LIVE BETTER THROUGH SPORTS

Singapore Sports Council | 230 Stadium Boulevard Singapore 397799 | Tel: +65 6345 7111 Steering CommiTtee Report 2012 www.ssc.gov.sg VISION 2030: LIVE BETTER THROUGH SPORTS 1 Contents

04 Executive Summary With Vision 2030, Singapore recognises the value of sport in advancing the national priorities of developing our people and bonding our communities. Not only does sport help people lead healthier, happier lives, it can impart the skill sets necessary to achieve success and upward mobility in life. Vision 2030 is about changing mental models to encourage people to live better lives through sports. Although the 20 final recommendations will be implemented in different phases, the Vision 2030 journey will be punctuated with many significant milestones, including the 2015 Southeast Asian (SEA) Games.

07 Shaping the Nation Singapore’s leaders have always used forward planning to enhance the development of the country. Sport took on new importance in 2001 with the release of the recommendations by the Committee on Sporting Singapore. In the past decade, the world has changed substantively with the rise of the internet and the mobile phone, the ageing population and the arrival of new citizens. Vision 2030 was formed with a view of determining how sport could align with national priorities to develop resilient, tenacious people and strong, united communities.

12 Engaging the Public In July 2011, the Vision 2030 Secretariat began its exploration of public thinking on the value that sport brought to their lives, what they would change in our sports system and how sport could best serve Singapore. From more than 500 face-to-face discussions to 60,000 unique visitors to the Vision 2030 website, Singaporeans spoke up about the desire for greater sporting opportunities and access, more inclusivity and integration as well as broader development of capabilities. 2 VISION 2030: LIVE BETTER THROUGH SPORTS

Emerging Themes

14 Future Ready Through Sport A life in sport can help people prepare for a rapidly changing world. Through intentional design, sport teaches resilience, tenacity and disciplined thought and action, in addition to its clear benefits for health and fitness. Good sport can offer a parallel pathway to success as it helps people develop the skill sets and principles valued by society.

16 Sport Without Boundaries Good sport has room on the board for everyone who wants to play, regardless of age, capabilities, gender or social status. Sport Without Boundaries will provide everyone with the sports programming, physical space and people-support they need to pursue an active, healthy life through sports.

18 Sport as a National Language Sport can unite us as friends, colleagues, competitors and communities while inspiring us as Singaporeans. Good sport activates people to get involved. Good sportsmanship helps us bond as communities.

20 Organising for Success If we are to fully optimise sport as a vehicle to support the implementation of national priorities, we need to collaborate and coordinate the efforts of all agencies, including private sector organisations, to develop sport in Singapore. VISION 2030: LIVE BETTER THROUGH SPORTS 3

The Vision 2030 Recommendations

Opportunities 22 Develop Super Sports Clubs 23 Establish a Sports Pathways Committee 24 Encourage New Forms of Recreation as Sport 24 Form Corporate Leagues 25 Develop a Seniors Fitness Ecosystem 27 Promote Unified Sports

Access 28 Enhance the Sports Events Strategy 29 Enhance Sports Spectatorship and Viewership 30 Enhance Affinity with Team Singapore 31 Develop and Implement a New Sports Facilities Master Plan 33 Create a SportCares Movement and Philanthropic Foundation 34 Enhance Technology to Promote Sporting Awareness and Lifestyle

Capabilities 35 Develop a Sports Volunteer Framework 36 Extend the Impact of the Singapore Sports Institute 38 Establish a Coaching Academy 39 Create a ‘Leadership and Character Development through Sports’ Curriculum 40 Integrate Academic and Sporting Curriculum 40 Create an Academy for Sports Professionals 41 Develop Professional Services in the Sports Industry 42 Explore a Sustainable Resourcing Model for Sporting Singapore

43 Conclusion

44 Annex The Vision 2030 Steering Committee The Vision 2030 Subcommittees 4 VISION 2030: LIVE BETTER THROUGH SPORTS Executive Summary Vision 2030: Live Better Through Sports

Photo by Tilt Pte Ltd

As the Vision 2030 Secretariat completed good sense of what Singaporeans want focused on software development rather drafting the final 20 recommendations from and for sport. than hardware, the recommendations for submission to government, the 28th will evolve with the changing needs and Southeast Asian (SEA) Games Steering On a personal level, people want more demands of stakeholders. Committee met for the first time to sporting opportunities and greater begin envisioning the Singapore 2015 access to playing spaces as well as a The impact of Vision 2030 will be felt SEA Games. The timing was a reminder broader development of capabilities across our communities in several that our Vision 2030 journey over the to reinforce professionalism within the stages through recommendations such next two decades will be punctuated sporting community to enhance the sporting as the Sports Facilities Master Plan, with many milestones of significance, in experience. On a societal level, they want to the Super Sports Clubs, SportCares, full alignment with the national priorities see an inclusive approach to programming the Sports Pathways Committee, the for Singapore. and development so that everyone can Coaching Academy and the Seniors benefit from a life in sport, regardless Fitness Ecosystem. As a national- The Vision 2030 project was predicated of age, ability or social status. Everyone level manifestation of Vision 2030, on the question of how sport could should have the opportunity to achieve the Singapore 2015 SEA Games will be better employed to serve the best the developmental benefits from a well- be a source of great pride— in our interests of Singapore—in developing designed and deliberate sporting system. athletic achievements, the unity of our healthy resilient people and strong united communities, the dedication of our communities. In a rapidly evolving world, Vision 2030 promotes sport as a pathway volunteers, the quality of our venues, how could sport help us adapt but retain for social mobility and recognises the graciousness of our people and our our strong values at the same time? After that we must not leave to chance the shared commitment to this important almost a year of discussion with people development of opportunities. We aim to piece of our history. from all walks of life, the Vision 2030 advance all recommendations with some Secretariat is confident that we have a degree of concurrence. As they are more VISION 2030: LIVE BETTER THROUGH SPORTS 5

We must acknowledge the important National Games—another SCC • Future Ready Through work done by previous committees to recommendation—will bring people and Sport: Sports participation helps shape Sporting Singapore. The upcoming communities together in a new spirit of people lead healthier, happier lives. An Singapore Sports Hub, first proposed friendly competition every two years. active life in sports prepares our young in the ground-breaking Committee on men for National Service and prepares Vision 2030 will have its greatest impact Sporting Singapore (CoSS) report in 2001, all young people for the rigorous on the way sport is used to develop will be the principal venue for many of the challenge of integrating a work-life people and bond communities. It will SEA Games events. The Singapore Sports balance. Additionally, children, youth strengthen our social ties even as our School, another key recommendation and adults can develop essential skill country continues to change. On the by CoSS, has produced athletes who will sets through a life in sport. Not only do value of sport to the nation, four strategic continue to contribute to the success the lessons in character and leadership themes emerged from the conversations of our sporting community and to our dovetail well with the Ministry of with the 500 people who attended our national identity and pride. Education’s Character and Citizenship focus groups and comments left by Education curriculum, these qualities Our national Team Singapore athletes the 60,000 unique visitors who scrolled will be highly valued in the labour are supported by the best sports science through our www.vision2030.sg website. market. The people-private-and public and medicine available through the The themes provide aspirational context sectors need to collaborate more Singapore Sports Institute, which was for the 20 recommendations, suggesting intensively, and intentionally design recommended by the Sporting Culture how they will contribute to our long-term sport as a means of developing Future Committee (SCC) in 2008. The athletes, development in addition to their more Ready people and communities. in turn, inspire more people to play immediate functional impact on the way sports recreationally and competitively. we use sport in society and our daily lives. • Sport Without Boundaries: To that end, the new Singapore Sport has to be inclusive, with opportunities for everyone. This message echoed across virtually every © 31/10/2011 All Rights Reserved - Arup Sport - DP Architects -Singapore Sports Hub discussion we had with people. Sport has to be affordable, easily accessible and appropriate for different ages and capabilities, especially our senior citizens. We need to focus on lowering the barriers to entry for everyone while making better use of sport to improve the quality of life for people who are impoverished, at risk, disadvantaged or living with disability. With the right programming, sport can provide alternative pathways of social mobility for people.

• Sport as a National Language: As our society continues to evolve with the influx of new ideas, information, cultures and behaviour, sport can be a bridge among communities and a bond within them. We can use sport to demonstrate the values of good citizenry and neighbourliness. Sport can energise people 6 VISION 2030: LIVE BETTER THROUGH SPORTS

into participating more in their organisations and companies will be fit communities by getting involved as and ready for the challenges yet to come. volunteers. As it teaches us how to Our Vision of become good friends, colleagues, Thus, the recommendations are Our Sporting competitors and communities, sport focused on changing mindsets as can remind us how proud we are to much as they are on incorporating Future new facilities and programming into be Singaporean. We envision a Singapore our landscape. Instead of relying on where individuals formulaic calculations based on head • Organising for Success: and communities are count, we are taking a fresh look Our sporting culture is being strengthened through at our resources and collaborating developed across many fronts, with a lifetime of sporting with our partners to create better many stakeholders playing different experiences. roles of leadership and importance. synergies in our projects and a new The 20 recommendations cover sporting environment for Singapore. Sport becomes a journey a wide range of issues, but and celebration of our As part of this new environment, the stakeholders were most emphatic people and places, uniting government recently formed a new and united on two points of the nation and inspiring the ministry through the restructuring of direction. Be integrated in your Spirit of Singapore. two existing ministries: Community efforts. Be inclusive in your reach. Development, Youth and Sport; and In essence, we need to work better Vision 2030: Information, Communication and the together for the benefit of all. Live Better Arts. From 1 November, sport was The recommendation for a Sports Through Sports positioned under the mandate of Pathways Committee, with its diverse the newly formed Ministry of Culture, representation, is an excellent Community and Youth. The new example of how we will combine structure will present many opportunities our best efforts and intelligence to for Sporting Singapore to grow and develop pathways through sports ensure that everyone will live better and academics for students. By through sports. working together, our people and our

SSC File Photo VISION 2030: LIVE BETTER THROUGH SPORTS 7 Shaping the Nation

Photo by Tilt Pte Ltd

A vision of the future has anchored every important decision made by Singapore’s The Singapore Spirit leadership since the early days of our independence in 1965. In our desire to “… The Singapore spirit is not based on a common race, build a holistic nation for our people, language or relation. It is based on deeper things that we we have taken an integrated approach share: Shared values like multiracialism, meritocracy, or to planning and development—in respect for every talent; shared loyalty and commitment to education, housing, social welfare, land use, fiscal management, national Singapore; shared responsibility for each other and pride in defence and sports. Through this fast- what we have done together; shared memories as well as held commitment to building for the dreams and aspirations...” future, Singapore has overcome many odds to become a noteworthy economic Prime Minister Lee Hsien Loong and social miracle. National Day, 2011

In June 2001, the Committee on Sporting Singapore (CoSS) tabled before government funding of $500 million for among many other initiatives. The government 40 recommendations to an initial five years to implement CoSS, Sporting Culture Committee (SCC) grow our sporting sector. The impact we moved forward on the construction of report, published in 2008, introduced of the CoSS recommendations would the Singapore Sports School, the plans new objectives to 2015. The Singapore change the way we perceived, played for the development of the Singapore Sports Institute is a tribute to the work and invested in sport for the next Sports Hub and the strengthening done by SCC. decade. Backed by a commitment of of the National Sports Associations 8 VISION 2030: LIVE BETTER THROUGH SPORTS

to implement a more innovative approach to managing their employees.3

For many people, realising a life better than their parents have enjoyed is no longer considered a sure thing. For some, there is a belief that they— and their children—will never develop the skill sets they need to catch up in our rapidly changing society and economy.4 For other working adults, though, there is a strong sense of personal power based on the education, skills and experience they already possess. This group has Photo by Aundry Gan the confidence to give up the certain

With the completion of the 10-year CoSS In other words, how could sport best plan, it was logical to begin a new set serve Singapore and Singaporeans “You may have seen the of projections for the future of sport in an era of change? How could we in Singapore. The global environment deploy sport to help us navigate macro Vision 2030 promotion has changed significantly since 2001, trends, such as intensifying global video. It features a group of presenting new challenges for all first- competition, changing demographics, seniors playing an energetic world nations. In Singapore, we are rising concerns over income inequality game of basketball; and seeing our society transforming with the and an ageing population?1 How could impact of new ideas, information, cultures, sport help shape the nation in this new one of the seniors remarks, behaviours and economic competition. world economy? and I quote: “We may be old but we are young at In July 2011, the Ministry of Community The changing nature of the labour Development, Youth and Sports (MCYS) market2 gives new relevance to the heart”. I think this is the and Singapore Sports Council (SSC) value of sport as a social force (not spirit, the can do, will do launched the Vision 2030 exploration only in Singapore but internationally). spirit that we want to of the role that sport could play in CEOs across the planet have cited continue to foster among enhancing the resilience and happiness ‘talent management’ as their biggest of our people while maintaining the challenge in the years to come. our seniors.” social integrity and economic strength Traditional solutions for recruiting and Mr Heng Chee How of Singapore. Instead of developing retaining talent are not proving to Senior Minister of State, a strategy to simply promote sports be sufficient as corporates struggle Prime Minister’s Office participation and excellence, Vision to find qualified people to fill their http://www.news.gov.sg/public/sgpc/en/media_ 2030 set out to determine how we could staff requirements, from entry level releases/agencies/mcys/speech/S-20120309-4. align the demand for sports with the positions to professional roles. CEOs print.html?AuthKey development of national priorities. have acknowledged that they need

1Speech by Mr Tan Chuan-Jin, Minister of State for Manpower and National Development, at the Age Friendly Workforce Asia Conference, 03 November 2011. “There will be challenges, but as I think of the various countries grappling with this, I believe we are well-placed to ride these huge waves. It will require structural changes in our urban development and the way we organise ourselves as a society and economy. The employment environment must change. Most importantly, we need to have a cultural and mindset shift. That is the most fundamental change that needs to take place.”

