JOHNS HOPKINS CAREY BUSINESS SCHOOL

Mobile Marketing in the Digital Age

Nearly everyone has a smartphone and/or a tablet, and seek to add to their digital knowledge base, gain a more as a result has access to their favorite websites and holistic understanding of the mobile landscape while online searches whenever and wherever they want. simultaneously learning how to leverage technology Consequently, it is critical for marketers to understand more effectively in a campaign environment. this environment and develop strategies and tactics Faculty that are specifically focused on the mobile space. This is Professor Chris Harris is a proven digital marketing a comprehensive course that dives into the latest educator and practitioner. He has an MBA in mobile technologies and the ways that marketers are international management from the Thunderbird leveraging them today. Students will learn effective School of Global Management. Chris has close to 20 measurement and optimization techniques, a years of integrated digital marketing experience in web, fundamental understanding of responsive design, key television, mobile, social, display advertising and print industry terminology, mobile advertising and search marketing channels in the B2C and B2B space. He has best practices and mobile app essentials. spearheaded agency work and has contracted with such notable companies as The Mutual of Omaha Insurance Course Modules Company, Warner Bros Entertainment, Westwood One, • Introduction to Mobile Marketing Le Coq Sportif, Helly Hansen, Ericsson, Coca Cola, • Understanding Mobile Devices McDonald’s, Disney and Nokia. He also specializes in digital marketing for new venture businesses. Chris has • The Mobile Marketing Ecosystem founded and ran an international direct • Launching and Integrating a Mobile Campaign marketing/ecommerce apparel and accessories • Mobile Rules and Regulations business, built the North American operations for a • Mobile Marketing Tools European based mobile applications firm and launched a cloud-based integrated digital marketing agency.

Who Should Attend Suggested participants include, but are not limited Fee: (includes materials, continental breakfast, those who work in marketing, strategy, product and lunch) development, technology, operations, or strategic • $1,500 for the one-day seminar planning. Executives: Business leaders who recognize • JHU employees can submit for tuition the impact that mobile marketing has on their remission for the entire cost of the seminar. respective firms and industries, and the need to JHHS employees receive a 20 percent discount understand the mobile marketing landscape in order to on all seminars. make good business decisions. Managers: Administrators who are responsible for overseeing and leading integrated mobile marketing strategies and Location campaigns for their firm. Marketers: Practitioners who Baltimore Harbor East