Attitudes of Consumers, Retailers and Producers to Farm Animal Welfare edited by Unni Kjærnes, Mara Miele and Joek Roex WELFARE QUALITY REPORTS NO. 2 This report is dedicated to the memory of Jonathan Murdoch. Welfare Quality Reports Edited by Mara Miele and Joek Roex School of City and Regional Planning Cardiff University Glamorgan Building King Edward VII Avenue Cardiff CF10 3WA Wales UK Tel.: +44(0)292087; fax: +44(0)2920874845; e-mail:
[email protected] January 2007 The present study is part of the Welfare Quality research project which has been co- financed by the European Commission, within the 6th Framework Programme, contract No. FOOD-CT-2004-506508. The text represents the authors’ views and does not necessarily represent a position of the Commission who will not be liable for the use made of such information. © Copyright is with the authors of the individual contributions. ISBN 1-902647-73-4 ISSN 1749-5164 CONTENTS Preface iii PART I Farm Animal Welfare and Food Consumption Practices: Results from Surveys in Seven Countries (edited by Unni Kjærnes and Randi Lavik) 1 Introduction to Part I 1 2 Background and Research Questions 3 3 Methods 9 4 People Are Interested but Not Necessarily Worried 11 5 Considerations of Animal Friendliness When Purchasing Food 17 6 Availability Is a Bigger Problem Than Price 21 7 The Truth-telling of Institutional Actors 23 8 Concluding Remarks to Part I 29 PART II Analysis of the Retail Survey of Products that Carry Welfare-claims and of Non-retailer Led Assurance Schemes whose Logos Accompany Welfare-claims (edited by Emma Roe and Terry Marsden) 9 Introduction to Part II 33 10 Comparative Overview of Animal Welfare Claims 35 11 Welfare Bundling on Packaging 45 12 Comparative Analysis of Non-retailer Led Schemes of Production 51 13 Comparative Analysis of Marketing Schemes of Non-retailer Led 59 Assurance Schemes 14 Conclusions to Part II 65 PART III Pig Farmers and Animal Welfare: A Study of Beliefs, Attitudes and Behaviour of Pig Producers across Europe (edited by Bettina B.