2The World at Work: Jobs, Pay and Skills for 3.5 billion people, McKinsey Global Institute, June 2012

3Delivering Results, Growth and Value in a Volatile World, 15th Annual Global CEO Survey 2012 by PwC. 1,258 interviews with CEOs in 60 countries, conducted between 22 September and 12 December 2011.

4Better Skills. Better Jobs. Better Lives. The OECD Skills Strategy, May 2012

5PwC Millennials at Work –Reshaping the workplace in financial services, December 2011 VISION 2030: LIVE BETTER THROUGH SPORTS 9

As life expectancy rises and fertility rates drop, the pressure on the workforce to support retirees will increase.

People are living on average, 16 years Working population relative to longer than Few generations ago retired population is decreasing

average Lifespan 1970 65.8 yrs old 1970 17 : 1

2010 2010 81.8 yrs old 8.2 : 1

Expected 2020 4.5 : 1

Fertility rates

3.07

1.83

1.82 1.6

1.15

1970 1980 1990 2000 2010

security of a job in favour of another working population is declining with raised. Concurrently, we are working with with the promise of more money, our fertility rate. If this trend remains other agencies to promote active ageing better opportunities or a better unabated, there will be far fewer people among people who already are over 50 work-life balance.5 As they set their contributing to our economy while years of age in addition to encouraging expectations and plan their futures, public obligations such as healthcare for people in their 40s to live more physically they do not necessarily rank loyalty to seniors will rise in proportion. active lives. their employers as a priority. As companies and organisations Achieving a good work-life balance, with Further complicating the environment consider their talent requirements for regular exercise, is not proving easy for for Singapore is our ageing population. the future, we are actively encouraging Singaporeans. Studies already show Not only is the age of our working Corporate Singapore to tap on the 50+ that we Singaporeans are among the population rising, the size of our generation. The retirement age has been hardest-working people in the world, 10 VISION 2030: LIVE BETTER THROUGH SPORTS

who will drive future consumption of Photo by Tan Kok Peng new technologies and applications for The Need to Live leisure and business. In two years, they Online will be the single largest age group in the global workforce.10 Singaporeans are increasingly living their lives online, according to a Studies on the growing use of mobile survey done for tech security firm phones and the internet indicate that Norton by Symantec in early 2012. we are among the top consumers of The survey found that Singaporeans new media. Our use of mobile phones spend an average of 66 hours a soared between 2000 and 2011,11 week (more than half of their waking hours) connected to the Internet. defying commentary that the market While almost everyone (93%) uses was already mature and unlikely to grow email, Singaporeans spend more further.12 Within Southeast Asia, we time browsing the Web (15 hours/ spend more time online through our week) and socialising online (12 13 phones than any other country. hours/week).

This research coincided with changes One in three Singaporeans said seen in our participation in sports they would start feeling Internet and physical activities as well as our withdrawal within the first three general health and fitness levels. The hours if they were cut off from the with 19% putting in shifts of 11 hours 2010 National Health Survey, released internet. To have a day’s worth of 6 or more. Some 71% of employees by the Ministry of Health (MOH) in Internet access, Singapore Internet users would be prepared to pay an in Singapore say they receive calls or early 2011, revealed that some 10.8% average of S$180, with the younger emails outside regular office hours, of Singaporeans were officially obese, generation (18 to 34 year olds) and 67% receive them when they are compared with only 6.9% in 2004.14 willing to pay an average of S$220, on annual leave.7 Not surprisingly, As of 2010, one in nine Singaporeans showing that youths have a higher research also shows that Singaporeans suffered from diabetes—11. 3% of Internet dependency. have the second lowest job satisfaction the population compared with 9% in levels globally, with 76% of workers not 2004. In tandem with these findings About the survey 8 satisfied with their jobs. was the fact that 54% of Singaporeans This quantitative online survey was did not exercise regularly15 during their conducted among a sample size From the second half of the past leisure time. Indeed, only 19% of the of 500 adults between the ages of decade, other patterns began to population met the MOH guideline of 18 and 64 years, within each of the emerge. We became one of the most exercising three times per week. following five markets: Singapore, ‘connected’ cities in the world. Our China, Japan, India and Australia. current youth and young adults—the The Health Survey’s results were Singapore’s sample size comprised 9 Millennials, to use the broadest subsequently confirmed by SSC’s 52% female and 48% male of which term—are the first generations of National Sports Participation Survey 13% were 18 to 24 years old, 30% were 25 to 34 years old, 29% were Singaporeans to grow up in a world in 2011. Only 42% of Singaporeans 35 to 44 years old, 19% were 45 to wired for life online. Older generations were regularly participating in sport are making increasing use of new 54 years old, and 10% were 55 to 64 at least once a week, a decline of years old. media, but it will be the Millennials seven percentage points from the

6 Regus survey of 12,000 employees in 85 countries, Sept 2011.

7 Accenture “The Path Forward” Survey. 2012 http://www.asiaone.com/Business/News/Office/Story/A1Story20120307-332179.html

8 Randstad. “Striking a work-life balance remains a challenge for Singaporean workforce” Survey. 2012

9 The phrase Generation Y first appeared in Ad Age marketing magazine in August 1993 to refer to youth born after 1982. The definition for Generation Z loosely refers to people born from 1991. The Millennials describes people born between 1980 and 2004.

10 Mentoring the Millennials, Harvard Business Review, May 2010.

11 For every 1,000 people in Singapore, there were 1,500 mobile phone subscriptions, as of 2011. In the year 2000, there were only 600 per 1000. Statistics Singapore 2011. http://www.singstat.gov.sg/ stats/keyind.html VISION 2030: LIVE BETTER THROUGH SPORTS 11

2005 survey. People participating in Sporting Singapore made great advances our past achievements. If we were to sport three times a week declined to in the first half of the first decade of the have a nation of fit, healthy and resilient 19% of the population from 26% seen new millennium thanks to the blueprint people and strong communities, we previously. The No.1 reason for not developed by the Committee on knew that we had to create a plan in playing sports: No time.16 The issue Sporting Singapore in 2001 and the work step with current times while setting of time would recur throughout our done by the Sporting Culture Committee the stage for the future. Within this new discussions during the Vision 2030 in 2008. However trends emerging in the understanding of our changing social engagement process. workforce, health and technology sent and economic environment came the a strong signal that we couldn’t rest on genesis of Vision 2030.

SSC’s National Sports Participation Survey in 2011 Overall Sports Participation Level

2011 (age 13+) 2005 (age 13+) Absolute Classification % of Total Population % of Total Population Change

Regular participants 42% 1,337,240 49% 1,415,791 -78,551 (at least 1X a week) Very regular participants 19% 627,122 26% 751,236 -124,114 (at least 3X a week)

Irregular participants 4% 131,649 5% 144,469 -12,819

Non-participants 54% 1,750,075 46% 1,329,110 420,964

Total Resident Population 3,218,964 2,889,370

12 In 2006, we sent 10.5 million text messages; by 2011: the number had almost tripled to 28.9 million. Singapore in Figures, Statistics Singapore 2012

13 A consumer report in late 2011 on Southeast Asian users of digital media revealed that 79% of Singaporeans used mobile phones to access the internet. We were the heaviest consumers in the region, averaging 25 hours a week online, compared with 21.5 hours in the Philippines and 19.8 hours in Malaysia. Nielsen Southeast Asia Digital Consumer Report, November 2011.

14 The National Health Survey was conducted between March and June 2010 and interviewed 7,695 people between the ages of 18 and 79 years. The ethnic composition of the survey sample was 30% Chinese, 30% Indians, 30% Malays and 10% others.

15 As defined by the 2010 National Health Survey, regular exercise is participation in sports or exercise for at least 20 minutes for 3 or more days per week.

16 Originally scheduled to take place in 2010, the National Sports Participation Survey was delayed until 2011 to avoid timing conflicts with the National Census and the Singapore 2010 Youth Olympic Games. 12 VISION 2030: LIVE BETTER THROUGH SPORTS Engaging the Public

Vision 2030 began with a question: To find the answers, the Vision 2030 team they wanted to play more. We How could sport best serve Singapore sat down with more than 500 people in wanted to hear about the obstacles and Singaporeans in the coming face-to-face discussions while another they faced. We asked about the decades? SSC Chief Executive Officer 60,000 unique visitors combed through support they received from their Lim Teck Yin asked: “How does sport our website www.vision2030.sg. We schools and companies. We heard add value to your life and the lives met with sports leaders, urban planners, their views on such wide-ranging of your team and community? This is educators, corporate decision-makers, subjects as the use of physical not a question that seeks an abstract volunteers, senior citizens, young space in the city and heartlands, the answer, but one that asks us to ponder athletes and stay-at-home mums, nature of sport in schools, the value the hard facts of what is needed for us and we discussed sports under seven of sport to Corporate Singapore to live healthy, happy and meaningful broad banners of discussion. (Please and the importance of sport to our lives. We were born as social beings; see the Annex for a list of the Steering national identity in the face of our we are raised to compete and excel Committee members, Subcommittees transforming world. (hopefully with the right values); and and the Chairs.) we are inspired by greatness. So, how In all, we received some 300 unique can we develop sports in Singapore for We wanted to hear about the role of ideas on how we could use sport to it to be a force for the betterment of sport in their lives, why they played help shape the nation. The feedback our lives?” the sports they did and whether confirmed our preliminary beliefs. Sport

SSC File Photo VISION 2030: LIVE BETTER THROUGH SPORTS 13

Photo by Aundry Gan

should be adopted as a national strategy We used three key broad classifications to to stimulate positive, systemic change describe how the ideas would impact the in ourselves and our society, as called lives of Singaporeans in practical terms: for by our national priorities. We believe • Opportunities that sport can and will provide many of • Access the solutions Singapore will need in the coming decades. • Capabilities

After almost 10 months of engagement Four aspirational themes emerged to with the public, it became clear that provide further perspective and direction: people wanted more sport in their lives as well as cheaper pricing, easier access • Future Ready Through Sport and higher professionalism. From an • Sport Without Boundaries operations perspective, we crystallised • Sport as a National Language the ideas, which arose through • Organising for Success discussions with people or were posted on the website, into 20 recommendations. 14 VISION 2030: LIVE BETTER THROUGH SPORTS Emerging Themes Future Ready Through Sport Values & Character • Winning Spirit • Leadership & Teams

We do not expect sport to be the overlooked as people and companies panacea to resolve all our future plan for the future. Three Micro-interventions challenges. It is a fact that the in the UK professionalisation of sport through Thus, it can open up opportunities Youth crime and antisocial behaviour the years has also brought forth many for capabilities development and pathways of social mobility, not easily cost government at least £4bn a year. negative traits, for example, doping One in five young people reports accessible by the more vulnerable and cheating. However sport can be being involved in crime and antisocial groups in society. As such, it can offer a powerful vehicle if it is designed, behaviour. Some 75,000 new young structured and delivered with care a parallel pathway to success. offenders enter the youth justice system and forethought. Sport can be a annually. Sport can be one of the most Sport also may be able to achieve strategy to develop our people and successful ways to tackle youth crime. influence on students where organisations as we head into a more traditional methods of teaching may KICKZ: Funded by the Premier competitive future. not. Elite and recreational athletes League and the Metropolitan Police, learn resilience, tenacity and strategy KICKZ uses football to work with hard- Sport can provide people with skillsets to-reach young people in deprived on the playing field. and principles valued by society areas. KICKZ gets kids off the street and, more specifically, by employers. From an early age of playing at school, and playing football in Elthrone Park, For the hard-working Sandwich athletes learn to adjust their tactical North London. Since the project Generation, who are caring for both started, youth crime has dropped by application of resources, as warranted ageing parents and young children, two-thirds within a one-mile radius. by the flow of the game. They learn to sport becomes an opportunity to For every £1 invested, £7 of value is apply self-control and discipline when the relieve the stress of everyday life. created for the state and the local going gets tough. They learn to balance Sport replenishes the body and community. their desire for personal achievement the mind, a fact that should not be The Boxing Academy: Based in North London, the programme works with students who have struggled in mainstream schools. It combines boxing training with regular lessons such as English and Maths and other sports. Most students at the Academy are known offenders. It is half the cost of traditional solutions and students are more likely to achieve their school qualifications. Every £1 invested creates £3 of value for the young people it works with and society.

2nd Chance: The project uses coaching to help young offenders build relationships and improve behaviour. Young people get the chance to take sports qualifications and be mentored upon release. 2nd Chance works with 400 youth a year. If it prevents just five from re-offending, it creates £4.70 for every £1 invested. It costs only £87,000 a year to run and only needs to prevent just over one person from offending to break even.

Source: Laureus Sport for Good SSC File Photo Foundation, Teenage Kicks VISION 2030: LIVE BETTER THROUGH SPORTS 15

key learning points in their leadership THE sANDWICH GENERATION development classes. Indeed, sport could be used by Corporate Singapore as a means of disruptive innovation, to 20% of the working population in Asia are raising children while caring for ageing parents or parents-in-law strengthen employee morale, especially those staff carrying multiple family responsibilities, and deepen the bond between the workforce and the company.

