Health Club Management January 2011

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Health Club Management January 2011 www.healthclubmanagement.co.uk health clubEUROPE management JANUARY 2011 LEIS OF UR S E R M A E E D Y I 0 A 3 3 0 A I Y D years E E A R M S E O R F U S L I E INTERVIEW MARK MASTROV on the launch of a leisure media company Madonna’s Hard publication Candy gym chain FIT FOR THE PISTE Get your members ready for the ski slopes EVERYONE’S TALKING ABOUT... consumer opinion PAY STRUCTURES Findings from this year’s SHOULD STAFF GET COMMISSION FOR HAFOS survey MEMBER RETENTION AS WELL AS SALES? A convention to change your business… Take home practical ideas to improve your business from the World’s leading spa owners at our strategy conference. Gain profitable sources of new revenue from suppliers in our focused exhibition. Network with key spa and hotel decision-makers on the show floor, at the conference or at the convention party. For more information, visit www.spaconvention.com or call + 44 (0) 207 351 0536 2011 CONVENTION 27-28 FEBRUARY ExCeL LONDON Media partner Association support As part of Gold sponsors Silver sponsors editor’s letter Subscriptions [email protected] Driven to change Denise Gildea +44 (0)1462 471930 If you look back four years, the consensus across the industry was Circulation Manager that it was time for a change – things had got a little boring. Michael Emmerson +44 (0)1462 471932 Operators were set in their ways and analysts talked about the need to break the mould, create new business models and challenge Editor Kate Cracknell the status quo, but nothing changed in spite of this recognition. +44 (0)1462 471906 Fast-forward to 2011 and things couldn’t be more different. It’s Editorial director taken the biggest financial shake-up of our lifetime, but there are Liz Terry signs the industry’s starting to innovate. The pace of change is picking up too, with a slew of new +44 (0)1462 431385 announcements giving indications of how things are likely to shape up as the year unfolds. Assistant Editors The first trend seems to be towards diversification into new sectors, as operators in public and Jo Talbot private sectors look for growth by attacking new markets. Leisure Connection, for example, has +44 (0)1462 471906 announced plans to move into private hotel gym management alongside its public leisure centre Katie Barnes contracts; it will run the health and fitness facilities for Park Inn Hotels. Meanwhile, in the trust +44 (0)1462 471925 market, Kirklees Active Leisure has announced it will launch into the low-cost gym sector by opening News Editor two budget clubs in Yorkshire this year. Tom Walker Medical fi tness looks set to Local authorities are following GLL and +44 (0)1462 471934 Pendle’s lead and launching spas – the latest News Desk grow in 2011, with more being a Schletterer-designed, Décleor day Pete Hayman links with physiotherapy spa at St Neots leisure centre in +44 (0)1462 471938 Cambridgeshire and a new spa at Hyndburn Martin Nash and specialist health Leisure Trust’s Mercer Hall Leisure Centre. +44 (0)1462 471933 services. This will be If you’d asked a local government leisure Designers professional who Décleor was a couple of Andy Bundy backed up by the FIA’s years ago, they wouldn’t have had a clue, +44 (0)1462 471924 Joint Consultative Forum whereas now it seems spas are the new focus Ed Gallagher for both refurbished and new-build local +44 (0)1905 20198 with the medical sector authority and trust-managed facilities. Claire Toplis +44 (0)1462 471910 Other recently-announced initiatives include DC Leisure’s tie up with Magnus Scheving’s LazyTown TV brand to launch FitKid’s LazyTown Website Team Dean Fox Sports Clubs as part of DC’s programme to boost children’s fitness at its centres. +44 (0)1462 471900 Franchising looks set to be big news this year, especially in the budget sector, where énergie will Emma Harris push forward following its acquisition of nuyuu. Other entrants include truGym, which has +44 (0)1462 471921 announced it plans to grow through the franchise model, and New Evolution Ventures’ Crunch Tim Nash franchise, which is planning a global roll-out and looks likely to come to the UK at some point (see +44 (0)1462 471917 p34). In a related deal, Topnotch Health Clubs has just announced an agreement which will enable it Michael Paramore to use the Fitness4Less name to roll out budget health clubs, with ambitious growth plans in 2011. +44 (0)1462 471926 Medical fitness looks set to be big this year, with more links to physiotherapy and specialist health Publisher services being announced. This will be backed up by the FIA’s new Joint Consultative Forum, which Jan Williams brings the FIA together with a number of royal medical colleges and faculties with the aim of +44 (0)1462 471909 increasing the number of exercise