SRI SANKARA ARTS & SCIENCE COLLEGE
ENATHUR, KANCHIPURAM
STAFF PROFILE
DEPARTMENT OF BUSINESS ADMINISTRATION
1. Name of the Staff Dr.G.Veeramani
2. Designation Professor & Head
3. Date of Joining 03.01.2014
4. Mobile Number 9444872294
5. E-Mail ID [email protected]
6. Nationality Indian
7. Academic Qualification M.Com., MBA., M.Phil., Ph.D.
8. Field of Specialization Human Resource and Marketing
9. Ph.D Thesis Title Dairy Development in Tamilnadu – A study with reference to Marketing of Milk and Milk products in Kanchipuram District Awarding University, Year of University of Madras, 2005
Award.
10. Work Experience (in chronological order):
S.No. Name of the Institution Designation Period
1. AVC College Lecturer March, 1993 to (Autonomous), Mayiladuthurai. Sep 1993
2. Sri Sankara Arts & Science College, Kanchipuram. Lecturer Oct, 1993 to June, 2005
3 Velammal Engineering College, Chennai – 66. Assistant Professor June. 2005 to Apr, 2007
4 Easwari Engineering College, Chennai -89. Assistant Professor May, 2007 to Mar, 2008
5 Dhanalakshmi College of Engineering, Chennai. Professor & Head Mar, 2008 to Nov, 2013
6 Sri Sankara Arts & Science Professor & Head Jan, 2014 to till College (Autonomous), Kanchipuram. date
11. Other Academic and Administrative Responsibilities:
S.No. Name of the Institution/Committee Position Period
12. Publications:
Title Journal Pages S.No. 1 Empowering Eve Readers’ Shelf, September 2009, Volume 5, issue No. 12.
2 Internet Marketing – One of the best www.fibre2fashion , October Marketing Tools 13, 2010
3 Present Scenario of Derivatives Market Building Global Leadership - Operations in India Excel Books, New Delhi, ISBN: 978-81-7446-899-5, 2010 4 How to decide for opportunities effectively Enhancing Managerial Skills, Vijay Nicole Imprints Private Limited, Chennai, ISBN 978- 81-8209-280-8, February 2011. 5 Payment system of banks in India JM International Journal of Finance, JM Publishers, ISSN 2229-6123, volume -1, issue 2 February 2011.
6 An overview of employee’s socialization JM International Journal of HR and organizational culture Review, JM Publishers, ISSN 2230-9233, volume-1, issue 2, February 2011.
7 Social Networking – A Step ahead in JM International Journal of Online Advertising Management Research, JM publishers, ISSN 2229-4562 Volume-2, issue 1, November 2011.
8 An analysis on advancement of selected JM International Journal of cement industries in India Finance, January 2013.
9 Motives for savings in gold ornaments by JM International Journal of households in Kanchipuram Finance, January 2013.
10 A study on pair trading strategies in International Journal of Finance indexing futures traded in National Stock Research Review, ISSN – 2321 Exchange, India – 0354, Vol: 2, Issue: 6, June 2014.
11 Arbitrage Opportunities in Spread Trading The International Journal of of Gold or Silver in Multi Commodity Business and Management, Exchange, India ISSN – 2321 – 8916, Vol: 2, Issue: 6, June 2014
12 An Analytical Study on Risk Perception and Asia Pacific Journal of 4-13 Return for Individual Investment Research, Print – ISSN – 2320 – 5504, Vol: I, Issue: XV. June 2014
13 Perceptions of Investors on Mutual Funds – International Journal of 200-208 A Comparative Study on Public and Private Business and administration Sector Mutual Funds. Research Review, ISSN: 2348 – 0653 Vol: 2, Issue: 5, April – June 2014.