Under Vision 2030, SSC will help structure the Corporate Leagues 12-hour shifts $Mortgage $Taxes for employees to play against their corporate competitors and clients at the upcoming Super Sports Clubs. The Corporate Leagues will include a Under pressure from longer life spans, delayed child-bearing range of sports in sustainable, annual tournaments. The Corporate Leagues $Family Vacations *$ECas $Tuition will help companies recruit and retain staff, and they will strengthen company brands in the marketplace.

“We must engage sport

*Extra-curricular activities to drive the human spirit to achieve a better with the needs of the team. The ability the importance of ethical behaviour and quality of life.” to anticipate, adapt, collaborate and a respect for leadership. For schools overcome is as essential to success in the teaching character building, sport can Dr Teo Ho Pin working world as it is in sport. be an effective tool for transferring the Mayor, lesson from the textbook into the real North-West District On an aspirational level, athletes learn world. For companies trying to create Co-Chair, Seniors Subcommittee a winning spirit, an appreciation for succession plans by grooming in-house Vision 2030 teamwork, a commitment to purpose, middle managers, sport can reinforce the

Recommendations Relevant to Future Ready Through Sport • Develop Super Sports Clubs • Create a ‘Leadership and Character • Extend the Impact of the Singapore • Form Corporate Leagues Development through Sports’ Sports Institute • Establish a Sports Pathways Curriculum • Develop Professional Services in the Committee • Establish a Coaching Academy Sports Industry • Promote a Seniors Fitness Ecosystem • Develop a Sports Volunteer • Explore a Sustainable Resourcing • Promote Unified Sports Framework Model for Sporting Singapore. • Encourage New Forms of Recreation • Create an Academy for Sports • Create a SportCares Movement and as Sport Professionals Philanthropic Foundation 16 VISION 2030: LIVE BETTER THROUGH SPORTS Sport Without Boundaries Inclusiveness • Accessibility • Support

Outcasts United: an American Town, a Refugee Team and One Woman’s Quest to Make a Difference This book is about the resettlement of mostly Muslim refugees from several war-torn countries into small- town Clarkston, Georgia, located in the bible belt of the southern United States. Outcasts United is a complex story of how sport—and a SSC File Photo great coach—can overcome social prejudices and alienation.

Throughout the Vision 2030 series of at risk, disadvantaged or have a physical Team Fugee, a soccer team formed by Coach Luma Mufleh, went from conversations, people were united on or intellectual disability. The more straight losses in its 1st year of the need for inclusiveness in the sporting inclusive approach advocated by Vision play to an unbeaten streak in its community. Everyone should be able to 2030 will expand the opportunities for 3rd. Much of the team’s success, experience the benefits of living better people to lead more upwardly mobile in playing football and integrating through sports, regardless of ability, age, lives—as they learn essential skill sets into ‘American’ life, can be placed in gender, status, race or religion. through sports. the hands of Coach Luma Mufleh, a young Jordanian woman. We recognise that there are gaps in our Our FutureScape Subcommittee, existing sports delivery system. However, which looked at the landscape for When the Smith College graduate chose not to return to Jordan after under Sport Without Boundaries, we sports, called for new partnerships with school and was cut off financially by are committed to providing everyone community and private sports providers her father, Luma first worked as a with the opportunity to access the along with the development of new dishwasher. However she found her sports programming, physical space concepts for sports clubs. life’s work in coaching the young and people-support they need to refugees she saw playing soccer in a Through the Sports Facilities Master live an active and healthy lifestyle parking lot. through sports, anywhere, anytime, Plan, we are reframing our use of space Coach Luma did more than coach anyhow—a premise developed by the to provide greater optimisation of football. She taught English, bought Subcommittee Balance to the Rhythm land use. Through the Super Sports equipment and helped find jobs for Clubs, we will provide an integrated of an Urban Lifestyle. mothers—since most boys had lost network of venues with programming their fathers in the wars. She used The Subcommittee posited the for all ages, abilities and status. The football to bring the players together, following: Imagine sport built into the Corporate Leagues will be able to use stressing teamwork, purpose and urban environment, debunking the myth the Super Sports Clubs as a home respect. She got them to connect that sporting opportunities are limited base for practices and matches. With with one another even though some and time is a constraint. Imagine people support from the Sports Pathways came from opposing ends of a playing sports in a space of their choice Committee, schools will be able to run conflict. “Their parents may not talk – a park, near an HDB block, waterways, additional leagues beyond the official to each other but the kids play on the a dedicated sports facility, a sports club school teams. Initiatives created under same team.” or in a room full of professionals. SportCares for the more vulnerable groups of our society will find their home If we can imagine it, we can do it. Sport at the Super Sports Clubs. Without Boundaries will expand the access and opportunities available for In Sporting Singapore, everyone gets to people who are ageing, impoverished, live better through sports. VISION 2030: LIVE BETTER THROUGH SPORTS 17

Opportunities & Access for All

For the disabled

Sport Without Boundaries Anyone – Anywhere – Anytime

For the troubled For teams

For the underprivileged

For the community For families For working adults

For elite athletes

For the unfit wanting to change For seniors

Recommendations Relevant to Sport Without Boundaries • Develop and Implement a New • Develop a Seniors Fitness Ecosystem • Integrate Academic and Sporting Sports Facilities Master Plan • Encourage New Forms of Recreation Curriculum • Develop Super Sports Clubs as Sport • Develop a Sports Volunteer Framework • Form Corporate Leagues • Create a ‘Leadership & Character • Create an Academy for Sports • Establish a Sports Pathways Development through Sports’ Professionals Committee Curriculum • Create a SportCares Movement and • Promote Unified Sports • Establish a Coaching Academy Philanthropic Foundation 18 VISION 2030: LIVE BETTER THROUGH SPORTS Sport as a National Language Activating • Participating • Inspiring • Uniting

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Singapore’s cultural and ethnic cohesion has been a key facet of our national “There is a growing body of evidence demonstrating that identity since independence. We may not always agree with each other but, sport can deliver benefits across a wide range of nation nonetheless, as a plural society, we have building agendas. managed our differences in a spirit of mutual respect. The relationships we have Active sports participation has a vital contribution not forged at home with each other have only in improving the nation’s health as well as wider created a powerful image internationally. social and economic benefit. It also provides the basis for Singapore is a beacon for cultural progression into higher levels of performance, with the tolerance in the world. potential outcome of delivering national pride. However, as our society faces threats of becoming fragmented as a result of The Singapore Sports Council’s ‘VISION 2030’ is, thus, economic uncertainty and our evolving of utmost importance in guiding and optimising these population mix, we need to do more. benefits.” We need to work, learn, create and play together if we are to be a strong, resilient Dr Donna Wong nation. Sport can be a means for us to Lecturer, International Centre for Research in Events, create a shared national identity. Tourism and Hospitality Leeds Metropolitan University Good sport energises people to get involved in the community as volunteers. Good sportsmanship builds bridges The long-term benefits of diversity are the process in addition to alleviating between communities and bonds within. often felt first at the national level and the sense of alienation felt by some Sport puts people on a field of play they gradually work their way down to the Singaporeans in response to the ongoing all know, with rules they can understand community level. A common language arrival of new immigrants, permanent and outcomes they will respect. such as sport would help expedite residents, employment pass holders and VISION 2030: LIVE BETTER THROUGH SPORTS 19

foreign workers. Sport can provide us with a needed sense of unity in our community “Sport is a universal language that can bring people and an improved sense of understanding together, no matter what their origin, background, religious of who we are as a nation. beliefs or economic status … It teaches the fundamental Sport throws open doors between value of effort and how to manage essential steps in life such people who do not believe they have as victory and defeat. Sport has a long-lasting impact on values or experience in common. Sport development and health. literally gets people standing shoulder to shoulder—as players, spectators, The United Nation’s Children Fund (UNICEF) is incorporating volunteers and cheerleaders for our sports into its programme in developing countries because national teams. Sport is a language that can unite us as friends, colleagues, sport is a way to defend the right of every child to a healthy competitors and communities while start in life, the right of every girl and boy to be educated, inspiring us as Singaporeans. and the right of every adolescent to have the opportunity to develop into caring and involved citizens.”

Kofi Annan then-Secretary General, United Nations, November 2005, on the commemoration of the International Year of Sport and Physical Education

Recommendations Relevant to Sport as a National Language • Develop and Implement a New Sports • Establish a Coaching Academy • Enhance Technology to Promote Facilities Master Plan • Integrate Sports and Academic Sporting Awareness & Lifestyle • Develop Super Sports Clubs Curriculum • Encourage New Forms of Recreation • Form Corporate Leagues • Develop a Sports Volunteer Framework as Sport • Establish a Sports Pathways Committee • Create an Academy for Sports • Enhance Affinity with Team Singapore • Promote Unified Sports Professionals • Create a SportCares Movement and • Develop a Seniors Fitness Ecosystem • Enhance the Sports Events Strategy Philanthropic Foundation • Create a ‘Leadership and Character • Enhance Sports Spectatorship & Development through Sports’ Viewership Curriculum 20 VISION 2030: LIVE BETTER THROUGH SPORTS Organising for Success Aligning • Collaborating • Co-Creating • Co-Owning

Corporate Support for Athletes Balancing a career in the corporate world while training each day is no easy feat. For former Olympian swimmer Sng Ju Wei, the support he received from employer Standard Chartered Bank (SCB) made it possible for him to stay competitive in sport.

“I was about to retire from competitive swimming to pursue my career, but I was matched with a very progressive employer. They allowed me to maintain my rigorous training schedule and stay in sports. I went on to compete in the Asian Games and the World Championships,” said Sng, from SCB’s Group Wealth Management team.

For national canoeist, Geraldine Lee, taking four months leave from her job as a contract executive with the Land Transport Authority helped her quest for national glory. “My bosses Photo by Bryon Wee were supportive even though I had joined the company for less than three With the submission of this final report, to ownership and responsibility for months.” we have now completed “the end of the implementing the recommendations. The support from LTA paid dividends beginning” of the Vision 2030 work. To Singapore Sports Council understands for Singapore after she captured the realise the aspirational and functional that many other agencies must have a gold in the women’s K1 500m and objectives of Vision 2030 for Singapore, voice in the manner in which initiatives three silver medals at the 26th SEA it is critical that we engage people and are developed. Games in Indonesia in late 2011. She organisations beyond our immediate will be wearing our national colours sporting community to implement the 20 Singapore has enjoyed the stability that at the London 2012 Olympic Games recommendations. has come from long-term government as well. commitment to purpose. Our experience Her supervisor, Mr. Venktaramana A/L When we began the engagement process in anticipating and analysing trends; V Vijayaragavan says: “We support in July 2011, we deliberately cast our net our capacity for planning, adapting Geraldine because she brings pride wide to ensure that we heard opinion and aligning a whole-of-government and joy to the organisation and and criticism from across the people- approach and our willingness to employ nation. You don’t get to see many private-public sectors and not only from creative, innovative collaborations must professionals like her, representing the sporting community. Everyone agreed come into play as we begin the second sports at the national level. It takes that sport had an important role to play phase of Vision 2030. Going forward, we personal sacrifice and a strong mental in advancing our national priorities of must organise and commit to working and physical stamina.” resilient people and strong communities. together if we are to be successful in using sport as a strategy to better the The discussions never suffered from a lives of all Singaporeans. lack of passion. When disagreements surfaced, they usually were issues related VISION 2030: LIVE BETTER THROUGH SPORTS 21

SSC File Photo

Recommendations Relevant to Organising for success • Develop and Implement a New Sports • Create a ‘Sports Leadership & • Enhance the Sports Events Strategy Facilities Master Plan Character Development through • Enhance Technology to Promote • Develop Super Sports Clubs Sports’ Curriculum Sporting Awareness and Lifestyle • Form Corporate Leagues • Establish a Coaching Academy • Enhance Sports Spectatorship and • Establish a Sports Pathways • Integrate Academic and Sporting Viewership Committee Curriculum • Develop Professional Services in the • Promote Unified Sports • Extend the Impact of the Singapore Sports Industry • Develop a Seniors Fitness Ecosystem Sports Institute • Explore a Sustainable Resourcing • Encourage New Forms of Recreation • Develop a Sports Volunteer Framework Model for Sporting Singapore as Sport • Create an Academy for Sports • Create a SportCares Movement and • Enhance Affinity with Team Singapore Professionals Philanthropic Foundation 22 VISION 2030: LIVE BETTER THROUGH SPORTS The Vision 2030 Recommendations During our Vision 2030 exploration, the four major themes emerged throughout the many conversations we had with Singaporeans. Working within the broad strokes of the four aspirational themes, we crystallised the ideas, suggestions, experiences and complaints into 20 recommendations. For further clarification, we have presented them in the context of the report under the following three categories: Opportunities, Access and Capabilities.

football matches or netball games as able to link into the Super Sports Club Photo by Peh Siong San part of the planned Corporate Leagues. integrated network to source new venues Working Mums could bring the kids for for Co-curricular Activity (CCA) classes an after-hours game of squash, followed along with the necessary instructors. by dinner and some study time. Stay-at- Companies will be able to host their home Mums could bring their toddlers for corporate family days or annual awards parent-child, learn-to-play classes during nights at the Super Sports Clubs. the day. Children and youth could explore a full range of sporting possibilities, Going forward: The first pilot of the taught by coaches specially trained in Super Sports Club will be launched by working with youngsters. On weekends, March 2013. When fully operational, the people could gather in the stands by the Super Sports Clubs will strengthen and pool to watch a movie. extend the reach of the existing sports ecosystem in Singapore. Coaches who Volunteer coaches and technical officials have upgraded their skills through the will be coming in for classes in leadership Coaching Academy will find better and character education. Schools will be opportunities at the Super Sports Clubs. Opportunities 1. Develop Super Sports Clubs

Form regional Super Sports Clubs to extend the reach of sports programming to all Singaporeans.

