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Leisure Management Q2 12 www.leisuremanagement.co.uk ISSUE 2 2012 VOLUME 32 NUMBER 2 PHILLIP MILLS On changing the face A SPORTING of group exercise LEGACY How the 2010 FIFA World Cup changed South Africa Hot new restaurant trends Inside Madonna’s Moscow health club Azerbaijan THE SMALL COUNTRY How Hackney Picturehouse took shape WITH BIG AMBITIONS leisure-kit.net offi cial magazine Read Leisure Management online leisuremanagement.co.uk/digital LEISURE TOURISM HEALTH & FITNESS SPA SPORT ATTRACTIONS HOSPITALITY Intelligent Hydration THE REVOLUTIONARY SELF SERVICE “A huge success. Our members love it and it provides a better return on SPORTS DRINK SYSTEM THAT DELIVERS investment than any other project in the last decade.” SIGNIFICANT SECONDARY INCOME. Steve Lewis, Managing Director of The Marlow Club 728&+6&5((1 6(/)6(59,&( /2:&$/25,( 3(5)250$1&((1+$1&,1* 9,7$0,16$1'0,1(5$/6 %,20(75,&6&$11(5 6(&85(,167$17$&&(66 &$6+/(66&219(1,(1&( Order before 31st May and UHFHLYH\RXUÀUVW 5000 drinks FREE* Thirsty for more? &DOOIRUPRUH LQIRUPDWLRQRUYLVLWHQHUJHDXFRPwww.energeau.comwww.energeau.com 7HUPV FRQGLWLRQVDSSO\ EDITOR’S LETTER Email: contact’s full name @leisuremedia.com THE FUTURE OF THE DCMS SUBSCRIPTIONS Denise Gildea +44 (0)1462 471930 n February, the Institute [email protected] of Economic Affairs The DCMS was assessed by CIRCULATION MANAGER (IEA) staged a panel speakers at the Institute for Michael Emmerson discussion on the sub- +44 (0)1462 471932 I Economic A airs as having ject ‘Should we abolish the EDITOR Department for Culture, Media ‘second rate civil servants’, Liz Terry +44 (0)1462 431385 and Sport (DCMS)?’ The event ‘by far the smallest budget MANAGING EDITOR can be viewed on the IEA’s web- in Whitehall’ and being too site (http://lei.sr?a=Z0T8w). Magali Robathan marginal a department for +44 (0)117 9723101 It has triggered rumblings CONTRIBUTORS which have continued since, ambitious politicians who Kate Cracknell prompting Harriet Harmon to want to build a career +44 (0)1462 471906 write in the Evening Standard Kathleen Whyman last week that well placed +44 (0)1462 471918 sources in Whitehall are indicating the matter of It’s bruising to see our ministry being MANAGING EDITOR/NEWS abolishing the DCMS after the Olympics is under mauled as it was during the IEA event – Tom Walker serious discussion and to call on the govern- where it was assessed by speakers as having +44 (0)1462 471934 ment to make its position clear. ‘by far the smallest budget in Whitehall’, with ASSISTANT EDITOR/NEWS I found the IEA ‘discussion’ hard to watch bumbling, ‘second rate civil servants’ and Pete Hayman +44 (0)1462 471938 for two reasons. Firstly, the panellists’ sneer- being too marginal a department for ambi- LEISUREKIT.NET ing contempt for the work of our industries tious politicians who want to build a career. Martin Nash and secondly, their shocking lack of knowl- Although the leisure industries as we know +44 (0)1462 471927 edge of their economic and social value. And them today are only a few decades old, lei- PUBLISHER although it was billed as such, it wasn’t a ‘dis- sure is now the largest area of consumer John Challinor cussion’, as no-one involved spoke for the expenditure, a major job and wealth genera- +44 (0)1582 607970 DCMS, it was simply an attack and in my opin- tor, a driving force behind the UK’s tourism DISPLAY ADVERTISING ion, conducted without any degree of rigour. industry and a contributor to the health of the Julie Badrick It took decades of lobbying before the nation, yet we are still failing to get this mes- +44 (0)1462 4719019 emerging leisure industries were deemed sage across to government and stakeholders David Hunt important enough politically and economically and we remain vulnerable as a result. +44 (0)1462 471902 Astrid Ros to merit their own ministry, and the creation If the DCMS’s responsibilities are farmed +44 (0)1462 471911 of the Department of National Heritage (DNH) out to other ministries as part of a cost sav- Jan Williams in 1992 marked a coming of age for the sec- ing exercise, we will have to acknowledge +44 (0)1462 471909 tor, which needed this support, coordination that, as an industry, we failed to infl uence ADVERTISING ARTWORK and legislative focus to realise its potential. and shape the development of our dedicated Ed Gallagher But in these times of cuts, it’s necessary ministry and failed to lobby effectively to +44 (0)1905 20198 to keep everything under review and rather prove the worth of our sector. Both would be DESIGN than being defensive, we must question how bitter pills to swallow and we need to act now Andy Bundy effectively the DCMS has been developed in if we are to avoid this outcome. +44 (0)1462 471924 its 20 year lifespan, ask whether it’s every- INTERNET thing we need it to be and consider