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Detroit's Window to the Future

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Detroit's Window to the Future SPECIAL REPORT Wal-Mart Pricing Study Round VIII Detroit’s Window To The Future Produce pricing at A&P’s Food Basics and Meijer give compelling reasons to think there might be a way to beat Wal-Mart. BY JIM PREVOR rom the Atlantic to the Pacific, PRODUCE BUSINESS has criss - doing 80 percent of the supermarket business in the United States crossed the nation searching for the retailer who has and had four times as many stores as Wal-Mart, albeit much smaller found the way to present real competition to the phe - stores. So perhaps somewhere in the corporate DNA of the Great nomenally successful Wal-Mart Supercenter. Atlantic and Pacific Tea Company is a memory of how the mighty In this, the eighth region covered by the PRODUCE BUSI - can fall, a memory missing from other chains that come very close to FNESS Wal-Mart Pricing Report, we head into Detroit where we may giving up on competing with Wal-Mart on the basis of price. have found not one, but two real competitors to the Wal-Mart Of course, a 17 percent savings over Wal-Mart, a chain that proud - Supercenter concept. ly banners “Always the lowest prices. Always.” on its stores, cannot For the first time in the study, a retailer has beaten Wal-Mart in have gone unnoticed in Bentonville. produce pricing and done so substantially. A&P’s Food Basics con - Which brings us to a slight asterisk we may need to place next to cept came in a little more than 17 percent less expensive than Wal- the Food Basics win: it is not 100 percent clear that Food Basics is a Mart on our market basket study. Up till now, no non-Wal-Mart supermarket. retailer has beaten Wal-Mart’s Supercenter concept by even a penny. We can almost surely say that executives at Wal-Mart have not To students of retailing, it is interesting, maybe even ironic, that classified it as such, because they are treating Food Basics as a differ - A&P should be the one to come up with the concept that might ent class of trade, more like a warehouse club than a supermarket. beat Wal-Mart on price. In market after market, we have seen con - Otherwise Wal-Mart executives may have felt a need to respond. ventional supermarket chains basically throw in the towel on It is also possible that since the banner is owned by A&P and price. They compete with Wal-Mart, of course, but either they do it not Safeway, Kroger or Albertsons — chains with which Wal-Mart by going upscale — thus ceding the great middle class to Wal-Mart is involved in a great national battle — the store’s pricing may have — or they focus on maintaining market share by beating weaker led to less concern in Bentonville. competitors and simply say their prayers that location, reputation, Finally, the Food Basics concept is still under development and etc., will allow them to stay in business in the face of competition its profitability is not yet determined. Perhaps Wal-Mart doesn’t from Wal-Mart. feel a need to compete against experimental concepts. Other than in Salt Lake City, where the competitive situation was Whatever the reason that Wal-Mart executives have been con - keeping prices low [See table on page 23], no supermarket anywhere tent to let this price differential exist, the fact that it is the first one was able to offer a price-oriented value package to its customers that we’ve been able to find in the country and that the difference is would beat or even approximate the Wal-Mart proposition. substantial means that the concept deserves close scrutiny. THE ‘GREAT’ IRONY SUPERMARKET OR Of course, the last food retailer to stand astride America the way WAREHOUSE CLUB? Wal-Mart does today was A&P. There was a time when