering Awards. future energy needs, and create skilled commercially available in the long run. £100 million of investment in marine jobs in Cornwall. • In summer 2014 Wave Hub Ltd, the For marine energy to make a signifi cant energy facilities in the region. company that operates Wave Hub, Wave Hub is a marine energy test site that contribution to meeting our energy needs • In the South West there are an successfully bid to The Crown Estate, includes a giant four-way socket on the it will require lots of electricity generating estimated 400-500 well paid jobs in manager of the UK seabed, to operate seabed around 10 miles off the coast of devices working together. the sector in areas like technology two wave demonstration zones off North Cornwall, connected to the shore That’s why Wave Hub is specially designed development, research, consultancy, North Cornwall and Pembrokeshire, and by an electrical cable. to test groups of these devices, not just design engineering and marine a tidal demonstration zone off North As well as speeding up the development one at a time, making it the largest marine operations. This is expected to grow Devon. This allows Wave Hub Ltd to of marine energy, Wave Hub’s role is to energy test site in the world. to more than 1,500 people by the late sub-let parts of the seabed to a range foster a growing industry in Cornwall and 2020s. of wave and tidal stream developers in Wave Hub cost £30 million to build. It the UK, and maintain the UK’s position as these areas. was funded with £16.5 million from the • Wave Hub itself employs fi ve staff a world leader. European Regional Development Fund and turns over more than £1 million a Companies around the world that Convergence Programme and £13.5 million year, much of which is spent with local Case Study page 82 are developing new green energy from the UK Government. It is owned suppliers either in Cornwall or the wider technologies that generate electricity by the UK Government Department for South West. from waves or wind can bring their Business, Innovation and Skills (BIS) and 47 Strengthening Business

A strong business is a sustainable business. Who knew back at the start of the Convergence period that the economic recession would last so long and affect so much of the world? Its effects rippled into C&IoS and had immediate repercussions on our economy and the Programme.

Engineered Arts Ltd in Penryn were supported by the GBI fund. 48 The Programme initially set out to grow productivity and create jobs; however, during the recession with businesses under pressure sound advice was needed to help them through the harder economic times. The Programme helped businesses sustain their sector positions whilst creating focused expansion and job creation for long term steady growth. The Strengthening Business theme set in motion future jobs within the region, by working with investments within Higher Education, Research & Development meant graduates, could stay within the region at companies with high growth and high value potential enabling emerging talent to benefi t C&IoS. Likewise, that talent could engage with businesses and the Research & Development cluster to enable collaborations and success. Across the region eligible businesses were given bespoke support and advice whether they were expanding or just starting out. Find out how ERDF business support improved Cornish business…

ERDF invested into Engineered

Arts Ltd in Penryn 49 During the programme, one of the targets was to improve workspace across the region to enable job creation and business expansion. 50 59 Oft en the award winning Innovation SPECULATIVE WORKSPACE Centres located at Pool, Penryn and 01 Porthcressa St Mary’s 02 Porthmellon Enterprise St Mary’s Truro are held up as examples of ERDF 03 St Agnes Workspace invested business incubation space in 05 Porthmeor Studios C&IoS. The trio have demonstrated the 06 Marine Renewables Park 07 Helston Cattle Market potential for business growth in C&IoS 09 Barncoose Gateway wasn’t constrained despite a world- 10 Cornwall Business Park 11 Heartlands wide economic downturn. However, the 60 12 King Edward Mine Innovation Centres weren’t suitable for 13 Krowji all businesses, so the ERDF Programme 32 14 Marlin House 19 Tolvaddon 2b, 4, 5 had to be smart to ensure investment met 51 20 Treleigh plot 1 business's demand. To fulfi l this remit 33 21 Treleigh plot 2, 5 workspace investments were split into 24 22 Treleigh plot 6 34 23 Treleigh plot 7, 8 three distinct areas, speculative, bespoke 17 28 3T 25 and refurbishment. 57 29 Baldhu Offi ce 18 35 30 Headworks 26 31 RMD House We have highlighted a few of the 63 52 35 Quintdowns Business Park projects over these pages, the rest can 19 36 36 Newquay Cornwall Airport Improvements be found on the investment map. Many 27 37 Jubilee Warehouse 50 Chenoweth Business Park of these projects wouldn’t have been 20 28 52 Victoria Commercial Centre possible without the match funding 53 Cross Lane Offi ces 21 54 Goonvean Yard packages the projects raised, so we 58 Old Duchy Palace congratulate them on working hard to 22 59 Bude Stratton Business Park make their projects happen. BESPOKE WORKSPACE 23 08 Spiral Construction 05 15 Calidus Engineering 06 16 David Paull Ltd 18 Western Power Distribution 27 Wheal Daniel Workspace 32 Cornwall Air Ambulance 58 33 Keo Energyshare 61 34 Apple Aviation 38 Jarrang 39 Mark Product 53 40 Pendennis Building & Yacht Basin 01 29 41 Rustler Yachts 09 42 Watson Marlow 54 51 Cornish Crabbers 02 30 50 55 St Austell Printing Company 10 55 57 Caterlink 03 31 61 Spinnaker International 11 56 INNOVATION, R&D, EDUCATION WORKSPACE 37 04 Penwith College 12 44 17 Pool Innovation Centre 38 24 ECEHH 04 13 45 25 Health & Wellbeing Innovation Centre 26 Peninsula Dental School 07 39 43 Academy of Innovation and Research 14 46 44 Environment and Sustainability Institute 08 40 45 Falmouth Marine School 46 The Performance Centre 15 47 47 SERSF Isles of Scilly 41 48 The Exchange 28 miles southwest 16 48 49 Tremough Innovation Centre of Land’s End 42 56 Green Build Hub 49 60 Dunheved House 43 51 Speculative workspace

One of the driving forces behind the speculative developments during the Programme was the engagement of the private sector and their willingness to invest in large scale developments despite the risks during a recession. One of the successes of this partnership was the number and diversity of the developments, all of which were completed to BREEAM ‘Excellent’ standards, on schedule and showed great tenant interest and retention.

Treleigh Industrial Estate (SCORRIER) Barncoose Gateway (REDRUTH) Victoria Offi ces (VICTORIA) Transforming land * ERDF jointly invested in six plots on the Built on brownfi eld land at the entrance Situated in Central Cornwall, the project Treleigh Industrial Estate in Redruth to the Barncoose Industrial Estate, this built offi ce space over two new buildings for high growth, high over the life of Convergence. These large complex consisted of 6 hybrid units totalling 2183 sq. metres. This fl exibly developments built 18 high quality units housing both offi ces and manufacturing, designed development allowed for the totalling 9011sq. metres of workspace. totalling 7439 sq. metres. Since it was division of offi ce space into a range value business built it helped to change the Camborne, of diff erent sizes of unit with various ‘The opening of Treleigh Park (Plot 1, Pool & Redruth (CPR) landscape with the rental terms aimed to suit a variety of Treleigh) realises the fi rst step in our aim to retain and att ract businesses to businesses, as well as ample space for ambition to develop high specifi cation the area. conferences and parking.. commercial property in Cornwall and the Isles of Scilly. We have worked with ‘The Gateway Business Centre has ‘Victoria is such a well-located place a great team to deliver the project and been a great success. I think much of for business. The Centre is adjacent to thanks to our investment match funding this was to do with the infrastructure the A30 and in the geographic centre of ERDF we have been able to build these we incorporated into the design and Cornwall. Since opening the businesses units which are not only a great addition build. Businesses have been able to take taking up tenancy in the offi ces have to the wider industrial estate, but also advantage of both the physical and found the area has great links to both act as a showcase build to demonstrate digital infrastructure the Centre off ers inside and outside of Cornwall.’ the ambition of our company.” by using the 10gig internet connection, Graham Honey, Victoria Offi ces Shaun Hunt, Managing Director of H.G. Sites Ltd conferencing facilities and its location close to the A30, and the surrounding industrial estates.’ Bob Pepper from Practical Developments some examples of our investments, see more at www.erdfconvergence.org.uk

52 * Bespoke workspace

In some areas businesses were unable to expand as construction costs outweighed the fi nal resale value of the building. This was a common issue in certain areas in Cornwall where businesses were eager to expand to help facilitate jobs in their area but couldn’t due to funding issues. ERDF worked with many businesses to help fi ll the funding gap from completing new buildings to bespoke refurbishment or extensions to their existing premises.

