Super Bowl Page 7A

MIDLAND REPORTER-TELEGRAM, TUESDAY, FEBRUARY 4, 2020 SUPER BOWL PAGE 7A Jeep via AP This undated image provided by Jeep shows Bill Murray reprising his role as Phil Connors from the 1993 film “Groundhog Day,” in a scene from the company’s 2020 Super Bowl NFL spot. The best and worst of Super Bowl ads By Mae Anderson cameo. Associated Press PLANTERS NEW YORK — Bos- ton accents got poked. Planters teased its Super “Groundhog Day” got — Bowl ad nearly two weeks surprise — resurrected, before the game, releas- complete with Bill Murray. ing a teaser that showed Google pulled out tears, its Mr. Peanut mascot and Cheetos and Doritos seemingly being killed. danced. All to the tune of The “death” of Mr. Peanut $5.6 million for 30 seconds went viral on Twitter. — to reach 100 million But when Kobe Bryant people with your product. was killed in a helicopter During advertising’s crash, the marketing stunt biggest night, Super Bowl suddenly seemed insensi- Sunday, marketers battled tive, so Planters paused it out to bolster their its pre-game advertising. brands. Some got it exactly The actual Super Bowl ad was relatively inoffensive, right. Some didn’t. Here’s Charlie Riedel/AP with a baby Mr. Peanut your Monday morning Shakira and Jennifer Lopez perform during halftime of the NFL Super Bowl LIV football game between the Kansas City Chiefs and the quarterbacking rundown. appearing at the funeral. “Baby Nut” comparisons San Francisco 49ers on Sunday in Miami Gardens, Fla. to “Baby Yoda” and “Baby BEST Groot” sprung up online. HYUNDAI WORST Super Bowl halftime show draws The automaker released its ad early, but it still AVOCADOS FROM drew fans during the game. MEXICO Boston-affiliated celebri- praise, tears from US Latinos Avocados from Mexico ties including actor Chris have carved out a niche Evans, John Krasinski, with humorous ads featur- Latinos saw the juxta- Rico’s status. the country’s highest drug Saturday Night Live alum By Russell Contreras ing avocados, but they may Associated Press position as a call for them Still, she was disappoint- overdose death rates. Rachel Dratch and former have veered a little too far to vote, being mindful that ed that more Afro-Latinos For Shakira, this wasn’t Boston Red Sox player into “random” territory ALBUQUERQUE, American authorities on or Mexicans were not her first time participating David Ortiz discussed a with this effort featuring the U.S.-Mexico border represented in the perfor- in an event with a political Hyundai feature that lets N.M. — When the Super a home shopping network Bowl halftime show began, separated migrant children mance — a critique shared dimension. car owners park remotely with fake products such as from their parents and by many on social media. In 2011, for example, with exaggerated accents Yol-Itzma Aguirre and a baby carrier-like device her relatives watched with locked them up. The legendary Mexican she told the Associated that make “Smart Park” for avocados. “I thought “It was brilliant,” said band Los Tigres del Norte Press that proposed anti- sound like “smaht pahk.” anticipation. The El Paso the Avocados from Mexico family was curious how Aguirre, a writer who has from San Jose, California, immigrant legislation in spot felt like a random and toured immigration facili- opened the Spanish broad- some U.S. states went JEEP Colombian-born Sha- gratuitous use of celeb- kira and New York-raised ties holding children. cast for Super Bowl LIV, against her foundation’s rity,” said Steve Merino, Others pointed out that but the performance was efforts to provide educa- Super Bowl Sunday Jennifer Lopez, two of chief creative officer of the world’s most popular Lopez held up a Puerto Ri- not seen on the English tion to poor people around was on Groundhog Day, Aloysius, Butler & Clark Latina artists, would seize can flag — once banned in broadcast. the world. so someone had to do it. in Wilmington, Dela- 1948 — at a time of anger Others said they are sat- The Grammy Award- Fiat Chrysler painstak- ware. “Not only did it not the stage. The performance Sunday over how President Donald isfied by the overall Latina winning singer said Latino ingly recreated the 1993 make sense to have Molly Trump has handled relief theme of the performance. immigrants in the U.S. movie “Groundhog Day,” Ringwald as your spokes- was draped in Hollywood tropes of female sexuality. efforts after the island was “It was a PERFECT who were facing anti-im- including the town square person, it was also a bit of hit by the hurricane and a example of how different But it also contained subtle migrant bills would have and other locales, with a distraction.” recent earthquake. cultures can exist under “justice” as public