DOCSLIB.ORG

GET out the VOTE PLAYBOOK * FALL 2020 2 About the Playbook

Total Page：16

File Type：pdf, Size：1020Kb

Download full-text PDF Read full-text
GET out the VOTE PLAYBOOK * FALL 2020 2 About the Playbook GET OUT THE VOTE 2020 PLAYBOOK KEY CONTRIBUTORS A peer-to-peer action guide for companies to ensure a more just, inclusive, and equitable world for their employees, customers, and communities. A SPECIAL THANKS YOU TO 1 Table of Contents About the Playbook 3 Getting Started Checklist 6 Why: Goals 9 What: Leveraging Your Company’s Assets 11 How: Planning & Rollout 15 Making the Plan Your Own 24 Conclusion 29 Appendix 30 GET OUT THE VOTE PLAYBOOK * FALL 2020 2 About the Playbook In recent years, far more businesses have encouraged workers and customers to vote, but now — as the country faces a global pandemic, an economic crisis, and a reckoning over long standing systemic racism — employers are introducing new efforts to protect the right to a safe and fair election. More and more, companies are choosing to live and breathe their values, and stepping up to ensure a more just, inclusive, and equitable world for their employees, customers, and communities. Understanding this, Pledge 1% has partnered with two Pledge 1% Builder companies, PagerDuty and Twilio to create a quick guide that is meant to be actionable and helpful whether you’re three days or three months out from election day. These companies have graciously shared their real time planning around Get Out the Vote as well as information on how they’ve leveraged their assets (time, funding, voice, etc) to protect and promote a healthy democracy. You’ll note that a large part of this playbook is interview style, with information from additional parties. If you have information to contribute, please get in touch: [email protected] GET OUT THE VOTE PLAYBOOK * FALL 2020 3 Why This Is Important In 2020, over two centuries since our nation established its ‘inalienable rights’ and voted in its first president, the right to vote is still not guaranteed. In cities, counties, and states across the U.S., many Americans still do not have their voices heard and lack the most fundamental right that ensures and protects a healthy, legitimate democracy. Eligible voters are frequently left out of the electoral process, for reasons including lack of information about polling places and how to vote, but much of this voter suppression comes from targeted tactics like voter ID laws and voter registration restrictions that disproportionately affect people of color, young people, the elderly, and people with disabilities. In order to achieve a truly participatory government of the people, for the people, by the people, companies are not only stepping up to ensure their employees have the freedom and resources to easily and safely vote in local, state, and federal elections - they’re doing what they can to create equitable systems change for all Americans to vote. Voter suppression laws don’t just impact certain populations in our country — they reflect a larger injustice and a threat to democracy that affects all of us. Current Voter Suppression Statistics ➝ 70% of Georgia voters purged in 2018 for allegedly moving residences were Black. ➝ Across the country, 1 in 13 Black Americans cannot vote due to disenfranchisement laws. ➝ One-third of voters who have a disability report difficulty voting. ➝ Only 40% of polling places fully accommodate people with disabilities. Source: American Civil Liberties Union, aclu.org GET OUT THE VOTE PLAYBOOK * FALL 2020 4 Our Key Contributors OLIVIA KHALILI AMY MILLINGTON CHRISTINA FRANTZ NATASHA WHITLEDGE VP, Global Social Impact & Global Social Impact Programs Director of Social Impact Employee Impact Manager Philanthropy ABOUT PAGERDUTY ABOUT TWILIO PagerDuty, Inc. (NYSE:PD) is a leader in digital operations Millions of developers around the world have used Twilio management. In an always-on world, organizations of all to unlock the magic of communications to improve any sizes trust PagerDuty to help them deliver a perfect digital human experience. Twilio has democratized experience to their customers, every time. Teams use communications channels like voice, text, chat, video, and PagerDuty to identify issues and opportunities in real time email by virtualizing the world’s communications and bring together the right people to fix problems faster infrastructure through APIs that are simple enough for any and prevent them in the future. Notable customers developer to use, yet robust enough to power the world’s including GE, Vodafone, Box, and American Eagle most demanding applications. By making communications Outfitters. To learn more and try PagerDuty for free, visit a part of every software developer’s toolkit, Twilio is www.pagerduty.com. Follow our blog and connect with us enabling innovators across every industry — from on Twitter, LinkedIn, YouTube and Facebook. emerging leaders to the world’s largest organizations — to reinvent how companies engage with their customers. GET OUT THE VOTE PLAYBOOK * FALL 2020 5 Getting Started Checklist Questions to ask yourself How much time do you have? 3 months? 