The Consumer Implications of the Use of Electronic and Mobile Payment Systems SiLu Liu, Yue Zhuo, Dilip Soman and Min Zhao Originally Prepared in November 2012 for the Financial Consumer Agency of Canada (FCAC) 15 November 2012. Research Report Series Behavioural Economics in Action Rotman School of Management University of Toronto ROTMAN SCHOOL OF MANAGEMENT 2 Correspondence and Acknowledgements For questions and enquiries, please contact: Professors Min Zhao and Dilip Soman Rotman School of Management University of Toronto 105 St. George Street Toronto, ON M5S 3E6 Email:
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[email protected] Phone Number: (416) 946-0195 ROTMAN SCHOOL OF MANAGEMENT 3 TABLE OF CONTENTS Executive Summary ....................................................................................................... 5 1. A Model for Retail Electronic Payment .................................................................................. 6 1.1 Elements of the Model ........................................................................................................ 6 1.2 Consumer Perspective ........................................................................................................ 7 1.3 Business Perspective ............................................................................................................ 8 2. Case Studies ............................................................................................................. 11 2.1 Credit Cards ......................................................................................................................