St Austell Printing Company (ST Cornwall Air Ambulance (NEWQUAY) Pendennis Building Redevelopment AUSTELL) & Yacht Basin (FALMOUTH) Using European * Convergence investment built a new base This investment created two new for Cornwall Air Ambulance Trust and its The project focused on six integrated investment to support buildings at St Austell Enterprise Park; helicopter at Newquay Cornwall Airport, construction elements located at bespoke workspace for St Austell Printing as part of the growing aviation business Falmouth Docks that included new offi ces, Co Ltd and a speculative development of hub. The development included a hangar workshops and wet basin, it aimed to local business fl exible, high quality workspace/offi ce and high quality offi ce space, providing enable skilled job creation, sustain the accommodation. The investment into the accommodation for both operating crews company’s award winning Apprenticeship 5,280 sq. metres of space enabled the St and the fundraising team. scheme, and build long-term career workspace Austell Printing Co Ltd to relocate from opportunities for those with the drive to their existing premises to a new bespoke match the Pendennis brand values and factory and offi ces. aspirations. “As SAPC match funded the money we were in it together, with that extra money we could build a factory that not only is good looking, but encompasses the latest technical and environmental amenities for business. ERDF funding makes projects like this happen, a developer wouldn’t have invested that kind of money into this area as it would be a hard to get that revenue back in the short term.” some examples of our investments, see more at www.erdfconvergence.org.uk Peter Moody, Managing Director SAPC * 53 Refurbished workspace

The ERDF Programme built many new workspaces across the region; however, a focus on refurbishment enabled existing business premises to be upgraded with the latest amenities. Building on our heritage and also looking at developments which could be improved was an important part of the Programme where refurbishment could make a difference. Many of the refurbished projects were already vibrant places of work or culturally important, they varied vastly, but they all used investment from ERDF to improve their BREEAM status and the workspace they Baldhu Offi ce, Wheal Jane (Nr TRURO) Jubilee Warehouse (PENRYN) Dunheved House (LAUNCESTON) offered. * This project involved new build and Investment into Jubilee Warehouse A former boarding school in Launceston refurbishment to form both a feature enabled the refurbishment of a former was renovated and reopened as a high- gateway offi ce and entrance to the Wheal self-storage facility into a high quality level education centre with conferencing Jane Earth Science Park. BREEAM ‘Very Good’ rated workspace. facilities and learning space, the project The workspace centred around a glazed incorporating both ERDF and ESF Aft er completion of a new offi ce block atrium where an over-sized table at investment. tenants Wardell Armstrong International the heart of the building encouraged moved from the existing 1970's offi ce ‘We are so pleased to be able to have networking of the businesses in the Transforming buildings block adjacent into the new building to a permanent site in North Cornwall to building. The workspace was split into 13 allow the old building to be upgraded. enable us to provide bett er services units totalling 450.7 sq. metres targeting to businesses in the area. Cornwall of yesterday for Once the upgrade was complete including knowledge based creative sector College consulted with the local an atrium link between the two blocks, businesses. business community about the kinds of Wardell Armstrong were able to expand This development complements the training they required and we continue tomorrows business into both making provision for the Jubilee Wharf workspace project, adjacent to welcome businesses to the venue ongoing expansion of their international to Jubilee Warehouse, which was funded to demonstrate the training options mining and minerals business. needs with the assistance of ERDF under the available.’ Can you tell which block is the original and previous Objective One Programme. Raoul Humphreys, Deputy CEO at Cornwall College which is the new Apart from being fully accessible both buildings are energy effi cient and heated by a deep bore hole geothermal system. some examples of our investments, see more at www.erdfconvergence.org.uk * 54 Regeneration of our cultural heritage

The regeneration of our historic buildings was an important part of the creation of quality workspace within the Programme. Buildings with historic or cultural importance were chosen that were either economically viable as workspaces for business or would act as a catalyst for wider economic community regeneration.

The Heartlands project in the centre of 55 Camborne, Pool & Redruth King Edward Mine Krowji from mine to museum... to creative workspace from disused school... to creative workspace

King Edward Mine, near Troon, is the and consultation and this fi rst phase Krowji was already a successful "We were sure the demand for an extension oldest and best preserved pre-1920 of capital development has helped to creative workspace community before to our unique creative workspace was mining site left in Cornwall. secure funding from the Heritage Lott ery ERDF investment. The former Redruth justifi ed. The inspirational atmosphere Fund to conserve the core museum Grammar School buildings were almost we created at Krowji has extended into For more than a century it was used by buildings, including creating a cafe and Camborne School of Mines to deliver bulldozed aft er 2003 when the school the new build, and all of our people here new exhibition space in the derelict moved to modern buildings, but founder make use of the creative and collaborative practical training before being bought by Assay Offi ce and Boiler House. This will Ross Williams and the Krowji team atmosphere. It was so exciting to welcome Cornwall Council in 2009. Now a popular greatly enhance the visitor experience saw their potential and worked hard to new people into the spaces aft er the mining heritage att raction, it is situated and with the Workspace Project, will have on the Great Flat Lode cycle and walking a positive impact on the local community transform the shabby but much-loved years of hard work from applications to trail. and economy. site into artistic spaces. construction, to fi nal fi nishes.’ ERDF was used to turn the old Count "This award-winning heritage site has The Krowji buildings had room for around Ross Williams House and Carpenter’s Shop, both a very special place in many people's 100 "makers" and creative businesses, Grade II* listed buildings, into nine new hearts, especially those connected with but through ERDF the site underwent workspace units for businesses working Camborne School of Mines, but also major regeneration. A dilapidated 1950s within the knowledge economy and today's museum visitors and the many creative industries sector. gym and canteen were razed to allow two volunteers who keep the site open to the new buildings to be built in their place, Using traditional building skills and local public. The creation of these aff ordable eff ectively doubling the space. These materials, the two derelict buildings were workspaces allows businesses to benefi t created space for a further 100 people from a connection with the site's inspiring refurbished and adapted, signifi cantly and were linked to the original 1907 school past and future aspirations with all the improving their environmental, access buildings by a new landscaped courtyard and sustainability standards within the latest amenities any business needs." which off ered a pathway between the old constraints of their Grade II* listing. Tamsin Daniel, Cornwall Council’s Commissioning and and the new. The King Edward Mine Workspace Project Project Development Offi cer. was the result of several years of planning 56 Porthmeor Studios from sail lofts to historic artist community... to modern artists' studios and school

Porthmeor Studios in St Ives has long raise funding to protect and refurbish a been an important cultural and historic building of great cultural and economic “It often rained inside, and building with signifi cance within the importance. With ERDF the Grade II* listed it was completely normal to local, national and international art building was refurbished within two years scene. The building dates back to the to provide workspace for artists and have buckets everywhere. early 1800s and for its fi rst 100 years fi shermen. Once hailstones actually were at the centre of the St Ives pilchard • The space was upgraded and divided industry with its unique position on came inside, so you can into 13 artists’ studios Porthmeor Beach. guess how large the holes • The St Ives School of Painting was The artistic community arrived in the revamped ready for workshops and in the skylights were. It was 1880s, and built their studios on top of education the fi shermen’s cellars. Illustrious names always very, very cold.” including Ben Nicholson, Francis Bacon • The whole site was made accessible NNaomi Frears AArrtist at Porthmeeor Studios and Patrick Heron all used the studios with a new footbridge and visitor lift during its history. • In June of 2014 RIBA rewarded It was bequeathed to the Borlase Smart the Porthmeor project both for John Wells Trust in 2002, aft er being Conservation Of A Listed Building, put on the English Heritage ‘Buildings and for Innovative And Outstanding At Risk’ register and the need for Architecture extensive repairs meant a major task to 57 Business Support Programmes

invested into many sectors including

58 businesses in the Green & Marine sector Grants for

Grant for Business Investment One of the successes within engaging Install new Create new businesses through European investment machinery to educational was the Grant for Business Investment (GBI) scheme. GBI supported the start- enable product tools for up, expansion, modernisation and diversifi cation of high growth, innovative expansion educators and knowledge-based businesses. ERDF helped invest with the business into key assets such as buildings and machinery thereby creating jobs, increasing business productivity and raising skills levels.

• ERDF investment joined match funded Construct new private business investment Develop factory and • The majority of jobs created within innovative GBI were to be at NVQ Level 2 (the workshop space equivalent of 5 GCSEs) and above software • Salaries were to average in excess of £20,000pa • GBI Programme created and safeguarded 339 jobs within Cornwall and the Isles of Scilly (December 2014) Other businesses helped through GBI are in the Green & Marine section page 43 Read the GBI case study on page 78 Develop state of the art Relocate robotics and expand 59 Oxford Innovation high growth coaching

Oxford Innovation delivered the success, were available to support Combined High Growth Programme businesses with ambition, seeking to off ering intensive coaching support for grow and thus drive forward the economy all eligible businesses from start-up of Cornwall and the Isles of Scilly. This to established enterprises through a programme gave each business access predominantly coaching based service. to coaches who enabled them to tap into extensive expertise and knowledge The Oxford Innovation team of networks that facilitated rapid growth. highly experienced coaches, all with backgrounds of proven commercial Case Study page 81

have been created and safeguarded to date

In GVA added to the local economy with a ratio return on investment of 3:1

businesses have been supported in Cornwall and the “The Combined High Growth Programme has been an outstanding Isles of Scilly so far. success. Oxford Innovation is proud to have played our part in helping over 400 companies accelerate their growth. With both tangible commercial impact and evidence-based improvement in management skills of the participants, the legacy of this project will endure for everyone’s benefi t.” new jobs have been created up to now Andrew Finley, Commercial Director for Oxford Innovation Enterprise Coaching

OI Business Coach Paul Perkin with Mark Marriott Finance Manager for

60 Clear-fl ow Ltd Invest in Cornwall inward investment

Invest in Cornwall had two main goals: In addition, many of Cornwall’s most entrepreneurial or innovative businesses • Promote the business opportunities have participated as Cornwall “Brand in Cornwall, challenging outdated Ambassadors”, helping the project to perceptions of Cornwall as a tourism highlight the business face of Cornwall. only location; • Att ract non-EU Foreign Direct Over £2m of Advertising Value Equivalent Investment (FDI) into Cornwall – the (AVE) PR coverage was generated, as the fi rst time Cornwall has proactively project successfully promoted Cornish marketed itself overseas to att ract FDI. business successes. In addition, Cornwall branded stands could be found at key Through a range of communication trade shows, from UK-based shows such as activities, from PR, marketing, digital the International Food Exhibition (London), media and event att endance, Invest All-Energy in Aberdeen, Farnborough in Cornwall has looked to promote Airshow, across to the Geothermal Energy the business face of Cornwall around Expo in San Diego and Dubai Airshow. the world. Working with key partners, The team also ran high profi le digital the team shaped globally att ractive campaigns that included the development opportunities around the Aerospace of a series of videos, engaging social media (working with Aerohub), Marine activity, as well as a dynamic website that Renewables, Smart Grid and Technology helped demonstrate the opportunities sectors in Cornwall. Led by sector growth, that exist. the team mainly targeted North America, Australia and the Middle East. Case Study page 79

“DDespitee opperatinng durring the reecesssion and at a time where Fooreign DDirrect Investmment was cchalllenging glooballly, oveer 200 fooreign oownned buusinesssess were enggaged with andd over 330 hoosted in Cornwaall to comme and disccuss projeccts they coould deevelop iin the reggioon. By tthe prooject close, sevveral comppanies haave relloocaated with maanyy more looking to set up ppost 20015.”

