MediaConnection Mass Communications Department Newsletter

Volume 8 Issue 1 June 2012 Schmude Completes First Year Inside this Issue: as Chair of Justin Eimers: Depot’s Social Media “Guru”...... 3 Mass Communications Department By Tori DeGiosio WRKC Radio Station Upgrades...... 4 Another busy year at King’s College comes to a close for Dr. Michelle Yelverton Creates Schmude, perhaps even more eventful than usual as she finishes her first full year Winning Design...... 4 as chair of the Mass Communications Department. Advertising Week...... 5 Schmude has many goals for the Mass Communications Department. She’s Students Visit NBA...... 6-7 excited that one of her goals has already been fulfilled this year for the fall 2012 Students Present semester. Dr. Scott Weiland was hired as Research at RIT...... 8 a full-time faculty member, and he will be in charge of the media studies and pro- Mass Communications duction track for mass communications. “That was a goal that had to be ful- Conference...... 8 filled pretty quickly,” Schmude said. “I’m very excited to say that we will have a Michelle Schmude, Chairperson, sees positive 2012 Honor Society full staff of faculty members for the fall changes ahead. Inductees...... 9 of 2012, who will be able to provide an for the students considering her sub- exceptional education to our students.” stantial academic background. Schmude Faculty Research...... 9 Schmude said a more long-term goal attended the for the Mass Communications Department where she earned her bachelor’s degree New Faculty...... 10-11 is to work on embedding more experi- in business administration and history. ences in the classroom. She said that this While she was there, she interned at QED would help motivate students to take part Communications and was offered a job in the vast array of opportunities provided after graduation. From there she moved on by the department. She believes that then to TCI Media Services. More than a year Inquiries or comments? students will have “meaningful and tan- later, she started working at Point Park Contact us at: gible evidence of their work.” This would University, where she obtained her mas- [email protected] also help students when they apply for ter’s degree in business administration. internships or jobs. Schmude began her work at King’s “This will hopefully ensure that the College during May 2002, as Director of Visit the Mass Communications unmotivated students become motivated Admissions for the admissions depart- Department at: and those students who aren’t comfort- ment. She soon decided to go to school http://www.kings.edu/academics/ able putting themselves out there will for her doctorate so she would be able to undergraduate_majors/ become comfortable engaging with oth- teach. masscommunications/ ers in the field,” Schmude said. “I was in some capacity in the Schmude would know what is best See Chairperson page 2 The MediaConnection Schmude Named Mass Comm. Chairperson Cont’d. from P. 1 admissions office for many years and felt activities. She is the advisor of several honors was being named one of the Top that it was time for me to take a differ- groups including Media Club and the Psi 25 Women in Business by the Northeast ent path of educating students,” Schmude Epsilon chapter of Lambda Pi Eta, the Business Journal in 2012. said. “I felt that for me and my journey I Mass Communications Honor Society. She was told someone working at King’s needed to educate students in the class- She is also the coordinator of the Mass College nominated her. “I take great pride room and also as being their advisor and Communications Department’s on-cam- knowing that one of my colleagues feels mentor.” pus presentations. I deserved such an honor,” Schmude said While working on her doctorate humbly. in education at , she Many people on and off campus began to teach part time at King’s College believe that Schmude’s work deserves rec- in August 2008. In less than three years, “I was in some capacity ognition. Karen Mercincavage, assistant she was promoted to head of the Mass in the admissions office professor in the Mass Communications Communications Department. Department at King’s College, has Schmude admitted that the position for many years and felt worked with Schmude for four years. as department chair is a lot of work, espe- Mercincavage said that Schmude is cially for mass communications. “I think that it was time for me instrumental in supporting the students with the technological component, along to take a different path and bringing the faculty together. “If I had with all the facilities that we have to oper- to describe Dr. Schmude in three words ate, and the equipment we’re responsible of educating students.” I’d say she’s dedicated, she’s motivated, for, it’s a lot of work,” Schmude said. and she’s passionate,” Mercincavage “We are called upon to utilize our stu- said. “Putting all those attributes together dents, which provides them with hands Schmude’s busy schedule doesn’t has propelled the department forward in on experiences, to help support various end when she leaves the King’s College what we have to offer students.” programs and departments on campus. campus. Her children, Jeffrey, 12, and Schmude said that her mentors have That in terms of a coordination factor, is Lauren, 7, have a full slate of activi- been Dr. William Stahler, Ms. Teresa a lot of responsibility.” ties, just like their mom. To handle it all, Peck, and Fr. Thomas O’Hara. She says Schmude also has a lot of advice for Schmude said she must be “extremely these people are three of the most honest students and young professionals. She detail orientated and not let things slip people that she has ever encountered. says that integrity, working hard and through the cracks,” which, she admit- Schmude never expected to have this being honest will set you apart in the ted, does at some times. “I’m my harsh- busy life as a mom, teacher and adminis- business world. est critic in that I like things to be done a trator. However, she handles it incredibly In addition to leading the depart- certain way,” Schmude said. well and says that “everyone has chal- ment, Schmude is also the Director of Her hard work during her time lenges and how you handle those chal- College Marketing and Advertising at King’s College has not gone unno- lenges determines your life’s path.” and is involved in many on-campus ticed. One of Schmude’s most recent