3 weeks? 2 days? Employee virtual volunteering Tackling broader issues of racial What are your goals and opportunity justice and voter suppression priorities? Why is Ensure employees can vote safely To combat the spread of GOTV important to you? Encouraging customers, misinformation community, etc to go vote Time off policy for voting Dollars: Nonprofit Grants Product Which assets will you Dollars: Employee Matches Advocacy/Voice/Influence leverage? Time: Volunteerism Key Partnerships Time: In-person volunteerism Social media channels Do you have a budget? Do you have a social impact team? What internal resources do Is the C-Suite on board? Is there a head of DEI or HR who can collaborate? you have at your disposal? Do you have employee resource groups or ambassadors who could help push this out? What communications All Hands meeting Internal newsletter/Slack Virtual event/conference strategies can you leverage? CEO email Social media campaign ERG announcements GET OUT THE VOTE PLAYBOOK * FALL 2020 6 “We believe that a healthy democracy is one in which all individuals have the opportunity to be fully informed about the democratic process, participate in elections, and to be able to connect with their elected representatives.” —OLIVIA KHALILI, VP, Global Social Impact & Philanthropy, PagerDuty GET OUT THE VOTE PLAYBOOK * FALL 2020 7 “GOTV is incorporated into Twilio’s Racial Justice & Equity BPM as an important way for individuals to take part in building a more equitable society and representative democracy.” —CHRISTINA FRANTZ, Director of Social Impact, Twilio GET OUT THE VOTE PLAYBOOK * FALL 2020 8 PART 1 Why: Goals GET OUT THE VOTE PLAYBOOK * FALL 2020 9 WHY: GOALS Why are you doing a GOTV Program? Why is participating Participating in local, state and federal elections is an PagerDuty.org evolved our strategic philanthropy important role individuals can play in building a more this year to include a focus on Just and Equitable in GOTV important to equitable society and representative democracy. Communities, with the goal of combating systemic you? discrimination. Previously, our local community grant partners had been selected with an equity lens, but this transition brings equity to the forefront. We view a healthy democracy and civic engagement as a fundamental part of this work, and chose to anchor this portfolio with investments in voter engagement given the timeliness and import of the U.S. fall elections. What are your goals ● To help drive record participation in 2020 U.S. state, ● Deploy the full breadth of the 1% model by local and federal elections activating our employee time and talent, and/or priorities? ● To use our products and influence to enable people investments through the PagerDuty.org Fund, to advocate for legislative and policy changes that product donations, and amplification among foster equity and justice customers. ● To encourage 15% of Twilions to participate in GoTV ● Increase voter turnout and access among activities underrepresented groups. How is this intertwined GOTV is incorporated into Twilio’s Racial Justice & PagerDuty.org has set OKRs for Voter Engagement Equity BPM, which outlines that we believe our that ladder into the company’s broader strategy to with other social existence should strengthen society. As an anti-racist be an anti-racist company, which include Inclusion, impact and/or DE&I company, we commit to acknowledging and addressing Diversity and Equity, diverse vendor and investor efforts and systemic racism in society through work with the relations, and guidance on how our platform can be community and customers. Our concrete, sustained used. OKRs/BPMs? work starts by ensuring Twilio is an equitable place for all Twilions. Using our product, people, and resources, we will create systemic change in the world through election participation, advocacy, and legislation. GET OUT THE VOTE PLAYBOOK * FALL 2020 10 PART 2 What: Leveraging Your Company’s Assets GET OUT THE VOTE PLAYBOOK * FALL 2020 11 WHAT: LEVERAGING YOUR COMPANY’S ASSETS Describe the Components of Your GOTV Program: NOW UNTIL ELECTION DAY Grants Match $500K in grants to: 2:1 employee match campaign for our grantees; 1:1 match for nonprofits $ (Grants, Matches, Other) 12 weeks of GOTV (see next page) On election day… Promote volunteer time-off Time/Volunteerism ● Company-wide program with specific policy for elections related activities. engagement activities each week leading up to the election Provide discounts, credits, and technical help to organizations focused on engaging Product underrepresented groups in democracy. Use our products and influence
