The Search Is on for the Uk's Favourite Family Cake

THE SEARCH IS ON FOR THE UK’S FAVOURITE FAMILY CAKE RECIPE - Competition to win £6,000 worth of Baumatic Kitchen Equipment Submitted by: Richmond Towers Communications (Chrome) Wednesday, 8 October 2008

Do you have a fantastic fruit cake recipe handed down from your great grandmother’s time? Or maybe your Dad’s trademark carrot cake is the firm family favourite? If so, Billington’s wants to hear from you. To mark Billington’s150th anniversary, the company is looking for 150 favourite family cake recipes from around the UK. Billington’s wants to find the nation’s top cake recipes, old or new; regional or national and the stories behind them. How did they come about? Who baked them first? Is there a local tradition linked to this cake or does it have an intriguing international connection? It could be as obvious as Dundee Cake or Banbury Cake, or maybe a Saffron Cake from Cornwall or a Pepper Cake from the north of England. Then again, Madeira Cake is a firm British favourite or the classic Victoria Sponge, or how about your take on a Welsh Cake. Or it could just be your Uncle’s tasty breakfast muffins or your mum’s ‘out of this world’ chocolate brownies. Billington’s want to know what’s so special about your recipe? Is there a secret ingredient which makes it truly delicious or does it have a heritage which earns it a place in history? The judges will consider entered cake recipes for their taste, authenticity and the story behind the recipe. The top 150 recipe entries will each receive a limited edition Billington’s sugar tin and a selection of their unrefined cane sugars. The entry judged to be the very best family cake recipe will win kitchen appliances of their choice up to the value of £6,000 from leading appliance manufacturer Baumatic. To help in this search, Billington’s has invited food writer, author of the Book of Baking and a past Masterchef winner Sue Lawrence to judge the very best. "Though I have many favourite cakes, one that I particularly adore is Sultana cake as my Mum used to bake it almost every week when I was growing up in Edinburgh. It was also the cake that was baked at Hogmanay and was served (as was shortbread) with a wedge of cheese to the "first-footers". Rich and buttery and studded with moist sultanas, it is still a taste of my childhood. To this day, I still make it to my Mother's original hand written recipe”, commented Sue. “We are really looking forward to finding out what cake the nation likes best. Recipes passed down from grandparents to children and grandchildren have something really special about them and there are lots of family traditions around cakes which have lovely stories attached to them”, said Ray Merrick, director at Billington’s. Recipes can be entered via www.billingtons.co.uk, by 31st December 2008 clearly marked with the creator’s name and the story behind the recipe. Postal entries can also be made to Family Cake Recipe Competition, Billington’s, Sugar Way, Peterborough, PE2 9AY.

Page 1 - ends - Competition Rules: •Entries can be made via the Billington’s website, www.billingtons.co.uk and follow the link to the competition page, or via post to Family Recipe Competition, Billington’s, Sugar Way, Peterborough, PE2 9AY •All entries must include the entrant’s name, address and telephone number, as well as the name of the recipe’s creator, and the story behind the recipe – for example, what they entrant associates with the recipe. •All recipes must be original to the senders and in no way copied or taken from any other source •Please DO NOT send baked samples. Due to health and safety regulations these will have to be discarded, and will not be tasted. Send only recipes, entrant’s details and stories relating to the cake. Notes to Editors: Billington’s Information: Billington’s specialises in unrefined cane sugars. Unrefined sugars are very simply produced with the aim of locking in – rather than refining out – the natural molasses of the sugar cane. It is this difference that gives unrefined sugar its superior flavour and natural colour and make them perfect for baking. The Billington’s range is the finest quality unrefined cane sugar available. The range include everyday sugars such as Golden Granulated and Demerara; the golden baking sugars - Golden Caster and Golden Icing - and the ultimate unrefined soft brown sugars: Light Muscovado, Dark Muscovado and Molasses. The top 150 recipes will each receive a limited edition 150th anniversary sugar tin and a selection of Billington’s sugars. www.billingtons.co.uk Baumatic Information: With the focus firmly on quality, innovation and style Baumatic’s comprehensive range of appliances has something for everybody. The winner might be drawn to Baumatic’s outstanding new appliance collection - Pythagora. This sensational new product range satisfies even the most demanding customer and offers luxury accompanied with the best technical performance and high-end design. Whether you are seeking a modern gas hob, a built-in oven, a range cooker, a hood or a warming drawer, Pythagora offers a complete coordinating package that is certain to appeal. The best recipe as chosen by the judges will receive a selection of Baumatic kitchen appliances, worth up