MediaConnection Contributors Congratulations! Student Writers Faculty Coordinators Kelly Caloway Dr. Raymond Gamache Brian Dankulich Ms. Karen Mercincavage Michael Deegan & Tori DeGiosio Justin Eimers Gerald (Jerry) Lewis Special thanks to: Brianne Schmidt Mass Communications Faculty Dr. Raymond Gamache Mr. Michael Berry and his Fall 2011 COMM 2012 Recipients Dr. James P. Dolhon 131, Writing for Mass Dr. Raymond Gamache Communications class, of the Ms. Karen Mercincavage for their contribution to Dr. Michelle Schmude the MediaConnection. Fr. Murgas Award Dr. Scott Weiland 2 3 The MediaConnection

Senior Spotlight: Justin Eimers – Army Depot’s Social Media “Guru’ By Justin Eimers Facebook page using the new Timeline simultaneously. During my Social Media format. It includes fully-integrating class at King’s last semester, Dr. Weiland YouTube and Flickr to the Army’s web- showed us how to use HootSuite and how site in order to showcase the sights and effective it is in helping to see each and sounds or depot operations. But this is every activity on your sites. This knowl- only the beginning. edge proved vital in helping me keep an Managing an official government eye on everything that’s been going on. social media page is a difficult task, espe- Social media has the ability to really cially when goals and objectives are sent transform a company. Take Coca-Cola, down from higher-level Army headquar- for example. They used Facebook to ters. At the beginning of this year, I was completely revamp their company’s given the task of increasing our Facebook brand image. Currently, Coke has more page’s traffic by 300 percent while reach- than 50 million likes on their Facebook ing 1,000 total “likes.” Add the creation page, which includes a look into the 150- of a Twitter account, Flickr presence, year history of the company. This sort of and YouTube channel and you have one approach appeals to a younger audience tall task. Another hurdle was monitor- and adds to the loyal audience Coke has ing information other people post on enjoyed for many years. the pages. We include disclaimers on all Through social media, I try to do the social media sites, but unfortunately you same thing. Tobyhanna appeals to a more cannot always control what other people mature audience. Using Facebook, I can will say or do. By consistently checking hopefully draw in a younger audience and Justin Eimers the pages, I avoided a crisis and a pos- increase awareness throughout the area. sible threat to national Social media is transforming the security. ways in which people and companies This makes social “In fact, a majority of my time send and receive information. In fact, media a pretty sharp dou- many companies turn to social media to ble-edged sword. It has is spent brainstorming ways the make sure current and future employees the ability to greatly help can conduct themselves in a professional your business or organi- depot can utilize social media manner. Similarly, companies use social zation network and reach media themselves to send out messages a large number of people, outlets to brand itself and cater to other companies, customers or clients but it also has the abil- to as many people as possible.” about the way they do business. Thanks ity to send out negative to Facebook, Twitter, YouTube, Flickr messages thanks to the and LinkedIn, companies now have sev- people who “like” your Facebook page Unfortunately, much of what takes eral valuable resources to market them- or “Follow” you on Twitter. It takes an place around the Tobyhanna deals with selves and stay on top of things in an all-out effort to avoid these crises, a job very technical terms and military jar- ever-changing business climate. that I was happy to tackle. I enjoyed tak- gon. My job has been to translate this My role as social media “guru” at ing the depot’s long history and making language into laymen’s terms so that our Tobyhanna Army Depot helped me in it visible to the people of NEPA. There message can be heard and understood by more ways than one. Whenever I tell are