Load more

Recommended publications
  • Voter Analysis Report Campaign Finance Board April 2020
    20192020 VOTER ANALYSIS REPORT CAMPAIGN FINANCE BOARD APRIL 2020 NEW YORK CITY CAMPAIGN FINANCE BOARD Board Chair Frederick P. Schaffer Board Members Gregory T. Camp Richard J. Davis Marianne Spraggins Naomi B. Zauderer Amy M. Loprest Executive Director Kitty Chan Chief of Staff Sauda Chapman Assistant Executive Director for Campaign Finance Administration Daniel Cho Assistant Executive Director for Candidate Guidance and Policy Eric Friedman Assistant Executive Director for Public Affairs Hillary Weisman General Counsel THE VOTER ASSISTANCE ADVISORY COMMITTEE VAAC Chair Naomi B. Zauderer Members Daniele Gerard Joan P. Gibbs Christopher Malone Okwudiri Onyedum Mazeda Akter Uddin Jumaane Williams New York City Public Advocate (Ex-Officio) Michael Ryan Executive Director, New York City Board of Elections (Ex-Officio) The VAAC advises the CFB on voter engagement and recommends legislative and administrative changes to improve NYC elections. 2019–2020 NYC VOTES TEAM Public Affairs Partnerships and Outreach Eric Friedman Sabrina Castillo Assistant Executive Director Director for Public Affairs Matthew George-Pitt Amanda Melillo Engagement Coordinator Deputy Director for Public Affairs Sean O'Leary Field Coordinator Marketing and Digital Olivia Brady Communications Youth Coordinator Intern Charlotte Levitt Director Maya Vesneske Youth Coordinator Intern Winnie Ng Art Director Policy and Research Jen Sepso Allie Swatek Graphic Designer Director Crystal Choy Jaime Anno Production Manager Data Manager Chase Gilbert Jordan Pantalone Web Content Manager Intergovernmental Liaison Public Relations NYC Votes Street Team Matt Sollars Olivia Brady Director Adriana Espinal William Fowler Emily O'Hara Public Relations Aide Kevin Suarez Maya Vesneske VOTER ANALYSIS REPORT TABLE OF CONTENTS How COVID-19 is Affecting 2020 Elections VIII Introduction XIV I.
    [Show full text]
  • (Dis)Enfranchised Citizens: Informational Messaging and Puerto Rican Political Mobilization
    Politics, Groups, and Identities ISSN: 2156-5503 (Print) 2156-5511 (Online) Journal homepage: https://www.tandfonline.com/loi/rpgi20 (Dis)enfranchised citizens: informational messaging and Puerto Rican political mobilization Tanika Raychaudhuri & Andrew Proctor To cite this article: Tanika Raychaudhuri & Andrew Proctor (2020): (Dis)enfranchised citizens: informational messaging and Puerto Rican political mobilization, Politics, Groups, and Identities, DOI: 10.1080/21565503.2020.1724161 To link to this article: https://doi.org/10.1080/21565503.2020.1724161 View supplementary material Published online: 17 Feb 2020. Submit your article to this journal View related articles View Crossmark data Full Terms & Conditions of access and use can be found at https://www.tandfonline.com/action/journalInformation?journalCode=rpgi20 POLITICS, GROUPS, AND IDENTITIES https://doi.org/10.1080/21565503.2020.1724161 (Dis)enfranchised citizens: informational messaging and Puerto Rican political mobilization Tanika Raychaudhuri and Andrew Proctor Department of Politics, Princeton University, Princeton, NJ, USA ABSTRACT ARTICLE HISTORY Puerto Ricans are a growing population on the U.S. mainland. They Received 2 June 2019 hold a distinctive position in the hierarchy of American citizenship Accepted 3 December 2019 because they are disenfranchised in national elections on the KEYWORDS island but immediately become eligible to vote if they move to Puerto Rico; Latino/a politics; the mainland. How can Puerto Ricans on the U.S. mainland be political participation; mobilized to participate in politics? This paper explores whether mobilization; campaign contact increases Puerto Rican political participation. disenfranchisement; Using observational data, we establish that campaign contact is campaign contact; political associated with political participation among mainland Puerto messaging Ricans.