Luucy Huntt, Invvest in Corrnwalll Maanager ffor Cornwall Deveelopmment Company 61 62 maintain orimprove theirmarket position of thecompanies felt that ithadhelped business growth. markets anddeveloping strategies for products), identifyingandaccessingnew product development (new andexisting range ofissues were covered including business supportprogrammes. Awide them -includinguniversities andother sources ofexpertise attherighttimefor project alsolinked businesseswithother the businesstofocus onkey issues. The were accompaniedby fundingtoenable an innovation review andmanyofthese of supportwas puttogetherthrough growth opportunities.Abespoke package a process,identifyingdevelopment and the projecttohelpguidethemthrough companies thatexpressed aninterestin Manufacturing Advisor visitedeachofthe them toinnovate andgrow. Anexpert with adedicatedservicetoencourage provided SMEmanufacturing businesses The Product Development Centre(PDC) su S average grant withbusinessesmatching50% p W p o M rt i n g A o S u r

m L a t n d u f a c t u r e r s support for thesegoingforward. businesses arefacing andprioritise to demonstrate thetypesofissues performance. The projecthashelped to improve theirenvironmental sector andalsoencouraging businesses the EnvironmentalGoodsandServices start-up companies,aswell asthosein There was afocus onassisting‘new’ / maintain orimprove theirmarket position. the companiesfelt thatithadhelped of theprojectfound that100%of been very positive. Amid-termevaluation for thissupport andthefeedback has was asignifi least 50%oftheirown investment. There with businessesmatchingthisat average grant was intheregionof£2000 associated withgrowth projects. The and grants tosupport50%ofcosts businesses withfreeinnovation reviews The projecthassupportedover 70 Case Studypage78 cantdemand frombusinesses Suresense ‘Eluma’ lighting is fi Suresense was just oneofthebusinesses tobenefi Martyn Pearson, SWMAS Ltd in theyearsto come.’ foundation for the recipients torealisetheir growth expectation story. Iamconfi the availability oftheseinvestments hasbeenamajorsuccess to companies,whichwould nothave happenedhaditnotbeenfor in theCornishmanufacturing world. The abilitytooff hand thepositive eff ‘In mycapacityasManufacturing Advisor, Ihave witnessedfi dent thatthissupport willprovide thenecessary ectstheProgramme hashadonmanySMEs tt ed intheConcorde visitor centrein Manchester. tfromSWMAS guidance. er funding rst- skilled jobscreatedsofar CD su en de qu “W high growth Cornishsmallandmedium improve thecompetitive advantage of The purposeoftheprogramme was to investments estimatedat£25,000. and maximum of£50,000,withaverage businesses were for aminimumof£1,000 creation. Investments inindividual proposals whichledtogrowth andjob businesses withprojectbasedinvestment on a50%matchfundingbasisto The BIGprogramme fundingwas available create 300+plusjobsand£10m GVA (2014) of fundscommitt i B n W u D n e u v st co C al mo e u e Pr ai it ha ur s ns y og s ne t s vve aag g i e bbu n ra tr e g i a d u r b g n in mm at si b eee

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n cl ic h di G ea h ng le rl r aad y i o n s to w t h Lighting AndFurniture. Tom Raffi eld,HandmadeSteam Bent

63 GetSet for Growth investor readiness

GetSet for Growth was launched in work with businesses to validate market November 2013. An innovative and unique opportunities and build strong value programme designed to support both propositions for business growth, new and established businesses looking helping create eff ective sales and to access fi nance and new markets in marketing strategies to secure those order to start, sustain or grow. Its team opportunities. Only then can fi nance of industry experts provided bespoke be unlocked through robust business 1:1 advice in sales and marketing and planning and realistic fi nancials, with business fi nance, off ering support clear milestones and deliverables. The through connections, knowledge combination of this approach with the and enhanced skills through a series professionalism demonstrated by our of specialist masterclasses helping team of experts and our clients has been businesses to grow. recognised by the fi nance sector resulting in a funding success rate of 97%." Matt "We have seen some tremendous Giles, Project Director achievements for GetSet for Growth and our clients - I believe this success has been driven by our refreshing Case Study page 84 approach to investment readiness. We

By the end of February 2015 the businesses GetSet assisted had:

fi nance secured for our clients

jobs created 64 Export Cornwall support for global growth

Export Cornwall was a business support • Training, workshops and events service which aimed to help Cornish catered for all levels of expertise, businesses succeed in international from complete export newcomers to markets. experienced global operators. Export Cornwall was a uniquely designed • 1 to 1 mentoring on a range of subjects part of the UK Trade and Investment from export strategy to international service (UKTI), which works with UK-based digital marketing techniques with businesses to ensure their success in Export Cornwall’s mentors international markets, and encourage • Access to a unique online learning tool the best overseas companies to look to which provided practical advice on a the UK as their global partner of choice. range of export subjects in bite-size, With the addition of ERDF UKTI was able easy to access modules. to create an important extra service specifi cally for Cornish businesses. • Membership to the Export Cornwall Network which opened up access to Support for businesses was off ered in Cornwall’s export business community the form of:

• Business Development Vouchers for Case Study page 82 Export Projects • A team of International Trade Advisers provided practical and expert advice including sector and region specialists and full access to the national UK Trade and Investment service.

businesses supported

of target jobs created

of target jobs safeguarded

Sonya Gibbs & Chris Pearce from B Skincare 65 Small Loans for Business access to fi nance

Small Loans for Business, part-fi nanced businesses due to the applicants failing to by Convergence European Regional meet the lending criteria. Development Fund was developed as The Small Loans for Business Scheme part of a wider south west programme, supported 79 businesses across Cornwall with the objective of supporting business and the Isles of Scilly up to August with and economic growth in Cornwall and the £2,036,565 worth of fi nance which Isles of Scilly and delivered by South West equated to 133 jobs either created or Investment Group (SWIG Finance). sustained as a result of the funding, with Launched in 2009 the project supported further funding delivered until December businesses from diverse sectors where 2015. Working in partnership with the business plans were viable but they business support organisations across were unable to access suffi cient funding Cornwall, both Convergence funded as from commercial sources, such as the well as other funded and commercial banks. With a focus on creating and organisations, many businesses were expanding growth and growth potential, successfully supported with pre- eligible applicants were able to apply for investment business advice as well as up to £50,000 to invest in their business support following the investment. until December 2015.

The aim of the project was not to compete Case Study page 79 with the banks, but rather to support where the banks were unable to fund

Businesses fundedaff employed The small loans for business scheme allowed SWIG Finance to support 100 businesses with £2,311,565 worth of businesses across Cornwall and the Isles of Scilly which wanted to grow but of funding delivered under normal circumstances would have been unable to access the investment. Supporting 79 businesses with £2,036,565 worth of funding has been an incredible achievement and the local economy has benefi ted as a result.” Jobs created or sustained Managing Director, John Peters

Brian Steer from SWIG Finance and Jamie Stephens of Cornwall Design and Print,

66 one of the companies who accessed funding from SWIG Finance Outset Cornwall business startup support

Outset Cornwall provided people living in parents, long term unemployed, people Cornwall and the Isles of Scilly with fully- recently made redundant or at risk of funded support to make the leap into self- redundancy and those with mental or employment and start their own business. physical disabilities. The service, created by YTKO Group, was Incorporating a mix of information introduced in October 2009 in order sessions, business start-up workshops, to support the growth of the Cornish one-to-one development coaching, events economy through the creation of new and networking sessions delivered in over businesses and jobs, and became a core 15 diff erent locations around the county, part of the county’s business support the Outset service engaged over 2,700 landscape. individuals and supported the creation of more than 430 new businesses and over Founded on principles of social 600 new jobs throughout the region. and economic inclusion, the Outset programme had a strong focus on helping Outset Online, an online interactive individuals that were oft en excluded learning platform based on the same from traditional employment routes, to core content, was also developed to pursue self-employment as a viable and support the overall off ering, ensuring on- sustainable alternative. going business support for residents of Cornwall and the Isles of Scilly. Outset Cornwall actively supported people from a range of backgrounds including women, 16 to 25 year olds, over Case Study page 80 50’s, black and ethnic minorities, single

individuals engaged and supported aff employed “Thanks to Outset Cornwall, I managed to write a comprehensive business plan despite my severe dyslexia, put together a product portfolio and launch my fl agship product through a number of retail channels, overcoming many barriers along the way. Outset new businesses Cornwall gave me encouragement, support and a framework in which to explore my ideas and I’ve defi nitely grown in confi dence and capability.”

Jayne Tarasun Flock Follies new jobs throughout the region.

Jayne Tarasun, Flock Follies 67 Social Enterprise Focus growing your potential

Social Enterprise Focus (SEF) provided otherwise be beyond their reach. a three tier service to support the Over 90 businesses received advice growth of Social Enterprises in Cornwall through the service. The project worked and increase their contribution to the with partners and commissioners to economy. The project was delivered by identify and notify suitable bidding Peninsula Enterprise in partnership with opportunities to our clients and the School for Social Entrepreneurs provided opportunities for clients to Cornwall, The Fruit Tree, Sue Morrish, meet commissioners through specifi c WHM Consulting, Buckman Associates, advice events for suitable clients when Hudson Friday and Brookward Consulting opportunities were identifi ed. The growth SEF held regular networking, achieved by the businesses resulted in information and advice events giving over 30 new jobs Social Enterprises the chance to meet Find out more about Social Enterprise with like-minded businesses, partner Focus and read their case study. organisations and commissioners. The aim was to encourage collaboration to open up bidding opportunities for newer Case Study page 80 and smaller Social Enterprises and enable them to access contracts that would

businesses received advice through the service eployed

“It has been great for Peninsula Enterprise to work with such enthusiastic and dedicated partners in the delivery of this service. new jobs due to growth achieved We are passionate about helping social enterprise to survive and by the businesses grow, and so I am pleased that we have been able to help so many in Cornwall make the most of procurement opportunities from both the public and private sector, both inside the county and beyond, creating lots of new jobs along the way.”