now more than 50 years of historical everyone. Facebook, Twitter, YouTube people what I do at the depot, they almost information few people outside the depot and Flickr present ways in which this all just assume I sit at my desk browsing have seen. It’s a great feeling to know I information can be posted visually to Facebook for eight hours a day. In fact, a was responsible for this once I become a help articulate the depot’s mission and majority of my time is spent brainstorm- full-time employee after graduation. operations. Through pictures, videos and ing ways the depot can utilize social One of the tools I’ll use to assist short posts, the depot can show the world media outlets to brand itself and cater to in managing all of these social media what it’s doing in a way that everyone can as many people as possible. This includes sites will be HootSuite, a program that understand. It’s been up to me to make it adding a historical context to the depot’s allows me to see activity on all pages all possible. 2 3 The MediaConnection WRKC Upgrades Equipment, Students Win Awards WRKC, Radio King’s College, has powered up in more ways than one. Thanks to a federal grant, the station was recently able to install a new, more powerful transmitter on the roof of Holy Cross Hall. After a series of technical calculations and a testing period, WRKC was able to boost its broadcasting signal to 1.5 kilowatts from 440 watts. The grant has allowed WRKC to continue its outreach to the community at large with unique programming. The station is the home of “The Radio Home Visitor,” the oldest radio reading ser- vice of its kind in the nation, serving the blind, visually impaired and homebound. Pictured above, left to right: Paul Ofcharsky, Sarah Scinto, Ms. Susan Henry, WRKC Station WRKC has also expanded its Hispanic Manager, Kelly Calloway, and John Ensslin, President, Society of Professional Journalists (SPJ). programming in an effort to bring infor- mation and new music to the community. program director. The awards were given entry. SPJ honors the best student jour- WRKC added a news department out at a conference in New York City. nalists in the country in this phase of the in the fall of 2010. Newscasts air every Additional honors came from the contest. Monday, Wednesday and Friday during Society of Professional Journalists (SPJ) The station also received accolades the semester. All reports are the product and their Mark of Excellence Awards, from the Pennsylvania Associated Press of the WRKC News Department, under presented at Long Island, N.Y. In Region (AP) Broadcasters Association. Kelly the direction of Kelly Caloway, student 1, WRKC’s news staff won first place in Caloway won first place in the Student News Director. Best All-Around Newscast, first place Radio category. Sarah Scinto and Cara The broadcasts have been very suc- in Sports Reporting by Paul Ofcharsky, Medwick won second place in the Radio cessful in various prestigious contests. WRKC’s sports director, and third place Sound category. In March, WRKC was a finalist for in Radio In-Depth Reporting by Kelly Sue Henry, King’s College class of nine awards from the Intercollegiate Caloway. 1987, serves as WRKC’s general man- Broadcasting System (IBS) and received Subsequently, Ofcharsky’s sports ager and Karen Mercincavage, assistant a first place award for a spot news piece piece won first place in the National technical professor, is the coordinator of produced by Sarah Scinto, WRKC’s Mark of Excellence Award contest for his the station’s federal grant. Yelverton’s Design Chosen by Big Brothers Big Sisters Sabrina Yelverton’s “Spare Some Time” brochure design was selected by Big Brothers Big Sisters of The Bridge program, Wilkes-Barre, PA, as a direct mailer to solicit area resi- dents during Spring 2012 for the “30th Annual Bowl for Kids’ Sake” fundraiser. This endeavor was due to a King’s College Service Learning grant implemented during fall 2011 by Ms. Karen Mercincavage, Assistant Technical Professor, in her Sabrina Yelverton Computer Illustration class.

