DOCSLIB.ORG

MOBILE MARKETING COMMUNICATIONS to the YOUTH an Analysis of the Mxit Platform

Total Page：16

File Type：pdf, Size：1020Kb

Download full-text PDF Read full-text

Load more

MOBILE MARKETING COMMUNICATIONS TO THE YOUTH An Analysis of the MXit Platform Charmaine du Plessis Department of Communication Science, University of South Africa, Pretoria, South Africa Keywords: Mobile Commerce, Mobile Marketing, Mobile Marketing Communications, Mobile Social Network, MXit. Abstract: This paper explores the various ways in which mobile marketing communications are available to the youth on a very popular South African mobile social network site known as MXit. The popularity of cellular phones has resulted in mobile-based brand advertising and promotions that specifically target the youth. The mobile medium is used by marketers as an additional channel to current marketing communications strategies. Because the mass market in South Africa does not use expensive cellular handsets, the format of mobile marketing communications is kept simple. MXit offers its subscribers effortless and accessible technology as well as appealing content, which is why it has become a prominent advertising platform. This is illustrated by examining two mobile marketing communication campaigns (one completed and one continuous) using MXit as an additional marketing communications channel to existing traditional marketing communications channels. 1 INTRODUCTION (Carroll, Barnes, Scornavacca & Fletcher 2007:81). Because a cellular phone is a very personal item, The mobile platform has become increasingly it has a great deal of potential in terms of tailor- dominant as a method of communication, simply made, personalised, two-way interaction, especially because a cellular phone is permanently switched between the marketer and the customer. Other on, is within reach and is a very personal device. advantages include high reach, relatively low cost, Marketers are therefore making use of the high retention and flexibility. Marketers can opportunity to communicate information about their virtually reach cellular phone users anytime and products and services to their target market in what anywhere, even more so than the internet, because is known as “mobile marketing”. customers always carry their cellular phones with According to Pousttchi and Wiedemann (2006), them. Marketing communication messages sent via mobile marketing is a division of mobile commerce. a mobile medium represent mediated interactivity They define mobile commerce as “any kind of (communication between two individuals facilitated business transaction, on the condition that at least by a device). However, interactivity can only occur one side uses mobile communication techniques “. if the recipient of the message chooses to interact The focus of mobile marketing lies in the fourth P of with the sender. Marketing communication the four Ps of the marketing mix: promotion, which messages should therefore be designed to generate is why they therefore prefer the term “mobile interactivity as a result of its perceived value marketing communications”. Pousttchi and (Sinisalo, Salo, Karjaluoto & Leppaniemi Wiedemann (2006) define mobile marketing as a 2007:774). “form of marketing communications using mobile To develop more effective ways to target communication techniques to promote goods, consumers, service providers have begun to explore services and ideas”. This definition of mobile the marketing potential of mobile social networks of marketing is adopted for this paper. consumer-to-consumer communication. For A variety of technological platforms support example, Vodafone pushes Multi-Media Messaging mobile marketing applications, such as wireless (an enriched form of texting that enables consumers application protocol (WAP), short message service to attach sounds, pictures, and videos to their text (SMS) and multimedia message service (MMS) messages by enticing SMS users to share and experiment collectively with this new service 5 du Plessis C. (2010). MOBILE MARKETING COMMUNICATIONS TO THE YOUTH - An Analysis of the MXit Platform. In Proceedings of the International Conference on e-Business, pages 5-13 DOI: 10.5220/0002886200050013 Copyright c SciTePress ICE-B 2010 - International Conference on e-Business (Kleijnen, Lievens, De Ruyter & Wetzels 2009:15). 