With the Super Sports Clubs, we want to expand the sports development pathways for youth and adults of all ages and abilities. The term ‘Super’ refers to the expansiveness of a new SSC File Photo standard of collaboration with schools, organisations, companies and communities and the creation of relevant, innovative programming in an interlinked network “With the Super Sports Clubs, we will do more than provide of facilities. Located in different zones in access to sporting facilities for people to swim or work out by Singapore, the Super Sports Clubs will themselves. The Super Sports Clubs will anchor an integrated create a new environment of inclusiveness for individuals, families and communities to network of sporting space and innovative programming for live better through sports. The Super Sports families and the community to come together. Parents will be able Clubs will expand the possibilities available to take classes with their children, and youth who cannot quite to people from all walks of life, allowing a make the school team will be able to play in the club leagues. The greater sense of unity and belonging. Super Sports Clubs will become a home base for our Corporate The Clubs will serve as a sporting social League teams as well. In all these different ways, the Super Sports network for people. For seniors, the Clubs will serve the community through sports.“ possibilities could include a swim class with friends, a visit to a physiotherapist or teaching sports safety to young Mr Lim Teck Yin volunteers. For working adults, the Clubs CEO, Singapore Sports Council could host company sports tournaments, VISION 2030: LIVE BETTER THROUGH SPORTS 23 The Vision 2030 Recommendations

SSC File Photo organisations to develop sporting fitness and aspirations among the youth of our “We should aim to nurture nation. It is a given that a deliberately good sporting talent from carved pathway in sports from an early a young age and provide age will lead to a future-ready cohort of fit, healthy young men ready for the best resources and National Service. Sports participation will facilities to nurture and also develop character and leadership develop that talent.” capabilities among young men and women.

More effective, efficient collaborations Mr Edwin Tong MP will reinforce the efforts of the different Education Government organisations to work together. By Parliamentary Committee embarking on learning journeys together, Committee of Supply members of the Sports Pathways Debates, March 2012 Committee will develop shared sensibilities. This will facilitate coherence, continuity and agreement among the agencies involved in Families will enjoy more community the overall mapping of our responsibilities events, thanks to our new Sports Events towards the identified sporting goals and Strategy. Children will be playing strategies. The Committee will create more sports thanks to the channels a more holistic sporting experience, developed by the Sports Pathways encompassing both physical and character Committee. Through better organisation development for Singaporeans. of programmes and improved access to sporting space, sports consumers will The Future Ready Subcommittee enjoy more opportunities to live better recommended that every child participate through sports at the Super Sports Clubs. in at least one sport, either in school or through the greater community. This 2. Establish a Sports Pathways aligns with MOE’s commitment to expand Committee sports fluency through the Physical Education (PE) curriculum, to enhance the Establish a standing Sports Pathways education module on character building Photo by John Heng Committee, comprising members and to upgrade its sport facilities across from MCCY, MOE, Ministry of Social the school system.17 and Family Development, Singapore skill sets and programming during Armed Forces, People’s Association, Going forward: Beginning with school different periods of a young person’s National Trades Union Congress, sports, the Sports Pathways Committee development. In addition to the cross Health Promotion Board, tertiary will review the pathways available for agency initiatives and courses through institutions, Singapore Sports School youth in Singapore to participate in and schools, the Sports Pathways Committee and the Singapore Sports Council. grow through sports. The Committee will will also leverage on the programming and explore the extension of the pathways opportunities available through the Super If we are to optimise sport as a tool to through secondary and post-secondary Sports Clubs, the training done by the develop our children and youth, we schools, tertiary institutions, and National Coaching Academy and the work being need greater collaboration among the Service. To bring out the best in youth or done to integrate curriculum for academics, agencies that define policy and deliver children through sports, the Committee sports and leadership. The first meeting of sport to people. The Sports Pathways will promote the use of different the Sports Pathways Committee took place Committee will bring together multiple in November 2012.

17 71 More Primary Schools to be Upgraded to Support Holistic Education www.moe.gov.sg/media/press/2012/05/inclusive-singapore-nurturing-every-singaporean.php; http://www.channelnewsasia.com/ stories/singaporelocalnews/view/1187821/1/.html 24 VISION 2030: LIVE BETTER THROUGH SPORTS

The Seniors Subcommittee discussed making better use of modified sports Corporate Team Building such as short mat bowling and soft tennis on the Run as well as activities such as brisk walking The Standard Chartered Marathon and qigong to develop interest and Singapore continues to set the confidence among the silver generation. benchmark for high-participation events in Singapore. For many of our Going forward: SSC will partner with corporate teams, the opportunity to fellow agencies in the public-private- race together provides a rare and people sectors to assist the new sports unique opportunity to forge closer where possible, such as obtaining bonds with their colleagues outside regulatory clearances or booking space the workplace. for events. To grow their communities, As one of the 129 corporate and members need space to practise, non-profit teams in the SCMS 2011, compete and showcase the value of their energy giant Schneider Electric (SE), sport. As they reach critical mass, the new believes that “A Healthy Workforce is sports could stage events through the a Productive Workforce.” Photo by Tilt Pte Ltd Super Sports Clubs network, generating From just 75 Schneider employees more public awareness and support. in 2006, some 119 staff and families 3. Encourage New Forms of signed up in 2011. For Pierre Megret, 4. Form Corporate Leagues a trainer at Schneider Electric who Recreation as Sport participated in his first-ever SCMS last Work with Corporate Singapore to Encourage the development of ‘new’ year, the opportunity to run the race expand companies’ involvement in brought him closer to his colleagues or ‘non-traditional’ sports. sport. and the community. As part of our efforts to develop a Most Singaporeans feel they work too “On 4 December Sunday, I took the sporting nation, SSC partners with 65 much. Participants in the National Sports MRT at the same station like every mandated national sports associations, single day. But it was 5 am, and I was Participation Survey cited ‘no time’, due covering sports from athletics to tennis. not wearing a suit. After the race, primarily to work commitments, as the However ‘new sports’ continue to be when we met together around our No.1 reason that they did not play sports. brought to our attention. They should be Schneider Electrical tent, we shared The Vision 2030 Secretariat received many supported as opportunities to extend our our stories, our pains and today appeals through our website and at our we are still bonded by the same reach to Singaporeans who do not want public forum for greater collaboration memories. to be restricted to playing more traditional among the people-private-public sectors games. The Seniors Subcommittee also Running makes me feel part of the to resolve the crucial issue of work-life recommended broadening the definition of community. I ran three times a week balance for Singaporeans. sports to meet the emerging needs of our after work. For the most part, I started my run alone; but along the way, I ageing population. As our society diversifies, As corporate managers struggle to retain met other runners and we discussed so must our sporting possibilities. and recruit staff with the right skill sets, we running and fitness. So, in the end, I are recommending the development of The Gen Z Subcommittee recommended was not alone. Again, I felt part of the corporate sports leagues. Companies can community. linking children and youth to sports implement the leagues as a component beyond the offerings available in school. Knowing our physical limits can help of corporate strategy—a disruptive Indeed, if we wish to remain relevant us in everyday life. The challenges innovation to change the relationship with to youth today, we must find ways to we face today are suddenly casual their workforce. Not only will Corporate encourage and support these new sports compared to finishing a marathon. We Leagues help management strengthen and games such as floorball, bossa ball, learn tolerance and respect. We learn ties with employees through an innovative that with will power and a resilient paintball, 3-on-3 basketball, Ultimate benefits programme, they will ease the mind, we can make all the difference,” Frisbee, parkour and kite surfing. problem of time. says Pierre. VISION 2030: LIVE BETTER THROUGH SPORTS 25

In a perfect world, companies would 5. Develop a Seniors Fitness The need for a seniors be able to provide easily accessible, Ecosystem affordable space for sport either onsite fitness ecosystem Develop a fitness ecosystem for or near their offices or production plants. NOW However we can facilitate the creation seniors to encourage our ‘50+ 30% of Singapore’s resident of Corporate Leagues through the Generation’ to adopt a lifestyle population are Baby Boomers born between 1947-1964 upcoming Super Sports Clubs networks of sports participation and active by assisting in the provision of qualified ageing throughout their ‘silver coaches and the booking of space. years’.

Sporting Singapore has had a long history This year, an important demographic with Corporate Singapore as sponsors of change began taking place in Singapore. events and programming. From here on, The Baby Boom generation began though, we want to achieve a broader, more turning 65 years old. In the coming years proactive engagement with our corporate to 2030, the ‘Boomers’ will form the stakeholders, recognising that sport can largest aged population Singapore has BY 2030 ever experienced.18 Moreover, they will be Baby Boomers will be activated to help achieve a company’s form the largest group core objectives. Banks, for example, could different from the existing cohort of seniors of senior citizens who are generally frailer and rely heavily ever experienced by use sport to demonstrate institutional Singapore commitment to community development. on family for support.19 Some 13% of the Healthcare firms could use sport to Baby Boom generation are childless.20 The Boomers are already leading active demonstrate commitment to enhancing the A diverse group, the Boomer health of individuals. Good sport can work lives, and Sporting Singapore with its Generation will have: hand in hand with good business. new programming under Vision 2030 can help the Boomers continue to live happy, All companies—from multinationals to healthy, purposeful lives. small and medium enterprises (SMEs)— can use sport to enhance the lives of their MP David Ong once commented that Been better Spent more Achieved it was critical to seniors that we “not educated time in the more financial employees. Through a more integrated workforce independence relationship with sport, corporates will only add years to their lives but life to benefit from improved staff morale and their years.” With its slogan “Live Better loyalty. Employees will be able to bond with Through Sports”, Vision 2030 is putting And will be living more active each other and with clients by playing in the this principle into action across the lives in their ”retirement” years competitive, corporate leagues. Companies recommendations. could also use sport for leadership training The benefits of a fitness ecosystem for rising managers in their workforces. We for the 50+ generation will actually will have ready accessible, affordable sports impact more than one generation of programmes and venues near or within Singaporeans. There are seniors who are their offices or the production plants. already more than 65 years old; people Going forward: We aim to see the first in their 50s and on the cusp of their Super Sports Club pilot in operation by ‘silver years’; and people in their 40s March 2013. A newly formed Corporate who are beginning to consider their own League will be part of the programming retirement plans.21 The latter group also offered through the club. falls into what has been described as the ‘Sandwich Generation’. Roughly 26% of

18 “In Singapore there are about 1 million baby boomers, people born between 1947 and 1964. They constitute a sizeable proportion (about 30%) of the resident population, comprising Singapore citizens and permanent residents.” Baby Boomers Survey, 2009. A/P Angelique Chan (Department of Sociology, National University of Singapore and Dr Yap Mui Teng, (Institute of Policy Studies, Lee Kuan Yew School of Public Policy, National University of Singapore) for MCYS.

19 Ibid.

20 State of the Elderly in Singapore, 2008/2009. Ministry of Community Development, Youth and Sport 26 VISION 2030: LIVE BETTER THROUGH SPORTS

Singapore’s working population of about three to five easily accessible sports for 3.4 million are between the ages of 30 seniors to promote cardiovascular health, Helping Seniors Stay and 45, married, and supporting one or balance, strength, flexibility and general Active two children and two parents or parents- mental and emotional health. On Saturday Mornings, Helen Lee, in-law. In collaboration with other stakeholders, meets with a group of exuberant senior citizens, ranging in age from The Seniors Fitness Ecosystem will we would create multi-tiered outreach their 60s into their 80s. A volunteer accomplish both the short and long- programmes, with modest incentive since her secondary school days, components, to motivate seniors of all term objectives of our national agenda. Helen has been giving her time for Seniors currently are an under-utilised ages and abilities to play sports. The both children and the elderly for more source of professional human capital for programming would also encompass than two decades. Singapore.22 By encouraging participation newly created national standards for sports The seniors provide a glimpse of in sport among the 50+ generation, we participation and sports safety for seniors. active ageing at its finest. They are can expand our pool of volunteers to devotees of a qigong class run by contribute to the professionalism of the Going forward: The Seniors Subcommittee called for greater Coach May Tan, Singapore’s first Asian national sports associations. However Games medallist in wushu. the Seniors Fitness Ecosystem will also cross-pollination of efforts among the Qigong is an excellent opportunity to align with the overall national objective agencies promoting active ageing. It stay physically fit and to socialise with to provide long-term lifestyle (physical also recommended the identification friends and neighbours. They do not health and social well-being) benefits for and development of five sports that drive and most are not comfortable people as they age.23 would promote the physical, social and mental well-being of senior citizens. SSC with taking public transit. Every three months, Helen and May arrange for a The strategy also would include is currently working with the Health private bus “to take them to different Promotion Board and other agencies to enhancing the multi-agency collaborative parts of Singapore so they can see the platform to encompass private sector develop an intergenerational pilot project. changes and growth in the country partners, service providers and Voluntary The detailed concept will be ready in 2013. they helped build,” Helen says. Welfare Organisations. We would identify Helen and May are improving the quality of the lives of their fellow Singaporeans through sport. Going one step further, some of the more active seniors have been undergoing training to be future instructors. “We don’t want to just create an activity, we want to empower them and give them a better life, through sport,” Helen adds.