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Students from the Mass Communications Department attended a day trip Attending faculty were Michelle Schmude, Mass Communications to Advertising Week in New York City in October 2011. Sessions were held Department Chairperson; Karen Mercincavage, Assistant Technical by career professionals in advertising, design and copywriting, marketing, Professor, Mass Communications and Amy Parsons, Marketing gaming, broadcasting, web design, and social media management. Department. Another Successful Year for Advertising Week By Jerry Lewis leaders in their respective focus areas, in what is known as “Street Graffiti.” they came wanting to share all of their Online maps turned into art work show (NEW YORK CITY)—Advertising knowledge. the streets of various cities as men and Week 2011 was held in October at the Facebook offered insights to their women are drawing running routes Times Building in Times Square, New newest changes as well as what is to come through a newly produced Facebook York City, where hundreds of the world’s next for the world of social networking. program, challenging others to com- leading design firms and online agen- “Facebook’s newest change will allow plete their picturesque routes. Facebook cies came together once again to share its users to go back to the very begin- continues to change the virtual world as their knowledge with their colleagues. ning without getting lost in the count- we know it with its newest creation of Companies such as Saatchi & Saatchi and less pages of needless information,” said Timeline and its socialization of com- Facebook gave presentations throughout Mark D’Arcy, Facebook. munities and countries through Nike and the day regarding the changing industry, Facebook’s Timeline will allow “Street Graffiti.” as well as how to become better adver- users to do just this and recall memories Facebook was not the only big name tisers as a whole. Always staying ahead from the very beginning and will allow contributor to Advertising Week 2011. of the curve and beginning the newest them to keep a better track of their chang- Saatchi & Saatchi gave a unique look trends, the advertising world never sleeps ing lives. Using a touching video, Mark into the advertising world through story­ and is full of surprises. There is never a D’Arcy showed how Timeline can and telling. In their “7x7” session, seven of dull moment. will track the lives of loved ones in an Saatchi & Saatchi’s employees gave Advertising Week 2011 did not dis- easy and complete manner. From the first their outlook through personal and social appoint as companies came together to kiss to “I do” to the beginning and growth stories in seven-minute intervals. They share their knowledge with the adver- of a new family, Facebook is changing told stories of personal issues as well as tising world. CEO’s, CCO’s, and mas- the way we connect with others as well a tale about the Red Sox’s demise at the cots alike brought the event together to as recall our dearest memories. Through end of the 2010-2011 season. Through the thousands who made the trip into Facebook, people around the world con- these stories, they showed how advertis- New York City from all over the coun- tinue to come together and connect at an ing must also be a story. Each ad has its try. Two standout contributors who had astonishing rate. own story and solves its own problems. much to offer on this day were Facebook Collaborating with Nike, Facebook and Saatchi & Saatchi. Both worldwide users are challenging each other globally See Advertising Week page 12

4 5 The MediaConnection Mass Communications Department Students and Faculty Visit NBA

On April 26, 2012, the Mass Communications Department sponsored a trip to the NBA (National Basketball Association) studios in Secaucus, NJ. The students were given a tour of the facilities by a group of five King’s alumni, currently working for the organization. Senior Vice President of Multimedia Production, Paul Hirschheimer, directs all NBA Entertainment (NBAE) content across league assets, including NBA.com, NBA TV, and the league’s various social media platforms. He kicked off the day with a talk about the growth of the organization and the archiving they are responsible for. The archive at the NBA entertainment studios houses the complete history of the NBA, from photography to game footage and interviews. Hirschheimer and King’s alumni also offered job seeking tips. There are currently five King’s college alumni working at the NBA entertainment studios in New Jersey, including Cory Zalewski, last year’s WRKC’s sports director. Hirschheimer explained to the students what he looks for in employees. “We value passion, intensity, leadership – so it looks like they’re [interviewees] about to jump over the desk and say, ‘Whatever it takes. Let me just be a part of this team. That’s all I want,’” said Hirschheimer. “Whatever it is, wherever you go in life, give that. Give that off. It doesn’t matter what it is. That’s what you want. That’s what people want to hear. You just want to say, ‘Whatever it takes.’ That’s, to me, what it’s all about,” exclaimed Hirschheimer. He and the King’s alumni all express experience and passion when looking for a job after graduation.