referrals and drawing up new standards (see p20). Sales Add to this the launch of easyGym, the massive growth of social media and the impact this will Julie Badrick have on the industry, and the likelihood of the UK getting its first Madonna Hard Candy Fitness +44 (0)1462 471919 health club (see p32) and 2011 is already shaping up to be a pretty interesting year. John Challinor +44 (0)1582 607970 Liz Terry, editorial director Sarah Gibbs [email protected] Twitter: @elizterry +44 (0)1462 471908 Stephanie Rogers +44 (0)1462 471906 health club Astrid Ros management +44 (0)1462 471911 Financial Controller MARK MASTROV Sue Davis on the launch of Madonna’s Hard Candy gym chain FIT FOR THE PISTE Get your members ready +44 (0)1395 519398 for the ski slopes consumer opinion PAY STRUCTURES Findings from this year’s Financial Administrator HAFOS survey Denise Gildea +44 (0)1462 471930 NEWS AND JOBS UPDATED DAILY ON THE INTERNET leisureopportunities.co.uk Credit Controller CONTACT US The Leisure Media Company Ltd, Portmill House, Portmill Lane, Hitchin, Hertfordshire SG5 1DJ UK Rebekah Scott +44 (0)1462 733477 SUBS Tel: +44 (0)1462 471915 Fax: +44 (0)1462 433909 © Cybertrek Ltd 2011 january 2011 © cybertrek 2011 Read Health Club Management online at healthclubmanagement.co.uk/digital 3 welcome to HEALTH CLUB MANAGEMENT Get your members fit for the slopes p45 Mark Mastrov on the new Madonna gyms p32 The logic of leasing p52 contents 03 editor’s letter A round-up of the growth sectors for 2011, from budget clubs to franchising and licensing 06 letters Dave Cummin on fitness testing and Peter Croney on the grey market 10 news round-up VAT rise to hit Portuguese clubs and Kirklees Active Leisure to launch budget gyms Facelift for Portsmouth’s Pyramids p48 16 international news Fresh Fitness clubs for Denmark and 22 competitive edge 36 rebirth of ravenscraig Alexander Group expands in China The latest fitness challenges, Amanda Ellison provides an overview including the BUPA London 10,000, of the redevelopment project at 18 people news Nightrider and Etape Caledonia Ravenscraig – including the new A new CEO for Edinburgh Leisure, £32m fitness and sports facilities plus three new FIA board members 24 diary dates We look forward to the key events 39 cold calling 20 fia update taking place throughout 2011, from Recent research suggests that Dr John Searle, chief medical SIBEC to LIW, FIBO to IDEA, and regular exercise could not only officer for the FIA, looks at the IHRSA’s 30th anniversary help people avoid catching a cold, opportunities presented by the new but that it can also help reduce Joint Consultative Forum 30 everyone’s talking about... the severity if you do catch one pay structures Should we overhaul our commission 40 getting crossfit structure so operational staff are Pete Hayman investigates the rewarded for retaining members, emergence of CrossFit in the UK, rather than just rewarding the sales a training method that places a person who signed the member up? strong emphasis on free weights 32 interview 45 hit the slopes mark mastrov Winter sports holidays are more fun The chair of New Evolution Ventures when you’re fit, says Kath Hudson – talks to Liz Terry about the launch of so help your members ensure they Madonna’s Hard Candy Fitness gym can hack the pace on the piste by £32m facilities at Ravenscraig p36 chain and plans for the global roll-out offering ‘ski fit’ training programmes 4 Read Health Club Management online at healthclubmanagement.co.uk/digital january 2011 © cybertrek 2011 JANUARY Tips on keeping your club clean p68 Health Club Management is the FIA’s Public Affairs Media Partner reader services CrossFit takes a hold in the UK p40 Insight from the HAFOS survey p64 digital turning pages magazine 48 the rise of the pyramids 68 what, more cleaning? See Health Club Management online Julie Fisher reports on the £2.2m Four very different clubs explain healthclubmanagement.co.uk/digital transformation of The Pyramids how they meet the challenge of leisure centre in Portsmouth keeping their facilities spotless news & jobs For jobs and news visit the Health 52 balancing the budget 70 survival of the fittest Club Management website at We take a look at the rationale for Growth opportunities are there healthclubmanagement.co.uk leasing fitness equipment for the health and fitness industry, according to new Mintel research attention buyers! 55 professional beauty 2011 – but only if it taps into real Use our search engine to find Professional Beauty takes place in consumer needs suppliers and get innovation updates London in February fitness-kit.net 72 food for thought 57 a woman’s touch Feedback from delegates at the subscribe: Expert advice on bringing women recent IHRSA European Congress, Sign up for Health Club Management into the nutritional
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