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$ERXWXV The North Shore Times is the market leader in local news, current affairs, entertainment and real estate, tailored specifically to North Shore residents. The North Shore Times engages readers with more local news and lifestyle content than any other in the area. It is complemented by a website that allows readers to access breaking news and the latest digital edition of the North Shore Times with a simple click.

The North Shore Times is delivered to homes and businesses in the area free of charge and allows advertisers to communicate more detailed information than other media. Covering an array of editorial topics, advertisements can be placed near relevant content giving you a fantastic environment to better promote your business.

 Penetration of the North Shore Times Distribution Area# 3RZHUIXOUHDFKDQGSHQHWUDWLRQ The North Shore Times is the number one choice for NorthShore Times(Wed, Friav) 46% local advertisers. It reaches 11,000 more readers than -Herald, and 70,000 more than The Daily Sun-Herald 41% Telegraph (M-F av). MorningHerald(M-F av) 38% Sunday Telegraph 13% Daily Telegraph(M-F av) 8% 9LVLWRXUZHEVLWHDQGGLJLWDOSULQW HGLWLRQDWQRUWKVKRUHWLPHVFRPDX northshoretimes.com.au The North Shore Times is skewed towards a female audience, which is beneficial for advertisers as women make the majority of the household purchasing decisions. Our readers are more likely than the average Sydneysider to be earning an annual household income of more than $100,000 and are less likely to have children present in the household. This means they have more time and money to spend on themselves in the local area. More than half our readership is degree qualified, and are primarily employed as professionals or managers, which allows you to connect with some of the most educated and affluent residents living on the north shore.

Number Proportion 'LVWULEXWLRQ Demographic variable of readers of readers (000s) (%) Artarmon, Castle Cove, Castlecrag, Chatswood, Chatswood West, Chrows Nest, East , East Lindfield, Gordon, Gore People Hill, Greenwich, Killara, Lane Cove, Lane Cove North, Lane Total Readers 94 100 Cove West, Lindfield, Linley Point, Longueville, Middle Cove, Naremburn, North Willoughby, Northbridge, Northwood, Males 42 45 Pymble, Riverview, Roseville, Roseville Chase, St Leonards, St Females 52 55 Ives, St Ives Chase, West Pymble, Willoughby, Willoughby East, Wollstonecraft. Age Friday edition also includes: North , North 14-24 10 11 Wahroonga, , Turramurra, Wahroonga, 25-34 11 12 Warrawee. 35-49 26 28 50-64 25 27 65+ 23 24 Annual Household Income Under $70,000 11 12 Between $70,000 to $100,000 10 11 Above $100,000 36 38 Mean $146,460 - Occupation & Education Professional/Manager 30 32 White Collar Workers 20 21 Skilled Workers 2 2 Others (incl. Semi/Unskilled) 4 4 Degree 50 53 Tertiary Diploma, Not Uni 11 12 Full Time 38 40 Part Time 18 19  3ENSIS 0TY ,TD !".      -APS CORRECT AS AT *ULY   3UBJECT TO CHANGE

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“Inspired Travel Worldwide has been using the North Shore Times as a tactical advertising medium for over a year to promote our information sessions, although the also have a strong branding component. We’ve found the publication to be very helpful in accommodating our ‘last minute’ bookings, providing quick, informed ad pricing and placement options, and the ad uploading process is a breeze. We’ve found that our ad placements have helped attract a new clientele, including both those outside our immediate locale of St Ives as well as attracting potential travellers seeking travel services outside the ‘norm’, where the information and expertise we provide has a definite appeal. These are our desired outcomes from the advertising, so it’s been money well spent. Naturally, we’ll continue to use the North Shore Times!” $GHOH0LWFKHOO3ULQFLSDO,QVSLUHG7UDYHO:RUOGZLGH

^ Circulations Audit Board, September 2010. * Roy Morgan Readership Survey, September 2010. # Roy Morgan Readership Survey, September 2010. Filter: North Shore Times distribution area. ** Figures based on Wednesday and Friday average readership. † Circulations Audit Board, September 2010. Monthly figure based on results for September 2010. Unique browsers refer to unique visitors to the North Shore Times website.

North Shore Times | Level 1, 54 Miller St, North Sydney, NSW 2060 T: 02 9414 1400 | F: 02 9414 1333 | northshoretimes.com.au