Adam Chambers Chief Executive Peninsula Enterprise

Collaboration Event held by Social

68 Enterprise Focus Unlocking Potential unlocking growth for your business

Unlocking Potential helps people develop and informed over 2000 delegates from and business grow through employability, more than 1000 businesses. work experience and business support services. Oft en, the expert speakers went on to work with small groups of like-minded Combining ESF and ERDF funding meant business leaders during Fast Forward a range of complementary services for Groups. The groups were a series of business leaders and individuals were targeted learning sessions where delivered under the Unlocking Potential business peers, together with an expert brand, jointly managed by Plymouth explored topics to develop business University and Cornwall College, growth. During the two-to-three days, the across Cornwall, the Isles of Scilly and participants experienced plenty of ‘I never beyond. Funded by ERDF, the Enterprise would have thought of that' moments Programme for Cornwall and the Isles of and were helped to focus on their goals Scilly was delivered between 2011 and and rethink how to reach them. Over 400 2015. delegates took part in 60 groups, taking with them new knowledge, ideas and a The programme aimed to deliver business network to support them. support in a responsive way, meeting the needs of business owners in a format they Research delivered by specialists from wanted at the time they needed it. This Plymouth University’s SERIO team, aspiration translated into three elements: provided groups with up-to-the-minute Enterprise Heroes events; Fast Forward insights and tracked specifi c groups Groups and Research. of Cornish business leaders (start-up businesses and female entrepreneurs) Enterprise Heroes events brought the over a number of years to provide best business minds to Cornwall, to share practical insights that are already helping their experiences, insights and knowledge businesses, and those who support them, with the Cornish business community. develop. Local enterprise heroes lent a Duchy perspective and proved that anything is possible from a Cornish base. Forming a Case Study page 84 “For the team to have the opportunity to deliver support to business key part of Unlocking Potential’s Connect events, the Enterprise Heroes inspired in a style that they defi ned was a huge privilege. We’d long held the view that learning between businesses was a powerful way to ensure that Cornwall built on its strengths. Injecting external expertise and providing expert research, allowed businesses to really drive forward on their own goals and broke the mould of traditional service delivery. Wrapping ERDF business support with of ERDF matched by £826,815 of HEFCEaff ESF graduate development was the icing on the cake, and provided employed a seamless growth package.”

clients received Business Mark Smith, Executive Director Assists of 12 hours or more

Events were held with 28 international speakers and 27 Cornish Enterprise heroes Caption: 69 Our sister fund: ESF

ESF Convergence has been invested in jobs and skills, delivering for people and businesses across Cornwall and the Isles of Scilly and making a real impact – tackling both the current economic conditions and also building for the future.

Key partners in the delivery of ESF have of the individual participants - helping been the three co-fi nancing organisations people help themselves into work and – Department of Work and Pensions, Skills progress in work, with the economic Funding Agency and National Off ender independence that paid employment Management Service, with a host of brings giving new opportunities for the delivery organisations including our individual and their families. And the Fifteen Cornwall chance for disadvantaged young people Further Education Colleges, the private longevity of the impact is also seen Apprenticeship Programme to transform their lives by becoming sector and many voluntary and community shaping new ways of working in the chefs. Run by the charity Cornwall Food sector organisations. mainstream. Successful employment and Foundation, the restaurant – which skills practice developed and championed One of the beauties of European Cohesion Uniquely in the country ESF Convergence uses celebrity chef Jamie Oliver’s using ESF is visibly shaping the Policy is that programme delivery has also been invested in Higher international brand - was originally set mainstream off er through investors such means that investment in business and Education, including graduate placements up using European Social and European as Jobcentre Plus and the Big Lott ery. infrastructure (ERDF) and in people (ESF) and PhDs with business, through the occurs together. Regional Development Fund (ESF and Combined Universities in Cornwall ERDF) investment. It continues to receive partnership. ESF Convergence investment The Fift een Cornwall Apprenticeship ESF Convergence for its Apprentice has had an immediate impact on the lives Programme won a top award at the Programme which is also supported by Europe wide RegioStars 2014, in the mainstream funding from Jobcentre Plus Inclusive growth: creating jobs for the and Skills Funding Agency and 100% of “It’s brilliant news that we’ve won a RegioStars award for creating jobs for young young generation category. the restaurant’s profi ts. people. We aim to create fantastic oppportunities for our apprentices by giving them time, love, care and a platform to develop both their confi dence and the Fift een Cornwall, the fi rst project professional skills they need to be succcessful in the workplace. Over 90% of the anywhere with ESF investment to win a graduates from Fift een Cornwall are in employment, and over 80% working in the RegioStar, is a social enterprise which restaurant industry.” Jamie Oliver aims to inspire via food and off ers a 70 Treleigh Ind. Estate The CPR area was transformed during the economic journey of

Wheal Harmony Convergence. ERDF took the time to consider investments which would work best for both

A30 junction community and businesses. improvements 71 Welcome to the of regeneration… Tolvaddon Energy Park Construction of a new warehouse and offi ces The Camborne, Pool and Redruth (CPR) area helped Large Diameter Drilling (LDD) expand was transformed during the economic journey of into a new headquarters Pool Innovation Centre for their worldwide The fi rst of a trio of Convergence. ERDF took the time to consider operations. centres and one of the Marlin Ho investments which would work best for the community fi rst projects to be completed in the Workspac and businesses in CPR due to it being one of the CPR area local cons company most deprived areas in Cornwall and the Isles of Scilly. and renta The area was hard hit by recession; on top of this the other mix closure of former industries left acres of brownfi eld land Western Power right in the heart of two of the most populated urban Distribution areas in C&IoS. Within a few square miles regeneration The new offi ce and warehouse space has helped this former mining and industrial area allowed WPD to stay in Cornwall and expand transform into a community ready for business which their workforce across the region, whilst the showcases how ERDF building redefi ned the can work for transformation. approach road into CPR Sustainable Transport Electronic real time bu updates helped labour East Hill Junction mobility in a socially deprived area King Edward Mine Improvements to the road helped unlock the Its rich history was potential of the area East West Link Road allowed to continue without congestion Provided a quick loop with the creation around CPR to allow of workspaces for traffi c and business creative companies to move through the with the latest revitalised area connectivity and facilities in a semi- rural area 72 Treleigh Ind. Estate Cornwall Business Park (Plots 1, 2, 5, 6, 7 & 8) – Creation of a new various workspace business park A30 junction investments allowed specialising in green improvements the expansion of industry on land which Joining the East Hill businesses into high was remediated and East West Link quality mixed used through investment road this improvement workspace with great to clear it of former helped move the fl ow links to the A30 and the mining works and other of traffi c through the business community contaminates busy CPR area to Wheal Harmony avoid congestion 700,000 The Programme helped fund the Visitors to Heartlands since 2012 unlocking of place for future business Heartlands is the result of a ouse opportunities. community's ambition to see a former Contaminated land blight on the landscape changed ce units for was remediated ready forever to become an asset to the struction for construction expansion local community, and something for l income from everyone for now and in the future to xed used units be proud of. Heartlands is a free to enter community regeneration project set upon the beautifully transformed site of the former derelict mining site Redruth Brewery Robinsons Shaft , Pool. The 19 acre and Archive The Elms site includes the World Heritage Site Refurbishment of Gateways exhibitions, Robinsons Krowji Workspace Funding helped unlock other funding to the building led to Engine House, fi ve beautiful Diaspora Demolition of 1950s transform the derelict community learning Gardens, water features, the unique buildings allowed this site into Kresen and links with ESF Red River Café, a small community creative workspace Kernow (Cornish of local businesses and one of the t to double in size to Archive Centre), shops, largest free adventure playgrounds us Redruth Gateway accommodate the workspace, housing in the South West. r growing creative and community space Investment into high industry in CPR ERDF investment helped to construct quality workspace in live and work space within the project CPR allowed businesses to move from PIC to enable small businesses to grow and other places to on site. make the most of the latest facilities and connectivity 73 74 this hasmadeiteasier for ustocarryoutdesk from ourtwo superfast broadbandlinesand “We now relyonsuperfast speeds of 80Mbps for us. and superfast broadband hasbeentremendous internet isvitalto ourcorebusinessoperations the problemremotely. Inother words, highspeed our offi breaks down, we canseeitonthelargescreenin we canmonitortheirperformance online.Ifone Scotland. Allareconnectedtotheinternet and turbines, bothinCornwall andasfar afi business. We maintainover ahundredwind Ivor Thomson said:“We areaninternet-hungry available inPerranporth. ManagingDirector order superfast broadbandassoonitbecame Natural Generation were oneofthefi past four years. and risingfrom5to25fulltimeemployees inthe being setupeightyears agowithjusttwo people The businesshasundergonerapid growth since renewable energyprojects. solar paneldevelopments, aswell asother installs andmaintainswindturbines company, basedatPerranporth. The company Natural Generation arearenewable energy connected bySuperfastCornwall N a ceoronlineandwe canusuallysortout t u r a l