whether Liz Terry, Editor Twitter @elizterry Dean Fox +44 (0)1462 471900 it has fulfi lled its role as a key partner and Read leisure management online: Emma Harris champion of our creative, dynamic industries. www.leisuremanagement.co.uk/digital +44 (0)1462 431385 Tim Nash +44 (0)1462 471917 The Leisure Michael Paramore Media Company +44 (0)1462 471926 publishes: FINANCIAL CONTROL Sue Davis +44 (0)1395 519398 CONTACT US: Leisure Management works in partnership with FINANCIAL ADMIN The Leisure Media Company Ltd, Portmill House, Denise Gildea Portmill Lane, Hitchin, Hertfordshire SG5 1DJ UK +44 (0)1462 471930 CREDIT CONTROL Rebekah Scott SUBSCRIPTIONS: [email protected] +44 (0)1462 431385 Tel: +44 (0)1462 471930 Fax: +44 (0)1462 433909 ISSUE 2 2012 © cybertrek 2012 Read Leisure Management online leisuremanagement.co.uk/digital 3 CONTENTS IN THIS ISSUE... Interview: Les Mills’ CEO Phillip Mills, p32 New dining concepts taking the restaurant sector by storm, p44 Crunch Franchise’s Ben Midgley, p24 Baku’s big ambitions, p40 Leisure Management news 28 architect’s focus 40 big ambitions 6 World Leisure fl etcher priest fuelling growth 8 Hospitality Mareike Langkitsch tells Julie Cramer As the world’s largest oil producer, 10 Commercial about the challenges of turning a Azerbaijan has both wealth and 12 Health and Fitness failing local authority music venue into ambition. Professor Terry Stevens 14 Attractions the Hackney Picturehouse looks at the country’s tourism potential 16 Spa and its 2020 Olympic Bid 17 Public Sector 32 interview 18 Sport phillip mills 44 mixed fl avours 20 Parks The founder of BODYPUMP™ shares From pop up eateries in railway arches his thoughts on group exercise, green to the vegetarian restaurant chain 22 design news issues and why so many health club making the headlines, Julie Cramer MGM’s hotel in China, the £4m Jerwood operators are getting it wrong looks at the latest innovations in the Gallery and Bristol’s new leisure centre restaurant sector 37 customer care 24 hotseat From Queens Park Rangers liaising 48 sporting chance ben midgley with fans to One Leisure installing Almost two years on from the 2010 The president of Crunch Franchise kiosks in its gyms, we take a look FIFA World Cup, Professor Terry speaks to Kate Cracknell about the at operators using the latest CRM Stevens looks at how South Africa is brand’s expansion plans and shares his technology to provide a better capitalising on the event’s success and ideas on the budget gym model customer experience creating a lasting legacy 4 Read Leisure Management online leisuremanagement.co.uk/digital ISSUE 2 2012 © cybertrek 2012 ISSUE 2 2012 A new sensory centre for Sefton, p52 Hackney Picturehouse, p28 The 2010 FIFA Football World Cup legacy, p48 Stylish design at Hard Candy Moscow. p58 52 sense of achievement 66 low cost fitness READER SERVICES Magali Robathan finds out how one The health and fitness market is seeing Digital magazine mother’s determination saw the a boost, with the rise of low cost gyms Read Leisure Management online creation of a cutting edge sensory play and smaller, neighbourhood clubs. leisuremanagement.co.uk/digital centre in Liverpool Themis Kokolakakis reports News & jobs 54 studying health 68 creating that sporting habit For jobs and news visit the Improving men’s health and tackling Does the new Youth and Community Leisure Management website at childhood obesity are among the aims Sport Strategy go far enough, asks www.leisuremanagement.co.uk of Leeds’ Metropolitan University’s CLOA’s Mark Allman Attention buyers! new Health & Wellbeing Institute. Julie Use our product search engine to find Cramer finds out more 70 senior’s solutions suppliers and get innovation updates Finding ways to operate more www.leisure-kit.net 58 from madonna and russia effectively frees up time to focus on with love... your customers, says Grahame Senior Subscribe: We check out the Hard Candy health Sign up for Leisure Management at club in Moscow, Russia 72 leisure directory leisuremanagement.co.uk/subs or call: +44 (0)1462 471915 62 credit where credit’s due 74 no better time Buyers’ guide: Ian Edwards gives advice on getting Why now could be a good time to build For suppliers of products and services credit to pay for energy use new leisure facilities in the leisure markets, turn to p104 ISSUE 2 2012 © cybertrek 2012 Read Leisure Management online leisuremanagement.co.uk/digital 5 World leisure news Gi`mXk\\hl`kp^iflg 9XjbjgXZfeZ\gk]fiEAËjI\m\c G\^XjljYlpjJ`oJ\ej\j US-based private equity group Pegasus Bask, a new spa and wellbeing Capital Advisors has entered into a bind- concept developed by lifestyle ing agreement to acquire the luxury resort brand Exhale, has opened and spa businesses of Six Senses Resorts & at Revel, a new US$2.4bn Spas for an undisclosed sum.
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