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Exploring the Look of the Games 10.05.2018 – 17.03.2019

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Exploring the Look of the Games 10.05.2018 – 17.03.2019 Visit Guide EXPLORING THE LOOK 10.05.2018 − OF THE GAMES 17.03.2019 Olympic Language Introduction 2 Visit Guide Olympic Language Exploring the Look of the Games This Visit Guide is part of a series of documents intended for teachers, to help them prepare for a visit to The Olympic Museum with their class. It contains a suggested route and activi- ties to try during the exhibition visit, to help guide the pupils. After the exhibition visit, the “Design your Games” multimedia workshop allows the pupils to explore the topic further by creating their own imaginary poster for the Winter Youth Olympic Games Lausanne 2020. For more details, check out: www.olympic.org/education. Olympic Language: Exploring the Look of the Games 10.05.2018 – 17.03.2019 Non-guided exhibition visit Practical information The teacher takes their pupils around the exhibition - Monday to Friday, from May to October independently. - Tuesday to Friday, from November to April “Design your Games” multimedia workshop 1 accompanying adult obligatory and free of charge per 10 pupils/children. An activity leader welcomes the class and talks to the All the activities are available in English, French and pupils about the Olympic posters. Together, they will then German. Access to the temporary exhibition is free of charge. create their own poster using a tablet. A fee of CHF 10 per pupil/child includes a tablet for a self- Length: 30 minutes; reservation needed. guided visit and/or an interactive workshop linked to the From 10 a.m. to 3 p.m. (last session). temporary exhibition. It also includes a ticket to visit the Min. 15, max. 25 pupils/children per group, ages 6 and Olympic Museum’s permanent exhibition. upwards. All groups are asked to inform the Museum of their visit Self-guided visits beforehand. Teachers can reserve a tablet. This contains a digital Information and reservations: version of the visit guide to help take their class around [email protected]; +41 21 621 66 85 the exhibitions. Published by © IOC, The Olympic Museum, Lausanne Graphic Design This document is also available in English, 1st edition, 2018 DidWeDo s.à.r.l. French and German. Authors Images Copyrights It can be downloaded from: Cultural and Educational Programmes Unit © IOC or specified below each image www.olympic.org/education. Olympic Language Introduction 3 Visit Guide Visit breakdown Olympic Language To celebrate the creative genius of the cities hosting the Olympic Games, The Olympic Museum is exploring the theme of the visual identity of the Games. From 10 May 2018 until 17 March 2019, a programme of exhibitions enables visitors to discover the work of the designers and graphic artists who have developed the Look of the Games for various editions of the world’s biggest sports event. Located in different areas of the Museum, these exhibitions explore Olympic creativity in all its facets: • In the Focus area (level +1): The main exhibition transports +2 visitors into the graphic universe of three editions that have Galerie marked the visual history of the Olympic Games! The Look of Mexico City 1968, with its modern take on ancient tradition; that of Munich 1972, with its grid system; and that of Lillehammer 1994, with its Nordic design, are presented Focus area in detail. Visitors then go on to discover the visual identity of other editions of the Games. +1 A digital timeline allows visitors to explore the cultural and PERMANENT EXHIBITION artistic trends, history and environment, and local traditions that influenced the creative process of the various Looks of the Games! • In the Galerie (level +2): An exhibition invites visitors to discover the Olympic mascots. From the first official mascot, Waldi, in Munich in 1972, to Soohorang for the Winter Games Pyeong- 0 Chang 2018, these popular figures serve as ambassadors for the MAIN ENTRANCE Games! PERMANENT Museum Park EXHIBITION • In the Museum Park: Decorations recall the visual atmosphere of the Olympic Games Mexico City 1968. In the Pavilion, there are photographs of various host cities illustrating their own Art Lounge Look of the Games. On one of the terraces, a giant Cobi, the mascot for the Games in Barcelona in 1992, welcomes visitors. • In the Art Lounge (niv. -1) : To mark the 50th anniversary of the -1 PERMANENT 1968 Games in Mexico City, an exhibition takes a look at the EXHIBITION cultural programme for these Games. Olympic Language Introduction 4 Visit Guide Visit route Studio +1 Focus area 1. START What is the Tok yo Look of the Games? Los Angeles 2. Game on the Mexico City 1968: emblems Moving towards Tok yo an integral Look 3. Munich 1972, mission perfection Rings 4. Lillehammer 1994, the crystal blue Games Athens 5. The future FINISH London Timeline +2 Galerie START 6. Mascots’club Olympic Language Visit breakdown 5 Visit Guide 1. What is the Look of the Games? Studio START FINISH Sketch by Pierre de Coubertin of the Olympic emblem in a letter from 1913. Creativity and design have played, and continue to Focus: The Olympic rings play, a key role in the history of the Games and the Olympic Movement. From the creation of the five rings, A highly powerful symbol, the five rings are the visual represen- which have become one of the most globally recognised tation of Olympism. They were designed by Pierre de Coubertin symbols, to the development of visual identities for each himself. The five rings represent the five continents. They are edition of the Olympic Games, this exhibition tells this interlinked to express the universality of Olympism and the incredible storye. coming together of athletes from all over the world for the Olympic Games. For each edition of the Olympic Games, a country is chosen to host this global event and present itself to the On the Olympic flag, the rings appear on a white background. world. This gives the country, with its culture, language Combined like this, the six colours of the flag (blue, yellow, black, and codes, the task of communicating with spectators green, red and white) represent all the nations. Each national from all over the world. What a challenge! But when this flag has at least one of these six colours. It is therefore wrong to is done successfully, the country’s image is changed think that each of the colours is linked to a particular continent. forever. Today, the symbol is one of the most recognised ones on the planet. Its use is therefore subject to very strict rules enacted by the International Olympic Committee. ACTIVITIES • Close your eyes and imagine the flag of a particular IN THE EXHIBITION country. How many of the colours of the Olympic symbol does it contain? • A game on the emblems and their sources of inspiration. • Play the emblems game together, and then imagine which symbol could represent your class. • A panorama of the five key stages from the creation of the rings to their current version. • Think together about the notions behind emblems (which represent an idea or values) and logos (which • A digital timeline. represent a brand). Where do you find these in everyday life? Olympic Language Visit breakdown 6 Visit Guide 2. Mexico City 1968: Moving towards an integral Look Studio START FINISH Official emblem of the Olympic Games Mexico City 1968. For the Games of the XIX Olympiad, Mexico City invented Focus: The emblem a totally “loco” concept: integral design. The idea was no longer to decorate just the competition venues, but the This emblem, born from the imagination of Pedro Ramírez whole city! The Games represented a golden opportunity Vázquez, was totally in tune with the age, with its psychedelic for Mexico City. This ancient, sprawling, chaotic megalopolis and folk influences. The number “68” is integrated with the five could offer the world a modern, open face. rings and appears to send out an infinite series of waves. After a brainstorming session with the creative team, graphic designer In 1966, a man took charge of the project: Pedro Ramírez Lance Wyman made the final touches to this psychedelic Vázquez, the President of the Organising Committee for motife. the Olympic Games. He brought in Beatrice Trueblood, as Head of Publications, and Eduardo Terrazas, as Head Blending the traditional art of the Huichol Indians, the concentric of Urban design. In just a few months, he successfully wave movement, the emblem flirts with the art movement of the helped to give the Games a visual identity which went on time: Op Art! to become the gold standard in the field. ACTIVITIES • List all the different jobs of the people who work IN THE EXHIBITION on creating a visual identity for an edition of the • The official poster. Olympic Games. • A torch. • As you go out of the Museum, look for the name of Pedro Ramírez Vázquez on the wall to the right • Hostess uniforms. of the main entrance. He was one of the building’s architects. Olympic Language Visit breakdown 7 Visit Guide 3. Munich 1972, mission perfection Studio START FINISH Sketches for the Olympic sports pictograms on a geometric grid. The Look for Munich 1972 was the culmination of the Focus: The pictograms thought process begun eight years previously at the Olympic Games in Tokyo. Colours, logo, communication Gerhard Joksch was a well-known printer and caricaturist. He and atmosphere: everything had to be consistent. This was recruited for his sharp drawing style and attention to detail. time, the designers thought of everything! With a com- It was he who invented the geometric figure in these pictograms. bination of rigour and talent, the team led by Otl Aicher Inspired by the example of Tokyo, he created 21 pictograms to achieved near-perfection.
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