2 MOBILE COMMUNICATIONS Advances in internet tools and cellular phone features allow numerous mobile applications such as TO THE YOUTH to personalised ring tones, phone interface and style, screen savers, information, SMS alerts, address The popularity of cellular phones has resulted in books, pictures albums and MMS services. Because mobile-based brand advertising and promotions that they can personalise their own mobile service specifically target the youth. Although the youth experiences, cellular phone users increasingly market is often referred to by marketers as demand affordable and reliable services that “adolescents”, “Generation Next”, “Generation Y” correspond exactly to their specific individual needs, or even the “internet or iGeneration”, researchers of lifestyles and preferences (Sigala 2006:395). the Golden Age youth survey – which was SMS is still the most popular mobile data completed in 2008 – now challenge the traditional application for marketing (Timpson & Troutman demographic definition of “youth”. They argue that 2009:59), but marketers are also exploring other the traditional definition of youth is no longer mobile marketing strategies to reach more relevant in today’s society and that the youth market consumers; in other words, not only those who is much larger than is believed. Marketers should have been granted permission to be opted in to therefore “target consumers based upon their receiving mobile advertising messages. Marketers engagement and participation in youth culture rather increasingly let consumers subscribe to a branded than on their chronological age” mobile channel (contracted with a mobile service (http://www.netimperative.com/news/2008/october/ provider) where they can access different offerings 1st/study-debunks-2018golden-age-of-youth2019). that may include exclusive content as well as Cellular phones are essential to many youth applications, games, special opportunities, lifestyles. Not only have they become indispensable incentives, and even emotional experiences to fashion statements, but they also help their owners strengthen the value of the sponsoring brand while, connect with and synchronise peer networks. Using at the same time, generating business value. As a cellular phones may also help young people gain and result, organisations engage with consumers on a maintain peer group acceptance (Grant 2007: 224). deeper level and increase their brand loyalty; Young people have an “intimate relationship” with consumer retention is also enhanced (Friedrich, their cellular phones. Mobile marketers realise that Gröne, Hölbling & Peterson 2009: 54). Because a they can reach the youth at any time (Okazaki 2009). cellular phone usually belongs to one person only, Numerous studies examining the reason for youth’s mobile service providers are also able to do rapid adoption of cellular phones refer to the uses “contextual marketing” to their subscribers based on and gratification theory, which assumes that media tracked information such as geographical position of audiences are active, seek goal-directed gratification users, technical addresses of the cellular phones and that the choice of media lies with the individual, and customer profiles. Contextual marketing refers to that media compete with other sources for the extent to which e-businesses use the internet to consequent satisfaction (Leung & Wei 2000). Other provide customers with relevant information in the studies refer to the social network theory, which right context and in real-time (Lee, Korea & Jun stresses the importance of personal attributes in 2007:799). terms of obtaining a certain position in a network However, marketing via a mobile platform also (Kleijnen et al 2009). Ling (2007:60) refers to poses various limitations and challenges, such as research in Europe, which indicates that mobile small screen size, limited bandwidth, device communication enhances informal social interaction diversity, limited set of visual and audio capabilities, within the user’s immediate group of friends – and issues such as permission-based regulations, which makes cellular phones an indispensable item. consumer trust, and perception of personal intrusion. Research by Nielsen in 2009 on media usage by Marketers therefore consider the mobile medium as teenagers in the United States (and other countries in a complementary or substitute channel to current which the company tracks internet use, such as the marketing communication strategies (Sinisalo, Salo, United Kingdom, Italy, France, Spain, Germany, Karjaluoto & Leppaniemi 2007:775). Alternatively, China, Brazil, Australia and South Africa) reveals they use mobile marketing communications that teenagers send text messages at incredible rates, primarily to strengthen the organisation’s brand and that they are also early adopters of all mobile (Okazaki 2009:168). media. Marketers can therefore reach them through other mobile platforms; in other words, not only 6 MOBILE MARKETING COMMUNICATIONS TO THE YOUTH - An Analysis of the MXit Platform through SMS marketing (Nielsen, 2009). Another 1. Which marketing communication tool (as study by Nielsen in 2008 found that teen mobile identified in MXit) was used? media users were approximately three times as 2. Which aspects of mobile marketing interested in mobile advertising as the total communications were adopted by using this tool?
Recommended publications
  • The Use of Compressed Video for Distance Learning: from Middle School to Senior Citizens