G e n e rst to eld as r a t i o over time.” to new jobcreation andwillcontinuetodoso have beenpossible. Undoubtedly, thisisleading business forward faster than would otherwise and innew andbett business. Bybeingabletodothings remotely broadband ismaking ahugeimpacton our contribution, thereisnoquestionthat superfast “Although itishardtoquantifytheexact eff home orremotelywhenever we please,justas usual. Italsomeansthatitiseasierto work from not beatriskandcouldcontinueto operate as fi the event ofbadweather oradisastersuchas “We have alsomoved toacloud-basedserver. In conferencing inplaceoftelephone calls. quality Skype,sowe now routinely usevideo- broadband connection,we canrelyonexcellent and Canada.Sincehavingoursuperfast and frequentlytalktoourclientsinGermany Internet Protocol.) We have internationalclients telephone systemsthrough VOiP (Voice over top surveys viaGoogleEarthaswell asrunour reor fl n ectively aswe canfromtheoffi ood at theoffi (page 17) erways, we aremoving the ce,thebusinesswould ce.” connected bySuperfastCornwall M supercharge ourbroadband connectionbefore possible internetspeeds, sowe hadto been imperative thatwe have thehighest "As anInternetService Provider, ithas always phone." anywhere else–a human beingontheendof our cloudservices thatcustomerscouldnotget placed toexploit it. We off profi in onlyafew months.It’s amarket that’s highly ISP intoanexporter ofcloud-basedservices "MacMate hasturnedusfromaniche UK-only UK. Mac market istentimeslargerthere thaninthe says: "We targetedtheUSA specifi for 75%oftotalMacMatesales. CEOGaryHall marketplace andsalesintheUSA now account MacMate hasstormedaheadintheUS Apple event, MacWorld ExpoinSanFrancisco, Following exhibiting attheworld’s biggest calendar sharing,emailandgalleries. web hosting,clouddiskstorage, backup,iCal of cloudservicesfor AppleMac,including company inBodmin.Itisanelegantcollection MacAce, anestablishedinternetservices MacMate was launched inJune2012by table andhighlyskilled andwe are perfectly a c M a t e ersomethingwith cally asthe rapid expansion." boost toourbusiness andhelpedaccelerate our too. Superfast broadbandhasbeenafantastic staff “In thelastyear, thebusinesshasgrown from4 colleagues andcustomersintheUSA.” experience. We regularlyuseiChattospeak increased bandwidthensuresahigher quality conferencing andscreensharing, now that the Gary says:"We aremaking moreuseofvideo- run perfectly.” to runmultiple VPNs simultaneously– they all we have superfast broadband,itisnoproblem customers aswell aswithinthebusiness. Now "We runanumberof Virtual Private Networks for Private Networks arefar morestable"saysGary. "The extra bandwidthalsomeansthatour Virtual a quarteroftheprice!" Mbps download and20Mbpsupload–allfor have fi Mbps download and2Mbpsupload.Now we together) whichgave usspeedsofaround30 bonded solution(withthreeADSLlines the arrival ofsuperfast broadband. We hada to12. We arerecruitingadditionalstaff brebroadband,we enjoy speedsof80 (page 17) now

75 Ambient pressure diving AugustaWestland guided by Superfast Business Cornwall (page 17) enabled by Newquay Cornwall Airport Infrastructure (page 21)

For over 45 years Helston-based AP Diving has AgustaWestland is a world leader in the AgustaWestland is an established provider of led the way in diving Innovating, designing and manufacturing and maintenance of helicopters professional training services and solutions manufacturing diving equipment of the highest and the training of pilots. Owned by to a wide range of military, civil and industrial quality. The company has grown from a small Finmeccanica, AgustaWestland approached customers. family business to an internationally respected NQY in 2009 looking for a new home for their dive manufacturer with a global network of Operational Flight Training Centre. It is committ ed to developing and expanding its dive instructors, distributors and support training portfolio to meet both the current and centres. AgustaWestland’s relocation took only 6 months future needs of all of its customers. from initial enquiry. Now the 402 hangar is home Support from Superfast Business Cornwall is to the expanding presence of their Operational On their opening day, Graham Cole, Managing enabling AP Diving to undertake a strategic Flight Training Centre (OFTC). The OFTC delivers Director, AgustaWestland said “We are already change to grow the business. The centrepiece high-quality training for helicopter pilots, seeing strong interest from military and public of the project is the implementation of a engineers and mission crews. service helicopter operators around the world new Customer Relationship Management / for the operational fl ying training services this Enterprise Resource Planning system that will What the hangar incorporates: new facility can deliver. The AgustaWestland Operational Flying Training Centre, here at revolutionise how the company manages its • A helicopter hangar information. Newquay Cornwall Airport, is not only bringing • Briefi ng rooms and IT training rooms new highly skilled jobs to Cornwall but it will The project has already enabled AP Diving to also benefi t local businesses and become • Currently accommodates 40 high-skilled jobs expand their team and to put in place a VoIP known around the world as a centre of training (pilots, engineers and ground crew) including telephone system. The project will deliver excellence.” 13 aircrew instructors. growth in all areas and will allow AP Diving to expand its national and international AgustaWestland has invested over £1 million The excellent training environment combined client base. in this initiative (including £300,000 of ERDF with the aviation services provided by Newquay Convergence investment). Cornwall Airport are vital for AgustaWestland and, without the operational airfi eld, they would The AgustaWestland OFTC runs helicopter fl ight have to relocate elsewhere. The presence of training programmes for up to 60 students AgustaWestland at the airport is likely to grow per annum, covering specifi c helicopter over time. skills such as search and rescue and policing. 76 from itsoriginal founders. Itsells morethan Amanda bought outthecompany in2007 Spiezia Organicsstarted 12years agoand of staff previous year, andtaken onfour new members which isa100per cent improvement onthe had a£34,000net profi “Profi how quickly we've been abletogrow andexpand. and madethemostamazingpositive changes to centre hasmadeanincrediblediff Spiezia Organics,said:“Moving totheInnovation Amanda Barlow, managing directorandowner of growth initsfi enabled SpieziaOrganicstoenjoy enormous to helpthemexpand quickly. This support and off centres areoperated by PlymouthUniversity, The threeaward-winning businessacceleration shortly aft and Wellbeing Innovation Centre(HWIC)in Truro organic skincare products,moved totheHealth Cornish companymanufacturing 100percent Spiezia, anestablished,highlysuccessful Innovation Centre.. year aft £34,000 andcreatedthreenew jobsjusta recorded arecordincreaseinprofi Organic skincare companySpiezia Organics expanded byCornwallInnovation S p tabilityhasincreased enormously;we've ergrowing businessestargetedsupport withmorebeing recruitedallthetime.” ermoving tobebasedataCornwall i erthefacility openedinJanuary2013. e rst year. z i a

tincreaseinoneyear, O r g erencetous ts of a n i c s skincare sales. a new onlineshopping platform tohelpboost based companywas recruitedby Spiezia tobuild Digital. Aft business whichhad recentlymoved in–Insite recently ledtoSpiezia teamingupwitha A chancemeeting inthecentre’s kitchens opportunities toteamupandwork together. the healthandlifestyle markets, andoft Businesses basedthereareprimarily working in well asmanufacturing andlaboratory space. Formation Zonefor start-up companies,as The HWIChas41offi can't believe thediff supporting ustogrow andexpand thecompany. I helping ustolinkinwithotherbusinesses and been phenomenalfrankly, givingusleads and “The helpwe've hadfromtheHWICstaff added. us invery tangibleways togrow quickly,” Amanda sales andtheteamatHWIChasreally supported “We've beenabletoimprove productivity, expand including Browns ofMayfair. leading spasandbeautytreatmentfacilities, its productsareoff ingredients, andtailoredspatreatmentsusing made using100percentaccreditedorganic 35 diff erentskincare andbodycareproducts (page 37) er chatt ingover coff eredatsomeoftheUK's cesanda20-desk erenceinjustoneyear.” ee,theweb- has en fi nd funded byBIGInvestment T months. Futuregrowth will continue tobedriven the momenthave afull orderbookfor thenext 3 are competitive within ourmarket sectorandat signifi 25%. The new lasercutt 50% againsttheprevious year, we hadforecast We achieved agrowth rate toyear end2013of apprentice withinthenext few weeks. The Grain andexpect totake onanew general 2013 we have addedthreenew employees to Since introducingthelasercutt quantities. volumes andintroducepricebreaks onlarger also enabledustohandlemuchlarger project reduced productiontimes. The largelaser cutt runs. This inturnincreasedthroughput and projects throughinhighvolume production machine thatenabledustorunlaser based costs ofalargebedworld leadinglasercutt funded grant towards thecapitalinvestment We were successfulinapplyingfor 50%match- recieved investment throughBIG. of £3mfunding. The Grain SignCompany over 180businessesandallocated inexcess Business Investment for Growth hassupported h cantdriver for thegrowth achieved. We e

G r a ingmachinehas beena i n

erinOctober S i g n ing

er (page 63) C beyond. confi rate inourturnover todatein2014andwe are We arecurrentlyexperiencing a25-30%growth ensure faster projectturnarounds. introducing improved productionsystemsto by streamliningourproductionmethodsand o m dentofmaintainingtheserates in2015and p a n y

