Papers Get Bigger Share of HSPA Ad Sales
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The Indiana Volume 76, Issue 16 • August 4,Publisher 2011 Published alternate Thursdays Papers get bigger share of HSPA ad sales which runs five times in a week, weekly classifieds, though the cost Commission increases Increase your revenue will now keep $177 of the $590 cost, of those ads is greater than the for members who sell into with HSPA advertising double what the paper kept under weekly classified price, said Steve classified, 2x2 programs Visit hspa.com/advertisingservices the old arrangement. Key, HSPA executive director and or call (317) 8034772 for all of the If a newspaper sells into the general counsel. Indiana newspapers can now information you need. Power of 2 display ad program, “That created less of an incen- pocket a larger percentage of the which offers 2x2 and 2x4 ads, it now tive for publishers or ad directors revenue from sales they make into will record a profit of $270 for a 2x2 to encourage sales staff to upsell HSPA’s classified advertising and directors doubled the commission and $540 for a 2x4. clients into HSPA’s statewide pro- display ad programs. for sales into the two programs from In the past, HSPA member news- grams,” Key said. To encourage additional sales by 15 percent to 30 percent. papers received a smaller share of The advertising programs fund 80 member newspapers, the Hoosier The increase means a newspa- revenue when they sold daily classi- State Press Association board of per that sells a daily classified ad, fieds or Power of 2 ads compared to See Ads, Page 3 KPC Media Group LAW SCHOOL FOR JOURNALISTS marks 100 years KPC Media Group, a family- owned business, is observing KPC Media Group the 100th year of its founding open house as Kendallville Publishing Co. KPC will host an open house throughout this year. from 24 p.m. Aug. 7 at its KPC will host an open headquarters, 102 N. Main house from 2-4 p.m. Aug. 7 at St., Kendallville. its company headquarters in Kendallville. KPC has been headquar- Open houses will also be tered in the same building at held during August in KPC’s 102 N. Main St. throughout satellite offices in Angola, its 100-year history. Auburn and Fort Wayne. Tours of Kendallville’s Kendallville Publishing historic downtown, in part- Co., the predecessor of KPC nership with Main Street Media Group, was founded merchants and City Hall, will by O.E. Michaelis and George be conducted in conjunction W. Baxter after merging their with KPC’s open house and a Kendallville daily newspapers historic downtown scavenger into the Kendallville News- Sun hunt, organized by KPC. on Aug. 7, 1911. INDIANA SUPREME COURT PHOTOS KPC’s three daily news- The company was sold to C.O. Merica in 1913. Above: The papers will have a 32-page Indiana Supreme broadsheet special section He died in 1918, and his Court’s Law on Aug. 7 dubbed “Writing wife, Alice Merica, became School for Jour nalists on July 20 History One Day at a Time.” See KPC, Page 3 in Indianapolis was designed to serve as a tutorial on cover ing the courts. Left: Steve Key, HSPA executive Public access counselor director and gen eral counsel (left), was a speaker. will focus on education HSPA Foundation Joseph Hoage wants to make the law,” Hoage said. “The sponsored lunch education the focus of his term more you educate people on for the partici as state public the front end, you hopefully pants. access coun- won’t run into as many prob- selor. lems on the back end.” Government Gov. Mitch Daniels appoint- officials and ed Hoage to succeed Andrew average citi- Kossack, who had served in zens often have the capacity since September a lack of know- 2009. He will fill the remain- InsIde ledge about der of Kossack’s four-year Joseph Hoage what the law term, which ends June 30, My Two Cents: Key Points: Free state requires regarding access, and 2015. HSPA Board Public notice coverage: his role is to offer information, Hoage, 36, said he will make President advertising is The Franklin he said. responding to requests for information as quickly as pos- Tim Timmons a bargain com College State “I think the public access sible his priority. reminds mem pared to the house Bureau counselor should be an edu- “It is a government agency, expands to bet cator to everyone, whether bers to tout alternative of and the government is here for a state agency or a citizen what they have less informa ter serve Hoo requesting documents under See Counselor, Page 3 to offer. Page 3 tion. Page 4 siers. Page 2 Page 2 August 4, 2011 HsPA calendar Statehouse Bureau grows Sept. 2 Advertising Conference early-bird will get even better with registration deadline HSPA members will Log on to access Lesley on board,” he said. Strong coverage of state Sept. 23 Advertising Conference registration deadline continue to receive free coverage Visit hspainfo.net for free government is an essen- Sept. 30 Advertising Conference with INAEA, free state coverage