They plan to use this class to set up a community calling tree for seniors: if someone doesn’t turn up for an activity, then a classmate will call or drop by to see how they are. When we talk about the power of sport to bond communities, this is what we mean: people caring about the friendships Photo by Andrew Chua they have built through sport.

21 Feeling the Squeeze: Asia’s Sandwich Generation. 2010 The Economist Intelligence Unit, The Economist. “The pressures of supporting parents and children on Asia’s Sandwich Generation have grown as children stay at home longer and life expectancy rises. Asia is in the midst of a fundamental demographic transformation as large numbers of people move into old age and the elderly begin to outnumber the young. But demographic change has already altered the Asian family in important ways. As life expectancy has increased and women have entered the labour market and delayed having children, families are simultaneously caring for young children and ageing parents more than in the past, and doing so while both spouses work. But although the challenges of providing for parents and children may have increased, in Asia the Sandwich Generation’s sense of filial obligation remains strong, with 78% agreeing that it is their responsibility to help their ageing parents.

22 MCYS Survey on the Learning Needs of Seniors in Singapore, conducted 16 February to 18 April 2008. The final sample size was 1,500 people, aged 40 through 74 years old.

23 State of the Elderly in Singapore, 2008/2009. Ministry of Community Development, Youth and Sport VISION 2030: LIVE BETTER THROUGH SPORTS 27

Photo by Tilt Pte Ltd

6. Promote Unified Sports Special Olympics pioneered the concept teams will come to learn more about of creating teams of players who had each other as they train and compete Collaborate to create opportunities intellectual disabilities with their peers together in a spirit of inclusiveness. The for unified sports to bridge divides in who did not. The concept does not focus relationships and sensibilities developed society. on winning the game but on learning how on the field may be extended into daily to relate to one another, with sport as life, benefiting all Singaporeans. A relatively new concept for Singapore, the channel. As such, the concept could Unified Sports present an innovative be developed to stimulate community Going forward: With the implementation opportunity for SSC and its fellow bonding by other groups as well, e.g., of the Volunteer Framework and the government agencies to promote greater intergenerational teams of youths and Sports Pathways Committee, we social unity at the community level. A seniors or able-bodied athletes playing will work with our fellow government unified sports team comprises people of with athletes who had physical disabilities. agencies and related sports organisations different ages, abilities, gender, school to promote the development of affiliation, etc. At the heart of unified Unified Sports uses modified rules, play Unified Sports teams. In line with this sports is the desire to build bridges areas and equipment to create a level recommendation, SSC supported the between different communities while playing field. Hosted through theSuper ASEAN 5+1 Unified Football Tournament strengthening existing community bonds. Sports Clubs networks, the unified sports hosted by Special Olympics Singapore in September 2012. 28 VISION 2030: LIVE BETTER THROUGH SPORTS

Access process of refining the priorities to better (such as technical workshops for school- deliver the value of sport to people in aged athletes, professional clinics for 7. Enhance the Sports Events Singapore and enhance the vibrancy of coaches and meet-and-greet sessions for Strategy our city as a great place in which to live, fans) to spark deeper sports engagement work and play. by Singaporeans. Revamp the Sports Events Strategy with a more holistic approach. For Corporate Singapore, the branding The range of regional or local events opportunities will remain as relevant will be designed to accomplish two Sporting Singapore has earned a and powerful as ever. In the eyes of the objectives: motivate individuals and well-deserved reputation for service consumer, sponsoring a sports event links families to choose sporting events as excellence and innovation in the a company’s brand to the values inherent leisure entertainment; and to trigger 24 international sports business world. in sport. The meaning of sport will vary new interest and participation by people International events owners have great from consumer to consumer, but the who previously did not play sports. Our confidence in Singapore as both a underlying messaging is the same: Live menu of events will be entertaining and MICE and competitive events host—a Better Through Sports. diverse enough to cater to the interests of perception that remains firmly in place our different population segments while even though we have scaled back on our Our bidding for international events keeping in mind other factors such as the bidding over the past two years. will be in line with our goal to provide maturity of the sport in Singapore, the cost opportunities for our elite athletes to of the event and the hosting capabilities of During Vision 2030, we reviewed our benchmark themselves against the best the national sports associations, to name a history of events hosting over the of their international peers. Additionally, few of the considerations. past eight years. In the past, we bid even the highest-level competitive events aggressively for events. We now are in the should have fringe activities of substance Events such as the Singapore National Games will feature strongly in our sporting calendar with a view to bringing together the different communities of Singapore. The Singapore National Games epitomise Sport as a National Language, providing people from different cultures with an opportunity to play together and form stronger bonds.

Finally, we will enhance the sports entertainment factor of our events to generate more interest among fans and spectators. This will stimulate private sector interest in broadcast content, branding and sponsorship, the sale of rights and merchandise licensing. This will, in turn, generate revenue that could be channelled towards event funding.

Going forward: We are in discussion with the Sports Hub Pte Ltd, Singapore Tourism Board and the Economic Development Board to coordinate event bidding, and we will identify and Photo by Tilt Pte Ltd develop a holistic portfolio of events to serve our national priorities.

24 Named Best Sports City in Asia at the SportBusiness International 2012 Ultimate Sports Cities Awards. VISION 2030: LIVE BETTER THROUGH SPORTS 29

8. Enhance Sports Spectatorship Consumers receive staggering volumes We have worked with the Media and Viewership of new data every day. YouTube users Development Authority to seed alone upload 48 hours of new video production in the sports media sector by Enhance the experience for every minute.25 If we are to successfully providing funding for sports programmes, spectators at live action events compete for the mindshare of tech-savvy, and more private-public organisations and the broadcast audience by online-driven consumers, we need to are producing evocative, relevant content leveraging on the latest technologies raise the premium of our product by as well. (Vision 2030 created a series of and sports presentation formats. better exploiting advances in technology videos aligned with our theme of “Live to deliver more engaging sports content. Better Through Sports”.) However we

THE MOBILE WEB youtube users EMAIL GOOGLE wordpress upload users users publish receives receives hours SEND over 48of 204,166,667 347 217 new videos messages 2,000,000 New users New Blog Search queries posts Facebook New users share websites are created 684,478 571 pieces of content Every Foursquare users minute Perform of the Consumers Check-ins day SPEND $272,070 on web shopping 2,083 Flickr Twitter users users add Send over Instagram USERs TUMBLR Brands & APPLE 100,000 organisations 3,125 share BLOG On facebook receives Tweets New owners publish photos Receive about 3,600 27,778 34,722 47,000 New photos New posts “LIKES” APP downloads

25 Data Never Sleeps Infographic. www.domo.com 30 VISION 2030: LIVE BETTER THROUGH SPORTS

need to leverage on our understanding of The broadcast capabilities of the experience for sports fans. Not only the new consumer and new technologies upcoming Singapore Sports Hub will will it enhance sports viewership, it will to promote sport across multiple create a dynamic, interactive viewing generate employment opportunities for marketing platforms. The way people experience for spectators in the Singaporeans in filmmaking, editing, watch television is changing with every grandstands and at home. We can look scripting and commentating. SSC is new upgrade in our social media. at the traffic trends during World Cup setting up a task force to look specifically 2010 and Super Bowl 2011 for a glimpse at developing these possibilities, and we Television’s new connectivity with digital of the future in Singapore. Mobile are collaborating with MDA and private media has played havoc with traditional phone traffic jumped during commercial enterprise to explore the development marketing strategies. Research shows, breaks, according to an analysis by of sports second screen technologies, 26 for example, that 80% of consumers Yahoo! The traffic during half-time at with SEA Games 2015 identified as a are watching a ‘second screen’ while the Super Bowl jumped 305%.27 benchmark year. viewing television. It may be a smart phone, a tablet or a console. This has Singapore fans will be inspired by our 9. Enhance Affinity with ignited greater creativity in delivering in-between-periods storytelling and Team Singapore content. To prevent viewers from the utility of our second-screen content surfing elsewhere, some television customised to the specifications of their Strengthen connections between content providers have created second smart phones or tablets. Overall, this the general public and screens within their programmes, new level of interactivity will enhance Team Singapore athletes. containing statistics on players or the experience for fans by bringing We aim to deepen public appreciation background information on the them even closer to the game. for Team Singapore as a symbol of hope sport. More recently, second screen and pride in our nation, and not solely technology has become even more Concurrently, our enhanced broadcast in our sporting achievements. The Team interactive. Television viewers are being capabilities will open up new Singapore national athletes represent encouraged to share their own data possibilities in marketing sports. the pinnacle of a life committed to by uploading to the second screens During half time, for example, we could purpose. They can inspire and motivate embedded in the programming. They be texting special offers on future new generations of Singaporeans to lead also can comment in real time on the sporting events on a time-limited basis better lives through the values gained action via the second screen. to the fans already in the stadium. Corporate sponsors could be sending through sports: a winning spirit, an Photo by vouchers for gear to people watching appreciation for teamwork, a commitment Chris McGrath/Getty Images through interactive television or instant to purpose, the importance of ethical sale offers. behaviour, a respect for leadership and a love of country. There is an important caveat to keep in mind. We cannot ditch inspired The Spirit of Singapore Subcommittee storytelling and genuine utility in noted the role that sport could play favour of technological gimmickry. The in developing and strengthening our central economic imperative of the new social compact. We will activate a more economy is to amplify relationships.28 targeted deployment of the national team The content must resonate with people athletes as ambassadors for community as much as it dazzles them. bonding. We will be mindful of their training schedules but will optimise the Going forward: Interactive content windows of opportunity following the major across the full range of platforms games and world championships to link will create a vibrant sport broadcast the athletes with their various communities industry and a more exciting viewing (sporting fans, corporate sponsors,

26 Forget Mobile – Think Multiscreen. Razorfish Outlook Report Vol 10.

27 Ibid

28 New Rules for the New Economy, Kevin Kelly. 1999. VISION 2030: LIVE BETTER THROUGH SPORTS 31

10. Develop and Implement a New Sports Facilities Master Plan

Develop a new concept for the future planning and design of sports facilities under the Sports Facilities Master Plan (SFMP).

As our society changes with the influx of new ideas and priorities, we need to address these trends in the way we create space for sports in Singapore. While forward planning will always be partially driven by numbers, we must be careful not to opt for fast but formulaic solutions. People are no longer willing to accept one size to fit all.

Indeed, for the FutureScape

Photo by Aundry Gan Subcommittee, inclusiveness with its endorsement of diversity was the most important principle guiding their residential zones, shared interests). Through recommendations. This mental model is “I was delighted to see these efforts, Team Singapore athletes will being incorporated into the planning being be able to draw spectators to the major done by our Sports Facilities Master Plan Vision 2030’s call for events in our Sports Events Strategy, team, in collaboration with other involved greater affinity with Team igniting more interest from people in agencies such as URA, HDB, MOE, Singapore. The athletes getting involved in sports. NParks and PUB, to name only a few. put in years of hard work, Active athletes as well as those retiring The SFMP will look at tiering sporting setting aside so many years from elite competition will be involved space across the city to meet the different of their youth in search of to promote awareness of Vision 2030’s needs of the different communities. As part sporting excellence, and philanthropic venture, SportCares. of URA’s overall master plan, our SFMP will see some rationalising of land, but it will more often than not at Concurrently, SSC will enhance learning lead to the creation of more meaningful their own cost and risk. opportunities in leadership to ensure space within the precincts. athletes understand the full responsibilities I urge all Singaporeans they carry as members of Team Based on feedback delivered through to say to the members of Singapore. SSC will continue to provide our public forums and the Vision 2030 Team Singapore, “Thank media training to improve the athletes’ website, it is clear that the average presentation and speaking skills and to Singaporean wants better access to play you for your sacrifices. ease their shyness in public situations. sport. They would prefer cheaper pricing We’re proud of you. You’re and greater variety in programming. our heroes.” Going forward: As Team Singapore However they are most interested in gains confidence as sports ambassadors, having closer access to their homes and Mrs Jessie Phua they will be able to inspire more trust workplace. Better access would help solve from the public that they are committed the major issue of time, which most people Co-Chair, Organising for Success to Singapore. cited as the biggest obstacle to their Council Member, Singapore sports participation. National Olympic Council

32 VISION 2030: LIVE BETTER THROUGH SPORTS

As we explore the issue of where, we to serve a pre-set percentage of the Moreover, a ‘play field’ in another must also pay attention to why people resident population, the FutureScape location could link up to one of NParks’ want to play sports. There is no one team proposed a dynamic rethink of Park Connectors. We could improve the answer here as well. Some are looking our traditional sports facilities when it accessibility for people to jog, run, inline for space where they can train to pursue began considering the possibilities of skate or cycle to another ‘play field’, their dreams of sports excellence. Some a Super Sports Club network. Through creating a ‘play network’. work out to maintain health and fitness. this concept, as detailed earlier, we can Some play simply to socialise. Even reach more children, youth and adults As the stakeholders in Singapore review children play for vastly different reasons, who have lacked access and/or time to the use of space, we will look at making depending on their age and exposure.29 play sport. better use of short-term space. For vacated schools, for example, we could The importance of this issue together An unused swimming pool, for example, look at maintaining regular use of the with Singapore’s limited bank of could be redeveloped as a sheltered school fields even as the school property available land dictate that we must play area or ‘play field’, comprising a was on hold for future development. The be innovative and integrated in our multipurpose court for 3-on-3 basketball, fields could be touched up for playing placemaking for sport. We must continue floorball, futsal or badminton. To football, rugby or cricket. The length to renew our thinking on how we can use improve its appeal to the playing of the lease available would be made our space in precincts, schools (including community, the court might not use the explicit so that we—the private operator, their indoor sports halls and fields) parks, traditional concrete flooring; instead it the users and the regulators—would waterways, the city centre and new would use material with more resilience have sufficient opportunity to source areas for development such as the Rail and spring to the surface. This would other sites for play when it was time to Corridor. ease worries about scrapes from falling relinquish use of the land. for youngsters and stress on joints for The Super Sports Club concept is an older players. Because it would be used This type of creative consideration is innovation, derived from people who primarily for play instead of competition, essential to our forward planning efforts. contributed to the Vision 2030 website the ‘play field’ would not have to We are currently in discussions with and the members of the FutureScape conform to regulation size. Sometimes grassroots leaders regarding the use of Subcommittee. Instead of simply people need to simply play sports—not existing sporting space and the potential establishing a regional sports centre practise, train or compete. to co-opt additional space. Going forward: The SFMP will incorporate the national sports agenda, strategic plans by other government agencies, and the changing needs of our communities across Singapore. We have formed closer relationships with key stakeholders such as grassroots organisations in precincts across Singapore as well as the URA, NParks, PUB, MOE and the PA. The key planning principles have been established, and we are working with our partners to determine the first phase of implementation of the plan.