77 Seasalt Suresense funded by GBI (page 59) funded by SWMAS (page 62)

Seasalt is a fashion brand based in Falmouth, At the time of applying for ERDF investment, Suresense was launched in March 2012, and From the partner marketing materials we have Cornwall. The company has its roots in Seasalt saw an opportunity to grow its over the last two years we have advanced our developed, we have been successful in striking Penzance, and originally started when the wholesale sales channel thanks to a shift in its solutions into three robust and innovative a partnership with a number of new partners, Chadwick family walked into an Army and Navy competitors’ activity. When it was awarded, technologies which have already had one of which is the global electronics giant store in Adelaide Street on a wet August day, Seasalt’s turnover was £5.4m and the brand international interest and success. Hitachi and they are now in partnership with us looking for waterproof jackets. They bought had ambitions to grow its turnover to £15m to provide a bespoke product called ‘ProHestar’ the waterproof jackets, and in addition, the within 5 years. The grant enabled the business Because of the SWMAS grant that we have to the energy saving market based on our shop. The business sold useful and practical to take steps to create 23 new jobs as well as received, we have been able to fund product technology. clothing to the farmers, fi shermen and artists to relocate to larger business premises and design, marketing and IP expertise that we may of the area. to develop the company’s systems to improve not have been able to do, or at least not in the This is a phenomenal endorsement of our effi ciency and management information. timeframe we have. As a ‘start-up’ business technology and British manufacturing, and Those early days shaped the look of their brand Martyn saw our structured approach to growing something we are very proud of here at and Seasalt continue to have strong links to “The ERDF grant was awarded to us at a time our products and business generally and has Suresense. I think it’s important to note that Cornwall’s maritime and creative heritage. where we saw a clear opportunity for growth really helped develop our thinking and methods. in addition to our innovative smart product Their inspiration is refl ected in everything they but lacked the bridging capital needed to back portfolio, our growth has been driven by our do – the collections, their catalogues, website, our vision,” says Leigh Chadwick, Joint Managing Working with SWMAS has also been fantastic decision to partner with distributors, resellers branding and their marketing. Director. “By maintaining a clear focus on in helping us engage with other local and agents rather than direct sell to market strategic essentials and promoting the culture manufacturers and we derive a lot of value in ourselves. This is a far more scalable approach Seasalt sell to around 300 stockists and are and heritage of the area we live in, we feel that collaborating with the Cornwall Manufacturers to developing our footprint globally. stocked in most John Lewis branches across we can have a very positive eff ect on our local Group that was introduced to us by Martyn. the UK. community - great for us and great for Cornwall.” They repeatedly appear in the Top 100 companies in Cornwall and Devon and have approximately 300 members of staff which is a mix of ‘home- grown talent’ and those with industry skills and experience from across the UK. 78 on thetopic. The seminarwas extremely well to fi Cornwall engagedwiththeCornishsupply chain is EnablingEarlyArray Deployment’. Invest in Energy Challenge – How Supply ChainInnovation All-Energy. The topicwas: ‘MeetingtheMarine seminar whichtookplaceonthefi Invest inCornwall alsoorganisedaheadlining of Exeter (Falmouth Campus). Mojo Maritime,KML,FugroSeacore, University were: Wave Hub,Fab Test, ArmadaHydraulics, Marine Renewable Energy. Cornishatt West topromotetheregion asakey locationfor forces withbusinessesfromthe widerSouth Energy Park, seven Cornishcompaniesjoined Under thebranding oftheSouth West Marine coordination ofalargestandatthe exhibition. In 2013Invest inCornwall ledonthedesignand countries. 8,000 industryrepresentatives fromover 50 giving themaccesstoanannualaverage of companies have apresenceattheevent Invest inCornwall helpedanumberofCornish to allforms ofcleanandrenewable energy. All-Energy istheUK’s largestevent devoted assisted byInvestInCornwall A ndpeopleabletospeak authoritatively l l E n e r g y

2 rstday of 0 endees 1 3 - 1 and Fab Test. Mojo Martime,Armada Hydraulics, Wave Hub region. Cornishparticipants were: KML, advice andsupportdevelopers canaccessinthe the incrediblearray oftestingfacilities, expert from thewiderSouth West, todemonstrate opportunity for Cornishcompanies,andthose South West Marine EnergyPark standwas an and coordinatedby Invest inCornwall, The Cornwall’s presenceatAll-Energy. Designed In 2014Invest inCornwall againorchestrated generated over £500kworth ofleads. contracts were secured.OneCornish company quality ofcontactsthey madeandsome large Stand att expertise andthestrengthofoursupplychain. Cornwall’s profi was excellent andtheevent helpedtoraise representatives. Feedback fromtheseminar university andresearchstaff The audienceincludeddevice developers, att (page 61) endedby some65industryprofessionals. 4 endeeswere very impressed withthe leby focussing onourregion’s andotherindustry funded bySWIGFinance N the SmallLoansfor Business schemeandwere European Regional Development Fundloanvia applied toSWIG Finance for aConvergence the bankfor theproject,Naturally Learning from 40to64children.Declinedfi which would allow theincreaseinnumbers the refurbishmentoftheirPoltair nursery Judith andMandysoughtaloantoinvest in to choose,learn,develop andthrive. stimulating environmentsallowing thechildren which practice achildledphilosophyinnatural, consists ofthreenurseriesacrossCornwall its fi training toEarly Years Practitioners. Opening as atraining company, delivering highquality Richardson, Naturally Learningstarted initially Founded by JudithChapmanandMandy their Poltair nursery. Fund inordertosupporttherefurbishmentof under theConvergence European Development in Cornwall applied toSWIG Financefor aloan Naturally Learning,asmallgroup ofnurseries rstnursery in2012,Naturally Learningnow a t u r a l ly

L e nance from a r n i n g “It enabledustofi complete ourbuildingwork. and withoutitwe wouldn’t have been ableto through SWIG Financewas invaluable tous Regional Development Fundwhichwe accessed “The fundingfromtheConvergence European Business DirectorJudithChapmansaid: contributing backintotheeconomy. has alreadyresultedinfour new fulltimesposts, successful inreceiving£50K. The investment children inourcarearebenefi bank hadrefusedtoandasaresultmany young (page 66) nance theprojectaft tt ing.” er the

79 Newquay Forest School White Gold supported by Outset (page 67) supported by Social Enterprise Focus (page 68)

Jonathan Burfoot approached Outset Newquay Forest School is registered as a social White Gold Cornwall CIC (WGC) was formed in full business review to ensure we were fi t for Cornwall in late 2013 with an idea for creating enterprise and overseen by an unincorporated April 2011 due to Government cut-backs which purpose. As a result of the SEF support, WGC Newquay Forest School, a supportive learning group of members, drawn from the local enforced the closure of White Gold Project was in a much bett er position to provide an environment for children and young people, a community and all passionate about supporting which supported prolifi c young off enders. extended service to people aged 7-24 years, place to help them overcome learning barriers youth. With the support of senior members within that need the most support which, therefore, and develop their confi dence and social skills. the county, WGC established an offi ce base at benefi ts our county. Jonathan claims, “If there is one thing I’ve learned Cornwall Neigbourhoods for Change and with “We are all born with unique gift s and talents, I from the Outset it’s to pick your team well and a positive commitment from team members, WGC recognises to sustain the organisation wanted to create somewhere that helps children surround yourself with people who encourage management and a newly formed Advisory we need to diversify and also maintain our discover what they are good at, somewhere you”. Board, WGC off ered support for vulnerable, at professional interest in our funding and, as they can feel good about themselves; while a result, we have been able to contribute to With the school growing in popularity, Jonathan risk, young people aged 10-19 years across the simultaneously providing valuable support for county. The signifi cant change for the service the Safer, Stronger Consortium which hopes parents, teachers or anyone that works with and his team, including his wife Anna, now plan to provide Probation service due to their cut- to launch similar projects in other locations to sustain itself meant the referral agencies young people,” says Jonathan. would have to pay for the service to support backs. WGC has had signifi cant support from across Cornwall and hopefully expand their Devon and Cornwall Police which has resulted Through Outset’s Introduction to Enterprise reach nationally, through a subscription scheme client-base, Social Care and Education being the main agencies. in an information exchange protocol which is sessions, Jonathan was able to examine and resource pack for schools and other youth believed to be nationally exceptional. It is hoped his concept from various angles, develop organisations. WGC has always worked in partnership with this protocol will also support Safer, Stronger practical plans for implementing his idea, with other agencies, but on this occasion, whilst Consortium and other potential consideration given to market readiness, fi nance developing the business plan and potential future developments. and marketing. The Outset team worked closely opportunities, it was apparent the organisation with Jonathan to help him to defi ne his strategy would need additional support. Fortunately, WGC has instigated a pilot scheme, Trust 360, and develop a clear business plan both through Social Enterprise Focus (SEF) was off ering to which off ers support to off enders who are being the workshop series as well as one-on-one support organisations such as WGC and we took released from Camborne Police custody. WGC mentoring. full advantage of this off er. Key aspects to the has just secured a contract with Job Centre development of WGC was to procure more work Plus and Learning Partnership 180 and it is across the county with diff erent contractual anticipated there are other opportunities that organisations. In addition, WGC supported a will be coming on-stream very soon. 80 in theregionparticipating inthishighlyeff jobs were createdor safeguarded by businesses work oftheprogramme. Asignifi widespread peergrouprecommendation for the outstanding value for money ratios and The resultsspoke for themselves showing business throughboththehighsand thelows. and fi Oxford Innovation’s teamofspecialist coaches programme for Cornwall andtheIslesofScilly In delivering theCoachingfor HighGrowth and successfulprogramme. team, benefi experience oftheOxford Innovation coaching recognised andappreciatedthepractical Businesses andindividualsonapersonal level deliver costeff that resourceinvestment was maximised to accelerated productdevelopment, ensuring Agile Innovation, auniquemethodologythat community ofhighgrowth start-upsand collaborative learning;theGreenhouse,a individuals sharedbestpractice and of DirectorPeer Groups,wherelike-minded the programme includingthedevelopment Innovative developments were afeature of coached byOxfordInnovation F r rst-hand involvement ofrunninga u g tt inghugelyfromtheirknowledge i ective, accelerated impact. cantnumberof ective requires very carefulplanningandmanagement.” of supportfor ourbusinessasrapid growth programmes have beenaninvaluable source “The Coachingfor High Growth andSteppingUp annual growth of almost40percent,” saidLucy. “Since ourlaunch in2004we’ve experienced experiencing exponential growth. places aparticularemphasisonbusinesses Innovation’s SteppingUpprogramme, which founder LucyJewson andherteamjoinedOxford to theirregulardedicatedcoaching, company clothing for childrenandmothers.Inaddition the designerandmanufacturer oforganic the complexities ofrapid growth was Frugi, coaching andbespoke supportinmanaging One oftheestablishedbusinessesto receive sustainable results. coach andprogrammes bestsuitedtodeliver Innovation matcheseachclientwiththe As notwo businessesarethesame,Oxford growth journey. fi from entrepreneurialstart-upstoestablished have worked withadiverse range ofbusinesses rmslooking totake thenext stepon their (page 60) assisted byWave Hub S move quickly toafullarray. complete ourtesting at Wave Hubwe hopeto said: “Thetechnology isscalablesooncewe Peter Mitchell, ManagingDirectorofSeatricity, waves. the performance ofOceanus2inonlymoderate with some“highlyencouraging” earlydatafrom Wave Hub. The companysaiditwas delighted coast ofCornwall andhasundergonetestsat ship repaircompanyA&PFalmouth on thesouth Seatricity’s fi electricity. drives ahydroelectric turbine,whichproduces a pumptopressuriseseawater. This inturn travels upanddown withthewaves itoperates tethered toblocksontheseabed.As thefl aluminium fl energy device calledOceanus2. This involves an The companyhasdeveloped apatentedwave 10,000 homes. generating enoughelectricitytopower around to deploy upto60devices at Wave Hub, UK-based wave energydeveloper that intends Wave Hub’s fi e a oaton thesurface oftheseathatis t rstOceanus 2device was madeby rst customer isSeatricity, a r i c i t y (page 47) oat generators toproduce electricity. which isthenused todrive hydro turbinesand of thepassingwaves topressurise fl submerged buoys thatmove withthemotion CETO 6device at Wave Hub. This involves fully Wave Power whichisplanning todeploy its Another customerisAustralia-based Carnegie power withagenerator. of thewaves andconverts itintoelectrical fl Wello Oy. Wello’s Penguin device isbased ona has astake inFinnishwave energydeveloper multi-national utilitiescompanyFortum, which Wave Hub’s othercustomersincludeFinnish Cornwall.” full partnow thatwe have moved ourHQto Cornish economyinwhichwe hopetoplaya potential, willalsohopefullybegoodfor the wave farms intheworld. This, plustheexport homes –andwould beoneofthelargest 10MW ofelectricity-enough topower 10,000 “The fi oating vessel thatcapturesthekinetic energy nalarray ofupto60devices willgenerate uid

