Automobile 2020
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AUTOMOBILE 2020 MOTOR PRESSE STUTTGART www.mps-vermarktung.de Brand cosmos 2 Advertising Rate Card / effective January 1, 2020 AUTO MOTOR UND SPORT 8 Digital Media 14 AUTO STRASSENVERKEHR 18 SPORT AUTO 22 MOTOR KLASSIK 26 YOUNGTIMER 30 MOTORSPORT AKTUELL 34 AUTOMÄRKTE 39 Special Issues 43 Ad Specials 46 Regional 50 Awards 52 Contacts 54 SPECIALIZING IN PASSION STRONG MEDIA BRANDS IN AUTOMOBILE WORLDS OF EXPERIENCE People’s interest in cars is as multifaceted as the car itself. With their clear editorial profile, authoritative and soundly researched content and a sophisticated language of images, the media by Motor Presse Stuttgart cater with utmost precision to the individual passion and interests of the car enthusiasts – from the magazine reader to the online user to the viewers of AUTO MOTOR UND SPORT TV. OVER 9.7 M NET COVERAGE / YEAR OVER 14.9 M PAID COPIES / YEAR OVER 1.00 BILL . PAGE OVER IMPRESSIONS / YEAR 268.6 M VISITS / YEAR Source: PRINT: AWA 2019; AUTO MOTOR UND SPORT, AUTO STRASSENVERKEHR, MOTOR KLASSIK, MOTORSPORT AKTUELL, SPORT AUTO, YOUNGTIMER; Circulation figures (publisher information) Q3/2018-Q2/2019; DIGITAL: Publisher information 10/2018-09/2019; AUTO-MOTOR-UND-SPORT.DE UPHOLDING A FINE TRADITION: HIGHEST JOURNALISTIC PASSION AND EXPERTISE FOR THE FUTURE OF THE AUTOMOBILE The automotive media by Motor Presse Stuttgart have successfully accompanied the world of the automobile for decades. If the past and present of the car are already fasci- nating enough, its future is turning out to be even more exciting, more revolutionary, but also more complex and unstructured than ever. The editorial teams of the automotive media by Motor Presse Stuttgart are eminently well prepared for this. As experts they get to grips with the latest technologies such as connectivity, electric mobility and autonomous driving. For readers and users they are THE authoritative, trustworthy and opinion-leading source of information. 67 YEARS 74 YEARS 51 YEARS TRADITION 45 17 YEARS 36 YEARS YEARS OPINION-SHAPERS TECHNICAL EXPERTISE TRENDSETTER MOTOR SHOWS SINGLE TESTS BUYER GUIDANCE OPINION LEADER INNOVATIONS INTERACTION BUYER’S GUIDE DRIVING REPORTS INTERVIEWS SECTOR NEWS ENDURANCE TESTS COMMUNITY MOUTHPIECE IMPRESSIONS REPORTS BACKGROUNDS PRESENT CATALYST COMPARATIVE TESTS RALLIES ECONOMY DOOR OPENER NEWS Autonomous driving Electromobility Connectivity Linkage FUTURE Urban mobility Digitisation Sharing THE AUTOMOTIVE MEDIA BY MOTOR PRESSE STUTTGART: A PLATFORM FOR CAR BUYERS AND AUTOMOBILE ENTHUSIASTS – EXPERTS SPECIALIZING IN PASSION The automobile – for many of us it is not just a product, but a feeling. A feeling of freedom – the freedom of individual mobility. The world of the automobile and the developments in mobility and digitisation are a positive, emotional universe in which we live and let ourselves fall. Dreams come true and move us – it is a universe we are willing to invest money in. This enthusiasm needs a rational foundation; it needs advice and