    The Use of Compressed Video for Distance Learning: from Middle School to Senior Citizens

    THE USE OF COMPRESSED VIDEO FOR DISTANCE LEARNING: FROM MIDDLE SCHOOL TO SENIOR CITIZENS Al P. Mizell Nova Southeastern University 362 Fairway Circle Weston, FL 33326 [email protected] Introduction A review of a ten-year project using ISDN Compressed Video to connect middle and high schools around the world for monthly explorations of a variety of topics ranging from music concerts to joint science experiments. At the other extreme, the use of webcams over the Internet in Skype, ooVoo, Logitech, and Google Video to make free video conferencing calls by limited income senior citizens in a Quality of Life project illustrates the distance compressed video has come. Finally, the use of video conferencing in Elluminate in Blackboard for graduate online courses is described. Participants will be invited to use their desktop units to explore some of these options and video clips during the session. The SAXophone project For approximately ten years, “Students Around the World eXchanging over the phone” (SAXophone), provided middle and high school students around the world with the opportunity to meet and interact with students from other cultures and societies. The SAXophone project was sponsored by Nova Southeastern University and the Broward County, Florida BECON Distance Learning Center from 1995 until 2005. The project began at the September1995 PictureTel User Group Annual Conference in Nashville, Tennessee. Three individuals attending the conference from different parts of the world met each other at lunch for the first time and began discussing ways to use compressed video equipment that they had recently received. The project began, as described by Mizell (1997), when Colonel Bent Kroon from the Swedish Military College, Mr.
  • Polycom UC Software with Skype for Business - Deployment Guide on Polycom Voice Support

    Polycom UC Software with Skype for Business - Deployment Guide on Polycom Voice Support

    DEPLOYMENT GUIDE UC Software 5.7.0 | April 2019 | 3725-49078-020B Polycom® UC Software with Skype for Business Copyright© 2019, Polycom, Inc. All rights reserved. No part of this document may be reproduced, translated into another language or format, or transmitted in any form or by any means, electronic or mechanical, for any purpose, without the express written permission of Polycom, Inc. 6001 America Center Drive San Jose, CA 95002 USA Trademarks Polycom®, the Polycom logo and the names and marks associated with Polycom products are trademarks and/or service marks of Polycom, Inc. and are registered and/or common law marks in the United States and various other countries. All other trademarks are property of their respective owners. No portion hereof may be reproduced or transmitted in any form or by any means, for any purpose other than the recipient's personal use, without the express written permission of Polycom. Disclaimer While Polycom uses reasonable efforts to include accurate and up-to-date information in this document, Polycom makes no warranties or representations as to its accuracy. Polycom assumes no liability or responsibility for any typographical or other errors or omissions in the content of this document. Limitation of Liability Polycom and/or its respective suppliers make no representations about the suitability of the information contained in this document for any purpose. Information is provided "as is" without warranty of any kind and is subject to change without notice. The entire risk arising out of its use remains with the recipient. In no event shall Polycom and/or its respective suppliers be liable for any direct, consequential, incidental, special, punitive or other damages whatsoever (including without limitation, damages for loss of business profits, business interruption, or loss of business information), even if Polycom has been advised of the possibility of such damages.
  • Exploring Gender Influence on Customer's Intention to Engage