14 A study on Green Marketing with a special Emperor International Journal reference to fast moving consumer goods in of Finance and Management Kanchipuram District Research, ISSN: 2395- 5929,Vol: 1, Issue: 3, July 2015. 15 Women Entreprenership – Problems and Bonfring International Journal 266-270 Prospects of Industrial Engineering and Management Science 16 A study on Consumer buying with special International Journal of Finance reference to fast moving consumer goods in and Management Research, Thiruvannamalai District ISSN: 2395-5929,Vol: 1, Issue: 5, September 2015. 17 An Analysis on the Impact of Training and Primax International Journal of Development among the Employees of Human Resources, ISSN 2348 - Banking Sector 0483, Volume 3, Issue No.1,July – December 2015 18 Work life integration & Quality of work life International Journal of for emerging innovative strategies in Advanced Scientific Research Busiess & Development, Vol. 3 Version I, September 2016 19 A Study on Business opportunities and the Roots International Journal of 182-187 challenge in E-Commerce for apparel Multidisciplinary Researches- vendors with special reference to Chennai UGC Approval No: 48991, city August-2017 20 Segmenting online shoppers: A study on Shanlax International Journal of 118-127 consumer’s perception towards purchase of Management- UGC Approval clothing from online No: 44278,October-2017 21 Spiritual Tourism and Identification of International Journal of 497-510 Satisfaction among pilgrims-An Empirical Economic Research, Study ISSN:0972-9380,Volume 14,November 4,2017 22 Perception of Mobile phone buyers towards International Journal of Applied 522-538 Branded mobile in rural and urban areas in Business and Economic Kanchipuram Research, ISSN:0972- 7302,Volume 5,November 8,2017 23 Analysis of Theories in Decision Making Journal of Advanced Research Process in Dynamical & Control Systems, ISSN 1943-023X ,Volume 10, No: 3, February, 2018. 24 Brand Name in Consistency of Market Journal of Advanced Research 187-193 Share and Consumer Decision in Dynamical & Control Systems, ISSN 1943-023X ,Volume 10, April 15,2018
13. Awards / Distinction :
Name of the Award Venue Period S.No. 1 Samudaya Sirpigal Virudhu – 2001 Kanchipuram Silk City 02.10.2001 Lions and Leo Clubs, Kanchipuram
14. Membership in Professional Bodies:
Name of the Membership Venue Period S.No. 1 NHRD – Chennai Chapter Chennai Life Member
15. Seminars, Conferences organized /Participation:
Organized/ Program Attended Place Period S.No. Participated 1 State Level UGC Sponsored D.G. Vaishnav College, Participated March 16th 2001 Seminar on ‘Banking in (on) the Chennai New Millennium’
2 National Seminar on Xavier Institute of Participated 16th and 17th “Globalization – Challenges and Management & December, 2003 Opportunities for India”, Entrepreneurship, Bangalore 3 National Seminar on Kanchipuram Participated 22nd December, “Researchers’ Creative 2003 Techniques in Class Room Teaching” 4 International Seminar on P.R.Institute of Participated 6th & 7th “Emerging Trends in Global Management, February, 2004 Business: Challenges and Thanjavur Opportunities for Developing Countries” 5 UGC sponsored National Pachaiyappa’s College 11th September, Conference on “Economic for Men, Kanchipuram 2004 Reforms and Southern States: Emerging Trends and Issues” 6 National Seminar on “Global P.R.Institute of Participated 25th February, Competitiveness in Business: Management, 2005 Trends and Traits” Thanjavur
7 National Seminar on “World Bharath Institute of Participated 24th March 2005 Class Management Practices” Higher Education & Research, Deemed University, Chennai 8 Faculty Development Sri Sai Ram 21.11.05 to Programme on Total Quality Engineering College, 26.11.05. Management Chennai
9 Faculty Development Rajalakshmi 10th &11th Programme on “Business Engineering College, January, 2007. Application Software” Thandalam, Chennai
10 National Conference on Human Sree Sastha Institute of Participated 30th March, 2007 Capital Development Engineering and Technology, Chennai 11 International Conference on Sai Ram Institute of Participated 21st and 22nd Global Business Strategy in Management Studies, September, 2007 Competitive Environment Chennai
12 FDP on “Case Study Method of Institute of Participated 15th November, Teaching” Management Studies, 2007 Easwari Engineering College, Chennai 13 UGC sponsored International Department of Participated 19th and 20th Seminar on Recent Trends in Commerce and January, 2008 Capital Markets and Financial Financial Studies, Innovations Bharathidhasan University, Tiruchirapalli 14 NEN-Stanford-IIMB Indian Institute of Participated 6th January to 8th Entrepreneurship Educators’ Management – January 2009 Course Module # 1 Advanced Bangalore Case Method 15 Course on Statistics using Dhanalakshmi College Participated 20th January 2009 SYSTAT of Engineering, Chennai