recommendations with a high level of credibility. Our media provides both. They let us dream, and they guide our decisions. READERSHIP % INDEX Av. Age: 48,9 Jahre | Av. NHI: 3.579 € Multipliers with a strong personality 36,0 146 Innovators / Trendsetters 30,0 191 Plan to buy a new car in 1-2 years 18,2 169 5 Willingness to spend money for cars 44,9 204 Car Connectivity is important to me 22,7 202 Really enjoy driving my car 62,8 177 Source: AWA 2019; Index = Total population; AUTO MOTOR UND SPORT, AUTO STRASSENVERKEHR, MOTOR KLASSIK, MOTORSPORT AKTUELL, SPORT AUTO, YOUNGTIMER; based on an annual occupancy Brand Cosmos FROM PRINT BRAND TO MEDIA BRAND: ANY TIME, ANY PLACE, ON ALL CHANNELS Journalistic independence, leading test expertise plus a generous dose of emotion and fascination characterise the automotive media of Motor Presse Stuttgart – and that far beyond the bounds of the classic print titles. High-reach digital platforms, flexible event formats and renowned research tools make the fascinating worlds of automobile experience tangible and transparent: on all channels, any time, any place! PRINT MAGAZINES SPECIALS EDITIONS BOOKS 6 ONLINE / MOBILE / SOCIAL RALLIES TV EVENTS 9 READER SURVEYS & STUDIES 7 Brand Cosmos DESCRIPTION PUBLISHER: Motor Presse Stuttgart GmbH & Co. KG PZN: 591937 FOUNDED IN: 1946 CONTACT ADVERTISING RATE CARD: No. 73 Markus Eiberger PUBLISHED: every two weeks [email protected] COVER PRICE: Euro 4.20 PAID CIRCULATION: +49 711 182-1759 IVW II/2019: 336,691 AUTO MOTOR UND SPORT THE AGENT OF AUTOMOTIVE PASSION Wonder, immersion, discovery, relaxation, dreaming, infor- mation: true to this guiding principle for over 70 years, AUTO MOTOR UND SPORT stands for automotive passion, a spirit of discovery and independent, one-of-a-kind automotive journalism. Soundly researched background reports, critical analyses, lished itself as a multimedia brand: be it with the printed mag- delivering unique and internationally comparable insights into insights into the secret plans of auto manufacturers, the latest azine, the iPad version, the high-coverage online and mobile consumers’ automobile worlds of brands and values. trends in automotive engineering and technology as well as formats, on TV, at attention-grabbing events – like the AUTO expert motor-sports coverage, have traditionally always been MOTOR UND SPORT KONGRESS – or through social media. a part of the broad repertoire of AUTO MOTOR UND SPORT. AUTO MOTOR UND SPORT knows what quickens its readers’ 8 In-depth tests probe in detail and critically evaluate the cars’ pulses, from the merely interested to the auto enthusiast, performance. from prospective car buyers to automotive insiders. But the readers, users and viewers want to do more than With its service tips and surprising reports or the ground- just discuss cars. As expert opinion leaders and opinion breaking coverage of environmental and traffic issues, multipliers, they actually set the tone and, when it comes AUTO MOTOR UND SPORT consistently looks further and to automotive topics, are always a step