King’s College alumni and students tour the NBA studios.

NBA Control Room King’s students listen to Paul Hirschheimer. 6 7 The MediaConnection Mass Communications Department Students and Faculty Visit NBA

King’s College alumni working at the NBA.

King’s College alumni and students tour the NBA studios.

Students listen to career advice from alumni.

King’s students listen to Paul Hirschheimer. Tyler Tynes and Dr. J. 6 7 The MediaConnection

Mass Communications Students Present Research Paper at Conference May 7, 2012 – King’s College mass communications majors Michael Deegan and Kimberly Sharkey pre- sented their research on social media at the Conference for Undergraduate Research in Communication held at Rochester Institute of Technology (RIT) in New York. The research paper, titled “Social Media Advertisements and their Effect on the Consumer Decision-Making Process,” received “Top Conference Paper” and was published in confer- ence proceedings. The students completed the research paper as a requirement for Research Methods for Mass Communications course during the fall 2011 semester. The Conference for Undergraduate Research in Communication featured research by nearly 300 undergraduate Two King’s mass communications majors received “Top Conference Paper” at the Conference for scholars representing 27 colleges and Undergraduate Research in Communication. Pictured from left are: Dr. Rudy Pugliese, graduate universities in New York, Pennsylvania, director, Communication & Media Technologies at RIT; award recipients Kimberly Sharkey and Massachusetts and Virginia. Michael Deegan; and Dr. Michelle Schmude, chair, Mass Communications. King’s Hosts Mass Communications Conference October 22, 2011 – King’s College At 9:30 a.m., presentations included Catherine A. Bolton, principal, River hosted a variety of free public sessions art director and photographer Brian Rock Communications; “Advertising with topics ranging from award-winning Blight on “Creating Images for Your and Marketing for an E-Business” by filmmakers and radio hosts to media Target Audience”; “10 Ways Engaging Dawn Bobeck, vice president of sales experts and graphic designers during a Copy Can Help You Score in Life” by and marketing, Vintage Tub and Bath; Mass Communications Conference that Tracey Selingo, owner, Inc Engage; and and “Smashing the Gates of Media: Why began at 9:30 a.m. Thursday, Nov. 3, in “Media Advertising in Today’s Advanced You Need to be a Fearless Storyteller” by the Sheehy-Farmer Campus Center. World” by Bob Loftus, account execu- filmmaker Octavio Warnick-Graham. The conference featured four ses- tive, WNEP-TV. At 2 p.m., the conferences con- sions by professionals and industry At 11 a.m., sessions included “Sports cluded with presentations on “Design, leaders lecturing on a variety of topics, Media” by Erin Dugan, sports reporter Development, and Then Some…” by including: advertising, sports media, and producer, Fox 56 WOLF-TV; and Matt Giordano, creative director of filmmaking, graphic design, public Dr. Ray Gamache, assistant professor of nepaconnect.com; and “Investigative relations, , and print mass communications, King’s College; Reporting for Print and Broadcast” by journalism. “TV, Radio and Web for the Attention Susan Henry, radio host, WILK-FM. “This is an exciting opportunity for Challenged” by Dan Simrell, owner The conference was spon- students and faculty to have an inside and creative director of Dan Simrell sored by King’s Department of Mass look at real world applications within Advertising; and “Radio in Today’s Communications at the Sheehy-Farmer the communications field from industry Marketplace” by Brian Carey, radio host Campus Center and funded by a federal leaders,” said Dr. Michelle Schmude, for 1010 WINS, CBS Radio. grant. chair, mass communications department At 12:30 p.m., lectures included an at King’s. analysis of the communications field by