    Exploring Gender Influence on Customer's Intention to Engage

    RESEARCH Abstract Exploring Gender Influence on Customer’s This study conceptualizes and tests a theoretical framework that investigates Intention to Engage Permission-based customers’ intention to engage in permis- sion-based mobile marketing communica- Mobile Marketing tions with a firm in the hospitality sector and examines the effects of gender. The HEIKKI KARJALUOTO, HEIKKI LEHTO, MATTI LEPPA¨NIEMI AND model proposes that perceived usefulness, CHANAKA JAYAWARDHENA perceived ease of use and perceived trust affect attitude toward advertising, which in turn, together with perceived behavioural control over mobile communications and reference group influence, affects intention to engage in permission based mobile communications with a firm. Data is collected by the means of an online survey (n58,578) and analysis incorporates con- firmatory factor analysis and structural equation modelling. The results support the conceptual model and show specifically that perceived usefulness of mobile communica- tions explains a considerable amount of INTRODUCTION Telecoms and Media (2006) estimates attitude toward advertising. Attitude was that wireless advertising spend will found to explain a considerable amount of With the notion of one-to-one mar- more than double from 2006 levels the intention to receive messages from a keting, which contends that custo- to over US$1.5bn in 2007 (US$ 871 firm. Furthermore, women are found to have a stronger relationship between mobile mers should be addressed individually, million in 2006), although still marketing communications with both inten- one at time (Peppers and Rogers remaining very minor in the overall tions to visit and actual visits compared to 1993, Peppers et al. 1999), marketers advertising landscape.
  • Mobile: the Relationship Channel (Version 4.4) the MMA Would Like to Thank Its Member Sponsors for Their Support in Making This Publication Possible

    Mobile: the Relationship Channel (Version 4.4) the MMA Would Like to Thank Its Member Sponsors for Their Support in Making This Publication Possible

    Mobile: The Relationship Channel (version 4.4) The MMA would like to thank its member sponsors for their support in making this publication possible. Contents Foreword 1 1 Introduction & Purpose 2 2 Why mobile is being used? (The unique role that mobile plays) 4 3 The role that mobile plays in loyalty / The benefits of mobile CRM 13 4 Enablers of mobile loyalty 18 5 Current Mobile Loyalty Landscape 21 5.1 The Current Landscape 5.2 Mobile Wallet 6 Best Practices 31 7 Top Metrics for mobile loyalty programmes 48 8 Barriers to adoption 51 9 Conclusion 54 Foreword by Paul Berney The aim of this White Paper is to give an overview of the current state of the role of mobile in loyalty, with a sister paper focussed more on the like future role that mobile will play set to be published by the MMA in 2014. As this White Paper will demonstrate, although it is early days for the use of mobile in loyalty programmes, there are already some stand-out successes. Both the mobile channel and mobile technologies are having a significant effect on the way that brands engage with the customers. In this way, mobile is both causing and enabling a change in consumer behaviour and the way we interact. The paper will show that mobile can both enhance and extend current loyalty and CRM programmes and at some near future point, mobile will start to replace other channels as consumers become move to a ‘mobile first’ world. As ever the MMA is grateful for the support of its members in helping create this document, in particular the contributing sponsor companies of Advice Group, Aimia, Gemalto, IMI Mobile, Lumata and Velti.
  • Attitudes to Online Advertising: New Formats and New Perspectives

    Attitudes to Online Advertising: New Formats and New Perspectives

    TESIS DOCTORAL Título Attitudes to Online Advertising: New Formats and New Perspectives Autor/es María Elena Aramendía Muneta Director/es Cristina Olarte Pascual Facultad Facultad de Ciencias Empresariales Titulación Departamento Economía y Empresa Curso Académico Attitudes to Online Advertising: New Formats and New Perspectives, tesis doctoral de María Elena Aramendía Muneta, dirigida por Cristina Olarte Pascual (publicada por la Universidad de La Rioja), se difunde bajo una Licencia Creative Commons Reconocimiento-NoComercial-SinObraDerivada 3.0 Unported. Permisos que vayan más allá de lo cubierto por esta licencia pueden solicitarse a los titulares del copyright. © El autor © Universidad de La Rioja, Servicio de Publicaciones, 2020 publicaciones.unirioja.es E-mail: [email protected] Facultad de Ciencias Económicas y Empresariales Departamento de Economía y Empresa Doctoral Thesis ATTITUDES TO ONLINE ADVERTISING: NEW FORMATS AND NEW PERSPECTIVES María Elena Aramendia Muneta Logroño, 2019 Facultad de Ciencias Económicas y Empresariales Departamento de Economía y Empresa Doctoral Thesis ATTITUDES TO ONLINE ADVERTISING: NEW FORMATS AND NEW PERSPECTIVES PhD Candidate: María Elena Aramendia Muneta Supervised by: PhD Cristina Olarte Pascual Logroño, 2019 A Isabel, mi madre, porque sin ella, esta tesis nunca habría sido posible. “ Don't let anyone rob you of your imagination, your creativity, or your curiosity. It's your place in the world; it's your life. Go on and do all you can with it, and make it the life you want to live.” — Mae Jemison — Agradecimientos Después de este largo proceso doctoral, donde he puesto toda mi alma y pasión como “marketiniana” que soy, llega el momento de acordarme de todas las personas que han estado presentes en este tiempo.
  • Mobile Marketing a Tool for Building Customer Loyalty.Pdf (1.621Mb)