    [Show full text]
  • Positive Spillovers from Negative Campaigning
    Positive Spillovers from Negative Campaigning Vincenzo Galasso Tommaso Nannicini Bocconi University, IGIER, CESIfo & CEPR Bocconi University, IGIER, IZA & CEPR Salvatore Nunnari Bocconi University, IGIER & CEPR December 31, 2020 Abstract Negative advertising is frequent in electoral campaigns, despite its ambiguous effec- tiveness: negativity may reduce voters’ evaluation of the targeted politician but have a backlash effect for the attacker. We study the effect of negative advertising in electoral races with more than two candidates with a large scale field experiment during an electoral campaign for mayor in Italy and a survey experiment in a fictitious mayoral campaign. In our field experiment, we find a strong, positive spillover effect on the third main candidate (neither the target nor the attacker). This effect is confirmed in our survey experiment, which creates a controlled environment with no ideological components nor strategic voting. The negative ad has no impact on the targeted in- cumbent, has a sizable backlash effect on the attacker, and largely benefits the idle candidate. The attacker is perceived as less cooperative, less likely to lead a successful government, and more ideologically extreme. Keywords: Electoral Campaign, Political Advertisement, Randomized Controlled Trial, Field Experiment, Survey Experiment. JEL Codes: D72, C90, M37. forthcoming in the American Journal of Political Science ∗ Aniello Dell’Anno, Igor Cerasa, Enrico Di Gregorio, Valeria Ferraro, and Jacqueline Nguyen provided excellent research assistance. We thank Fabio Patritti at CE&CO, Massimo Di Filippo and Fabrizio Monaci at IPR Feedback for conducting the surveys, and Davide Baldi at DUDE for producing the graphics and the videos. Financial support from the European Research Council (Grant No.
    [Show full text]
  • Tuning in & Turning
    TUNING IN & TURNING OUT Millennials are active but not voting; what's stopping them and how can they make their voices count? 1 2 3 4 5 6 7 (1) Appalachian State University students marching to the on campus polling site in 2012, before the Board of Elections attempted to re- move the location. (2) North Carolina students marching for voting rights at the NAACP’s Historic Thousands on Jones Street. (3) NAACP’s Journey for Justice completes its march from Selma, AL to Washington, DC. (4) Many students waited in line for more than an hour to cast a vote in the on campus early voting site at Appalachian State University during the 2016 primary. (5) Students organizing break out session. (6) Yale Chapter of NAACP Youth attend a rally. (7) Common Cause California student activists working in small groups to identify ways to make student voting more accessible. TUNING IN & TURNING OUT Millennials are active but not voting; what's stopping them and how can they make their voices count? Yael Bromberg, Allegra Chapman and Dale Eisman CommonCause.org @CommonCause 202.833.1200 Acknowledgements The Common Cause Education Fund gratefully acknowledges support from the Lisa and Douglas Goldman Fund, The Philip and Janice Levin Fund, John D. and Catherine T. MacArthur Foundation, and the Rockefeller Brothers Fund for making this work possible. The authors gratefully acknowledge and appreciate the work, suggestions, and input from several colleagues and collaborators; any errors are our own, not theirs. Hearty thanks to Stephen Spaulding, former senior counsel for Common Cause, and Jenny Flanagan, vice president for state operations, for support, guidance, review, and insight on messaging, structure, and analysis.