aware- original actors Bill Murray, political messages about The flag became a sym- the ‘Latino’ umbrella,” ness about their plight anxieties shared by many Brian Doyle Murray and POP TARTS bol of resilience and hope comedian Cristela Alonzo grew. Stephen Tobolowsky. The Latinos in the U.S. — following the hurricane, tweeted. “We are different “Justice will come. I’m twist: instead of a Chev- Kellogg’s went for children in cages, Puerto which struck in Septem- from each other and there- sure,” Shakira told the AP rolet truck, Murray uses a quirky but ended up with a Rico in the aftermath of ber 2017 as a Category 4 fore should be allowed to after receiving an award Jeep Gladiator truck. FCA bland spot that isn’t likely Hurricane Maria and the storm. It caused more than tell DIFFERENT stories. at Harvard University. Group marketing chief to be remembered. In a urge to be heard. $100 billion in damage and See us as individuals.” “Wherever there is ... a Olivier Francois said the pseudo infomercial, Jona- Aguirre, 39, had to killed an estimated 2,975 The halftime show kid, who could be the son ad worked to demonstrate than Van Ness of “Queer watch the performance people in its aftermath. The wasn’t the only moment or the daughter of a Latino the versatility of the Jeep Eye” describes the new again. “My sister was flag also became a symbol for Latinas on Super Bowl immigrant, who cannot at- truck since Murray does Pop Tarts pretzel snack. tearing up. We saw more of resistance and justice Sunday. The game began tend a school in the United something different every The idea is that Pop Tarts things,” Aguirre said. “We last summer when massive with multi-platinum Demi States of America, that kid day. adds pizazz to pretzels, but stopped caring about the protests over corruption Lovato singing the national should be a concern to all the ad itself failed to have game.” and other issues led to the anthem. The Albuquerque, of us and our GOOGLE much spark. Across the U.S., Latinos resignation of the island’s New Mexico-born Lovato responsibility.” took to social media to former governor. is a descendant of Francis- Lopez rarely speaks out Google’s 90-second SQUARESPACE praise and dissect the Luivette Resto, a Puerto co Perea, a Hispanic hero on social issues, and her ad stood out by not using show. Rico-born poet who now for the Union in the Civil fiance, retired baseball humor or celebrities. It Winona Ryder went Shakira paid homage to lives in Los Angeles, said War who saw President player Alex Rodriguez, features a man reminiscing back to Winona, Minne- her Colombian roots by she felt conflicted about Abraham Lincoln’s famously avoided address- about his wife, using the sota — which she is named performing the mapalé — the use of the flag because assassination. ing the mistreatment of Google Assistant feature after — to create a website an Afro-Colombian style of the island’s history. The rendition by Lovato, Latinos as an active player. to pull up old photos of for the town. But nothing of dance from the coun- “Puerto Rico is still a who is recovering from But in recent months, her and past vacations. much happened in the ad, try’s Caribbean coast. She colony of the U.S.,” Resto drug addiction, sparked an Lopez has loaned her name The ad is set to an instru- which shows Ryder in a also made a tongue-flick- said. “We’re treated like emotional response from to causes. In August, she mental version of “Say snowdrift on her laptop ing cry called a zaghrouta, property.” the people of New Mexico signed an open letter in Something” by Great Big being confronted by a a way to express joy in But Resto said she was — a state with the nation’s support of Latinos after World. “It’s so hard to “Fargo”-like cop. There’s Arab culture. Her father is glad the appearance of highest percentage of deadly shootings in El write earnestly and not a more involved marketing of Lebanese descent. the flag sparked needed Hispanic residents that has Paso and Gilroy, make it cheesy,” said campaign with Ryder, but During her performance, conversations about Puerto historically had some of California. Julia Neumann, execu- the Super Bowl ad didn’t Lopez brought out a dual tive creative director at ad communicate much. Puerto Rican-American agency TBWA(backslash) flag while her daughter Chiat(backslash)Day in HARD ROCK sang the lyrics to Bruce New York. “This was re- INTERNATIONAL Springsteen’s “Born in the U.S.A.” Her daughter and Wake Up Refreshed! ally, really well done.” Hard Rock International other children with Ameri- CHEETOS went all in on its first can flags on their shirts Super Bowl ad, maybe had emerged from what Cheetos used nostalgia too much so.

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