ahead of the public grasps the bigger picture also with the help of MOOVE – the at large. This is clearly documented through their participa- For details of the automobile special publications new subbrand of AUTO MOTOR UND SPORT. The focus of tion in the renowned AUTO MOTOR UND SPORT BEST CARS AUTO MOTOR UND SPORT AUTOKAUF, MOOVE is on current trends around the mobility of tomorrow reader survey, a highlight of the year. Respected up to AUTO MOTOR UND SPORT MOOVE and and provides a closer view into the future. the boardrooms of the automotive and supplier industry, AUTO MOTOR UND SPORT AUTOKATALOG see: All this harmonizes perfectly with the discerning automobile AUTO MOTOR UND SPORT BEST CARS is one of the www.mps-vermarktung.de (see page 43) community, for AUTO MOTOR UND SPORT has long estab- world’s biggest consumer, opinion and image barometers, SCHEDULE BOOKING DATE & BOOKING DATE & CALENDAR COPY DATE ISSUE ON-SALE DATE CANCELLATION DATE COPY DATE WEEK DISPLAY ADS DISPLAY ADS CLASSIFIEDS PRICE ZONE 1 01/2020 19 Dec. 2019 51 13 Nov. 2019 20 Nov. 2019 04 Dec. 2019 02/2020 02 Jan. 2020 1 20 Nov. 2019 27 Nov. 2019 11 Dec. 2019 03/2020 16 Jan. 2020 3 03 Dec. 2019 10 Dec. 2019 19 Dec. 2019 04/2020 30 Jan. 2020 5 17 Dec. 2019 27 Dec. 2019 15 Jan. 2020 05/2020 13 Feb. 2020 7 08 Jan. 2020 15 Jan. 2019 29 Jan. 2020 06/2020 27 Feb. 2020 9 22 Jan. 2020 29 Jan. 2020 12 Feb. 2020 PRICE ZONE 2 07/2020 12 Mar. 2020 11 05 Feb. 2020 12 Feb. 2020 26 Feb. 2020 08/2020 26 Mar. 2020 13 19 Feb. 2020 26 Feb. 2020 11 Mar. 2020 09/2020 09 Apr. 2020 15 04 Mar. 2020 11 Mar. 2020 25 Mar. 2020 10/2020 23 Apr. 2020 17 16 Mar. 2020 23 Mar. 2020 06 Apr. 2020 11/2020 07 May 2020 19 27 Mar. 2020 03 Apr. 2020 21 Apr. 2020 12/2020 20 May 2020 21 09 Apr. 2020 20 Apr. 2020 05 May 2020 PRICE ZONE 1 13/2020 04 Jun. 2020 23 24 Apr. 2020 04 May 2020 18 May 2020 14/2020 18 Jun. 2020 25 08 May 2020 15 May 2020 02 Jun. 2020 15/2020 02 Jul. 2020 27 25 May 2020 02 Jun. 2020 17 Jun. 2020 16/2020 16 Jul. 2020 29 09 Jun. 2020 17 Jun. 2020 01 Jul. 2020 17/2020 30 Jul. 2020 31 24 Jun. 2020 01 Jul. 2020 15 Jul. 2020 18/2020 13 Aug. 2020 33 08 Jul. 2020 15 Jul. 2020 29 Jul. 2020 19/2020 27 Aug. 2020 35 22 Jul. 2020 29 Jul. 2020 12 Aug. 2020 PRICE ZONE 2 20/2020 10 Sep. 2020 37 05 Aug. 2020 12 Aug. 2020 26 Aug. 2020 21/2020 24 Sep. 2020 39 19 Aug. 2020 26 Aug. 2020 09 Sep. 2020 22/2020 08 Oct. 2020 41 02 Sep. 2020 09 Sep. 2020 23 Sep. 2020 23/2020 22 Oct. 2020 43 16 Sep. 2020 23 Sep. 2020 07 Oct. 2020 9 24/2020 05 Nov. 2020 45 30 Sep. 2020 07 Oct. 2020 21 Oct. 2020 25/2020 19 Nov. 2020 47 14 Oct. 2020 21 Oct. 2020 04 Nov. 2020 PRICE ZONE 1 26/2020 03 Dec. 2020 49 28 Oct. 2020 04 Nov. 2020 18 Nov. 2020 01/2021 17 Dec. 2020 51 11 Nov. 2020 18 Nov. 2020 02 Dec. 2020 02/2021 07 Jan. 2021 1 25 Nov. 2020 02 Dec. 2020 14 Dec. 2020 Ad bookings can also be submitted via the Online Booking System (OBS): HIGH-SPEED ADS: AUTO MOTOR UND SPORT offers the possibility of placing a limited number www.obs.pz-online.de. of ads up to an extremely late date after the official booking deadline.