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Tv Commercials Gray lion in production for the follow- Benton & Bowles spent approxi- JWT Tops Billings ing: Garroway at Large, The Show mately $1.5 in production of its $3 CANADA CLINIC (Continued from page 53) Goes On, Studio One, T-Men in million for the following shows: U.S. Officials on Agenda Action, Homemakers Exchange, Life Begins at 80, I Remember AMERICAN TV and radio person- with none of the wild dispropor- The Wayne King Show, football Mama, Penthouse Party, Robert Q. alities will take part in the first tions that characterized some of games for Standard Oil Co. of New Lewis Show, Faye Emerson Show, Canadian television clinic, to be the earlier years in television. Jersey. This Is Show Business, Show of held at the Royal York Hotel, However, the new TVA agreements Shows. Toronto, Dec. 7 -9. impending music negotiations Production Cost and Kenyon & Eckhardt, laid out an Among those slated to speak or tend to invalidate this year's trend Cunningham & Walsh spent ap- lead discussions are: the estimated $1.2 million for produc- as any secure guide to future. proximately $1.7 million on produc- tion out of its $2.3 million billings Maurice B. Mitchell, Associated Pro- Of its $10 million, J. Walter tion of its $3.6 million for the fol- for the following shows: Ford The- gram Services; Charles Holden and Thompson spent approximately $5 lowing: Chesterfield Supper Club, atre, Ed Sullivan's Toast of the Murray Grabhorn, ABC; James L. on production costs for the Arthur Godfrey & His Friends. Caddigan, DuMont TV Network; Her- million Town, Peter and Mary Show, and bert J. Taylor, DuMont Labs; Ernest shows : In- million of following Ballantine's Biow Co. allotted $1.7 Magnavox Theatre. Walling, NBC TV Network; C. E. ternational Boxing Club, Believe its $3.5 million for production on Weintraub Budget Hooper, C. E. Hooper Inc.; Paul Rai- It or Not, part of Kukla, Fran & the following shows : Faye Emer- bourn, Paramount Television Produc- 011ie, Kay Kyser's College of Mu- son Show, Horace Heidt, Truth or William Weintraub spent an esti- tions; Gilbert Seldes; Lynn Poole, sical Knowledge, Actor's Studio, Consequences, Candid Camera, mated $1 million of its $2 million John Hopkins U.; Rudy Bretz, CBS Front Page, Super Circus, Auction - Herb Shriner, Sports Interview, budget in production for the fol- TV; Calvin Kukl, J. Walter Thompson Thomas A. BBDO; Aire, Kraft Television Theatre, Saturday Night Review. lowing shows : Broadway Open Co.; Wright Jr., Wells Barnett, Blair Television; Saturday Night Review and Lux Ruthrauff & Ryan devoted $1.9 House, Ellery Queen, and I Cover Times Square. George Gill, Kliegl Bros. Latest in Video Theatre. million for production costs of its TV production equipment and re- Y & R expended $4.5 million out $3 million for the following shows: Sherman & Marquette similarly ceivers will also be on view. of its $8 million total for produc- Roller Derby, World Series, Show - spent approximately $1 million of tion on: Aldrich Family, Bert time U S A, Zoo Parade, Big Town, its $2 million budget for its Gabby SPUN glass one -inch sheet acoua'. Parks Show, Fred Waring Show, College Bowl, Four Star Revue, Hayes Show, Colgate Comedy Hour cal treatment to line walls of studio The Goldbergs, Holiday Hotel, Gene Autry, Party Time. and Howdy Doody. installed by WDTV (TV) Pittsburgh. Hopalong Casiidy, Talent Scouts, We, the People, Paul Whiteman Goodyear Revue, Silver Theatre, TV Pulitzer Prize Playhouse. The TELOP makes PROFITS GROW for Stations Maxon Inc. paid out approxi- mately $4.5 million for production out of its overall figure of its $7 DUAL PROJECTION million. The agency network shows include: Hank McCune Show, Show SUPERIMPOSITION, LAP DISSOLVE or FADE -OUT of Shows, Gillette's sporting events including boxing, World Series and with NO KEYSTONING TELOP the baseball games, Homemakers THE gay Exchange and DuMont Star Time. Kudner Allocations YOU Kudner. Agency allotted $3.5 mil- GIVES lion of its $6.5 million for produc- tion costs on the following shows: LOW COST Martin Kane, Texaco Star Theatre, EASY, Stop the Music and Lights Out. Lennen & Mitchell spent approxi- TV COMMERCIALS mately $2 million for production of its overall $5 million for the fol- lowing shows: Stop the Music, Cav- alcade of Bands, Old Golds Ama- The Gray TELOP projects from teur Hour, and Colgate Theatre. FOUR optical openings: photos, art work, transparencies, Foote, Cone & Belding outlayed approximately $3.5 million of its strip material or small objects. SOLVED is the problem $5 million for production costs for of low budget yet visually exciting TV commercials! shows: The Clock, the following temperature and time Look Your Best, The Bob Hope News flashes, news photos, Show, Comedy Hour (in part), announcements, slides for lecture illustration, for station and Hopalong Cassidy, Arthur Godfrey identification... are efficiently composed for & His Friends (part), Stars Over sponsor Hollywood, Toni Twin Time. direct televising or with accompanying sound and BBDO production costs during commentary. Packs interest and profit into 1950 were estimated at about $2.3 million of its $4 million billing for every minute of your TV schedule! the fallowing shows: The Robert Montgomery Show, The Hit Parade, AND INDEPENDENT TV STATIONS This Is Show Business, Sam Levin- THE GRAY TELOP AND ACCESSORIES ARE WIDELY USED BY NETWORKS son Show, Groucho Marx, You Bet Your Life, Betty Crocker Show, TV CAMERA TURRETS Celebrity Time, Circle Theatre, ;?,.MULTIPLEXER Oity Jack Benny Program, Roller Derby (part), Homemakers Exchange, Enables operation of pairs of Enable a single camera to serve projectors simultaneously into a several projectors. Depending on Saturday Night Revue (part), single TV camera or individually size and optical throw, as John Daly News, Show of Shows into two separate cameras. PRO- many as eight projectors (in TECTS AGAINST CAMERA can be used. Rotate 360° part). CHAIN FAILURE BY QUICK on heavy precision bear - William Esty designated an esti- THROW -OVER TO STANDBY ings with exact positioning. mated $1,8 million for production CHAIN. 2 models: fi556 and #430 costs of its ' $4 million for the equipment. following shows: Camel News Car- Ask for Gray TV Catalog describing above avan, Man Against Crime, Ed Wynn Show, Super Circus (in GRAY RESEARCH and Development Co., Inc. part) , The Colgate Theatre, 1, Vaughn Monroe Show. 24 Arbor St., Hartford Conn. and the Gray Audograph McCann- Erickson expended an Division of The GRAY MANUFACTURING COMPANY Originators of the Gray Telephone Pay Station estimated $2 million of its $4 mil - Telec.a;.ting -i' 'BROADCASTI NG December 4, 1950 Page 91 .
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