    [Show full text]
  • GOTV Universe
    A PUBLICATION OF THE CAMPAIGN WORKSHOP GET OUT THE VOTE Tools for Building a Winning Program INTRO Get Out The Vote or GOTV can mean different things to different people. For those on the ground, it can mean wearing out a favorite pair of tennis shoes and a 3am E-day wake up for a lit drop. For others, GOTV stands for late nights, traffic waves, carpal tunnel and lots and lots of junk food. These days Get Out The Vote can also mean social pressure, tracking canvass crews via smartphone, advanced micro-targeting and targeted digital ads. Whatever it is that Get Out The Vote means to you, there are best practices to guide you on the way to great GOTV. That’s why we’ve put together this e-book, to help candidate, advocacy and independent expenditure campaigns mobilize supporters and get voters to the polls. After all the time and money you pour into a campaign (not to mention your sanity), it’s important to finish strong with a robust GOTV program. In this book, we’ll cover the basics of GOTV, crafting a GOTV strategy and harnessing the power of canvassing, phone banking, mail, digital and data to boost your GOTV efforts. 2 TABLE OF CONTENTS Introduction ...................................................................................................... 2 1. The Basics 4 Crafting a GOTV Strategy ............................................................................ 4 Busting GOTV Myths ..................................................................................... 6 Elements of a GOTV Plan ............................................................................ 8 2. Canvassing & Phone Banks 10 Canvassing Safety .......................................................................................... 11 How to Write the Perfect GOTV Phone Script ................................... 12 How to be Awesome at Grassroots Organizing .................................. 12 3. Digital and Direct Mail for GOTV 13 5 ways to Help Your GOTV Mail Stand Out ........................................
    [Show full text]
  • Voter Analysis Report for 2020-2021
    BALLOT Copyright © 2021 New York City Campaign Finance Board 100 Church Street, 12th Floor, New York, NY 10007 All rights reserved. NEW YORK CITY CAMPAIGN FINANCE BOARD Board Chair Frederick P. Schaffer Board Members Gregory T. Camp Richard J. Davis Lawrence Moskowitz Marianne Spraggins Amy M. Loprest Executive Director Kitty Chan Chief of Staff Sauda Chapman Assistant Executive Director for Campaign Finance Administration Daniel Cho Assistant Executive Director for Candidate Guidance and Policy Eric Friedman Assistant Executive Director for Public Affairs Bethany Perskie Interim General Counsel VOTER ASSISTANCE ADVISORY COMMITTEE VAAC Members Daniele Gerard Joan P. Gibbs Christopher Malone Okwudiri Onyedum Mazeda Akter Uddin Jumaane Williams New York City Public Advocate (Ex-Officio) Michael Ryan Executive Director, New York City Board of Elections (Ex-Officio) The VAAC advises the CFB on voter engagement and recommends legislative and administrative changes to improve NYC elections. 2019–2020 NYC VOTES TEAM Public Affairs Partnerships and Outreach Eric Friedman Omar Suarez Assistant Executive Director for Public Affairs Director Amanda Melillo Olivia Brady Deputy Director of Public Affairs Youth Engagement Coordinator Sean O’Leary Marketing and Digital Communications Field Coordinator Charlotte Levitt Director Policy and Research Winnie Ng Allie Swatek Art Director Director Jen Sepso Jaime Anno Graphic Designer Data Manager Mitchell Cohen Loogee Claude Content Strategy Manager Urban Fellow Madonna Hernandez Jordan Pantalone Content Writer
    [Show full text]
  • Voter Contact & Voter Contact & GOTV
    Chapter 3: Voter Contact & GOTV 26 Contacting Voters Once the campaign figures out where to go and what to say, the campaign needs to figure out how best to reach the voters. The campaign will have a menu of techniques for contacting voters. All of these techniques should have one or more of the following goals: • Identifying supportive, undecided, and opposing voters • Spreading the campaign’s message to undecided voters • Increasing the turnout among supportive voters • Collecting information for future voter outreach efforts Data Collection Remember, the goal in any election is to make sure that 50 percent plus 1 of the Election Day voters support our campaign. A well-organized field campaign will track which voters they have communicated with and how a particular person is likely to vote. Collecting this data is crucial to your voter contacontactct strategy. Many local Democratic Parties will allow you access to a voter file that combines the publicly available voter registration data with party or candidate preference information from previous campaigns. If no party voter file is available to your campaign, then it is important to create your own system of tracking voter’s preferences. Categories of Voters There are essentially three groups of voters in any election: our supporterssupporters, undecided voters, and our oppositionopposition. Unless your local party has a well-kept voter file, you will probably not know which voters belong in which group at the beginning of the election. As you contact each voter you will begin to categorize them as supporters, opponents or undecided. Each of these categories requires a different voter contact strategy.