8 9 The MediaConnection

n Dr. Ray Gamache presented “Slow as Visual and Verbal Representation: Motion, Stop Action and Instant Replay: Iconic and Indexical Performance Codes The Quest for Scientific Certitude,” Mass in a Social Media Health Campaign,” Faculty Communications Conference, King’s on May 27, 2012 at the International College, November 2011. Communication’s Association 62nd Research n Dr. Ray Gamache published a Book Annual Conference, Phoenix, AZ. Chapter: “SPORT AS SPECTACLE: n Karen Mercincavage presented corner EARLY ATHLETES AS POPULAR her co-authored paper, “Dialogical CULTURAL ICONS,” in American Identification: Social Media and HIV/ n Dr. James Dolhon’s conference History through American Sports: From AIDS Narratives,” on November 18, presentation proposal was accepted Colonial Lacrosse to Extreme Sports, 2011, at the National Communication’s for the 22nd Annual International Santa Barbara, CA: ABC-CLIO, 2012. Association 97th Annual Conference, Conference on College Teaching & n Dr. Ray Gamache published a New Orleans, LA. Learning - “Towards a Teaching- Book Review: There You Have It: The n Dr. Michelle Schmude presented Learning Ecology”, Jacksonville, FL, Life, Legacy, and Legend of Howard Articulating the Holy Cross Charisms April 2012. Cosell by John Bloom, American and Best Practices at the Apostolate at n Dr. Ray Gamache presented Journalism, Vol. 28, No. 3 (Summer the 2011 Congregation of Holy Cross “‘Breaking Eggs for a Holodomor’: 2011), pp. 128-130. Communications Summit, South Bend, Gareth Jones, Walter Duranty, and n Dr. Ray Gamache received a IN. The Soviet Famine 1932-1933,” at King’s College Summer Research Grant, n Dr. Michelle Schmude presented, the American Journalism Historians 2012. Why Should Colleges and Universities Association Thirtieth Annual Con­ n Karen Mercincavage’s conference Consider Instituting Test-Optional vention, Kansas City, MO, October presentation proposal, “Amyoplasia: Admission Policies? on April 26, 2012 at 7-10, 2011. Emergence in the Age of YouTube” the 2012 Global Landscapes Conference, n Dr. Ray Gamache presented a was accepted for the 2012 National Wilkes-Barre, PA. Panel Presentation—Research as Praxis, Conference on Health Communication, n Dr. Michelle Schmude was Northeast Associated Press Sports Marketing and Media, Atlanta, GA, chosen for inclusion in the Northeast Editors-Marist University Center for August 7-9. Pennsylvania Business Journal’s “Top Sports Communication Conference, n Karen Mercincavage presented 25 Women in Business”. The article Marist University, October 2011. her co-authored paper, “ ‘Facing AIDS’ appeared in the March 2012 issue. 2012 Psi Epsilon Chapter of Lambda Pi Eta Inductees

Pictured above are the recent inductees of the Mass Communications national honor society. Left to right, first row: Evan Paris, Christopher Sedon, Stephanie Gorney, Janelle Marshallick, Megan Mundy, Rebecca Chateauneuf, and Kara Washington. Second row: Ms. Karen Mercincavage, Assistant Technical Professor and adviser, Paul Ofcharsky, Thaddeus Dziedzic, Eric Drevitch, Ronald Harvey, Molly Dahl, Meghan Wernimont, Edward McNichol, Timothy Meyer, and Michelle Schmude, chairperson and adviser. Absent from photo: Ryan Kopycienski, Jessica Krzywicki, and Celia Rader.