A&P was The reason we raise the question as to whether Food Basics is a REPRINTED FROM PRODUCE BUSINESS • JANUARY 2005 / PAGE 48 Wal-Mart Supercenter vs 4 Chains Price Comparison - Detroit, MI Prices Available to the General Public Produce Item Wal-Mart A&P’s Food % Over Farmer % Over Kroger % Over Meijer % Over Supercenter Basics Wal-Mart Jack Wal-Mart Wal-Mart Wal-Mart Asparagus $2.93 $2.98 1.71% $2.99 2.05% $3.49 19.11% $2.99 2.05% Avocados, Medium $1.14 $0.88 -22.81% $1.71 50.00% $1.49 30.70% $1.50 31.58% Bananas - Yellow $0.38 $0.39 2.63% $0.39 2.63% $0.49 28.95% $0.49 28.95% Beans, Green (lb) $1.94 $1.98 2.06% $1.99 2.58% $1.99 2.58% $0.88 -54.64% Bok Choy $0.78 $0.58 -25.64% $0.99 26.92% $1.99 155.13% $0.89 14.10% Broccoli (Bunch) $1.69 $0.73 -57.05% $1.79 5.92% $1.99 17.75% $1.99 17.75% Cabbage - Green (lb) $0.48 $0.47 -2.08% $0.59 22.92% $0.59 22.92% $0.49 2.08% Cabbage - Red (lb) $0.64 $0.48 -25.00% $0.69 7.81% $0.99 54.69% $0.69 7.81% Cantaloupe - Whole $1.88 $1.28 -31.91% $2.99 59.04% $2.99 59.04% $2.00 6.38% Carrots - Whole 1# Bag $0.62 $0.39 -37.10% $0.99 59.68% $0.99 59.68% $0.75 20.16% Cauliflower (Each) $2.14 $1.98 -7.48% $2.99 39.72% $3.49 63.08% $2.00 -6.54% Celery $1.24 $0.99 -20.16% $1.49 20.16% $1.49 20.16% $1.29 4.03% Coleslaw - 1# Bag $1.38 $1.18 -14.49% $1.99 44.20% $1.99 44.20% $1.49 7.97% Cucumbers - Regular $0.68 $0.33 -51.96% $0.79 16.18% $0.99 45.59% $0.69 1.47% Eggplant $1.89 $1.48 -21.69% $1.99 5.29% $1.29 -31.75% $0.99 -47.62% Garlic (lb) $1.97 $1.48 -24.87% $1.99 1.02% $1.99 1.18% $1.65 -16.24% Grapefruit - Red $0.98 $0.44 -55.10% $0.99 1.02% $1.99 103.06% $1.32 34.69% Green Onions $0.33 $0.39 18.18% $0.50 51.52% $0.50 50.00% $0.50 51.52% Kiwi $0.33 $0.25 -25.76% $0.40 21.21% $0.40 21.21% $0.33 1.01% Lemons $0.36 $0.33 -9.26% $0.50 38.89% $0.50 38.89% $0.50 38.89% Lettuce - Green Leaf $1.24 $1.48 19.35% $1.89 52.42% $1.99 60.48% $1.29 4.03% Lettuce - Iceberg $1.18 $0.99 -16.10% $0.97 -17.80% $0.99 -16.10% $0.99 -16.10% Lettuce - Red Leaf $1.24 $1.48 19.35% $1.89 52.42% $1.99 60.48% $1.29 4.03% Lettuce - Romaine $1.24 $0.98 -20.97% $1.99 60.48% $1.99 60.48% $1.29 4.03% Limes - Bulk $0.28 $0.10 -65.00% $0.40 42.86% $0.33 17.86% $0.20 -28.57% Pears - Bartlett $1.17 $1.29 10.26% $1.49 27.35% $1.99 70.09% $1.29 10.26% Pears - Bosc $1.17 $1.39 18.80% $1.69 44.44% $1.99 70.09% $1.29 10.26% Peppers - Hothouse Yellow $2.67 $2.48 -7.12% $3.99 49.44% $3.99 49.44% $3.49 30.71% Peppers - Regular Green $1.41 $1.98 40.43% $1.79 26.95% $1.79 26.95% $1.89 34.04% Pineapple - Del Monte $3.97 $3.49 -12.09% $4.99 25.69% $4.99 25.69% $3.99 0.50% Potatoes - Red Bulk $0.68 $0.56 -17.65% $0.99 45.59% $0.99 45.59% $0.89 30.88% Potators - Russet 5# Bag $2.26 $1.08 -52.21% $2.97 31.42% $2.79 23.45% $2.49 10.18% Salad - Caesar Bag $2.53 $1.98 -21.74% $2.99 18.18% $2.99 18.18% $2.89 14.23% Salad - Garden Bag $1.68 $1.18 -29.76% $1.97 17.26% $1.99 18.45% $1.89 12.50% s e c Squash - Zucchini $1.64 $0.98 -40.24% $2.99 82.32% $1.99 21.34% $1.49 -9.15% i v r e Tangerines - Bulk $0.64 $0.20 -69.38% $0.50 -21.88% $0.50 -21.88% $0.40 -37.50% S g n Tomatoes - Grape $3.68 $2.58 -29.89% $2.99 -18.75% $2.99 -18.75% $3.49 -5.16% i t e k r Tomatoes - Hothouse $1.93 $1.68 -12.95% $2.99 54.92% $2.49 29.02% $1.99 3.11% a M Tomatoes - On the Vine $2.84 $2.48 -12.68% $2.99 5.28% $2.49 -12.32% $2.69 -5.28% . S . U Tomatoes - Plum/Roma $1.74 $1.78 2.30% $1.99 14.37% $2.29 31.61% $1.99 14.37% : e c r Yams $0.88 $0.46 -47.73% $1.00 13.64% $1.29 46.59% $0.89 1.14% u o S TOTALS $59.85 $49.61 -17.11% $74.21 23.99% $76.47 27.77% $61.54 2.82% supermarket at all is that it promotes itself deli, all case-ready meat, no in-store bak - to stock only the fastest moving items, so as offering warehouse club prices without ery, etc.
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