81 Alacrity B Skincare Developing digital gaming at Falmouth University (page 41) supported by Export Cornwall (page 65)

Based at Falmouth University, the Alacrity Dr Maria Stukoff , Head of Academic Headed by Chris Pearce and Sonya Gibbs, B has expanded to seven people, enabling the Falmouth programme is designed to catalyse Development at Sony Computer Entertainment Skincare is a Cornwall based family business of company to operate on a larger scale, fulfi lling the growth of a major digital games industry comments: “The UK games industry is renowned ten years, hand-producing natural, high quality, bigger orders more quickly and scaling up to within Cornwall. for its highly skilled workforce, and Alacrity aff ordable skincare products. As a growing meet the demand of their expanding UK and Falmouth is central to incubating the next wave business, B Skincare has received support international customer base. The company has The innovative programme places talented of talented game creators to drive our industry from the Export Cornwall service and UK also been able to purchase more equipment graduates in teams that incubate into forward.” Trade & Investment to expand into Europe and to enable them to upscale their production incorporated, investible companies with beyond via an enhanced e-commerce platform. line, while still staying true to their ethos of national and global reach. Alacrity is based at Falmouth University’s handmade, natural, quality products. Academy for Innovation & Research. Harnessing B Skincare has been receiving help from UK Over the course of a year, students work a refl ective learning programme, it helps the Trade & Investment International Trade Adviser, B Skincare is now fully equipped to fulfi l demand full-time hours on real briefs set by high teams to overcome the humps that many Neil Roach, and support from Export Cornwall from overseas with ease. The company is profi le industry partners. On completion of businesses experience at the beginning of their over the last 12 months and has already seen a expanding its horizons and is now taking orders the programme, graduates achieve a Masters life, priming them for success. huge impact on business growth. Through the from across mainland Europe, Ireland and the degree in Business Entrepreneurship and are service, B Skincare has been able to secure USA thanks to its new website and online order ready to incorporate as a company. funding that has taken the business from taking system. The fi rst cohort of 20 began their studies in a kitchen-table enterprise to full business May 2014, working with partners including Sony operations from its own dedicated workshop Computer Entertainment, Centroid Motion facilities and offi ces just outside Bodmin. Capture, the BBC and Goonhilly Satellite Earth The new facilities have transformed the way Station. The programme att racted widespread B Skincare is able to do business. The team interest from regional, national and specialist news outlets, culminating in a series of student blog entries featured in the gaming title Develop. 82 Cornwall boastsaburgeoningandinnovative digital to managetheirown symptoms moreeff results straight back tosuff the diseasetohelp intheiranalysisandarefeeding The teamarecreating adatabaseofinformation on symptoms onadailybasis. to develop amobileapplicationthatcanrecord with Cornishdigitalcompany, BuzzInteractive, the University ofExeter MedicalSchoolhaspartnered In abidtotransform how we treatthis chronicillness, develops –andhow itimpacts patients'lives. understanding ofhow thediseaseistriggeredand people intheUK,yet therearelargegapsinour aff Ménière’s isaninnerearcondition thatprofoundly and managed. the symptomsofMénière’s Diseasecanbemitigated digital experts, theprojectisshedding lightonhow Bringing togethertheregion’s leadingacademicand of arare andpoorlyunderstoodcondition. using mobiletechnologytotransform thetreatment A revolutionary researchinitiative inCornwall is developed byEuropeanCentreforEnvironmentandHumanHealth M ectsthehearingandbalanceof around160,000 o b i l e

t e erers–empowering them c h

c ectively. o l l a b o from theUKMetOffi Linking themobileappwithweather information featured.” that’s somethingthatalmostcertainlywouldn’t have large numbersofparticipants. Without Buzz’s insight, is changingandhasallowed ustorecruitandretain It gives themuniquefeedback on how theircondition but hasalsobecomeareallyusefultool for patients. application hasn’tjustbeenbenefi “Working withBuzz Interactive hasmeantthatour success: its collaborative designhasbeenessentialtoits Jessica Tyrrell hasledtheMénière’s studyandbelieves changing thelandscapeofscientifi region’s private sectoronco-createdprojectsis technology sectorandworking closelywiththe eHealth andspring-boarding theirexpansion intothe Interactive, givingtheminvaluable experience in The collaboration hasproved pivotal for Buzz people. the toolusedtosend outearlywarning messages to meteorological conditions,amove that couldsee to uncover associationsbetween Ménière’s and r a t io n ce,theresearchisalsohoping cial to researchers, cresearch.Dr (page 38) collaborative research.” proud tobeplayinganintegral roleinthiskind of improve patienthealthandwellbeing, andwe’re really application hashighlightedhow technologycan the eHealthsector. OursuccesswiththeMénière’s Buzz isnow well positionedtomake amove into “As aresultofourwork withtheUniversity ofExeter, at Buzz,said: health andwellbeing sector. Lindsey Axten, Director