SSC File Photo

29 The Play Report, Ikea. 10 January 2010. 8,000 internet-based interviews were conducted with parents and 3,116 with children during October and November 2009. Interviews with 300 parents of children aged 0-12 and with 100 children aged 7-12. Q: What does play do? A: Developing muscles and coordination. B: Developing cognition. C: Developing cooperation. D: Passing time. VISION 2030: LIVE BETTER THROUGH SPORTS 33

11. Create a SportCares Movement and Philanthropic Foundation

Establish a movement and foundation for sport philanthropy.

Singapore already has a spirit of philanthropy30 and volunteerism.31 However individuals and organisations have not yet optimised sport as a channel for improving the lives of Singaporeans. A SportCares movement is vital and the foundation will make explicit sport’s capacity as a force for social good in Singapore for the communities and the well-being of individuals and families. Through SportCares, we will illustrate the positive Photo by John Heng impact that sport has on who we are as a cohesive nation of diverse communities. establish priorities for the foundation SportCares will focus on empowering and ensure that funding is allocated to “The SportCares Movement more vulnerable groups within our the appropriate recipients. SportCares aims to inculcate stronger society—the impoverished, the will work with partners to raise funds social values among through corporate social responsibility disadvantaged, needy seniors and people Singaporeans through with intellectual and physical disabilities. channels. We believe that Corporate It will exemplify our philosophy of ‘sport Singapore will see the long-term sport. It will provide as strategy’ to create resilient, tenacious value to society in supporting such opportunities to include the people and bond communities. programming as leadership training, vulnerable segments of our anger management and personal Launched at the end of August, empowerment through sports. society in sports.” SportCares completed a successful pilot with the Singapore Slingers, Strength & SportCares will be a platform for people Mr Chan Chun Sing Conditioning coaches from the Singapore who have benefited from society to give Acting Minister for Sports Institute and 30 offenders taking back, through donations to the SportCares Community Development, their O and A levels at Tanah Merah Foundation or through sports volunteerism. Youth and Sport, Prison School. The sports programme Corporate Singapore will benefit from Chair of Steering Committee the development of volunteers and the was meant to complement their academic for Vision 2030 curriculum. It was designed to use sport spirit of giving within the workforce. http://app.msf.gov.sg/PressRoom/ to teach the young offenders about good SportCares initiatives will extend the COS2012DebatesAgMinClosingSpeech.aspx values such as a respect for teamwork, work of the Volunteers Framework, the leadership and commitment to a greater Coaching Academy, the ‘Leadership and purpose as well as showing them how Character Development through Sports’ Going forward: We are advancing on they could take better care of themselves Curriculum and the Sports Pathways three fronts: the development of pilot through sport and exercise. Committee. As all components are put projects with public and private sector into integrated action, they will produce organisations, the sourcing of funding and SportCares will work with schools great synergy and benefit for the establishing the administrative processes. and community service providers to sporting community in Singapore.

30 Commissioner of Charities Annual Report, for year ended December 31, 2011.

31 2010, Individual Giving Survey, National Volunteer& Philanthropy Centre. to watch, debate and share sports

34 VISION 2030: LIVE BETTER THROUGH SPORTS

Advances in technology have driven product development...

...enhancing sport performance.

Now: a new sports portal will deliver the latest ...to watch and news, profiles and action to consumers... share sports.

12. Enhance Technology to to promote the growth in services using a system to track and upload results Promote Sporting Awareness available in Sporting Singapore. Without instantaneously after a meet. and Lifestyle a dedicated portal, our sporting content will run the risk of getting lost in the ever- Going forward: Innovative technologies Improving sporting experiences expanding web of information. in materials and equipment will continue by creating a one-stop portal with to influence performance. Singapore information and applications on As we build an integrated platform for Sports Institute will take the lead in sport facilities, activities and events. access and communication, there will be this area through its collaborations an acceleration in the development of with agencies such as the Institute for From lightweight materials to calorie new technologies and applications, new Sports Research, set up in Singapore by and distance tracking equipment, programmes, new events and, ultimately, Nanyang Technological University and technology is changing the way we play new ecosystems. Universities and the University of Loughborough from the sport. Technology can spread knowledge, tertiary schools in Singapore are already UK. Team Singapore will be the primary serve as a platform for collaboration and developing new systems and applications beneficiary of this joint research, but other enhance the sporting experience. in sports science and media monitoring. beneficiaries will include the competitive sportsmen and women who become early As a first step, we are focusing on The possibilities are limited only by adopters in the market. the delivery of information to our the scope of our imagination. The stakeholders. Keeping pace with demand NBA is already using modified military SSC is rationalising and reconciling its for news, trends and event information tracking technology to analyse game online presence into a single portal for will become critical as we advance the patterns. Through a sharing agreement, sports consumers. As we develop the initiatives under Vision 2030. every team in the NBA has access to Super Sports Clubs and the Corporate everyone else’s raw data for analysis. Leagues, we also will be working on We will need to have in place an easily The Singapore Swimming Association is systems to manage event bookings, accessible portal for sports consumers practice times and player rankings. VISION 2030: LIVE BETTER THROUGH SPORTS 35

Capabilities for Sporting Singapore, including our and events; raise the quality of sport national sports associations, event volunteerism through structured learning 13. Develop a Sports Volunteer organisers and new media content and development; and instil more deeply Framework providers. Equally important, Corporate the spirit of volunteerism in Singapore. Singapore also highly rates people with a Inspire the spirit of volunteerism commitment to volunteerism as it speaks Going forward: Working with the among Singaporeans. to an individual’s ability to relate to the National Volunteer & Philanthropy Centre bigger picture. (and other relevant welfare organisations), Volunteers can bring valuable experience, SSC will create a “Gold Standard” for fresh perspective, dedication and Unfortunately, we have not always made sports volunteerism by providing a enthusiasm to sport and other public- the best use of this pool of human capital. platform for genuine learning, personal minded initiatives in Singapore. The We have made little effort to coordinate development and community building. number of volunteers has been rising in volunteer skill sets with requirements. The Framework’s broader agenda is to Singapore as have the number of hours Nor have we adequately followed up with develop sports volunteerism as part they have contributed to deserving volunteers to determine how we could of a national strategy to strengthen 32 causes and organisations. improve the experience in future. communities and people. The volunteer framework is expected to be launched As we attempt to serve the community An enhanced Sports Volunteer in 2013 and will be a key component for through sports, we need volunteers who Framework would improve significantly the SEA Games that will be hosted by are genuine in their commitment to ‘do the experience for people who want to Singapore in 2015. good’. They are a valuable resource volunteer for initiatives, programmes

SSC File Photo

32 Volunteer participation rose to 23.3% among 1,815 people polled in face-to-face survey, up from 16.9% in previous survey in 2008. Total number of volunteer hours doubled to 89 million from 45 million previously. Individual Giving Survey, 2010. National Volunteer & Philanthropy Centre. 36 VISION 2030: LIVE BETTER THROUGH SPORTS

14. Extend the Impact of the performance, medical and coach support life. The team at SSI prepares athletes Singapore Sports Institute services in a holistic environment to raise for ‘retirement’ from elite competition. the long-term, international standard of SSI provides long-term athlete support Enhance the High Performance performance of Team Singapore athletes. and life planning counselling, including System and expand the community Given that podium-worthy performances advice on career planning and money impact of Singapore Sports Institute are often decided in milliseconds, SSI management. This component of the (SSI). works in detail with athletes across a athlete services assists with a successful variety of disciplines: sports medicine transition from competitive to working life. For the casual player, the benefits of and sports physiotherapy as well as sports science and medicine appear the sports sciences of biomechanics, To date, SSI has focused its expertise to consist of strength and conditioning nutrition, physiology, psychology and on the carded National Team athletes, advice prior to injury or a good massage strength and conditioning. representing Singapore internationally. after over-doing it on the weekend. However we anticipate a steady For elite athletes covered under the Not only do they work towards seeing increase in consumption from age- Singapore Sports Institute, sports sustained international success for group athletes competing locally as we science and medicine treatment amounts athletes, they ensure a duty of care to the implement and register the impact of to a much more significant impact on holistic development of the athletes. Not the Vision 2030 recommendations. The their potential to ascend the podium. only does our SSI team want to get the growth of the Super Sports Clubs, the best out of the athletes, they want the Sports Pathways Committee and the SSI provides a comprehensive suite of athletes to get the best out of sport and Corporate Leagues will drive demand for

Photo by Tilt Pte Ltd VISION 2030: LIVE BETTER THROUGH SPORTS 37

Photo by Tilt Pte Ltd

sports science and medicine services. The more people play sports, the more they Good for the player but what about the kid? will need sound advice and treatment. Following a catastrophic injury to his elbow in 1974, Major League Baseball pitcher Going forward: SSI will share knowledge Tommy John was staring at the end of his promising career. and programmes with private sector But thanks to a revolutionary surgery, John went on to cap 288 career victories, SMSS clinics. By networking with other ranking as the 7th- highest left-hander in major league history. clinics, SSI will extend its impact to the The miracle procedure involved transferring a tendon from the wrist or hamstring to benefit of all athletes—elite, competitive replace a damaged ulnar collateral ligament in the elbow. or recreational. SSI intends to extend its reach even further into the greater The surgery saved John’s career. But the once-experimental procedure caught community through public tours, lectures, the attention of anxious parents hoping to hold onto their children’s dreams of playing college ball. Dr. James Andrews, a leading orthopaedic and sports doctor, clinics, resources, attachments and performed the surgery on seven high school players between 1988 and 1994. networking sessions. In 2003 he operated on 55 players. In 2012, he was performing three to four surgeries a week. By establishing alliances with sports institutes in the East Asian corridor, SSI The good doctor has a lot of feedback for the baseball industry: Ban the radar gun, will help develop the synergies that which tracks the speed of the pitcher’s throw because it encourages young players are to be derived from the region. The to throw too hard and too long. Ban year-round baseball because players need to exchange of scientific information and rest their elbows and shoulders. Limit the number of pitches that kids can throw in talent, collaborating in research studies on school games because the same pitchers are being played too much. training methodologies, and conducting His simplest advice: Rest prevents injury. joint evaluation of technologies, are www.espn.com Dr James Andrews talks Tommy John, February 8, 2012 among many other projects.

38 VISION 2030: LIVE BETTER THROUGH SPORTS

15. Establish a Coaching The Academy will serve as a ‘Gold The Academy will include mentoring Academy Standard’ to establish coaching as a opportunities for coaches and speciality viable and sustainable career choice training in working with youth, adults Establish a ‘Coaching Academy’ to for Singaporeans. With its focus on and seniors to meet the growing lead the professional development of developing capabilities and standards demand from individuals, schools, sports coaches and the coaching sector in in coaching, the new Academy will be clubs, national sports associations and Singapore. a critical component of many initiatives corporates. Coaches studying through under Vision 2030, including the the Coaching Academy will range from Coaches are the single most important Super Sports Clubs, SportCares, the instructors for learn-to-play classes to influence on how athletes, families, Volunteer Framework and the Sports community participation coaches for schools, sponsors and the public view Events Strategy. youth to high-performance directors for sport and elite performance in Singapore. national teams. If there is no confidence in ‘the coach’, The Coaching Academy will emphasise there will be no personal journey or life- the importance of holistic coaching for Going forward: Over the next year, long family commitment, no sustained athletes to the best of their physical we can anticipate the creation of a new school support or sponsored financial abilities while ensuring that athletes framework for coaching development investment and no optimism, loyalty or have positive learning experiences and the establishment of a National growth in the fan base. throughout their involvement in sport. Coaching Council. An international advisory panel is expected to be formed to help chart the direction and development of the Academy.

“A coach can make or break an athlete, depending on the approach they take to getting a better performance out of you. It’s not just about your physical preparation. A great coach can help you become stronger mentally and keep you focused on steadily improving, instead of overstressing yourself. A great coach also walks and talks integrity and teamwork.”

Ms Stephenie Chen, 2011 SEA Games Gold Medallist Canoeing K2 200M SSC File Photo VISION 2030: LIVE BETTER THROUGH SPORTS 39

16. Create a ‘Leadership and Character Development through Sports’ Curriculum

Produce a curriculum on leadership and character development through sports for use by leadership institutions to provide platforms for organisations and communities to strengthen their people.

