Presented at the 10th DLSU Arts Congress De La Salle University, Manila, Philippines February 16, 2017 The Perforation in Philippine Animation Industry: Original Content Full Length Animated Films Love Cabrera Asis DeLaSalle – College of Saint Benilde
[email protected] Abstract: Philippine animation or Pinoy animation was recognized as an industry in the 1980s is now ranked among the five topmost on annual revenue in the business outsourcing industry. Since its recognition, the industry has been able to produce only four original content full-length animated films and none of which made it to the box office. In contrast, the number of students enrolling and graduating from animation and other related courses are progressive, but local animation industry is waning specifically in the production of profitable original content animated films. This resulted the loss in interest of animation investors and the discontinuance of some local animation studios. Hence, creates an imbalance between the scarcity of local animation production and the extent of skilled animators that may result in an unstable local employment for animators. This paper depicts what transpires of the four original content, full length animated Films in the Philippines. I argue that looking through the past will gain better understanding of the current situation and help us improve the future of original content full-length animated films. Key Words: Philippine Animation; History; Animated Films; Success & Failure, Past and Present 1. INTRODUCTION Pinoy animation has been around since the 1950s; however, it was only recognized as an industry during its “Golden Years” in the 1980s. Local production of original content animated films had a kick-start in the late 1990s, and was able to produce four theatrically released animations such as Ibong Adarna in 1997, Urduja in 2008, Dayo- Sa Mundo ng Elementalia in 2008 and RPG- Metanoia in 2010.