    [Show full text]
  • Voter Registration & Get out the Vote Campaigns
    Voter Registration & Get Out the Vote Campaigns Elections Wednesday Group Our Gallery Project For our gallery project, we created a Voter Registration Campaign and a Get Out the Vote Campaign for the student body of Purdue. We wanted to create something that was COVID-friendly and information-oriented. We knew this would need to be a multi-part campaign, so we worked with physical and technological elements to make sharing this information successful and captivating. The physical portion of our campaign would be done through booths and flyers placed at busy locations around campus like dining halls and libraries. The technological portions dealt more with how to register in that certain voter’s location (with a central focus of Indiana) and where voters could find out more information if needed. We hoped that through our physical portion we would supply enough information that students would not struggle independently to find information online; however, we wanted to provide options that made their private searches simpler. Within this assignment, we wanted to create something that was very feasible in modern times. We hoped through our dedication to reality that some of these ideas would become such at a later time. Voter Registration and Get Out the Vote Campaign booths and posters are already a common occurrence, so leaning into something familiar while adding a technological element created a healthy mix of new and old tactics that would hopefully not scare away students and make them curious enough to learn more. There is no element of the voting process we did not research and/or touch on in this project, and we hope that this work has paid off and made a well-rounded Voter Registration and Get Out the Vote Campaign compilation.
    [Show full text]
  • Get out the Vote (With a Youth Focus)
    Get Out the Vote (with a Youth Focus) Bonner Curriculum Overview: In 2000, voting among American 17- to 24- year olds reached its low at around 36 percent, falling more than 13 percent since the voting age was lowered to eighteen in 1971. Despite millions of dollars in investment and the hard work of individuals and groups across the nation, voting by youth (with the exception of college students) in the 2004 election did not increase notably. Voting among those older than 25 isn’t at 100% either, with 80% of those eligible claiming to have voted in the 2000 Presidential election but with turnout likely much lower. This module provides strategies for running a Get Out the Vote campaign on your campus or in your community. In particular, it is designed to help increase political engagement of young people. It uses a variety of fun, interactive activities to get participants thinking and equipped to carry out voting campaigns. Category: Political engagement; voting; leadership skills; campaigns; democratic participation; civic engagement Level: Intermediate to advanced Recommended Bonner Sequence: This training is recommended for Bonner students during sophomore through senior year, or anytime in conjunction with a focus on voter education and registration. It is one of several trainings that expose students to a broader conception of civic engagement, in which political participation as a citizen is a valuable activity. It contains a lot of helpful information that supports effective civic engagement. expectation explore experience example expertise © © © VALUES: ALL - civic engagement, community building, social justice Type: Structured activity suitable for workshop (e.g.
    [Show full text]
  • Accessing Democracy: a Gun Violence Prevention Issue
    ACCESSING DEMOCRACY: A GUN VIOLENCE PREVENTION ISSUE 1 ABOUT BRADY Founded in 1974, Brady works across Congress, courts, and communities, uniting gun owners and non-gun owners alike to take action, not sides, and end America’s gun violence epidemic. Our organization today carries the name of Jim Brady, who was shot and severely injured in the assassination attempt on President Ronald Reagan. Jim and his wife, Sarah, led the fight to pass federal legislation requiring background checks for gun sales. Brady continues to uphold Jim and Sarah’s legacy by uniting Americans from coast to coast, red and blue, young and old, liberal and conservative, to combat the epidemic of gun violence. ABOUT MARCH FOR OUR LIVES March For Our Lives is a national student-led movement to end gun violence in America. Its mission is to harness the power of young people across the country to fight for sensible gun violence prevention policies that save lives. Since the historic march in the nation’s capital and 800+ sibling marches in 2018, MFOL registered thousands of new voters, helped to pass more than 50 gun safety laws around the country, held the 2020 Presidential Gun Safety Forum, and released the bold gun safety plan Peace Plan For A Safer America. Concurrently March For Our Lives has established nearly 300 youth-led chapters across the country, continuously growing this chapter network to give young people a local forum to exercise their activism. For more information visit www.marchforourlives.com. ABOUT TEAM ENOUGH Team ENOUGH is a youth-led organization whose mission is to educate young voices about gun violence and mobilize them to take meaningful action against it.
