Off to Tohoku! a Special Winter Trip Campaign [PDF/441KB]
October 31, 2018 East Japan Railway Company Off to Tohoku! A Special Winter Trip campaign Campaign to promote the various attractions of Tohoku in the winter, this year with an additional “Activities” category. The Off to Tohoku! A Special Winter Trip campaign, hosted by an “all-Tohoku” team—JR East together with local organizations such as various municipalities (in the six Tohoku prefectures), the Tohoku Tourism rd Promotion Organization, travel agencies, and tourism -related businesses is back for the 3 time this winter, with even better deals, to drive demand for tourism in the Tohoku region during the winter season. ○ This year, there is an additional “Activities” category to showcase the various activity-related attractions that the Tohoku region has to offer, including snow festivals, extraordinary scenery, hot springs, food, alcohol, and other “rewards” in the form of various travel packages offered by the travel agencies. ○ There is also a new Akita (Oga) Course for the Regular Sightseeing Bus, an intermodal passenger transport program that goes around the best winter attractions of the Tohoku region, and refined existing courses. ○ TV commercials and posters featuring Mayu Matsuoka, the face of the Off to Tohoku! campaign, as well as Instagram photo books that compile all of our Instagram posts so far, will be used to promote the campaign. ○ There will also be a promotion in which famous public figures from a variety of areas post their experience traveling in the Tohoku region in the winter through social media. 1. Campaign Information Name : Off to Tohoku! A Special Winter Trip Duration : Saturday, December 1, 2018 – Sunday, March 31, 2019 Objective : Offer a campaign together with the six Tohoku prefectures in order to promote the attractions of the Tohoku Campaign Logo region as “rewards” and create demand for winter trips to the region.
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