16 “QC Awareness Programme” Dhanalakshmi College Participated 09th May 2009. organized by the Quality Circle of Engineering Chennai Forum of India Chennai Chapter
17 Gnanyudh 2009 – National Dhanalakshmi Organized 1st October 2009 Level MAN MEET College of Engineering, Chennai – 601 301
18 4th International Seminar on Sai Ram Institute of Participated 30th “Employability Skills in Global Management Studies, December,2009. Perspective” Tambaram West, Chennai 19 Soft skills programme through Dhanalakshmi Organized February 2010 People Plus for MBA students College of Engineering, Chennai – 601 301
20 National Level Seminar on “HR Dhanalakshmi Organized 4th March, 2010 Practices in the Global College of Engineering, Scenario” Chennai – 601 301
21 National conference on Building St. Joseph’s Participated 16th April 2010 global Leadership Engineering College 22 Soft skills programme for MBA Dhanalakshmi Organized September, 2010 students College of Engineering, Chennai – 601 301
23 Gnanyudh 2010 – National Dhanalakshmi Organized 13th October Level MAN MEET College of Engineering, 2010 Chennai – 601 301
24 National seminar on “Research Sri Sankara Arts & Participated October 29, 2010 in Management Studies” Science College, Kanchipuram 25 FDP on “Innovative Practices in K.S.Rangasamy Participated 09th December, Management Education” College of Technology, 2010 Thiruchengode
26 Three day workshop on “Stress Swamy Dayanandha Participated 27th to 29th Free Living” College of Arts & January 2011. Science, Manjakkudi, Thiruvarur 27 Search Engines – An insight Sathyabama University, Participated 11th & 12th Chennai August 2011 28 Gnanyudh 2011 – National Dhanalakshmi Organized 2nd November Level MAN MEET College of Engineering, 2011 Chennai – 601 301
29 International Conference on Lakshminarayana Arts Participated 21.12.2013 Business Innovation & Science College for Women, Dharmapuri
30 FDP on “Data analysis and Anna University Participated 27th - 31st January Business Modeling” Regional Office, 2014 Coimbatore
31 International Conference on Sri Sairam Institute of Participated 9th & 10th Banking, Finance, Business & Management Studies October 2015. Technology for sustain economic Development in Global Market 32 College collage Sri Sankara Arts & Organized Every Year from Science College, 2015 Enathur, Kanchipuram.
33 National seminar on Sri Sankara Arts & Organized 09.10.2015. Entrepreneurial Development – Science College, A special focus of Agri-Organic Enathur, Kanchipuram. Products 34 International Conference on 3i- Department of Participated 11th and 12th “Intelligence, Innovation and Management Studies, March 2016. Inclusion- Best practices for Pondicherry University Global Excellence 35 International Conference on Ethiraj College for Participated 28.09.2016 Emerging innovative strategies Women in Business
36 International Conference on Sri Kanyaka Participated 31.08.2017 Evolving Trends and Parameswari Arts and Innovations in Business and Science College for Management for Sustainable Women, Chennai Development 37 One day “National Work shop Sri Sankara Arts & Participated on Towards Achieving Science college, Excellence in Higher Enathur, Kanchipuram Education” 38 International Conference on Sri Sai Ram Institute of Participated 20th and 21st Social Research For Sustaining Management Studies, September,2017 Business& Economy in Global Chennai Market
16. Participated as Resource Person:
Program Venue Period S.No. 1 One Day National Level Seminar – Dr.R.K.Shanmugam 14th Sep, 2011 ECSTASY -2011 College of Arts and Science, Kallakuruchi
2 Emerging Opportunities and Annai Vailankanni Arts and 29th Jan, 2016 Challenges in the Service Sector Science College, Thanjavur
3 Inauguration of Money Matters and SSKV College of Arts and 22nd Sep, 2016 Guest Lecture on Retail Banking Science for Women, Kanchipuram
4 National Entrepreneurship Week Collectorate, Kanchipuram 27th March, 2018
17. Workshop &Training Programmes:
Programe Venue Period S.No. 1 State Level Workshop on ‘Burning Anna Adarsh College for 7th November, 2002 issues in the Banking Women, Chennai Scenario’
2 DSIR sponsored on day workshop Velammal College of 07th April, 2006 on “IT and HR Challenges and Management and Computer Opportunities” Studies