Vision 2030 recognises that transforming beliefs and mental models about the value of sport will not happen without consistent reinforcement in an environment of organised learning. With this in mind, we are developing a set of materials and workbooks on sports leadership for use by our tertiary institutions and management schools. The curriculum will formalise the principles learned through sports and directly connect leadership in sports with leadership in business. Photo by Lawrence Goh

There is good reason that multinational companies value candidates with a action, and corporate leadership is sports background. Men and women founded on the same principles. The Vision 2030 Solution who have played for a team have already Going forward: In conjunction with a been groomed in the fundamentals The issue: panel of local and international experts, of leadership. Participation in team Sport organisations always rank the SSC will be developing a leadership sports creates a deeply engrained development of people as a major goal. framework, with supporting resources understanding of the importance of Society needs to see its youth develop and guidebooks. We have begun work teamwork and leadership—as a process into responsible young adults. Nor do on a resource book, profiling business of influencing others to commit and we want to lose potential champions in leaders who credit sport for their sport due to a lack of life skills. achieve a given task. leadership capabilities in business. The Elite teams may appear to be almost resource book will be used by local The question: magically united in their purpose, but business and management schools. How do we design a sport system that allows for the development, the success of a team is often only made SSC will also be producing a handbook maintenance and fulfillment of all these possible by its leadership. (The same is for coaches, teachers and parents. At multiple goals? true for success in solo sports as well.) the same time, we will be reviewing the The coach and the captain focus on existing curriculum for continuing coach Solution: education and officials. The work will developing the productivity of the player Vision 2030, Singapore Sports and the unit to maximise the efficacy dovetail with the National Standards for Council of the team. In other words, people in Youth Sports as well as the development sport learn to prioritise the success of the framework for volunteers, coaches Dr Daniel Gould, Ph.D. team ahead of personal achievement. (through the Coaching Academy) and Institute for the Study of Disciplined thought will lead to disciplined sports professionals. Youth Sports Michigan State University 40 VISION 2030: LIVE BETTER THROUGH SPORTS

Singapore. With 55,000 seats, the new Photo by Biscuit Chan National Stadium will be designed to host international class athletics, cricket, football and rugby, and broadcast these events to the world. The Aquatics Centre will also be capable of hosting world- class events in swimming, diving and water polo. The outdoor water sports will be able to welcome canoeing, dragon boating and rowing.

However, at the end of the day, infrastructure is simply hardware. We need to have a core of professionals with relevant skill sets, systems and processes to run our sports associations and to market these new state-of-the-art venues to the international sports business world. We have a long history of providing service excellence and innovation—but we need to upgrade our expertise for a more competitive business world. 17. Integrate Academic and to arrive late to school so they may Sporting Curriculum attend early morning training sessions. To address this challenge, SSC has Schools also support their athletes by signed Memorandums of Understanding Collaborate with the Ministry highlighting their achievements to the (MOU) with educational institutions in of Education to develop a more student body and generating excitement Singapore and overseas. In December integrated academic and sporting over their endeavours. 2011, the University of Oregon and its curriculum. Warsaw Sport Marketing Centre signed Going forward: Our student-athletes will an agreement with SSC to develop Our Vision 2030 discussions with national be more successful in their academic and the capabilities of our leaders in sports team athletes took place as many were sporting disciplines if more schools can business and administration. We also preparing for qualification trials for the develop innovative but integrated sports have a new MOU with Singapore London 2012 Olympic Games. All the programmes. The Sports Pathways Management University Management athletes spoke about the difficulty of Committee could lead this discussion, University (SMU) to create a framework for trying to excel concurrently in two distinct with input from teams working on the collaborating on sports promotion. disciplines: academics and sports. No athlete Coaching Academy, the Academy for requested exemption from school so they Sports Professionals and the Curriculum Going forward: We will tie up with local or could focus fully on training. However they all for Leadership Development. overseas universities to offer diploma and pleaded for more flexibility in their academic graduate courses in sports administration schedules and more recognition of the and marketing. Further downstream, we learning they derive through sports. 18. Create an Academy for Sports Professionals aim to offer post-graduate certification. Many mainstream schools are already SSC will also study the prospect for trying to accommodate the schedules Upgrade the sports sector by setting up an Academy to provide of students preparing for overseas forming an Academy for Sports modular education and training for sports competitions. The accommodations are Professionals. managers and administrators. largely on an ad-hoc basis. Students are The opening of the Singapore Sports Hub given extra lessons by teachers and in April 2014 will significantly upgrade homework in advance to do on the road the business landscape for Sporting to competitions. Students are permitted VISION 2030: LIVE BETTER THROUGH SPORTS 41

Singapore as the AsianHub International for Professional Intellectual Sport Business Services Property

International Dispute Anti Doping International Sports Law Resolution Law Sport Marketing

19. Develop Professional Services as we move to strengthen the principles our various responsibilities within our in the Sports Industry that bind us in sport, we should not be community, marshal and develop our so naïve as to believe that we are not resources and cultivate and maintain Establish a multi-agency effort, just as vulnerable as any other country relationships with stakeholders involving the private sector and to the many forms of cheating. in Singapore and internationally. professional bodies, to grow services Developing our professional services in the sports industry. Moreover, we must be very clear that through cross-agency collaborations competitive athletes, their sponsors and will be essential to our effort to Our sporting community needs to remain sports administrators are held to higher organise for success. in front of the business and legal trends standards than the average person that will shape our development in the on the street. Although doping and Going forward: We should look at decades ahead. We need an intellectual match-fixing are the most prominent developing our expertise as a regional infrastructure to nurture sport-related examples of banned behaviour in sport, expert in dispute resolution. As a first professional services in law and marketing other disputes hinge on the breach of step, we need to ensure that our legal to support Singapore’s position as an contract and regulatory standards on system aligns fully with the principles Asian hub for sports industry (investment transparency and governance.33 established by the international sports in new business and capex in fixed legal community. We need to develop assets) and sports business (sponsorships Singapore already is seen as an expert a core of legal professionals who of events and athletes, intellectual in finance and law and has an excellent understand the dynamics of the world of properties, merchandising, etc). reputation in arbitration. We need to elite sport and sports business. be deliberate in the way we manage We also need to be prepared to deal resolutely with challenges to the integrity of sport and our athletes. Even

33 Commissioner of Charities Annual Report, for year ended December 31, 2011. 42 VISION 2030: LIVE BETTER THROUGH SPORTS

20. Explore a Sustainable Resourcing Model for Sporting The need for more diversified and Singapore sustainable sources of Funding

Capabilities Explore alternate sources of development of athletes, coaches and funding, thereby reducing Sporting officials Singapore’s dependence on Supply Demand government monies for sport development.

Investment in Funding remains a complicated issue for national sports Sporting Singapore. On the one hand, associations we must operate with prudence in our application of public funding by adhering to clearly defined expected outcomes; on the other, we are faced with ever-rising Development of sporting venues requests for financial support from the and space 65 national sports associations under our mandate in addition to appeals from specialty sport interest groups. Moreover, we must acknowledge that results in high performance are a combination of art Investment in sports policy, programming and science and, therefore, are difficult to and events predict and impossible to guarantee.

Every year the SSC funds the National including ministerial-level support for Sports Associations (NSAs) through the greater funding through the Tote Board. “The corporate sector is annual grant exercise. This funding is The Subcommittee also recommended distributed for the NSAs to develop elite that funding to SSC be granted on a looking for returns and athletes, promote sports participation and multiple-year basis to allow for better we have to advance to hold competitions for members. Additional planning and implementation of longer- advertising and branding monies are available through matching term strategies. Countries such as budgets. We have to programmes and other grant mechanisms. Australia and the United Kingdom have made effective use of lottery proceeds show them the value of Over the past few years, both SSC and to advance their sports participation and sports, the opportunities some of the NSAs have made headway excellence models. in branding and that we in expanding their revenue streams from corporate sponsors, thanks to Going forward: In the medium to really understand what successful relationship building and the long term, Singapore could reduce its these companies are resulting acceptance of sport as a value dependence on direct government about.” proposition for branding. However these support through further development of advances can be eroded by factors the local sports rights and sponsorship beyond our control: downturns in the market, increased corporate awareness Mr Richard Seow sponsor’s business environment, a change of the value of sport and an expansion Chairman, in the decision-making personnel or a of sport-related philanthropy. With more Singapore Sports Council shift in the company’s strategic direction. diversified and continuous funding, Sporting Singapore will enjoy improved Thus, the Organising For Success opportunities to realise a more vibrant Subcommittee has proposed additional future for sports in the country and for our avenues for increased sport financing, athletes to ascend international podiums. VISION 2030: LIVE BETTER THROUGH SPORTS 43 Conclusion

© 31/10/2011 All Rights Reserved - Arup Sport - DP Architects -Singapore Sports Hub

Vision 2030 is neither a beginning nor an we deal with challenges to our economic In less than 50 years, we have come ending. It is an evolution of Singapore’s and social stability. There are many a long way as a sporting nation. As passion for sport, a continuation of the reasons for the multiple government individuals and communities, we have good work done by the Committee on agencies to work together with the decades of achievement to celebrate Sporting Singapore and the Sporting people and private sectors. The most from the first Malaysia Cup victories, to Culture Committee and a representation compelling reason? Together, we can our podium finishes at the Singapore of our confidence in what sport can do achieve something good for Singapore. 2010 Youth Olympic Games, to our avid for our country and our people in the support of the Lions XII, to our pleasure decades to come. If we are to achieve the best for over our London 2012 Olympians, to our Singapore, we need to fully develop commitment to the Singapore National Over the next 20 years, with significant, the 20 recommendations put forward Games and to our anticipation of the reliable funding, Singapore has the by Vision 2030. Calling for a subtle but Southeast Asian Games in 2015. opportunity to lay a much a stronger substantive change in the way we deploy foundation for sport in the country. Sport sport, Vision 2030 can help us build a With Vision 2030, we believe as strategy promises to create more more inclusive society for everyone. we can do more to enhance national pride among Singaporeans, Not only will Vision 2030 produce the sporting experience for develop resilient, tenacious people and opportunities that will provide life lessons encourage strong community bonding. in leadership and development, it will everyone. Together, we can offer opportunities for people to play Live Better Through Sports. Through the Vision 2030 lens, we can see more sport and develop a greater sense the value of sport to Singapore even as of community. 44 VISION 2030: LIVE BETTER THROUGH SPORTS Annex The Vision 2030 Steering Committee As of July 2011

Mr Chan Chun Sing (Chairman) Mr Teo Ser Luck (Deputy Chairman) Acting Minister Minister of State Ministry of Community Development, Youth and Sports Ministry of Trade & Industry

Mr André Ahchak Mr Ang Hak Seng Chief Operating Officer Chief Executive Officer AzVox Media and Communications Pte Ltd Health Promotion Board

Dr Cheong Koon Hean Mr Antonio Del Rosario Chief Executive Officer General Manager Housing & Development Board Coca-Cola Singapore

Mr Ray Ferguson Mr Laurence Lien Regional Chief Executive Chief Executive Officer Singapore & South-East Asia National Volunteer & Philanthropy Centre Standard Chartered Bank Ms Asmah Hanim binte Mohamed Dr Aymeric Lim Honorary Assistant Secretary Chairman, Medical Advisory Board Singapore Athletic Association National University Hospital Mr Ng Wai Choong Mr Ng Lang Deputy Secretary (Policy) Chief Executive Officer Ministry of Finance Urban Redevelopment Authority Mrs Jessie Phua Mr Zainudin Nordin Council Member Director, NTUC Care & Share Singapore National Olympic Council National Trades Union Congress Mr Richard Seow Ms Saw Phaik Hwa Chairman Chief Executive Officer Singapore Sports Council SMRT Mr Tan Tong Hai Mr Leslie Tan Chief Operating Officer Founder and Editor StarHub Red Sports Mr Tan Wearn Haw Mr Tan Soo Nan Chief Executive Officer Chief Executive Singapore Sailing Federation Tote Board Dr Teo-Koh Sock Miang Dr Teo Ho Pin President Mayor Special Olympics Singapore North-West District Ms Yeoh Chee Yan Mr Yam Ah Mee Second Permanent Secretary Chief Executive Director Ministry of Education People‘s Association VISION 2030: LIVE BETTER THROUGH SPORTS 45

Secretariat:

Mr Chan Heng Kee Mr Lim Teck Yin Permanent Secretary Chief Executive Officer Ministry of Community Development, Youth and Sports Singapore Sports Council

Mr Lenard Pattiselanno Mr Lim Hong Khiang Deputy Director, Corporate Strategy Senior Director, Sport Industry Development Group Singapore Sports Council Singapore Sports Council

Ms Rakel Liew Ms Laura Reid Director, New Business Development Assistant Director, Strategic Communications Singapore Sports Council Singapore Sports Council

Ms Sheryl Lim Ms Song Jing Senior Consultant Manager, Cluster Development Division Singapore Sports Council Singapore Sports Council

Mr Matthew Wylde Ms Ruth Ng Senior Executive Senior Executive, Performance Services Singapore Sports Council Singapore Sports Council

Mr Koh Peng Keng Mr Melvin Yeo Director, Sports Division Deputy Director, Sports Division Ministry of Community Development, Youth and Sports Ministry of Community Development, Youth and Sports

Ms Sandra Thng Mr Derrick Chee Assistant Director, Sports Division Sports Development Officer, Sports Division Ministry of Community Development, Youth and Sports Ministry of Community Development, Youth and Sports

Mr Lee Tze Hao Manager, Sports Division Ministry of Community Development, Youth and Sports Project Executives:

Ms Irean Yeung Ms Stephenie Chen Mr Andy Behl Ms Sarah Pang Ms Eileen Boey Ms Joanne Kee Ms Maxime Lim Ms Joan Ang Ms Samantha Leong Ms Ann Lee 46 VISION 2030: LIVE BETTER THROUGH SPORTS The Vision 2030 Subcommittees

Our conversations with individuals and groups from the people-private-public sectors took place under seven broad banners of discussions, led by seven Subcommittees:

Generation Z - Co-chaired by:

Mr Antonio Del Rosario Mr André Ahchak General Manager Chief Operating Officer Coca-Cola Singapore AzVox Media and Communications Pte Ltd

Goal: To explore how sport can do more for youth in Singapore. Everyone has a sporting spirit, a sporting life. Sport is an opportunity for youth self-expression and discovery, a chance for them to connect with our world.

