Spanish Masters Football Money League Sports Business Group March 2010 Real Madrid becomes the first sports team to record revenues in excess of €400m Contents 2 Welcome 5 How we did it 6 Ups and downs 7 The Deloitte Football Money League 28 Golden years 32 Spain lights the way 36 Risky businesss? Edited by Dan Jones Authors Austin Houlihan, Rich Parkes, Adam Bull, Martyn Hawkins, Simon Hearne and Caspar Schmick Sports Business Group at Deloitte PO Box 500, 2 Hardman Street, Manchester, UK M60 2AT Telephone: +44 (0)161 455 8787 Fax: +44 (0)161 455 6013 E-mail:
[email protected] www.deloitte.co.uk/sportsbusinessgroup March 2010 Football Money League 2010 Sports Business Group 1 Welcome Welcome to the 13th edition of the Deloitte Football Chart 1: Total revenues 2008/09 (€m) Money League, in which we profile the highest earning clubs in the world’s most popular sport. Coming nine 400 4 . 1 months after the end of the 2008/09 season, it is the 0 4 9 most contemporary and reliable analysis of clubs’ 350 . 5 6 relative financial performance. 3 0 . 7 300 2 Whilst there are a number of methods that can be used 3 5 . 9 to determine clubs’ relative size – including measures of 8 2 0 e . l 250 l i fanbase, attendance, broadcast audience, or on-pitch 3 e 6 r s 3 2 r . u a success – we compare clubs using revenue from day to 2 p s 4 M t 2 0 o e . day football operations which we believe is the best d H d 7 200 n n 2 d 1 e .