3 one day workshop on “Opportunities Rajalakshmi Engineering 26th September, 2006 and Challenges in IT sector for fresh College, Thandalam, MBA Graduates” Chennai
4 6th All India Management Students’ Madras Management 21st and 22nd Convention on “Strategies for the Association September, 2007 bottom of the Pyramid”
5 ISO Awareness Fresher Programme Moody ICL Certification 5th January 2009 on ISO 9001 – 2008 limited, at Dhanalakshmi College of Engineering, Chennai
18. Projects Completed:
Name of the Projects Period Grant Received/Status S.No. 1 One Day Training Programme on 12th Feb, 2018 43,803/- Human Rights Sponsored by NHRC
19. Any other Details:
Appointed as Ph.D Viva-voce Examiner
S.No Name of the University Ph.D Title Date
1 Vels Institute of Science, Technology & An Empirical Study on 15th March, 2018 Advanced Studies Women Consumer Attitude Towards Buying Clothings
2 National College, Tiruchirappalli The Growth of Women 24th July, 2018 Employee in Banking Sector in Tiruvarur District
Ph.D Guideship
S.No Name of the Month and Candidate and Title of the Research University Year Register No
1 R.Ramesh Babu A Critical Analysis Of Funds Management In Manonmaniam March 2013 Selected Cement Industries In Tamilnadu Sundaranar 5121 University
An Analysis Of Comparative Performance Of Manonmaniam A.Sankar Public Sector And Private Sector Banks In 2 Sundaranar July 2013 Tamilnadu (With Special Reference To 5120 University Kanchipuram District)
Manonmaniam S.S.Yaamini Priya A Study On Buyers’ Perception Towards Retail 3 Sundaranar January 2014 Shopping In FMCG Product In chennai Region 5974 University
Investors’ Risk Perception And Investment Manonmaniam M.Karthikeyan Pattern Towards Mutual Funds Services In 4 Sundaranar May 2015 India - A Study With Reference To Chennai 5957 University Region
Manonmaniam S.Jothi Rao A Study On Quality Of Work Life In It 5 Sundaranar May 2016 Industries With Reference To Chennai Region 5956 University
Manonmaniam K.N.Somasundaram A Study on Emergence of Derivative Market 6 Sundaranar May 2016 and its Impact on Financial Market in India 5078 University
A Study on Opportunities for Marketing and Manonmaniam V. Vinu Chakravarthi December 7 Promotion of online Shopping portal among Sundaranar 2016 5052 Apparel & Textile sector in Chennai University
M.Phil Guideship
S.No Name of the Candidate Title of the Research University Month and Year
Maduarai Mr.N.Iyyappan A Study on consumer’s preference towards June 1 Kamaraj Talcum powder in Kanchipuram. A4A6093061 University 2006
Madurai Mr.Vikraman Consumer’s attitudes towards various brands October 2 Kamaraj of toilet soaps in Kanchipuram Town A4A6093029 University 2006
Mrs.T.Pappy Veena A Study on budgetary system and control in Annamalai July 3 4090500311 SSTP/BHEL Trichy. University 2007
An analytical study on consumer behavior K.Radha Alagappa July 4 towards various brands of toilet soaps in University 066031930 Kanchipuram Town 2007
A Study on consumers perception towards K.Duraisamy Alagappa July 5 various brands of Talcum powder in University 066032291 Kachipuram Town 2007
P.Manivannan A Study on credit cards and its impact on July 6 buying bvehaviour with reference to TNOU C6RC000007 Kanchipuram 2007
An analytical study on buying behaviours B.Vanitha Lakshmi Alagappa August 7 towards various brands of detergent powder in University 066031409 Kanchipuram 2007
A Study on consumer 8 P.Lalitha Alagappa September preference towards bathing soaps in 066030523 University 2007 Rasipuram
R.Shanmugam Financial evaluation of Co-operative sugar Alagappa December 9 066031304 mills in Tamil Nadu Univesity 2007
A Study on consumer attitudes towards credit T.Vijayalakshmi Annamalai January 10 cards nad its impact with reference to University 4090600902 Thanjavur 2008
A Study on Marketing perforamce of money Annamalai June 11 M.K.Durgadevi back policy with reference to LIC brands, University Kanchipuram 2008 Consumer preference towards Talcum Powder K.T.Priyadharshni Annamalai 12 – A Study with reference to Kanchipuram July 2008 University 4090602275 Municipal Block
Mutual fund as an investment avenue in the R.Jana Alagappa October 13 Sub-Urban locality with reference to SBI University 046030227 Mutual Funds 2008
A Study on performance of Tourist arrivals R.Dhandapani Alagappa December 14 and Tourism business development with University 02603452 reference to Thiruchirapalli District. 2008
P.Durai Selvam A Study on Customer satisfaction of Airtel University December 15 X6101PBA7104 prepaid Cards of Madras 2007
A Study on Consumer’s attitudes towards R.Ducie Bai Dravidian March 16 different brands of Toilet soaps in North University Saral Sulochana Chennai 2011