83 Buttermilk Confectionery Energising business growth GetSet For Growth (page 64) unlocking potential (page 69)

Butt ermilk Confections is one of the oldest Karen Hoyle, GetSet Advisor gives an overview Source Energy, a multiple award-winning ‘The group gave us a clear and eff ective strategy businesses that GetSet For Growth has worked of her work with Butt ermilk Confections, “It was renewable energy company based in which we have been able to execute with the with, celebrating their 50th Anniversary in a pleasure working with Butt ermilk Confections, Grampound Road, is expanding rapidly thanks support of Unlocking Potential.’ 2014. with every meeting they made progress. GetSet to a clear national growth strategy that helped provide focus and ensure that the main Unlocking Potential helped turn into a reality. Source Energy had previously worked with Butt ermilk Confections produce high quality objectives were always kept in mind, whilst Unlocking Potential on a variety of business- Cornish fudge using high-end ingredients and looking at de-risking the piloting of products, Aft er impressive regional success, Managing related challenges that helped both Ben and his traditional copper pans to create a distinctive, developing clear packaging options and a pricing Director Ben Hodges has focused on business management team focus on taking the business authentic and delicious taste. With their range strategy in line with competition. We were growth. The business, which specialises in forward and maximising opportunities. Ben of Cornish confections already proving popular delighted to award Butt ermilk Confections our ground and air-source heat pump technology found that the time he took out of the business in the seasonal and tourism markets, in 2010 Marketing Growth Award this year as they have has experienced impressive regional success. with other leaders during the Fast Forward David and Tracy McDonnell-Goad took on the truly embraced and invested in growing their Now Managing Director Ben Hodges is focusing Group helped clarifi ed his thinking. business from David’s parents. David and Tracy brand” on business growth, namely taking Source had growth ambitions to move their business Energy’s successful business model to new ‘It’s easy to get caught in a bubble, especially at forward and wanted GetSet’s help to plan for the Butt ermilk Confections now intend to pilot their markets around the UK with support from Fast the top. It can be a lonely role as you don’t get realisation of these ambitions. newly developed product range in an artisan Forward Groups. ‘We are at a key point, moving much feedback from the people around you. coff ee chain, to gather feedback and fi nesse the from a regional to a national business. As a Having independent, fresh eyes looking at what Tracy explains, “It was great working with the range before launching to a wider audience. They modern company, we wanted to fi nd and att ract you’re doing or trying to do helps to refi ne your team at GetSet as they are an energetic team have ambitious turnover growth targets for the new customers and business opportunities’. ideas’. brimming with new ideas and have a great future and will also be opening a new factory in With growth in mind Ben added ‘working with breadth of experience between them” Bodmin during 2015. Ben spent three days with other business leaders who shared his aim of developing a the Fast Forward Group has meant were able Butt ermilk worked with GetSet’s Marketing and robust online strategy for growth. Guided by to generate some key new ideas which we are Sales Specialist team to develop a marketing a number of industry specialists, the group implementing as part of our national growth approach for new products. Looking fi rstly specifi cally focused on digital media strategy, strategy’. So it’s all eyes to a bright future for at the viability of a multiple brand approach, leaving with the tools they needed to instigate Source Energy. Butt ermilk sett led on moving one solid brand change. name forward and worked alongside GetSet to establish what were the right products for the national market. 84 Despitethesechallenges,the European Duetothesefactors C&IoSwas awarded 1 AbouttheProgramme. In2006Cornwall rippled intoC&IoS. on theUKeconomy–anditsrepercussions worldwide recessionhit,ithadahugeimpact in theworld economysincethen,whenthe transformation. H ambitions andtargetstorefl Convergence Programme setoutwithhigh during thattimeandaccordinglythe The world economywas especiallybuoyant investment package was calledConvergence. and remaincompetitive inthe future. This to helpimprove oureconomicposition qualifi special statusfromEuropeastheregion region. accounted for thepoorperformance ofthe level employment togethertheseproblems lack ofskills opportunitiesinseasonalorlow factors were alsofurtherhindered by the in thetravel timetomajormarkets. These to trade eff infrastructure madebusinessesstruggle with alonghistoryofpoorindustrial due toalackofcapitalinvestment, coupled of economicoutput.Ourregionsuff placed usbehindotherUKareasinterms C&IoS hadissueswhichhave historically investment, butbefore Convergence started wouldn’t have happenedwithout European many investments realisedthatperhaps the Europeanallowance. Today we have behind therestofUKeconomyhence and IslesofScilly(C&IoS)were lagging edfor aspecial package ofinvestment ectively, especiallywiththelag owever, a lothaschanged ectourdrive for ered 3 To achieve thiswe have worked in 2 Cornwall andtheIslesofScillyqualifi Theinvestment inabrand new superfast new technology beingexploited toitsfull levels oftake upandthecapabilityof the benefi programme recognisedthateconomic network was justthebeginning. The from. Programmes) thattheregion hasbenefi Cornwall and the IslesofScillyObjective One Southwest Objective 5band2000-06 European programme (following 1994-99 average. Convergence isthethirdsignifi been below 75%oftheEuropeanUnion performance between 2000and2002had Convergence in2005because itseconomic region for thebett European investment helpedchangeour book takes you onajourney todiscover how next Programme isupandrunning, this long aft and benefi are evident, andwhilstsomeoftheresults days theachievements ofthe Programme and prosperitywithintheregion. Within 3287 investments toimprove growth, productivity private sectorstodevelop anddeliver local partnership withboththepublicand sustainable economicgrowth. environment andqualityoflife underpin added economy–whereknowledge, for transforming C&IoSintoahighvalue committ Convergence Programme pressedon Regional Development Fund (ERDF) twill onlybeachieved through high ertheProgramme closesandthe edtoestablishingthemomentum tswon’t befullyrealiseduntil er. ed for ted cant Research&Innovation –Superfast Cornwall • Digitalinclusion–NationalStatisticsshow • Demandstimulation– The Superfast • Superfast Cornwall leadtheway inmany collaborating withuniversities toundertake value tothe economy. Activities included through superfast broadband andtobring push theboundariesofwhatispossible technology developments andtrendsto investigated currentthinking, research, Labs isacollaborative activity that them. of thebenefi practical skills andgained anunderstanding volunteers, allatt charity Citizens Onlineandanetwork of programme, GetIT Together, andtheUK Cornwall. Working withBT’s DigitalInclusion more than2,500computernovices in by providing freecomputer training to this very realissueofdigitalexclusion Superfast Cornwall hashelpedtoaddress Isles ofScillyhave never usedtheinternet. that about15%ofadultsinCornwall andthe the approachaccordingtoeacharea. at theheartofcommunityandtailoring highest take upintheUK.Eff media channelshave achieved someofthe was acrossadvertising, onlineandsocial take upoffi successful marketing campaigns toensure Cornwall marketing teamhave developed impact onthelocaleconomyandsociety: ‘add on’programmes designedtorealisethe potential. brebroadband.Communications tstheinternetcanbring to endeeshave learned ortwas directed Skills programme – Avitalkey tounlocking • Environmentalbenefi • need. have accesstothetraining provision they businesses inCornwall andtheIslesofScilly benefi economy andsocialenvironmental real impactofsuperfast broadbandonthe provided researchwhichidentifi In additiontheevaluation programme has XG-PON technologytrialswere undertaken. scouting andproofofconcept10Gbps universities, 4Gwireless,globaltechnology universities atFalmouth andPlymouth Four PhDswere supported with local neighbourhoods andoutreacheducation. research intoe-health,sustainabledigital training organisationstoensure the the programme hasengagedwith local the fullpotentialofsuperfast broadband, Private Networks) toallow remoteaccess. hungry servers andallowing VPN (Virtual businesses taking away theneedfor energy- computing hasbecomearealityfor many It alsohelpsreduceenergyuse.Cloud meetings andreducingthecostoftravel. video conferencing rather thantravel to making iteasiertowork from home,use benefi broadband hassignifi ts. tstoCornwall andIslesofScilly t–Access tosuperfast cant environmental es the

85 The ERDF Convergence Programme wouldn’t have been possible without our benefi ciaries and partners:

• A&P ltd • Dartmouth Wave Energy Limited and • Hydramaster Ltd • Real Ideas Organisation • Acorn Developments Ltd Ecotricity Group Limited • Income from Businesses supported • Robotmother Ltd • Apple Aviation Ltd • DB Gilbert • Indian Developments Ltd • Rustlers Yacht Ltd • Arts Lott ery • DECC • Insider Knowledge Ltd • Sea Change International • Balanus Assets Ltd • Dental School Capital Funds • Jarrang Ltd • Seasalt Ltd • BBCB Ltd • Department for Transport • KEO Energyshare Ltd • Serco Regional Services Ltd • Bromleighs Ltd • DP Engineering Ltd • Kernow Coatings Ltd • South Kerrier Alliance Community • Brownfi eld Investments Ltd • Duchy of Cornwall • Krowji Ltd Interest Company • BT Group PLC • Engineered Arts Ltd • Learning Skills Council • Spiral Construction Ltd • Building Research Establishment (BRE) Ltd • Environment Agency • Mark Product Ltd • St Agnes Island Hall & Reading Room • Calidus Engineering Ltd • European Springs and Pressings Ltd • Marlin Properties Ltd • St Austell Print Co Ltd • Carleys Ltd • Exeter University • Metalcraft Cornwall Ltd • Strategic Health Authority • Chenoweth Business Park Ltd • Falmouth Harbour Commissioners • Mi-Generation Consultancy Ltd • SWRDA Single Pot • Clear Flow Ltd • Falmouth University • Mojo Marine Ltd • SWRDA Single Programme • Clickety Books Ltd • Fortdown Developments Ltd • My First Day Ltd • Teagle Machinery Ltd • Coastal Marine Ltd • Goonvean Ltd • National Growth Point • Thorne Developments Ltd • Cornish Crabbers LLP • Green EFW Investments Ltd • Nature Paint Ltd • Truro and Penwith College • Cornwall Air Ambulance Trust • Hallenbeagle Estates Ltd • Network Rail • UKTI • Cornwall College • HCA • NHS Dental School Capital Funds • University College Falmouth • Cornwall College Skills Funding Agency • Headcast Ltd • Pall Manufacturing UK Ltd • University of Exeter • Cornwall Council • HEFCE • Pendennis Shipyard (Holdings)Ltd • Walker Threemilestone Ltd • Cornwall Development Company (CDC) • Hendra TC & CP Ltd • Peninsula College of Medicine & Dentistry • Watergate Bay Hotel • Cornwall Neighbourhood For Change • HG Sites Ltd • Plymouth University • Watson Marlow Ltd • Cornwall School for Social Entrepreneurs • Higher Education Funding Council for • Polymermedics Ltd • Wheal Harmony Ltd • Cornwall Sustainable Building Trust England • Practical Developments Ltd • Woodskou Ltd • Council of the Isles of Scilly • Historic Building Preservation Trust • Priority Sites Ltd • WPD Property Investments Ltd • CUC • Homes and Community Agency • R M Developments Find out more... www.erdfconvergence.org.uk

Photography used with kind permission from:

Simon Burt Stewart Girvan Kirsten Prisk Paddy Bradley Collection Steven Haywood Mark Yeoman Toby Weller Jones Millbank Dronescope Light Colour Sound Alex Walker Cartel Photos Mike Searle Sanna Fisher-Payne Matt Jessop Artur Tixiliski Natalie Legg

While every eff ort has been made to ensure that information is correct at the time of going to print, ERDF Convergence cannot be held responsible for the outcome of any action or decision based on the information contained within this publication. The publishers or authors do not give any warranty for the completeness or accuracy of this publication’s content, explanation or opinion. No part of this publication and may be reproduced, stored in a retrieval system or transmitt ed in any form without prior consent of the Publisher.

© ERDF Convergence 2015. All rights reserved. Published March 2015

Cornwall Council Economic Development and Culture Economy, Enterprise and Environment Directorate Cornwall Council 4th Floor, West Wing New County Hall Truro TR1 3AY www.erdfconvergence.org.uk