stories written by college tial part of the media’s Ball State University, Muncie The Franklin College students and edited by responsibility to the public, Statehouse Bureau will experienced journalists. Weidenbener said. Fall Circulation Conference with ICEA expand its full-time cover- “I am thrilled to have an age of state government opportunity to help groom Oct. 6-7 HSPA & HSPA Foundation joint board better explanation of what and politics for Indiana the next group of reporters meeting, Nashville, Ind. government entities are newspapers. to fulfill that mission while either doing or contemplat- Dec. 3 Newsroom Seminar & Better Newspaper Staffing additions will also giving Indiana news- ing that will impact their Contest Awards Gala, Indianapolis Marriott North allow the bureau, operated papers more coverage of the lives, and the partner- Statehouse, where so many by the college’s Pulliam ship between HSPA and Dec. 9 HSPA board meeting, Indianapolis important decisions are School of Journalism, to the expanded Statehouse made,” she said. Feb. 4 APME-HSPA Foundation Job Fair better serve Indiana news Bureau provides that, said readers. Steve Key, HSPA executive College students staff the Feb. 16-17 Annual Meetings & Government Conference, Veteran journalist John Franklin College Statehouse Indianapolis Marriott Downtown director and general coun- Krull will serve as the sel. Bureau. It operates from Feb. 24 Pulliam internship application deadline for bureau chief and continue “Indiana can draw on offices provided at Emmis newspapers and students in his role as director copy edited by experienced Communications in down- of the Pulliam School of journalists that the newspa- town Indianapolis. March 1 Pulliam intern selection committee meeting Journalism. per might otherwise not be To access Statehouse Joining the opera- equipped to cover,” he said. Bureau stories, HSPA mem- tion as assistant bureau “Students get the experi- ber newspapers should visit chief is Lesley Stedman ence of being working jour- www.hspainfo.net. Under HsPA Board of directors Weidenbener, formerly the nalists, not just classroom the Special Coverage tab, statehouse bureau chief journalists.” click on Statehouse Bureau HsPA Officers for The Courier-Journal During the course of the Editors will find a list of President: Tim Timmons, The Paper of Montgomery County headlines and the first sen- (Crawfordsville), The Times (Noblesville) (Louisville, Ky.). year, the bureau anticipates Vice President: Greg Morris, IBJ Corp. The Statehouse Bureau utilizing five interns per tence of the lead. Secretary: Robyn McCloskey, Pharos-Tribune (Logansport), generates between 30 and semester, four during the To further assist edi- Kokomo Tribune 50 stories per week. All summer months and eight tors in selecting stories, an Treasurer: Jon O’Bannon, The Corydon Democrat HSPA members can use the to 12 during the month of attention line lists counties HsPA Board Members content, available through January. that may be most interested the association’s InfoNet The Statehouse Bureau in stories, though this does dailies content-sharing program at has provided great train- not limit other newspapers’ Jim Kroemer, Goshen News uses. Randy List, Rust Communications www.hspainfo.net. ing for Franklin College Bill Masterson Jr., The Times of Northwest Indiana (Munster) Papers can use the stories students and a real service Only HSPA member Tina West, The Courier-Times (New Castle) whether they have regis- for news outlets in Indiana, papers have authorization tered to use InfoNet or not. Krull said. to use the copyrighted sto- nondailies Hoosiers benefit from a “Great as it has been, it ries. John Haley, Pulaski County Journal (Winamac) Don Hurd, Benton Review (Fowler) Kathy Tretter, Dubois-Spencer County Publishing Co. Inc. Shannon Williams, Indianapolis Recorder Internship luncheon HsPA Foundation Board of directors HSPA Foundation’s Eugene S. Pulliam interns joined the HsPA Foundation Officers Foundation board members for President: Henry Bird, The Herald Bulletin (Anderson) lunch and multimedia presenta Vice President: John Rumbach, The Herald (Jasper) tions at The Indianapolis Star Secretary: Pat Lanman, Vevay Newspapers Inc. building on July 29. The HSPA Treasurer: Jeff Rogers, Home News Enterprises Foundation interns produced mul timedia packages under the guid ance of Jim Brown, who serves HsPA Foundation Board of directors as a multimedia coach for the Linda Chandler, Ripley Publishing studentjournalists during their Curt Jacobs, The Madison Courier summer internships. Barbara King, North Vernon Plain Dealer & Sun Kevin Lashbrook, Community Media Group Mayer Maloney, Hoosier Times Inc. Jack Pate, Evansville Courier & Press Neal Ronquist, Paxton Media Group Gary Suisman, Journal and Courier (Lafayette) Member notices employees sought Daily Reporter (Greenfield, Ind.) to Nancy Sible, human resources wants a motivated, enthusiastic manager, KPC Media Group, P.O.