    Mobile Marketing a Tool for Building Customer Loyalty.Pdf (1.621Mb)

    ‘Mobile Marketing A Tool For Building Customer Loyalty’ Lesley Gaughan Dissertation in Partial Fulfilment of the Requirements for the Degree of MSc in Marketing Practice 31st July 2012 Presented to: James Kearns Department of Business School of Business Letterkenny Institute of Technology Disclaimer 1 I hereby certify that this material, which I now submit in partial fulfilment of the requirements of the Degree of Master of Science in Marketing Practice is entirely my own work and has not been obtained from the work of any other, except any work that has been cited and acknowledged within the text of my work. Signed:…………………………….. ii Disclaimer 2 I agree that this thesis may be used by Letterkenny Institute of Technology for teaching purposes on future Masters Programmes. Signed:…………………………… iii Abstract In recent years, marketing to customers has become increasingly challenging as the number of available products and services across industries has grown significantly, while at the same time marketing tactics and customer touch points have proliferated. It is vital for the survival of any organisation to have loyal customers as the complexity and the competitiveness in the market place regards to what companies need to do and how they do it, meeting with the needs of the customer The recent rapid growth of the mobile phone market has made mobile marketing one of the most important advertising tools and contact points available to companies today. Mobile marketing can increase customer loyalty by providing customers with timely and informative information. The aim of this piece of research aims to explore mobile marketing and how it can contribute to customer loyalty.
  • Shin, W. (2017). Active Mediation of Television, Internet, and Mobile Advertising

    Shin, W. (2017). Active Mediation of Television, Internet, and Mobile Advertising

    Parental Mediation of Advertising 1 This is the pre-print version of: Shin, W. (2017). Active mediation of television, internet, and mobile advertising. Young Consumers, 18(4), 378-392. ACTIVE MEDIATION OF TELEVISION, INTERNET, AND MOBILE ADVERTISING Abstract Purpose: The purposes of this study are (1) to examine how parents implement discussion-based parental mediation (i.e., active mediation) to influence the way children understand advertising on television, computers, and smartphones, and (2) to investigate factors associated with parental mediation practices. Design/methodology/approach: A survey was conducted with parents in Singapore whose children were watching television, using computers with internet access, and using smartphones. Findings: The degree to which parents engage in active mediation of advertising is similar across different media. Active mediation of advertising is more a function of parents’ attitudes toward advertising directed to children, parents’ concerns about media influence on their children, and parental self-efficacy, rather than the age of their children. Research limitations/implications: The survey was conducted in a single country and did not examine the consequences of parental mediation of advertising. Future research should consider cross-cultural perspectives and investigate the outcomes of parental mediation. Practical implications: For advertising practitioners, this study argues that it is important to understand how parents view different forms of advertising. For media educators and policy makers, this study suggests that various parental factors should be considered to develop effective guidelines for parents. Parental Mediation of Advertising 2 Originality/value: This study adds novel insights to the literature on consumer socialization by investigating how parents – the primary socialization agents in children’s development of consumption-related behaviors – help children understand advertising across different media.
  • From the President… the International Cwops Newsletter May 2012 Issue