Page 2 to £6,000 www.baumatic.co.uk Background information on Sue Lawrence Sue Lawrence is a cookery writer and author. She was the winner of the 1991 BBC Masterchef, and has won several recipe writer awards. Sue has written for a selection of magazines and newspapers as well as presenting on a wide range of TV and radio programmes. Of the many books Sue has written, she wrote Sue Lawrence’s Book of Baking in 2004. Terms & Conditions 1. This competition is open to all residents of the UK, aged 18 and over, except for employees of Billington’s (the promoter), Richmond Towers Communications and Baumatic and any of its subsidiaries or any companies or agencies directly connected with the creation and administration of this competition or their families. Billington’s is a division of British Sugar plc, registration number 315158. 2. Entry into this competition will be deemed to constitute full acceptance of these terms and conditions. No responsibility is assumed for any lost or, delayed entries via the postal route. 3. To enter, provide us with a family recipe. All recipes sent in must be original to the senders, and in no way copied or taken from any other source. 4. Entries can be sent via the website, www.billingtons.co.uk, or alternatively send your recipe to Family Recipe Competition, Billington’s, Sugar Way, Peterborough, PE2 9AY. No purchase is necessary to enter. 5. Copyright of the recipes submitted vest in Billington’s (the promoter) 6. First prize consists of a selection of Baumatic kitchen appliances, to the retail value of £6,000, a limited edition Billington’s Unrefined Sugar Tin and a selection of Billington’s Unrefined Sugar. 7. Runners up prizes consist of 149 limited edition Billington’s Unrefined Sugar tins, and a selection of Billington’s Unrefined Sugar. 8. The prizes are non-transferable, non-negotiable, non-refundable, neither are cash or credit alternatives possible. 9. Standard Baumatic terms and conditions apply. See Baumatic brochure for details. 10. The competition will close on 31st December 2008 11. The 150 recipes selected will be chosen depending on ingredients, recipe history, and related anecdotes, the winner will be chosen on these merits, and the judges decision is final. 12. All prizewinners will be notified by e-mail or phone, and are required to accept their prize within

Page 3 21 days of notification. You can also write into us at the address at the end of these terms and conditions to find out the identity of the winner. In the event of non-acceptance within the specified time period, the winner will forfeit any and all claim to the prize awarded but not accepted. The promoter reserves the right to reallocate any prize to the next selected entry. The promoter reserves the right to cancel this competition at any stage, if deemed necessary in its opinion, or if circumstances arise out of its control. 13. The promoter may substitute the prizes awarded pursuant to this competition with prizes of equivalent value as it, in its sole discretion, may determine. 14. The promoter will send notification to the prizewinner, which will confirm details of how to choose their selected prize from Baumatic. 15. The judges' decision is final and binding and no correspondence will be entered into. 16. The promoter is not liable for any costs, claims, damages or loss suffered by any person as a result of entering or winning this competition occasioned by any failure, however caused, in the fulfilment of the terms of this competition, except that no term in this competition will operate to limit the liability of any party for death or personal injury caused by negligence. 17. If the promoter, in its reasonable opinion, believes that a person is deliberately manipulating entries into this competition, the promoter may exclude such person from this competition. 18. If any tax is levied by the Inland Revenue in respect of the award of any prize pursuant to this competition, such tax levied will be the responsibility of, and paid by, the winner to the Inland Revenue. 19. These Terms and Conditions are subject to English Law and the exclusive jurisdiction of the English courts. 20. The promoter is Billington’s (company number 315158) whose business address is Sugar Way, Peterborough, PE2 9AY. 21. Any enquiry concerning, or notices to the promoter relating to this competition should be sent by email to [email protected] 22. By entering into this competition you agree to receive marketing communications by email from Billington’s and the participating brands. You may unsubscribe at any time. For more information on Billington’s, please contact: Zarya Deighton Billington’s Press Office Richmond Towers Communications Tel: 020 7388 7421

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