    [Show full text]
  • POLITICAL CAMPAIGN TOOLS Running a Digital Campaign Political Campaign Tools - Political Campaign Tools - Running a Digital Campaign Running a Digital Campaign
    POLITICAL CAMPAIGN TOOLS Running a digital campaign Political Campaign Tools - Political Campaign Tools - Running a Digital Campaign Running a Digital Campaign 01THE SHIFT 07CANVASSING 14FACEBOOK TO DIGITAL 04COMMUNITY 11EVENT ORGANIZING MANAGEMENT 02NEW 08 15 TECHNOLOGIES EMAIL TWITTER 05TEXT 12DATA AND MESSAGING ANALYTICS 03TRADITIONAL 09RELATIONAL 16FUTURE OF VS MODERN ORGANIZING DIGITAL CAMPAIGNING 06PHONEBANKING 13SOCIAL LISTENING 10CROWDFUNDING & FUNDRAISING Political Campaign Tools - Running a Digital Campaign THE SHIFT TO DIGITAL The volunteer walks up to knock on the first door. He 01 glances at his phone to note the name of the resident ADDITIONAL and to take another look at the talking points. He smiles at the person who opens the door, addresses them CHANNELS by name and introduces himself as a volunteer with HAVE OPENED the upcoming senatorial campaign. They talk about the recent cuts to school funding, about the state of UP TO ENGAGE healthcare, and touch on other issues affecting the VOTERS, community. The volunteer occasionally glances at his phone to note talking points and mark responses on- RAISE FUNDS, screen. The conversation wraps up in a few minutes and & MANAGE the volunteer is then guided via the map on his phone to EVENTS the next house. In another three hours, his shift will end and he’d have canvassed 75 houses. This is just one example from a campaign using a digital canvassing tool to manage door-to- door outreach. Similar examples abound for every stage of voter contact. The modern political campaign is moving towards digital. Traditional channels of engagement like door-to-door canvassing and phone banking are being optimized along the way and additional channels have opened up to engage voters, raise funds, manage events, and recruit supporters.
    [Show full text]
  • How to Run for Local Office Campaign Basics 2019 Toolkit Page 92 of 134
    2019 Toolkit Page 91 of 134 How to Run for Local Office Campaign Basics 2019 Toolkit Page 92 of 134 Common Campaign Pitfalls • Candidate ends up in debt due to overspending. • Candidate not willing to make the “Ask” and/or not focusing enough attention on fundraising. • Candidate not fully committed to the race • Candidate trying to do everything and not delegating • Candidate and campaign not staying on message • Not getting started and organized early enough • Failing to target precincts and voters effectively • Not using social media effectively, or worse – misusing it • Not getting yard signs up soon enough • Having too complicated a message • Failing to say “Thank You” 2019 Toolkit Page 93 of 134 Typical Campaign Projects/Job Descriptions Depending on the campaign structure and resources, tasks may be eliminated and/or parceled out among different people Campaign Management and Planning GOAL: To develop an overarching strategy and ensure effective oversight of all campaign activity so the campaign unfolds smoothly and problems are addressed and resolved Tasks • Reach agreement between Candidate and Campaign Manager on the division of labor and responsibility for oversight of the various activities • Reach agreement between Candidate and Campaign Manager on how to communicate and resolve issues • Assemble small core group of advisors, including an “Old Hand” who has done it before • Develop campaign strategy and theme and then fit resources (candidate’s time, $$, and volunteers) into a rough timeline for executing the strategy Financial Management and Compliance GOAL: To ensure the campaign stays within budget and that all campaign funds are collected and used in accordance with state law.
    [Show full text]