    From the President… the International Cwops Newsletter May 2012 Issue

    May 2012 The International CWops Newsletter Issue No. 28 From the president… CW Academy Our recent press release that appeared on QRZ.COM and eHam resulted in 150 new CWops “CWT” students signing up! That speaks well for the 9, 23 May 2012 interest by those wishing to learn CW or Start time: improve their skill. Now it’s time for - 1300Z members to sign up as well – as advisors. - 1900Z - 0300Z (10/24 May.) 1-hour each session Jay, W5JQ, and Jack, W0UCE, have done a Exchange name/number (members) fantastic job in organizing classes which run Exchange name/SPC (non-members) for two months. They have established a CWops “neighborhood” vehicle to allow group web chats for both Look for CWops on 1.818, 3.528, 7.028, 10.118, classes as well as support (www.oovoo.com – 14.028, 18.078, 21.028, 24.908, 28.028, 50.098 it’s free) and some excellent guidelines to help advisors. CWops Officers and Director Officers President: Pete Chamalian, W1RM Go to www.cwops.org/cwacademy2.html for Vice President: Art Suberbielle, KZ5D more details. Secretary: Jim Talens, N3JT Treasurer: Craig Thompson, K9CT Directors: If you can’t devote time to being an advisor, Bert Donn, G3XSN how about getting on the bands on the sub- Vidi La Grange, ZS1EL band suggested (3.550-3.570, 7.050-7.070, Nodir Tursoon-Zade , EY8MM 14.050-14.070, 21.050-21.070 and 28.050- Webmaster: John Miller, K6MM 28.070) and look for students. Or, just call CQ Editor/Publisher: Rob Brownstein, K6RB CWA and see who comes back.
  • Mobile Marketing Advertising Guidance (Non-Broadcast)

    Mobile Marketing Advertising Guidance (Non-Broadcast)

    Mobile Marketing Advertising Guidance (non-broadcast) Mobile marketing Foreword The Committee of Advertising Practice (CAP) offers guidance on the interpretation of the UK Code of Advertising (the CAP Code) in relation to non-broadcast marketing communications. The Broadcast Committee of Advertising Practice (BCAP) offers guidance on the interpretation of the UK Code of Broadcast Advertising (the BCAP Code) in relation to broadcast marketing communications. Advertising Guidance is intended to guide advertisers, agencies and media owners how to interpret the Codes but is not a substitute for those Codes. Advertising Guidance reflects CAP’s and/or BCAP’s intended effect of the Codes but neither constitutes new rules nor binds the ASA Councils in the event of a complaint about an advertisement that follows it. For pre-publication advice on specific non-broadcast advertisements, consult the CAP Copy Advice team by telephone on 020 7492 2100, by fax on 020 7404 3404 or you can log a written enquiry via our online request form. For advice on specific radio advertisements, consult the Radio Centre, and for TV advertisements, Clearcast. For the full list of Advertising Guidance, please visit our website. Advertising Guidance: non-broadcast 2 Mobile marketing Regular CAP Help Notes offer guidance for non-broadcast marketing communications under the UK Code of Non-broadcast Advertising, Sales Promotions and Direct Marketing (the CAP Code). For advice on the rules for TV or radio commercials, contact the Clearcast www.clearcast.co.uk for TV ads or the RACC www.racc.co.uk for radio ads. These guidelines, drawn up by CAP in consultation with the PhonepayPlus (the regulator of phone-paid services in the UK) and the Mobile Marketing Association (MMA), are intended to help marketers, agencies and media interpret the rules in the UK Code of Non-broadcast Advertising, Sales Promotion and Direct Marketing (the CAP Code).
  • DOC-370264A1.Pdf