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New Faculty Profile: Dr. Scott J. Weiland

The Mass Communications Department welcomes new fac- ulty, Scott J. Weiland, Ph.D., previously Senior Vice President, of the Realty Network Commercial Group. Prior to serving the Realty Network Group, Dr. Weiland served as Vice President of Operations of The Greater Scranton Chamber of Commerce. He serves on the Voluntary Action Center Board and several others. He received a Doctor of Philosophy degree in human development from , a Master of Science degree in telecommunications from Kutztown University, and a Bachelor of Arts degree in mass commu- nications from King’s College. He resides in Clarks Summit, PA with his wife, Sunny and their son, Scott Alexander. Dr. Scott J. Weiland

with Dr. Scott Weiland Q Do you foresee a day in the near future behind the curtain’ and a way for fans to when ratings of sports games on TV know more about the athlete, my sense is may suffer because fans are getting all that owners (and perhaps coaches) do not of their information about the game on want players Tweeting information that k can negatively affect the team brand. It Twitter? A Dr. Weiland: “I do not see rat- is very common for popular sports and By Brian Dankulich ings suffering in the near future due to entertainers to have thousands of follow- Twitter feeds. Although some sports get ers on Twitter. This following provides Do you feel that Twitter in sports is a better ratings than others on television, a powerful conduit for these individu- good thing or bad thing? Why? fan experience is driven by the sight and als to voice their opinions. To head off Dr. Weiland: “Twitter in sports is sound of television, especially for those problems, team owners should develop good for fans because social media pro- fans who cannot attend games. I see web a social media policy. I recommend uti- vides a conduit for people to connect. video as a potential competitor, though. lizing Shama Hyder Kabani’s ten step Twitter, for example, provides a tool Web video is the fastest growing form framework to develop a social media for sports figures to share, sometimes of social media, so if more fans begin policy, which includes the following: directly with fans. This helps fans create relying on web video versus television, a decide where the sports franchise stands, a connection and perhaps a relationship concern may emerge.” determine what constitutes social media, with sports figures. These relationships clarify who owns what, always keep con- could lead to stronger sales (tickets, mer- Is it a bad thing for athletes to voice fidential information private, determine chandise, etc.) providing value for own- their opinions about world issues on who is responsible for the social media ership. However, Twitter can be a curse Twitter like Pittsburgh Steelers run- management, enforce the rules without for owners of sports franchises. While ning back Rashard Mendenhall did being a dictator, address the taboo topics, stronger brand recognition and increased about the death of Osama Bin Laden? have a system for monitoring the social revenue that could be attributed to stron- Dr. Weiland: “Voicing opinions media worlds, make training easily avail- ger relations formed with fans is very about world issues that carry negative able, and have a crisis plan ready.” attractive, Tweets that feature informa- ramifications can be helpful or harmful Source: Kabani, S. (2010). The zen of social tion that negatively affects a brand can for team owners and players. While voic- media marketing. Texas: BenBella Books, Inc. (ISBN: 978-1-935251-73-6) be hazardous for team owners.” ing these opinions can give fans ‘a look

