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Communicating Danish Bicycle Culture to Visitors in Copenhagen

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Communicating Danish Bicycle Culture to Visitors in Copenhagen VISITORS' CYCLING GUIDE - IQP HXA - D104 COMMUNICATING DANISH BICYCLE CULTURE TO VISITORS IN COPENHAGEN The Design of a Cycling Guide for the Dansk Cyklist Forbund An Interactive Qualifying Project submitted to the faculty of Worcester Polytechnic Institute in partial fulfillment of the requirements for the Degree of Bachelor of Science Submitted by: Adam Tragellis Katarina Lopez Andrei Ilyashenko Professor Holly K. Ault, Faculty Advisor In Cooperation With Dansk Cyklist Forbund webmaster Michael Hammel Dansk Cyklist Forbund May 11, 2010 This report represents the work of three WPI undergraduate students submitted to the faculty as evidence of completion of a degree requirement. WPI routinely publishes these reports on its web site without editorial or peer review. ABSTRACT This project, sponsored by the Danish Cyclists Federation, deals with enhancing the communication of Danish bicycle culture to visitors. The goal of this project was to create a resource to help visitors to Denmark effectively learn about cycling culture. In addition, the resource is meant to aid in decreasing the intimidation factor of cycling in Denmark, thus encouraging visitors to cycle. In order to determine the best methods of communicating bicycle culture and the most important aspects of bicycle culture to communicate to the target audience, interviews of international students, cycling experts, and people knowledgeable about Copenhagen tourism were conducted. Also, the group members kept observation logs noting behaviors that seemed strange or unexpected to them. The project deliverable was a blog with videos, pictures, and written explanations of various aspects of bicycle culture would be most useful. The guide was made in the form of a WordPress blog titled, Cycle Guide (cycleguide.dk). Cycle Guide provides an effective and accessible way to communicate and learn about bicycle culture online. i ACKNOWLEDGMENTS We would like to thank our sponsor, the Dansk Cyklist Forbund (Danish Cyclists Federation) and our liaison Michael Hammel for sponsoring this project. We would like to thank Professor Holly Ault for her continued guidance throughout our project and her mentoring during our time in Denmark. We would like to thank Professor Scott Jiusto for his lecturing and guidance during the preparation phase of our project. We would like to thank all of our interviewees, for sponsoring and assisting our efforts. We wish to thank Professor Peder Pedersen and Tom Thomsen for their outstanding efforts in running the Copenhagen project center and for establishing our project, as well as providing us with background information on Danish culture and history. Lastly, we would like to thank Mogens Larsen for introducing us to Copenhagen and the Danish language. ii AUTHORSHIP Katarina Lopez, Adam Tragellis, and Andrei Ilyashenko contributed equally in completing this project. Research into topics and media that was gathered was conducted collaboratively as well as individually. All sections of the report were edited by each member of the group. iii CONTENTS Abstract ............................................................................................................................................. i Acknowledgments ............................................................................................................................. ii Authorship ....................................................................................................................................... iii List of Figures .................................................................................................................................. viii List of Tables ..................................................................................................................................... x Executive Summary ........................................................................................................................... xi Chapter 1: Introduction ..................................................................................................................... 1 Chapter 2: Background ...................................................................................................................... 3 2.1: Danish Bicycle Culture............................................................................................................. 3 History of Cycling ....................................................................................................................... 3 Cycling Infrastructure................................................................................................................. 4 Cyling Ridership, Motivations, Behaviors, and Attitudes ............................................................. 8 Safety and Policy...................................................................................................................... 10 Bicycle Subcultures: Bicycle Websites and Fashion ................................................................... 14 2.2: Target Audiences .................................................................................................................. 15 Velo-City Global 2010 .............................................................................................................. 15 The Students at the Copenhagen International School ............................................................. 16 Chapter 3: Methodology.................................................................................................................. 17 3.1: Gain Extensive Knowledge of Cycling in Copenhagen ............................................................ 19 Casual Observations ................................................................................................................ 19 Passive Observation plan ......................................................................................................... 20 Active Observations ................................................................................................................. 21 Interviews ................................................................................................................................ 22 3.2: Investigate Other Bicycle Cultures ......................................................................................... 22 3.3: Determine the Content That Will be Communicated ............................................................. 22 3.4: Determine the Best Methods of Communicating the Content ............................................... 24 iv 3.5: Create the Resources ............................................................................................................ 24 3.6: Methodology Conclusion ...................................................................................................... 25 Chapter 4: Collecting Content For the Guide .................................................................................... 26 4.1: Copenhagen’s Bicycle Culture ............................................................................................... 26 Cycling Infrastructure............................................................................................................... 26 Cycling Regulations .................................................................................................................. 36 Behaviors ................................................................................................................................. 37 Practical Knowledge................................................................................................................. 41 4.2: Target Audience Analysis ...................................................................................................... 44 4.3: Other Bicycle Cultures ........................................................................................................... 46 Norway .................................................................................................................................... 47 Germany .................................................................................................................................. 48 London, UK .............................................................................................................................. 50 Sweden.................................................................................................................................... 51 4.4: Exisiting Cycling Guides ........................................................................................................ 52 Netherlands Bicycle Guide–Dutch Ministry of Transport .......................................................... 53 Guided Bicycle Tours (Past IQP sponsored by the DCF) ............................................................. 54 New York Cycling Guide – Department of Transportation......................................................... 56 London Cycling Guide – London Cycling Campaign ................................................................... 56 Swedish Cycling Guide – Svensk Cykling ................................................................................... 56 Chapter 5: Selecting the Content ..................................................................................................... 58 5.1: Top Ten Tips for Urban Cycling .............................................................................................. 58 5.2: List of Formal Rules ..............................................................................................................
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