    DOC-370264A1.Pdf

    February 24, 2021 FACT SHEET* Facilitating Shared Use in the 3.1-3.55 GHz Band Second Report and Order, Order on Reconsideration, and Order of Proposed Modification, WT Docket No. 19-348 Background The Beat China by Harnessing Important, National Airwaves for 5G Act of 2020, which was included in the Fiscal Year 2021 omnibus spending bill, requires the Commission to work with its Federal partners to bring all of the 3.45 GHz band spectrum to market for next-generation wireless use through a system of competitive bidding by December 31, 2021. Beginning the implementation of this Congressional mandate, this item reallocates 100 megahertz in the 3.45 GHz band for flexible use wireless services and adopt rules to implement the new 3.45 GHz Service, The framework adopted for the 3.45 GHz band will enable full-power commercial use and provide flexibility to future licensees in deploying their networks in this band, while also ensuring that federal incumbents are still protected where and when they require continued access to the band. What the Second Report and Order Would Do: • Make 100 megahertz of spectrum in the 3.45 GHz band available for flexible use wireless services throughout the contiguous United States; • Add a co-primary, non-federal fixed and mobile (except aeronautical mobile) allocation to the band; • Create a regime to coordinate non-federal and federal use of spectrum by adopting Cooperative Planning Areas and Periodic Use Areas and establishing coordination procedures; • Adopt a band plan and technical, licensing, and competitive
  • UVP: Uncovering Wechat Voip Peers Over Time

    UVP: Uncovering Wechat Voip Peers Over Time

    UVP: Uncovering WeChat VoIP Peers over Time Jiazheng Wang Zhenlong Yuan Department of Automation, Tsinghua University Research Institute of Information Technology Beijing, China Tsinghua University e-mail: [email protected] Beijing, China e-mail: [email protected] Jun Li Research Institute of Information Technology, Tsinghua Tsinghua National Lab for Information Science and Technology Beijing, China e-mail: [email protected] Abstract—VoIP is pervasively used in online voice Control channel protocols, Session Initiation Protocol (SIP) conversations through internet, and WeChat has become one [2] for example, are designed to know where the caller and of the most successful VoIP applications. Any leakage of VoIP callee are, understand the network status of them before the call information will threat user confidentiality and privacy, conversation actually starts. During the conversation, control and thus may lead to a catastrophic consequence to VoIP channel protocols also monitor and adapt to network service providers. In this paper, a thorough behavior analysis changes. Based on the information acquired by the control of WeChat proprietary VoIP protocols is performed and we channel, data channel can be set up to deliver audio chucks, find the anonymity of users can be compromised by flow whether relayed by a third party server, in a so called relay correlation attacks. Hereby a new framework UVP is based model, or directly between the VoIP peers, in the so proposed. UVP works in a global monitoring manner and called peer to peer model. leverages a new, efficient flow distance metric, evolved from Dynamic Time Wrapping, to correlate traffics from caller and VoIP services are responsible to protect the anonymity of callee.
  • Microsoft Skype for Business

    Microsoft Skype for Business

    Spectralink 84-Series Wireless Telephone Microsoft Skype for Business Interoperability Guide (Formerly Lync Server 2013) 1725-86997-000 Rev: J September 2017 Spectralink 84-Series Wireless Telephones: Microsoft Skype for Business Interoperability Guide Copyright Notice © 2013-2017 Spectralink Corporation All rights reserved. SpectralinkTM, the Spectralink logo and the names and marks associated with Spectralink’s products are trademarks and/or service marks of Spectralink Corporation and are common law marks in the United States and various other countries. All other trademarks are property of their respective owners. No portion hereof may be reproduced or transmitted in any form or by any means, for any purpose other than the recipient’s personal use, without the express written permission of Spectralink. All rights reserved under the International and pan-American Copyright Conventions. No part of this manual, or the software described herein, may be reproduced or transmitted in any form or by any means, or translated into another language or format, in whole or in part, without the express written permission of Spectralink Corporation. Do not remove (or allow any third party to remove) any product identification, copyright or other notices. Notice Spectralink Corporation has prepared this document for use by Spectralink personnel and customers. The drawings and specifications contained herein are the property of Spectralink and shall be neither reproduced in whole or in part without the prior written approval of Spectralink, nor be implied to grant any license to make, use, or sell equipment manufactured in accordance herewith. Spectralink reserves the right to make changes in specifications and other information contained in this document without prior notice, and the reader should in all cases consult Spectralink to determine whether any such changes have been made.