10 11 The MediaConnection

New Faculty Profile: Dr. Ray Gamache Encourages Young Journalists by Emily Sepela 1930s,” Gamache said. Gamache is originally from New Dr. Ray Gamache’s passion for writ- Hampshire, but career opportunities led ing and journalism started at a very young him to Minnesota and most recently to age. His many different experiences and Wilkes-Barre. He said what led him to opportunities have led him down many King’s College was the fact that he was paths, most recently to our school, King’s familiar with the Holy Cross institution, College, here in Wilkes-Barre, Pa. having taught at one before. When Dr. Gamache was in high He also liked being back on the East school, he started contemplating what he Coast, closer to family. “When I came would like to do with his future. He said here and saw the program and facilities working with a local newspaper covering and I got to meet the other faculty and sports got him started off with a passion students, I knew it was a great opportu- for journalism. With encouragement from nity to add my expertise to the program,” his senior high school English teacher, he Gamache said. knew he wanted to pursue a career in the Gamache hopes to bring many writing field. “This was when I knew that improvements to the Mass Commu­ I wanted to do something with journal- nications Department here at King’s. Dr. Raymond Gamache ism.” Gamache said. Along with building an integrated web- Dr. Gamache is one of King’s new site where students can easily post their was hired to head the Journalism track. faculty members for this school year. He is assignments, Gamache hopes to improve We look to him to be the guru in the jour- a professor in the Mass Communications what the department offers in terms of nalism field, and help students to develop Department. “I am the head of the jour- classes and helping the students prog- their journalistic abilities.” nalism track of the program. I hope to ress efficiently. “One of our goals is to Gamache says he can’t pinpoint one lend my expertise to the Journalism track improve how we asses students to make specific class that is his favorite to teach. here at King’s.” Gamache said. sure they are being successful here at “I tend not to think about the big picture When he first started school at West King’s,” Gamache said. about what one class I would choose as Virginia University, Gamache was a jour- my favorite,” Gamache said. “I always nalism major. “I was working for their like the present semester I am in.” daily newspaper and was assigned to “It is an industry that Gamache said that each new semes- cover a black lung convention,” Gamache ter presents new challenges, and dealing said. He said that he was totally lost and has suffered, and yet with the different successes and failures discouraged with this assignment, and is what makes it interesting for him. ended up leaving the newspaper. journalists can still When he is not teaching, Gamache These experiences also led him to likes to spend his time outdoors. “I like change his major from journalism to make a difference.” getting out to play golf in the summer, English. “I look back at the decision now skiing when the weather is right and hik- as a missed opportunity… but in another ing. When I can’t get outside, cooking is sense, I’ve been very fortunate with what Gamache is involved with the new always relaxing for me,” Gamache said. I’ve been able to do,” Gamache said. and improved television studio at the When asked if he had any advice Gamache later went back to school and college. “This year I am serving as the for aspiring writers and journalists, received his doctorate in Journalism and interim advisor, until we find a full-time Gamache said that reading the newspa- Public Communication. person to cover the position next year,” per is very helpful to get a feel for how Gamache originally wanted to Gamache said. “I would definitely like to write. “Getting that news-sense is so become a sports writer. Over his career, to stay involved while I have the time to important in this industry,” Gamache he has written many pieces covering devote to the program.” said. “It is an industry that has suffered, sports. He also is interested in various Most importantly, Gamache hopes and yet journalists can still make a differ- other topics. “Currently I’m working on to bring a lot to the journalism track. ence. You have to pay attention to what a paper about a journalist who covered Michelle Schmude, the mass commu- is going on and be positive about what the famine in the Soviet Union in the nication’s chairperson, said, “Gamache you’re doing.”

10 11 MediaConnection Newsletter Non Profit Org. Mass Communications Department U.S. Postage King’s College PAID 133 North River Street Permit No. 281 Mass Comm Department Wilkes-Barre, PA 18711 Wilkes-Barre, PA

Another Successful Year for Advertising Week Cont’d. from P. 5

These stories and problems must then Advertising Week 2011 went on be relayed to the consumer in order to again with a hit and a bang for the have a successful advertisement. This is eighth consecutive year and the very vital today as the consumers, not eighth consecutive year without the advertisers, now control what they a theme. From the experienced look at and buy. veterans to the college com- From allowing the customer to be munity, everyone walked able to use all their senses to showing around dressed to impress, how a campaign must be evenly dis- notebooks in hand, smiles on tributed throughout every media to be their faces, and a willingness successful, Saatchi & Saatchi showed to learn as much as they can a lighter, fun side to advertising. To as they were amongst those have fun with your work is the key, and who share the same interests they have figured out how to combine and talents as they do. advertising, work, and fun to create an As one of the committee mem- advertising empire. “You need all the bers of Advertising Week opened the members of your team to pitch a per- Facebook session proclaimed, “This fect game,” said a representative from is our 8th annual Advertising Week and Saatchi & Saatchi and they do this not the 8th time we do not have a theme.” only through their great advertisements, A theme is not necessary when an event Week 2012 is already in its planning but also inside of their own company such as this can produce such great suc- stages now and just as this year proved, with their personnel. cesses year in and year out. Advertising anything can and will happen.