Members: Ms Jonnansical Boo Ms Chia Gek Lan, Jean Young parent Teacher Jurong West Primary School Mr Darren Ho Co-Founder Mr Nicholas Khoo VOX Group Pte Ltd Co-Founder and Chairman Singapore Cybersports & Online Gaming Ms Lee Chow Ying Association Young parent Mr Lee Hong Chuang Mr Ong Kim Soon Council Member Deputy Director Singapore Sports Council Co-Curricular Activities Branch Ministry of Education Mr Alpesh Puna Director of Sport Mr Terence Quek Shaws Little League Member PAYM Central Youth Council Mr Karam Singh Manager Mr Sng Chin Seng Singapore Boy’s Home Assistant Secretary People’s Association Dr Saiful Nizam Bin Subari Community Sports Club Council Council Member Singapore Sports Council Ms Angeline Tan Director, Organisation Excellence Ms Tan Bee Lian Singapore Sports Council Deputy Director, Participation Development Mr Galastein Tan Singapore Sports Council Assistant Director, Sports Sponsorship Singapore Sports Council Dr James Patrick Williams Assistant Professor School of Humanities and Social Sciences Nanyang Technological University

Secretariat: Ms Rakel Liew Ms Diana Seng Director, New Business Development Senior Manager, Participation Development Singapore Sports Council Singapore Sports Council

Ms Rachel Isabel Yang Ms Karen Yow Senior Executive, Athlete Services Senior Executive, Training Academy Singapore Sports Council Singapore Sports Council VISION 2030: LIVE BETTER THROUGH SPORTS 47

Balance to the Rhythm of an Urban Lifestyle - Co-chaired by:

Mr Ng Lang Mr Tan Wearn Haw Chief Executive Officer Chief Executive Officer Urban Redevelopment Authority Singapore Sailing Association

Goal: To explore how sport can help bring balance to our lives. Sport is an opportunity for renewal and rejuvenation — a chance to reconnect with the diverse communities in the fast-paced world in which we live.

Members: Mr Krishnan Aravinthan Ms Goh Fang Min Principal Chief Financial Officer Bedok South Secondary School Singapore Sports Council

Ms Kim Goh Mr Andrew Khng Deputy Director, Physical Planning President National Parks Board Singapore Contractors Association Ltd

Ms Lee-Goh Siew Yem Mr Olivier Lim Director, Human Resources Head, Strategic Corporate Development People's Association CapitaLand Limited

Mr Ian Mullane Ms Lynette Pang Chief Executive Officer Executive Director Vanda Sports Group Singapore Tourism Board

Mr Ong Jin Chwen Ms Grace Poon Deputy Director, F1 & Sports Senior Manager Singapore Tourism Board Physical Activity, Adult Health Division Health Promotion Board Mr Manu Sawhney Managing Director Dr Robert Alan Sloan ESPN Deputy Director Physical Activity, Adult Health Division Mr Addy Suhairi Health Promotion Board Director, Corporate Social Responsibility Singapore Sports Council Ms Thia Bi Yu Program Coordinator Mr Mohammed Azhar Bin Yusof Climb Asia International Technical Official (Rugby) National Institute of Education

Secretariat: Mr Lim Hong Khiang Ms Alethea Nah Senior Director Deputy Director Sports Industry Development Group Branding, Advertising & Promotions Singapore Sports Council Singapore Sports Council

Ms Ruth Ng Senior Executive, Performance Services Singapore Sports Council 48 VISION 2030: LIVE BETTER THROUGH SPORTS

Seniors - Co-chaired by:

Dr Teo Ho Pin Mr Ang Hak Seng Mayor Chief Executive Officer North West District Health Promotion Board

Goal: To explore how sport can contribute to active ageing. A sporting life can be enjoyed at any age. Retirees can still be engaged in sports as officials, coaches, sports administrators and volunteers. Not only does remaining active in sport help people stay fit and healthy, it is an excellent way to maintain a fulfilling social life.

Members: Ms Charlotte Beck Mr Willie Cheng Director, Elderly and Disability Division Chairman MCYS Caritas Humanitarian Aid & Relief Initiatives Singapore Lien Centre for Social Innovation Dr Winston Hwang Member, Management Committee Singapore Sports School Ms Sharon Kam Senior Director, Strategic Marketing Singapore Sports Council Dr Janice Khoo Swee Suan General Practitioner The Rafflesian Clinic & Surgery Mr Francis Kwong Director Live Well Magazine and Ping Healthcare Pte Ltd Mr Lee Eng Hong Senior Assistant Director Elderly and Disability Division Mr Lim Soon Hock MCYS CCMC Chairman Bukit Timah Constituency

Mr Phua Kok Tee Chief Executive Officer Mr Henry Quake Singapore Action Group of Elders (SAGE) Chief Executive Centre of Enabled Living

Mr Ram Krishna Saha Manager Mr Anthony Tan Integrated Screening Assistant Secretary, PA CSC Council Health Promotion Board Chairman, Pasir Ris West CSC

Mr Louis Tay Mr Simon Tan Chairman Assistant Director, Participation Development Bukit Panjang CSC Singapore Sports Council

Mr Dick Yip Council for Third Age Active Ageing Ambassador

Secretariat: Mr Lim Hong Khiang Ms Laura Reid Senior Director Assistant Director, Strategic Communications Sports Industry Development Group Singapore Sports Council Singapore Sports Council

Ms Eline Chua Senior Manager, Participation Development Singapore Sports Council VISION 2030: LIVE BETTER THROUGH SPORTS 49

Spirit of Singapore - Co-chaired by:

Mr Laurence Lien Dr Teo-Koh Sock Miang Chief Executive Officer President National Volunteer & Philanthropy Centre Special Olympics Singapore

Goal: To explore how sport can inspire the Spirit of Singapore. It’s that irrepressible pride that sweeps over us when our anthem is played, when our team triumphs and even when one of our athletes goes down with courage. This pride of ownership is good for Singapore as a nation and will help sustain us in the decades to come.

Members:

Mr Alan Chen Ms Amy Chong Manager Assistant Director, Channel Management National Volunteer & Philanthropy Centre Singapore Sports Council

Dr Ilya Farber Mr Koh Seng Leong Senior Scientist Former national sailor Institute of High Performance Computing Agency for Science, Technology and Research Ms Elsie Kwan Vice President, Sales and Marketing Explomo Consulting Pte Ltd Ms Cindy Kong Young parent Dr Bervyn Lee Senior Director, Sports Pathways Division Mr Lau Kok Keng Singapore Sports Council Partner, Rajah & Tann Intellectual Property, Sports & Gaming Law Mrs Deborah Tan Principal BG Lim Hock Yu Singapore Sports School Commander TRADOC Army Mr Patrick Teo Chairman, PA Constituency Sports Council, and Mr Samuel Tan Assistant CEO, Crescendas Group Deputy Director, Programmes and Grants National Youth Council

Mr David Voth Senior Director, Sports Business Singapore Sports Council

Secretariat:

Mr Melvin Yeo Mr Lenard Pattiselanno Deputy Director, Sports Division Deputy Director, Corporate Strategy MCYS Singapore Sports Council

Mr Derrick Chee Assistant Manager, Sports Division MCYS 50 VISION 2030: LIVE BETTER THROUGH SPORTS

Future Ready - Co-chaired by:

Mr Yam Ah Mee Mr Leslie Tan Chief Executive Director Founder & Editor People’s Association Red Sports

Goal: To explore how sport can help Singaporeans prepare for future challenges. In sports, we learn when to lead and when to follow. Leadership, discipline, independence and teamwork are all vital to success in the modern world.

Members:

Ms Ang Lay Kwang Mr Marvin Chan Director, Community Sports Assistant Director People’s Association Co-Curricular Activities Branch Ministry of Education Mr Cedric Chew Deputy Director, Business Planning Mr Chia Tze Yee Singapore Sports Council Group Director Engagement Programmes Cluster Mr Dejan Glusevic People’s Association Coach, U-18Football Football Association of Singapore Dr Winston Hwang Member, Management Committee Mr Remesh Kumar Singapore Sports School Vice President MediaCorp Studios Mr Francis Kwong Director Mr Lai Jun Wei Live Well Magazine and Ping Healthcare Pte Ltd Red Sports photographer Ms Ng PeiRu Ms Jane Peng Group Communications Director Associate Voxsports GIC Mr Colin Tung Mr James Wong Teck Foo Red Sports Volunteer Executive Director Phoon Huat

Secretariat:

Ms Rakel Liew Ms Sheryl Lim Director, New Business Development Senior Consultant Singapore Sports Council Singapore Sports Council

Ms Helen Lee Mr Matthew Wylde Assistant Director, NSA Sports Performance Senior Executive, Athlete Services Singapore Sports Council Singapore Sports Council

Ms Rachel Isabel Yang Senior Executive, Athlete Services Singapore Sports Council VISION 2030: LIVE BETTER THROUGH SPORTS 51

FutureScape - Co-chaired by:

Dr Cheong Koon Hean Dr Aymeric Lim Chief Executive Officer Associate Professor, Chairman Medical Board, Housing Development Board National University Hospital

Goal: To explore the use of space for sport in the future. Life is about change — and you can see this in action as Singapore develops new places to play and enjoy sports. Through new technologies and innovative thinking, we are adapting our place-making strategies for sports to design and build a better life experience for Singaporeans.

Members:

Dr Choong Fook Loong Mr Andrew David Fassam Deputy Director, Planning Section 1 Director, Urban Planning Housing Development Board Urban Redevelopment Authority

Mr Kenneth Hui Ms Hwang Yu-Ning Chief, Sports Facilities Group Group Director, Physical Planning Singapore Sports Council Urban Redevelopment Authority

Mr Kenneth Koh Dr Anne Tan Kendrick Freelance Travel and Adventure Writer Radiologist Radlink and Raffles Hospital Mr Samuel See Deputy Director Ms Lee Hwee Wan Infrastructure Planning & Research Assistant Director Singapore Sports Council Building and Estates Management People’s Association Mr Frankie Thanapal Sinniah President Dr Irwin Seet Singapore Disability Sports Council Director, Sports Singapore Sports School Mr Damian Tang Assistant Director, Parks Development National Parks Board Mr Donald Tan Deputy CEO, Business Strategies Zulkiflee Bin Mohd Zaki SAFRA Deputy Director, Physical Planning Urban Redevelopment Authority Ms Yap Eai-Sy Senior Manager, Land Lease (Public) Singapore Land Authority

Secretariat:

Mr Melvin Yeo Mr Seetoh Cheng Kuok Deputy Director, Sports Division Assistant Director MCYS Infrastructure Planning & Research Singapore Sports Council Ms Anna Ang Assistant Director, Events Portfolio Management Mr Lee Tze Hao Singapore Sports Council Manager, Sports Division MCYS 52 VISION 2030: LIVE BETTER THROUGH SPORTS

Organising for Success - Co-chaired by:

Mr Richard Seow Mrs Jessie Phua Chairman Council Member Singapore Sports Council Singapore National Olympic Council

Goal: To explore how the public, private and people sectors can work together more effectively to deliver the objectives of Vision 2030. Sport can be among the most effective strategies for nation-building. Working together, we can identify the structures and systems needed to develop the sports model best for Singapore over the next two decades.

Members:

Ms Glory Barnabas Mr Mark Collins Educator, CHIJ Managing Director Former national athlete Global Spectrum Asia

Mr Robert Gambardella Mr Bob Gattie Chief, Sports Development Group Non-Executive Director Singapore Sports Council Sports Recruitment International

Dr Michael Koh Mr Canagasabai Kunalan Senior Director, Academic Services Senior Manager, Marketing Services Republic Polytechnic Singapore Sports Council Former national athlete Mr Lim Chock Sing Chairman Mr Lim Teck Yin Yuhua CSC Chief Executive Officer Singapore Sports Council Mr Seamus O’Brien Chairman and CEO Mr Bikram Singh World Sport Group Chief Executive Officer Thakral One Dr Tan Ming Jen Associate Professor Mr Tan Teck Hock School of Mechanical and Aerospace Engineering Academy Principal Nanyang Technological University The Physical Education and Sports Teacher Academy

Ms Thien Kwee Eng Executive Director Economic Development Board

Secretariat:

Mr Paul Wong Mr Azrulnizam Shah Deputy Director, Ombudsman Assistant Sports Psychologist Singapore Sports Council Singapore Sports Institute Singapore Sports Council

Mr Andy Behl Project Executive Singapore Sports Council Singapore Sports Council | 230 Stadium Boulevard Singapore 397799 | Tel: +65 6345 7111 STEERING COMMITTEE REPORT 2012 www.ssc.gov.sg